• Journal of Korean Society of Forest Science
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• v.88 no.2
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• pp.133-141
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• 1999

The purposes of this study were to evaluate the present management policy of recreation forest under competitive environment with similar types of recreation areas like national parks and to suggest the effective management strategies, using a multidimensional scaling technique. Data were collected from 1200 residents of Seoul, Pusan, Taegu, Kwangju, and Taejon sampled by two stage cluster sampling method. There were some different perceptions between Seoul residents and the others, but most of the respondents perceived recreation forests as uncrowded natural areas with reasonable use fees. The results suggested the need for developing effective marketing strategies to have distinguishing images from national parks that have competitive.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2012.11a
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• pp.361-373
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• 2012

지역 R&D 혁신생태계를 조성하고자 정부는 부처별로 다수의 지역 공공 R&D조직들을 다투어 구축하고 있다. 현재 지역 공공 R&D조직은 그 역할과 기능이 명확하지 않고, 지자체는 지역 실정에 맞는 지를 따지기 보다는 "일단 유치하고 보자"는 인식이 강하다. 조직의 구성원은 중앙정부 공공 R&D조직문화 및 운영방식에 익숙해져 있어서, 지역 공공 R&D 생태계와 상호작용, 협력메카니즘 구축에 여러 가지 어려움이 있다. 한국기초과학지원연구원은 지역연구자들에게 근거리 연구지원을 위해 전국에 9개의 지역센터를 운영하고 있다. 지역 R&D 혁신생태계 중 기초과학지원이라는 중요한 영역을 맡고 있다. 하지만, 현재 지역센터는 분석수요 대비 지역센터의 인력 및 인프라 미흡, 유지비용 부족으로 성장의 한계에 부딪힌 상황이다. 현재 지역센터의 역할 재정립에 대한 요구가 크다. 본 연구에서는 기초과학지원연구원의 지역센터에 대한 인터뷰 및 설문조사를 통해 지역 공공 R&D 조직의 역할과 기능에 대해 짚어보았다. 우선 지역센터의 현황과 문제점을 종합적으로 살펴보았다. 그리고 지역센터의 역할과 기능, 지역내 포지셔닝을 살펴보고, 실질적인 운영방안검토 및 새로운 역할과 발전전략에 대해 검토하였다. 본 연구는 앞으로 기초과학지원 연구원의 지역센터를 비롯한 지역공공 R&D조직은 국가차원의 당위적 수직적 역할 외에도 지역차원의 수평적 협력적 역할에 대해 새롭게 조명하고, 지역 관점에서 지역 공공 R&D 생태계와 지역산업까지 그 성과가 이어질 수 있도록 역할전환이 필요하다는 점을 제시하였다.

• Korean Journal of Heritage: History & Science
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• v.46 no.3
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• pp.78-93
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• 2013

The purpose of this study is to analyze college students' perception of national natural heritages, including natural monumentsand scenic sites, in comparison with the similar concepts of national parks and eco-landscape preservation areas, to suggest managerial implications to enhance competitiveness. The first objective of this study is to measure their attitude toward traveling each type of natural heritage and to rate the relative importance of the four types of heritages in terms of preservation. Natural monuments were perceived as the most strongly preserved type, while scenic sites were perceived as the least strongly preserved type. The second objective is to conduct a correspondence analysis to match the concepts of four types of natural heritages with 10 tourist attractions representing the types. It was found that college students have difficulty appropriately identifying the types of 10 tourist attractions. In addition, multi-dimensional scaling (MDS) was implemented to identify the similarities and differences of the four types of natural heritages and to produce a positioning map matching the four types of natural heritages with the six attributes representing each type as a tourist attraction. Natural monuments were perceived very differently from scenic sites and not very differently from eco-landscape preservation areas. There were a few associations between the four types of natural heritages and the six tourism attributes, implying that little effort is made to promote and position each type of natural heritage in terms of tourism. In conclusion, a public awareness program is required to enhance the brand image of natural monuments and scenic sites in comparison to national parks and eco-landscape preservation areas. In addition, local residents who live near the natural heritages should be bolstered to play a managerial role as supporters and contents providers for sustainability.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.173-178
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• 2008

Asian container market, expecially in the NEA(Northeast Asia) region, has been growing continuously according to international specialization of manufacturers. The circumstances surrounding port industry has also been changing rapidly. Global liner and GTO( Global Terminal Operators} have strengthen there market share with M&A and increased entry to Asia market. The competition in NEA have deepen with change of circumstance and the growth of Chinese ports while Busan port decreasing its growth rate and market share. Therefore, this study analysed the change of the port concentration in NEA and the positioning of Busan port by year. In the result, the competitive position of Busan port weakening continuously and loss much volume to competition port, and it suggests that a globalization strategy is essential for making sure of competitiveness based on the result of this paper.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• Korean Journal of Social Welfare
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• v.59 no.2
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• pp.303-325
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• 2007

This study explores the relationship between marketing activities and brand equity in nonprofit organizations, specifically investigating the relational linkage between four selected marketing mix elements and brand equity through the mediating role of brand equity dimensions. Employing a structural equation model, the study empirically tests research hypotheses and finds some important implication for brand equity creation strategies for nonprofits. The results show that brand association is the only dimension that is positively related to brand equity, reflecting the current donation market in Korea where nonprofits have such a low presence that donors have little knowledge and chance to identify their brands and to build trust relationships with them. Furthermore, the results highlight the importance and roles of promotion and process marketing efforts, as they are proved to enhance brand association. The study also finds that promotion is positively related to brand awareness and process contributes to perceived quality and brand loyalty. Based on these findings, the study suggest that nonprofits make further efforts on active promotion and process development to create positive, differentiated images and better accessibility, and finally improve their brand equity.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.11-20
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• 2018

This research investigates comparisons and characteristics of government's startup polices between startup for micro-enterprise and technology based startup. In particular, revitalization plans of "New Business Start-up Academy (NBSA)" which is supported by a governmental organization, are proposed. Currently, korean government's startup polices are focusing on more technology based startup than startup for micro-enterprise. In order to overcome this issue, this research examines the current issues of the startup policies for micro-enterprise and the detailed plans for revitalizing micro-enterprises' startups. As detailed research studies, the current program and supporting mechanism of NBSA are analyzed. Then, these are compared with several startup policies of Korea government and the detailed action plans are proposed. The proposed results contributes to the criteria and the references for vitalizing micro-enterprises' startups.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.81-90
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• 2016

In the civil market, companies launch new products when the acquired innovations are ready, but in defense, customer requests the innovation applied weapon systems. The technology adoption cycle model takes unusual form of market like inverse chasm takes technology inversely. This thesis describes an inverse chasm from the perspective of technology adoption cycle, equipped product model, and technical progress S-curve. As a way to overcome the inverse chasm, considering factors like a self-investment demo model, customer needs, and the temporary chasm expanding phenomenon are derived. And order-effective relationship analysis and chasm marketing strategy are suggested. Especially securing the core technologies and possibility for equipped product by developing self-investment demo model are identified as a good marketing strategy of chasm. This analysis and strategy suggest the policy implications for preemptive advantage of market positioning in the procurement process of defense, discontinuous innovation technology applied on.

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.169-179
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• 2021

The purpose of this study is to examine types and characteristics of self-regulation which explain how individual diabetic patients determine their behavior in terms of diabetes management. Based on the results, we proposed the management method of the diabetic patients. As a method of analyzing the subjectivity of each item, a Q method study was used. There were 38 subjects who were treated with oral drugs or insulin injections, but not currently hospitalized. And 40 statements in Q samples were classified in the form of a normal distribution using a 9-point scale. Research results regarding self-regulation in diabetic patients, type 1 is evidence-based compliance, type 2 is crisis responding denial reaction, type 3 is information-based orientation to relationship, type 4 is independent practice, and type 5 is willingness deficit impulse reaction. Therefore, for effective management of diabetic patients, it is necessary to understand the characteristics of each type of self-regulation and develop a program that reflects motivation for diabetes management, improvement of confidence, and countermeasures for negative emotions related to disease.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.6
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• pp.1207-1216
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• 2023

As the domestic animation industry is shrinking, it is time to actively respond to changes in new technologies and animation production methods. From 2016 to 2020, through patent information registered in the United States, China, and Korea in the field of animation technology, applicants who are the subject of technology were analyzed and technical policies and strategies pursued by applicants in each country were reviewed. China registered the most patents, so the technical activity index was high, and the US family patent size was high. As a result of positioning analysis, the U.S. market expansion influence decreased over time, China's technological activity gradually increased over time, and Korea's technological activity and family patent size decreased. Reflecting China's rise as the world's largest animation producer, Korea should also develop a policy to support animation.