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http://dx.doi.org/10.6109/jkiice.2014.18.4.965

Effects of Store Crowding on Store Attitude and Behavioral Intention - Based on adjustment effects of consumer susceptibility  

Choo, Mi-Ae (Department of Business Administration, Busan Kyungsang College)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.18, no.4, 2014 , pp. 965-972 More about this Journal
Abstract
Attitudes and behavior within the store congestion of the store is a store in any manner affect the formation process of investigating synchronism in the control of the consumer appears to analyze the influence of enemy has its purpose. Store and spatial congestion factor of social behavioral factors also revisit the help of word-of-mouth is. Consumer groups with high and low groups of synchronism suggested. Social attitudes towards the store congestion significantly positive effect that I've shown, it was not significant spatial congestion. During a revisit of action is a statistically significant relationship that I've shown, is a significant effect of word-of-mouth relationship was not significant. Investigating the moderating effects of consumer synchronism result of high consumer groups a significant impact on the social congestion showed, at low spatial influence congestion.
Keywords
Perceived crowding; crowding(social, spatial); store attitude; consumer susceptibility; behavioral intention;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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