• 한국정보교육학회:학술대회논문집
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• 2006.08a
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• pp.148-1-148-7
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• 2006

학습에 동기부여를 위한 도전들이 있는 상황을 증진시키는데 효과적이고 도움이 되는 정보에는 어떠한 종류들이 있는지 조사되고 있다. 특히 Keller(1998)의 동기유발 요소 중에서도 학습자들의 요구나 흥미, 학습할 내용과의 관련성을 제시하는 것이 학습 동기와 학업성취를 높인다고 밝히고 있다. 그러나 이런 동기유발 요소만으로 학업성취가 높아지는 과정을 모두 설명하기는 부족하다. 웹기반 학습에서는 학습에 대한 의지를 지속시키지 않으면 학습자들이 학습에 대한 인지적 과부하와 방향상실을 경험하게 되어 오히려 학습의 효과가 떨어지게 된다. 이러한 관련성과 학습 의지적 요소에 관한 선행연구들을 바탕으로 웹 기반 학습에서 관련성과 학습 의지 요소 전략의 사용이 학습 동기 및 학업성취에 미치는 영향을 밝히고자 한다.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.202-210
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• 2005

The public Information systems for destination marketing have poorly operated and failed to satisfy tourists' needs. Public tourism website mainly offers fundamental tourism information such as transportation, lodging and prime attractions, which is mainly specialized in commercial web sites, and fails to attract tourists. For the public benefits, marketing strategy publicl DMOs have to specialize their tourism information, and attract specific target markets. Thus, this study examined the effect of tourism motivations on information search behavior to figure out the importance of tourism information. The results show that the level of escapist motivation positively to the perceived importance of fundamental informations, and the level of activist motivation effects positively to the perceived importance of objective-specific informations. These results give show problems of regional tourism information site and implications are suggested.

• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• The Journal of Korean society of community based occupational therapy
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• v.1 no.1
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• pp.49-57
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• 2011

This study investigated the relationship between learning strategies and achievements of the students in the department of health science, and differences between higher academic achievers and lower academic achievers in the use of the learning strategies. The results were as follows. First, there was a correlation between academic achievements and self-efficacy and power of execution in the personality area. Second, there was a positive correlation between academic achievements and academic motivation, a negative correlation between academic achievements and avoidnat motivation, in the motivation area. Third. there was a correlation between academic achievements and all 8 factors in the behavior area. In the use of learning strategies, there was a difference found in self-efficacy and the power of execution between the higher academic achievers and the lower academic achievers. It also was found that the lower academic achievers perceived more depression, showed remarkably lower motivation and higher avoidance motivation, than the higher academic achievers. Lastly, the lower academic achievers was lagged behind noticeably compared to the higher academic achievers in the ability of using all factors of the behavior area.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.210-222
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• 2023

This study conducted a comparative study using Korean and Chinese consumer data to confirm the impact of K-beauty brand's CSR motivation on CSR authenticity and brand trust, and the effect of CSR authenticity and brand trust on brand support. Of the collected data, 392 copies were used for verification and analyzed using a two-step approach and maximum likelihood measure. As a result of the study, it was found that value-driven, stakeholder-driven, and strategic motivations, excluding egoistic motivations, had a positive effect on CSR authenticity and brand trust. In addition, CSR authenticity had a positive effect on brand trust, which was found to support the brand. As a result of comparing Korean and Chinese consumers, it was found that CSR motives in both countries affect authenticity and brand trust, but Chinese consumers showed higher results in more areas than Korean consumers. These results show that K-beauty brands in order to expand the Chinese market, it has implications that it is necessary to understand Chinese consumers and strengthen the CSR motivation strategy they pursue.

• Journal of the Korea Convergence Society
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• v.8 no.1
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• pp.149-154
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• 2017

The purpose of this study is to investigate the possibility of Hologram media as Advertising media in terms of comsumer communication. First, Motivation and Personality Traits was set variables that drive consumer media experience and, also examined the impact on eWOM and Purchase Intention structurally. As the result, it Found that Intrinsic and Social motivation of consumers have a positive impact on the media experience, eWOM and PI. In the case of Personality Triats, Openness to the motivation, Openness and Extraversion had an impact of positive to the degree of eWOM. Furthermore, eWOM influence on PI positively. This result can be considered the need for the Media MIX Strategy or IMC.

• Journal of The Korean Association For Science Education
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• v.27 no.9
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• pp.848-853
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• 2007

The purpose of this study was to investigate the relationships among scientifically gifted students' science related attitudes, learning motivation and learning strategy. Subjects were 135 middle school students enrolled at a Center for Science Gifted and Talented Education. There was no difference among talented divisions according to science related attitudes. But the score of the female students were higher than that of the male in learning motivation and learning strategy. Some significant correlation coefficients were between learning motivation and learning strategy. Also significant correlation coefficients were among 'career interest in science' domain, 'leisure interest in science' and 'social implication of science.'

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.173-186
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• 2022

The purpose of this study is to investigate the influence of gamification strategies on improving participation and motivation of shared electric scooter users. To this end, this study derived the user type through the first research question of how the shared electric scooter usage behavior and pulse are, and derived user tasks and scenarios. The second research question, a shared electric kickboard app with gamification, was tested by users to see if it helps increase user participation and form motivation. As a result of the analysis, it was found that users were induced to be considerate of other users by using a combination of the motivational, relational, and self-expression strategies of gamification. Second, it was found that the use of motivation, achievement and reward, and reward visualization strategy elements promotes user's voluntary behavior. Third, through relationship, achievement, and reward strategies, users participated to create a positive culture of shared electric scooters, drawing immediate feedback, indicating that convenience has increased. In conclusion, it was found that the user helped to play a positive role in voluntary participation and motivation through the use of the shared electric kickboard service with gamification.

• Korean Journal of Culture and Social Issue
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• v.16 no.2
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• pp.103-124
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• 2010

The purpose of the present study was to examine the relationships among private tutoring hours, academic motivation, use of learning strategies, and academic achievement test scores using structural equation modeling. The sample consisted of 3,607 7th graders from Korean middle schools who were included in the Korean Education Longitudinal Study. The results suggest that there was no evidence that the private tutoring hours predicted students' motivation and learning strategy use. It was found that the private tutoring hours predicted achievements in English and Math, but it was negligible in magnitude. As for achievement test scores, academic motivation and the use of learning strategies played more critical role rather than the private tutoring hours.

• Journal of the Korean earth science society
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• v.26 no.3
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• pp.175-182
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• 2005

The purpose of this study was to investigate the effects of STS (Science, Technology and Society) instruction on 5th graders learning motivation and scientific attitudes, using ARCS (Attention, Relevance, Confidence, Satisfaction) strategies. A total of 53 fifth grade students were sampled from an elementary school, and were assigned to the experimental and the control groups. For four weeks, the experimental group was treated with STS instruction using ARCS strategies while the control group was treated with traditional instruction. The result of this study showed that STS instruction using ARCS strategies was more effective in the development of students' learning motivation and scientific attitudes.