• Korean Journal of Heritage: History & Science
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• v.44 no.3
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• pp.4-17
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• 2011

The Baekje's cotton fabrics were excavated from 'Neungsan-ri temple site in Buyeo' (September 1999-April 2000) and stored at Buyeo National Museum after conservation treatment. In this study, it carred out non-destructive, chemical and morphological analysis for fiber identification, also considered on influx, features and difference between the 'Baek-cheop-po(Three kingdom period's cotton fiber)' and 'Mok-myeon(imported by Munikjeom, late Korea dynasty)'. As a result, the fiber proved cellulose fiber through analytical researches like color reaction, FT-IR(chemical analysis). It was also confirmed lumens, typical dimensional structure(morphological analysis) as an features of cotton fiber. The fiber was the first evidence in ancient Korea's cotton. But it can not prove that whether weaving were made in Baekje's area. However there were documentation that people in Beakje make cloth to silk fabric from 'Mahan period'. We can suppose that they have had an old weaving techniques. This study has a great historical, academic values as the only evidence for the hypothesis of a weaving technique of the Baekje's cotton. Through comparison to each region's ancient cottons, we can investigate the species of Baekje's cotton and ancient Korea cotton's influx.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.207-211
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• 2018

TThis research paper discusses the results of an article on the effects of moderating role of self-monitoring on response to the two different types of online advertising appeals. It was hypothesized that low self-monitors show more positive attitude towards brand when exposing advertisements with product quality-based online advertising than high self-monitors, whereas high self-monitors show more positive attitude towards brand when exposing advertisements with image-based online advertising than low self-monitors. Through an experimental design involving product quality and image-based online advertising, this article demonstrates that the role of self-monitoring in online advertising effects is similar to traditional advertising studies. Based on the results of the study, practical and theoretical suggestions are interpreted in relation to online advertising creative messages and strategies.

• Korea and Global Affairs
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• v.1 no.2
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• pp.243-270
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• 2017

The purposes of this paper are twofold: First, to discuss ways and limits of studying politics scientifically; second, to examine group theories to the study of political science. To answer the first question, I examine philosophy of science, methods of scientific research, and limits of scientific study of politics. As a subject matter itself, political science involves the study of human beings and the discovery of explanations for the political behavior that they exhibit. This discovery of regularities of behavior in politics inevitably requires that human beings act consistently or discoverable manner. I argue that the best way of studying politics as much as possible is to combine traditional and scientific approaches depending upon issues, The second section of this paper will examine one of important middle-range theory of politics; group theories (approaches). Examining this will show strength and limits of studying politics scientifically. The group approaches examine the importance of role that people hold in the political system as well as the relationship between the action of collective group and its impact on the political behavior. Overall, the group approaches tend to deal with individuals in specific societal contexts and with varying distributions of power between the actors. This group approaches are premised on the belief that political activity involves more than just one individual, political activity occurs instead through individual actors in particular settings. I argued that group theories have some explanatory power and descriptive richness, though it has limitations.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.71-97
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• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.135-139
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• 2023

소공인은 오랜 전통과 숙련된 기술력을 통해 제조업 경쟁력의 근간을 형성하고 있으나 최근 인력부족, 생산비용 증가, 공장 및 현장의 낙후로 인한 생산성 부족 등 어려움에 직면해 있다. 이러한 비즈니스 환경에서는 경영자역량의 중요성이 강조되고 있으며, 더불어 환경의 불확실성을 극복하기 위해서는 소규모 기업일수록 기업의 네트워크를 통해서 변화에 대응할 수 있는 자원 확보가 중요하다. 본 연구의 목적은 소공인 사업가의 역량과 네트워크가 경영성과에 미치는 영향을 분석하며, 이들 간의 관계에서 사업자기효능감이 미치는 매개효과를 분석하고자 한다. 이를 수행하기 위해서 본 연구에서는 소공인을 대상으로 설문조사 방법을 사용하여 본 연구가설 검증을 수행하기 위한 위계적 회귀분석을 통해서 분석하고자 한다.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.351-364
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• 2005

오늘날은 정보의 홍수라고 표현이 될 만큼 많은 양의 정보를 어디서나 얻을 수 있다. 이러한 많은 양의 정보 중 사람들은 그들이 필요한 정보를 얻기 위하여 인터넷을 사용하며 대부분의 사용자들이 포털 사이트의 검색 서비스를 통하여 그들이 원하는 정보를 검색하고 얻고 있다. 그러나 전통적인 여과 과정을 통해 검증된 인쇄 자원과는 다르게 인터넷상에 있는 자원은 대부분 여과되어 있다고 볼 수 없다. 인터넷상에서 발견되는 정보가 주로 여과되지 않은 상태라는 점을 이해하는 것도 정보를 얻는 사용자 입장에서 매우 중요하다. 그런 의미에서 웹에서는 제공되는 정보에 대한 선정, 조직화, 검색에 대한 표준화가 아직 없기 때문에, 단순히 웹 검색 엔진을 이용한 검색의 결과만을 통해서 원하는 정보를 찾는 것은 쉽 지가 않다(Spink et al, 1999). 비록 원하던 정보를 얻었다 해도 획득한 정보가 신뢰할 만한 것인지를 판단하기가 어렵다. 본 연구에서는 그러한 요구에 부응하기 위해 검색 서비스에 대한 사용자 선호 요인을 선별하고 설문 조사를 통해 검증하고자 한다. 본 연구는 크게 문헌 연구와 실증 연구로 구별되며, 실증 분석에서는 검색 서비스를 사용해 본 경험이 있는 인터넷 사용자를 대상으로 설문을 인터넷 사이트와 설문지를 배부하는 형식으로 진행하여, 통계 패키지를 이용 결과를 분석하였다. 문헌 연구에 따르면 인터넷 사이트를 사용하는데 있어서, 사용자 선호에 영향을 미치는 요인으로 정보 품질, 서비스 연계성, 인지된 유용성, 흥미성, 시스템 품질, UI의 편의성이 있으며 본 연구에서도 이러한 요인을 중심으로 연구 모형을 정하였다. 이러한 요인들에 대하여 가설을 정해 실증 분석을 한 결과, 기본적으로 검색 서비스에 대한 인지된 유용성과 UI의 편의성은 사용자 선호에 영향을 미치는 것으로 나타났다. 반면에 정보 품질, 서비스 연계성, 흥미 성, 시스템 품질은 사용자 선호에 영향을 미치지 못하는 것으로 나타났다. 그러나 정보 품질과 시스템 품질의 결과는 유의 수준에서 크게 넘어가지 않는 결과가 나와 반드시 영향을 미치지 못하는 것은 아니라고 조사되었다. 본 연구는 검색 서비스라는 특정 서비스에 대해서 사용자 선호에 영향을 미치는 요인에 대해서 알아보고자 하였다. 이는 학문적인 측면에서 기존의 통합적인 웹사이트 평가에 대한 연구의 확장을 가능케 하였고, 개인사용자 측면에서는 좀더 좋은 정보를 제공하는 검색 서비스에 대한 이해를 높일 수 있는 계기가 되었다고 할 수 있다.

• International Commerce and Information Review
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• v.13 no.4
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• pp.101-124
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• 2011

This paper is framed for analyzing what the most significant factors are in Turkey, where the Korean investing enterprises should overcome and accomodate to the various barriers of management, especially in terms of network construction. The main purpose of this research is to test empirically some connections of between the managing strategy of network competitiveness by Korean enterprises and the management performances of Korean ones in Turkey while this is composed of two stages. First, the study model is planned by discussing relevant theories, previous studies and the current investment circumstances in local Turkey. Second, the survey of Korean enterprises participated in investment activities in there is practiced by gathering questionnaires. The strategic method of structural equation modeling is implemented to testing some hypotheses. Summing up partially, to maximize profits growth, Korean enterprises have been making application of the internal worker controlling as the means of network competitive advantages.

• Korean Journal of Construction Engineering and Management
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• v.20 no.5
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• pp.3-11
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• 2019

This study is designed to examine the stock price of construction firms which are affected by the deregulation of new apartment sales price. As empirical methodology, it uses the traditional event study analysis to test the influence of the deregulation of new apartment sales price and the regression analysis to test which variables are related. The results of this study are summarized as follows : First, the cumulative abnormal return of stock is positive when government announced the deregulation of new apartment sales price. The cumulative abnormal return of stock for 21 trading day before -10 to +10 day is 25.51% which is significant different from zero at 1 percent level. This result suggests that the deregulation of new apartment sales price conveys good information to stock market that the firms performance will be good in the future. Second, in the regression analysis this study shows that the cumulative abnormal return of stock is related to firm's profit margin ratio.

• Korea Trade Review
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• v.43 no.4
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• pp.219-245
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• 2018

Recently Korea affected by the US and China trade wars, has been stagnant in the global trade market. However, the global e-commerce market is growing and emerging with new trade opportunity. The purpose of this study is to derive factors of the execution of cross border electronic commerce in the global e-commerce market and to grasp the effects of these factors on firm performance and ultimately to provide policy implications for export expansion. For this purpose, we conducted a literature review to derive the factors for firm performance in the global e-commerce market. Subsequently, conceptual research model and research hypotheses were estabilished, and empirical analysis was conducted through questionnaires. As a result of the empirical analysis, trust and ICT capability have a positive effect on firm performance, and the impact of trust on firm performance depends on the level of dispute settlement. However, ICT capability does not affect firm performance. This study differs from previous studies in that it considered global e-commerce from the perspective of the enterprise and examined factors for firm performance.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.40 no.4
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• pp.32-48
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• 2022

This study analyzed the construction pattern and historical reality of Gwallamji Pond(觀纜池) in the rear garden of Changdeokgung Palace(昌德宮), which has been received as distorted information and has not received sufficient attention. The main topics consisted of the construction period and reorganization in the pond garden, changes in the installed wooden bridge, the existence of the berthing facility, and whether the plan shape was deformed. The main results of this study can be summarized as follows. First, the Gwallamji Pond was already completed before the Gapsin Coup, which occurred in the year of King Gojong. Since then, the Gwallamji Pond area, including the surrounding facilities, has been neglected for a while and was extensively renovated in the early 1900s. It is difficult to find a clear basis for the suspension and resumption of the Gwallamji Pond construction proposed in the previous discussion. Second, three types of wooden bridges with different shapes and structures were installed sequentially in the Gwallamji Pond. In particular, the second wooden bridge, which installed after the maintenance of the Gwallamji Pond, is judged to be the pontoon bridge depicted in Donggweoldohyeong(東闕圖形), and the railing of the bridge was decorated to symbolize the imperial family of the Korean Empire. The third wooden bridge, which appeared intensively in Japanese colonial era, was a Japanese-style bridge. Third, a berth facility for boarding and disembarking existed on the eastern shore of the Gwallamji Pond. The berth facility is also described in Donggweoldohyeong and it remained until the Japanese colonial period. However, as the maintenance work of the Gwallamji Pond was carried out several times after liberation, the berth facility was gradually damaged, and there are no traces left now. Fourth, The Gwallamji Pond was originally constructed in a planar shape of the Korean Peninsula similar to the present. It is necessary to reconsider the conventional theory that the Gwallamji Pond, made in the shape of a gored-shaped bottle, was renovated in the shape of the Korean Peninsula in Japanese colonial era. Even when the term Pandoji Pond(半島池) first appeared, there was no view that the Japanese intentionally modified the Gwallamji Pond.