• Title/Summary/Keyword: 전시평가

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Exhibition and Convention Destination Site Evaluation Using Importance-Performance Analysis (중요도-성취도 분석에 의한 전시컨벤션 개최지 평가)

  • Kim, Si-Joong;Park, Chang-Kyu
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.3
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    • pp.358-378
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    • 2006
  • This study aims to examine seven factors and forty-two selection attributes of Seoul as an Exhibition and Convention Destination Site through the Importance-Performance Analysis(IPA) from the Exhibition and Convention Planner. The result of this study shows these three conclusions. First, according to the result of the Importance-Performance Analysis(IPA) of the forty-two selection attributes of an Exhibition and Convention Destination Site, thirteen attributes were placed on the right top area(Keep Up the Good Work), four attributes were placed on the right bottom area(Possible Overkill), five attributes were located on the left top area(Concentrate Here), and the other twenty attributes were located on the left bottom area(Low Priority). Second, the Importance-Performance Analysis(IPA) of seven factors in an Exhibition and Convention Destination Site reveals that the factors in the right top area(Keep Up the Good Work) of high importance and high performance were "Exhibition and Convention Center Facilities", "Exhibition and Convention Fee", and "Exhibition and Convention Center Accommodation Capacity". And the one factor located on the left top area(Concentrate Here) of high importance and low performance was "Exhibition and Convention Destination Regional Space", while the other factors of "Exhibition and Convention Center Management", "Exhibition and Convention Destination Tourism Space" and "Exhibition and Convention Destination Leisure Activity Space" were placed on the left bottom area(Low Priority) of low importance and low performance. Third, the difference of the mean value of the Importance and Performance on Seoul as an Exhibition and Convention Destination Site has been revealed that the performance of the attributes was lower than the importance of the attributes because forty attributes have described all plus(+) except two attributes.

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Evaluation of Convention Destination Images for 2006 and 2010: Importance-Performance Analysis of Meeting and Exhibition Planners' Perceptions (IP분석에 의한 회의 및 전시 기획가의 컨벤션 개최지 이미지 평가)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.1
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    • pp.19-32
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    • 2011
  • This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

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A Study on the Museum Exhibition Evaluation Methods and the Status of Korean Exhibition Evaluation - Focused on the Case Studies of Korean History Museums & Exhibit Design Firms - (뮤지엄 전시디자인 평가방식 및 현황에 관한 연구 - 한국 역사계 뮤지엄과 전시전문회사의 사례연구를 중심으로 -)

  • 김주연;김성일
    • Korean Institute of Interior Design Journal
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    • no.40
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    • pp.117-125
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    • 2003
  • If the collection of exhibit objects as well as exhibit planning are not in accord with the overall purpose of the exhibit, it will be difficult to attain satisfactory results. The present study focuses on the exhibit evaluation. The exhibit evaluation is very important because it allows the whole process of exhibit development to be reviewed, and it can point a way towards improving the exhibit. Research was conducted by literature review for the museum evaluation methods and by survey for the status of Korean exhibit evaluation. Several Korean History Museum Exhibitions were targeted as cases for this study. Structured and open-ended interviews with 70 museum specialists including curators and exhibit designers were conducted. In conclusion, museum evaluation methods were timely arranged first; front end analysis, second; formative evaluation, third; summative evaluation. Through the survey, one forth of museum specialist didn't have the concept of the exhibit evaluation. However they felt the importance of it.

A Study on Usability Evaluation of AR-based Online Archives Exhibition Platform: Focusing on June Democratic Struggle History Exhibition Case (AR기반 온라인 기록전시 플랫폼의 사용성 평가에 관한 연구 - 6월 민주 항쟁 역사 기획전 사례를 중심으로 -)

  • Jung, Chul;Lee, Soosang
    • Journal of Korean Library and Information Science Society
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    • v.53 no.1
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    • pp.125-148
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    • 2022
  • This study shows the process of designing and directly developing an online archives exhibition platform using AR (AR online archives exhibition platform) as a method for effectively providing online archives exhibition. Furthermore, the usability of the platform developed for actual users was evaluated. Related literature analysis was conducted to derive the functional requirements of the online archives exhibition platform to be guaranteed by the archives exhibition platform. Based on the derived functional requirements, six development strategies were established for the development of an AR online archives exhibition platform. The specific development of the platform was carried out using the Unity Engine and was based on the development strategy. After that, using the developed platform, 'June Democratic Struggle History Exhibition' was planned based on the collection of the Busan Democratic Park. Based on this, this study attempted to specifically evaluate the possibility of applying the actual exhibition service of the platform. Based on this, this study specifically evaluated the possibility of applying the actual exhibition service of the platform, and the usability of the AR online archives exhibition platform based on user experience (UX) was evaluated through platform demonstration for 35 actual users. According to the evaluation results, there were requirements for supplementation due to the use of advanced technology, but the main opinion was that it will be very positive at this time when untact services are being activated due to the Corona Pandemic.

ICT-Based New Service Development Strategies for Exhibition Service Innovation (전시서비스 혁신을 위한 ICT기반 신서비스 개발 전략)

  • Kwon, Hyeog-In;Joo, Hi-Yeob;Lee, Jin-Hwa
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.206-219
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    • 2011
  • This study is the first step for ICT-based service model development for exhibition service innovation. To obtain the goal of this research, we derived the core problems of current exhibition industry service through previous literature, open-ended question and focus group interview. And then, we provided prioritization of twelve new services utilizing six assessment items(importance, duplication, urgency, ease of execution, prevalence, publicness) to derive policy priorities. We analyzed two portfolios that combination of four assessment items - importance/urgency and ease of execution/prevalence. Through surveying and analyzing the result, this paper serves that the priority facts are 'The work invisible barrier installation services', 'Exhibition history management and referral services', and 'Exhibit labels and descriptive text information service utilizing Augmented Reality'. In particular, 'The work invisible barrier installation services' is the most important service not only the assessment criterion of duplication and publicness but also overall measurement score points.

A Study on AI Algorithm that can be used to Arts Exhibition : Focusing on the Development and Evaluation of the Chatbot Model (예술 전시에 활용 가능한 AI 알고리즘 연구 : 챗봇 모델 개발 및 평가를 중심으로)

  • Choi, Hak-Hyeon;Yoon, Mi-Ra
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.369-381
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    • 2021
  • Artificial Intelligence(AI) technology can be used in arts exhibitions ranging from planning exhibitions, filed progress, and evaluation. AI has been expanded its scope from planning exhibition and guidance services to tools for creating arts. This paper focuses on chatbots that utilize exhibition and AI technology convergence to provide information and services. To study more specifically, I developed a chatbot for exhibition services using the Naver Clova chatbot tool and information from the National Museum of Modern and Contemporary Art(MMCA), Korea. In this study, information was limited to viewing and exhibition rather than all information of the MMCA, and the chatbot was developed which provides a scenario type to get an answering user want to gain through a button and a text question and answer(Q&A) type to directly input a question. As a result of evaluating the chatbot with six items according to ELIZA's chatbot evaluation scale, a score of 4.2 out of 5 was derived by completing the development of a chatbot to be used to deliver viewing and exhibition information. The future research task is to create a perfect chatbot model that can be used in an actual arts exhibition space by connecting the developed chatbot with continuous scenario answers, resolving text Q&A-type answer failures and errors, and expanding additional services.

A basic study on the Visitors Behavior and Exhibition Evaluation - Focused on the Permanent Exhibition in National Science Museum - (관람자 이용행태와 전시평가의 기초연구 - 국립중앙과학관의 상설전시관을 중심으로 -)

  • Hwang, Eun-Kyung;Hong, Su-Mi;Lim, Che-Zinn
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.154-158
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    • 2005
  • The purpose of exhibition is not putting exhibits on display but communicating the information and message of them to people effectively. The exhibition evaluation is very important because it allows the whole process of exhibit development to be reviewed. The purpose of this study is to examine the exhibition evaluation method into preceding research and to grope the proper evaluation method through analyze visitors behavior on the Permanent Exhibition in National Science Museum.

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Case Studies of Domestic and Foreign Photovoltaic Integrated Projects (국내.외 PV 통합 프로젝트의 사례분석)

  • Yoon, Sung-Won;Kim, Hye-Seong
    • Journal of Korean Association for Spatial Structures
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    • v.8 no.6
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    • pp.85-94
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    • 2008
  • This paper is concerned with the domestic and foreign PV integrated projects in view of structural design. These projects are classified with public and display 6 facilities. The evaluated items are natural integration with building, engineering details and innovative new design. 6 domestic public and display facilities are frequently using isolated supporting system at roof, but show weakness in design integration. But the cases, using the PV panel in the stage of design some display facilities, are increasing. In the other hand, foreign public and display facilities are using the modul connection majorly and the structural and design integration are obtained.

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A Study on Public Library Users' Perceptions and Behavior Changes after Using the Theme Display Service (공공도서관의 테마전시 이용에 따른 이용자의 도서관 인식 및 이용행태 변화 연구)

  • Chung, Yoo Ra;Lee, Jee Yeon
    • Journal of the Korean Society for information Management
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    • v.34 no.2
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    • pp.27-45
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    • 2017
  • We investigated the user behavior of the theme display provided by the public libraries as an active information service. Specifically, we wanted to study the library patrons' library use behavior and perception. There were in-depth interviews with seven librarians and eight patrons to develop a set of research questions and the questionnaire. We conducted the survey with 232 patrons then the statistical analysis. The analysis result revealed that the theme display helped the patrons' wider use of the library resources and also positively affected patrons' perception on the librarians as well as the evaluation of the library services. Based on the findings, we recommended the active incorporation of the theme display within the limitation of the libraries' facility and patrons' interests.

Framework for the Quantitative Evaluation of Media Arts (미디어아트의 정량적 평가체계에 대한 연구)

  • Chung, Shin-Young;Eune, Ju-Hyun
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.139-150
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    • 2006
  • The evaluation of art has been historically based on the thorough reliance on the subjectivity of beholders due to the fact that the production and appreciation of works of art is founded on the similar(subjective) value. There had been little attempt to reverse such tendency by creating an objective and quantitative checklist for evaluating a work of art. Centering on the evaluation of the Media Art, which increased dramatically in numbers since the late 1960s, this is an attempt in systematizing the quantitative evaluation of Media Art by reflecting the idea of subjective criticism as well as its medium specificity. As such, the criteria for the evaluation consist of media evaluation, work evaluation, appreciation evaluation, product evaluation and exhibition evaluation. The evaluators can be divided into the general public, the Media Art specialist and the curatorial staff, according to their experiences in dealing with the Media Art. Based on the result of the FGD, the weight has been added to the evaluation system according to each evaluation criteria to ensure the balance between the objective and subjective criticism.

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