• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.203-219
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• 2002

The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

• Journal of the Korea Computer Industry Society
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• v.5 no.8
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• pp.791-800
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• 2004

According to the cooperation between organizations increases, e-Commerce and virtual organizaions spread, because of IT development, the number of business processes increased from bounds of an organization to crossing organizational boundaries. In order to support dynamic setup of business processes among independent organizations, a formal standard schema of describing the business processes is basically required because of business process models over multiple organizations, which are defined in different fromat by business process modeling systems their own business process modeling systems. The vision of ebXML is to create a single global electronic marketplace where enterprises, without any concerns about size and geographical location, can meet and conduct their businesses with each other through the exchanges of XML-based messages. Therefore, this thesis also analyzes and implements an ebXML based choreography modeling system for supporting collaborations between organizations.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.3
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• pp.165-177
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• 2009

The purpose of this study is to investigate the impact of the Internet channel introduction on the channel composed of a monopoly manufacturer and an independent physical retailer. This study also examines what would be the best strategy for the Independent physical retailer to respond to the new internet channel entry. The game theoretic model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an internet store. The audition of the internet store to this channel system results in a mixed channel comprised of two different types of channels. The new internet store is launched by the manufacturer. The results show that an Internet channel entry has the following impacts on the existing channel members. First, the manufacturer's internet channel introduction mitigates the double marginalization problem of the traditional channel. Second, the manufacturer could enhance Its channel power by introducing its own internet channel while it diminishes that of the incumbent independent physical retailer. Third, manufacturer's adding a new internet store leads to a higher demand. Finally, with its own internet direct channel, the manufacturer has an opportunity to practice price discrimination. The manufacture leaves only those with a strong preference for the physical store to be served by the Independent physical store. The results suggest that the independent physical store's best strategy to the entry of the manufacturer's Internet channel is to focus on the consumers who are highly loyal to the physical store while maintaining a high retail price.

• Journal of Intelligence and Information Systems
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• v.7 no.2
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• pp.35-49
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• 2001

Over the years, cluster analysis has become a popular tool for marketing and segmentation researchers. There are various methods for cluster analysis. Among them, K-means partitioning cluster analysis is the most popular segmentation method. However, because the cluster analysis is very sensitive to the initial configurations of the data set at hand, it becomes an important issue to select an appropriate starting configuration that is comparable with the clustering of the whole data so as to improve the reliability of the clustering results. Many programs for K-mean cluster analysis employ various methods to choose the initial seeds and compute the centroids of clusters. In this paper, we suggest a methodology to evaluate various clustering programs. Furthermore, to explore the usability of the methodology, we evaluate four clustering programs by using the methodology.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1609-1618
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• 2012

We can easily acknowledge the facts that the e-market is increasingly and quickly changed by the smart phone user's. This research focuses the e-service quality and relationship between the e-service quality, customer satisfaction and behavioral intention in the AppShopping Mall. Based on the documentary research, the empirical study was followed by the questionnaire. The 313 usable questionnaires were collected by a self-administered survey. The results reveal that the e-service quality determinants are factors including customer service, app design, security, connectivity and user's convenience, and that the e-service quality is directly or indirectly related to customer satisfaction and behavioral intention. The AppShopping mall managers have to try on their best to find out the customer's needs, manage the lists of the e-service quality and develop the app.

• Journal of Intelligence and Information Systems
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• v.10 no.1
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• pp.47-63
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• 2004

Today, there are several markets in cyber space where companies trade electronically due to the development of Information Technology. On the other hand, the most important thing in trades is negotiation. So, in order to support current business practices as well as new ones on the Internet, electronic commerce systems need an ability to negotiate. In this paper, proposed is a method by which a seller can be supported by an agent which plays a role in negotiation process among small and medium companies especially injection mold manufacturer. If the manufacturing capacity cannot afford to produce all orders, the manufacturer may want to extend due dates and the buyers may want to discount prices. The negotiation agent discussed in this paper cooperates with the schedule agent to get due-date information, and performs a role in one (seller)-to-many (buyer) negotiation processes.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.6
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• pp.1202-1209
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• 2003

With explosive growth of Internet users, the market share of electronic commerce becomes wider. Therefore the Internet is standing in the spotlight of a new medium of advertisement, and several Internet advertising methods have been implemented. However the banner advertising that is the typical internet advertising method is showing low click rate because of user's unconcern. Accordingly we propose a new Internet advertising method that makes expose advertising content on the background of web browser when user puts mouse pointer over a specified text. Internet users are willing to click a interesting text, just at that moment the advertising content is appeared on the background of web browser. Therefore we could expect high effectiveness of advertising and moreover after clicking the text, the advertising content is shown continually on the web browser. The proposed method, unlike banner advertising, various shapes of image can be applied and makes use of whole background of web page.

• Information Systems Review
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• v.8 no.2
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• pp.103-117
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• 2006

As the interest in the combinatorial auction has increased, diverse combinatorial auction market types have been proposed. Although there have been several studies on the combinatorial auction design, the studies covered some factors or partial dimensions of combinatorial auction design. Given the potential practical value of combinatorial auctions, it is necessary to approach it with an integrated and systematic design methodology for supporting a comprehensive range of combinatorial auction models. Thus, we present a systematic framework for combinatorial auction design methodology. In particular, we classified the combinatorial auction architecture types, process types, and mechanism types. This framework characterizes the different combinatorial auction models, and lead to a useful taxonomy of the combinatorial auction design factors and taxonomy of the market types by coordination among the design factors. In addition, we illustrate an n-bilateral combinatorial auction market, derived from our design methodology, to show the viability of our study.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.9
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• pp.1179-1184
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• 2018

Korean travel agencies that have been utilizing the Internet passively feel threatened as global online travel agencies are quickly permeating the Korean travel market. Under these circumstances, this study conducted a focused analysis on how ICT affects the business environment of travel agencies. Based on the analyzed data, it also presents coping strategies for the Korean travel agencies. First, it is imperative to accelerate platform development to counteract the distribution structure of global tourism products. Second, it is essential that travel agencies actively utilize big data, the new paradigm of technology where data are generated at high speed, high volume, and for numerous purposes. Third, it is necessary to actively utilize a travel blog marketing strategy. As a communication tool for travel agencies, the continuing development of the Internet highlights the usefulness of marketing activities using blogs. Finally, it is essential to provide each customer more specialized travel consultancy.

• Science of Emotion and Sensibility
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• v.6 no.1
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• pp.17-26
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• 2003

With rapid expansion in e-retailing of apparel business, the virtual fitting model is used for comparing fit of the selected garments. The researchers experimented women's perceived body size for developing virtual fitting model. 50 women who were 20's in age were participated in the experiment They were graduate students with clothing & textile major. The results of this study showed that the subjects perceived themselves with fuller figure at waist or hips and with shorter figure at waist height than their actual body site. Many subjects believed that their body sizes were close to the average site. Especially, subjects whose abdomen girth of hip girth was much larger than average thought that they have relatively flat abdomen. It was concluded that not only the user's body measurements but also user's perception on their figure type are needed to be considered in the process of developing virtual fitting model for e-retailing of apparel. It was expected that the virtual fitting model of extraordinary size body would not be accepted by the female consumers even though they are extra large or small size person in reality.