• Title/Summary/Keyword: 점포 혼잡성

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Effects of Store Crowding on Store Attitude and Behavioral Intention - Based on adjustment effects of consumer susceptibility (점포 혼잡성이 점포태도와 행동의도에 미치는 영향 - 소비자 동조성의 조절효과를 중심으로)

  • Choo, Mi-Ae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.965-972
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    • 2014
  • Attitudes and behavior within the store congestion of the store is a store in any manner affect the formation process of investigating synchronism in the control of the consumer appears to analyze the influence of enemy has its purpose. Store and spatial congestion factor of social behavioral factors also revisit the help of word-of-mouth is. Consumer groups with high and low groups of synchronism suggested. Social attitudes towards the store congestion significantly positive effect that I've shown, it was not significant spatial congestion. During a revisit of action is a statistically significant relationship that I've shown, is a significant effect of word-of-mouth relationship was not significant. Investigating the moderating effects of consumer synchronism result of high consumer groups a significant impact on the social congestion showed, at low spatial influence congestion.

The Effects of In-store Crowding on Consumer Emotions and Behavioral Intention (점포 혼잡성이 점포 내 감정과 행동의도에 미치는 영향)

  • Ji, Seong-Goo;Lee, Sang-Gun
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.169-186
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    • 2005
  • This paper investigates how In-store crowding influences behavioral intention with mediating consumer emotion within store. We performed covariance structural analysis based on 486 subjects on family restaurants. The results showed that perceived In-store crowding negatively influences positive-customer emotion and positively influences negative-customer emotion. In addition, In-store crowding on intention to behavior channeled through consumer emotion. Finally, we discuss the results of analysis and suggest research limitation and future study.

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The Relation among Store Crowding, Shopping Emotions and Shopping Value (점포의 혼잡성, 쇼핑감정, 쇼핑가치에 관한 연구)

  • Park, Soo-Yong
    • Journal of Distribution Science
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    • v.6 no.2
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    • pp.61-79
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    • 2008
  • This paper studies on the influence of customers' perceived store crowding, shopping emotions, shopping value, and repatronage intention. The result is as follows. First, human crowding and spatial crowding influence two dimensions of shopping emotions: positive shopping emotions and negative shopping emotions. Especially human crowding influences positively on positive shopping emotions while spatial crowding influence positively on negative shopping emotions, which means that shoppers visiting stores feel negative shopping emotions toward spatial crowding, but that shoppers' crowding in stores can arose positive shopping emotions which intrigue interest and liveliness. Second, positive shopping emotions and negative shopping emotions influence two dimensions of shopping values: hedonic shopping value and utilitarian shopping value. Especially positive shopping emotion influences positively on utilitarian shopping value and hedonic shopping value while negative shopping emotion influence negatively on utilitarian shopping value and hedonic shopping value. Third, the result shows that shoppers' shopping values influences positively on repatronage intention.

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Effects of Store Density and Perceived Price Benefit of Sale on Perceived Crowding (점포 밀도와 세일의 가격혜택이 혼잡성 지각에 미치는 영향)

  • Park, Kyungae;Heo, Soonim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.4
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    • pp.613-624
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    • 2015
  • This study examined: 1) the effect of store density on perceived crowding 2) the difference of perceived price benefit of sale by store density 3) the effect of perceived price benefit and store density on perceived crowding and 4) the effect of perceived crowding and price benefit on shopping behaviors. Store density and perceived crowding were categorized into social and spatial dimensions. Data were collected with 6 (high, medium, and low social and spatial densities) * 2 (sale and no-sale) between-subjects experimental designs. A total of 395 responses were analyzed. The results revealed that social density affected social crowding, but spatial density had no effect on perceived crowding. Price benefit of sale was not different by store density. The sale itself did not affect perceived crowding. Under the social density situation, perceived price benefit reduced spatial crowding and social crowding showed a positive effect on purchase behavior while spatial crowding had a negative effect. However, the most important effect on purchase behavior was price benefit. The study implies that social density (not spatial density) is important for consumer behavior and retail strategies.

The Influence of Shop Crowdedness in Dining Franchise Liquor Shops upon the Perceived Values and Intent to Revisit (외식 프랜차이즈 주류 매장의 점포 혼잡성이 이용자의 지각된 가치와 재방문의도에 미치는 영향)

  • Han, Jinseok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.362-371
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    • 2020
  • The purpose of this study is to analyze the influence of the crowdedness of dining franchise liquor shops on the perceived values and revisit intention. For this purpose, 361 customers who had visited dining franchise liquor shops located in Seoul and Gyeonggi-do areas were surveyed, and data was analyzed using AMOS 23.0 and SPSS 23.0 statistics programs. The analyses yielded the following findings. First, a higher level of crowdedness in the shop turned out to lower the perceived value of users. Second, a higher level of perceived value resulted in a higher level of revisit intent. Third, the analysis on the mediating effect of the perceived value showed that, in the relationship between the human crowdedness and revisit intention, both practical and hedonic values had mediating effects. However, in the relationship between the spatial crowdedness and the intent of revisit, the practical value had a mediating effect, while hedonic value did not exhibit such an effect. This study is meaningful in that it is presented as a theoretical establishment and an empirical study on dining franchise liquor shops.

The Effects of Retail Crowding on Consumer Emotions and Shopping Behaviors (점포의 혼잡성이 소비자 감정과 쇼핑행동에 미치는 영향)

  • 박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.261-269
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    • 2003
  • This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

점포내 밀집도 수준과 지각된 혼잡성이 쇼핑시간에 미치는 영향

  • 서성무;정석진
    • Proceedings of the Korean DIstribution Association Conference
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    • 1999.11a
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    • pp.229-246
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    • 1999
  • 구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)

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