• Title/Summary/Keyword: 전략유형

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조직전략과 정보시스템전략의 연계특성

  • 송윤희;장활식
    • Proceedings of the Korea Association of Information Systems Conference
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    • 1998.10a
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    • pp.72-78
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    • 1998
  • 경영환경의 급속한 진전상황에서의 기업이 계속적인 경쟁우위를 가지기 위해서는 합리적이고 체계적인 전략경영이 필요하다. 본 연구에서는 각 기업별로 상이한 조직 전략적 상황에 적합한 정보시스템전략 특성을 평가함으로써 조직전략(business strategic)과 정보시 스템전략(information systems strategic)의 연계특성을 파악하고자 한다. 구체적으로 정보 시스템전략을 효율적인 기업경영과 장기적인 경쟁무기로 활용하기 위하여 조직전략 유형과 정보시스템전략 유형간의 결합형태를 조사하였다. 그리고 조직전략과 정보시스템전략의 전 략적 연계(strategic alignment) 측면에서 분석을 제안하였다.

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중소기업 유형별 R&D 참여 요인 연구 - 정부 R&D출연금 지원받은(대전/충남/세종)지역 중소기업 중심으로

  • Kim, Chi-Guk
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.05a
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    • pp.647-647
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    • 2017
  • 본 연구의 목적은 정부의 R&D 지원사업에 참여하는 유형별 중소기업들의 R&D참여 요인에 관한 연구이다. 각 정부부처별 R&D 지원사업이 지역전략산업별, 뿌리기술전문기업, 부품소재기업등 특수 산업분야별, 다양한 형태로 운영되고 있으며, 각 기업에 보조금, 지원금 및 마케팅, 기획, 교육등의 다양한 지원이 이루어지고 있고 각 기업들 또한 이에 참여하게 된다. 따라서 본 연구는 이와 같은 정부 R&D지원사업의 참여요인 즉, 다양한 유형의 중소기업이 정부 R&D과제 참여에 긍정적인 영향을 미치는 지에 대한 가설을 검증한다. 또한 기술적 성과인 R&D 참여강화와 기술역량 강화에 영향을 미치는지에 대한 가설을 검증한다. 이 분석결과를 통한 연구결과, 중소기업의 연구개발투자에 영향을 미치는 요인중 지역전략산업별, 뿌리기술전문기업, 부품소재기업등 특수 산업분야별등 기업유형에 따라 정(+)의 영향을 미치고 있다는 결과를 바탕으로 정부지원사업에 참여하는 유형별 중소기업들의 전략적 R&D참여를 위한 방향설정에 도움이 될 것이다.

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A Study on the Difference of Crisis Communication Strategy and PR Team's Role according to Type of Crisis (위기 유형에 따른 위기 대응 커뮤니케이션 전략 및 역할 차이에 대한 연구)

  • Min, Ji-Sun;Choi, Seong-Rak
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.398-409
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    • 2017
  • Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. Therefore, this study analyzed whether the crisis response strategies of Korea companies are different according to the types of crisis. According to the result of analysis on survey to PR managers, the crisis response strategies are different according to the types of crisis. And the role and function of PR team are different according to the types of crisis, too. This conclusion can contribute to devising SCCT theory and to develop a more Korea relevant theory.

The Effects of Learner's Self-Regulated Learning Strategy to the Discussion Satisfaction Levels and Mode of Participation Message in the Non-Real-Time Online Discussion (비실시간 온라인 토론에서 학습자의 자기조절학습전략이 토론 만족도와 참여 메시지 유형에 미치는 효과)

  • Kim, Tae-Woong
    • Journal of Engineering Education Research
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    • v.12 no.4
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    • pp.150-158
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    • 2009
  • This study deals with the effect of learner's self-regulated learning strategy in the non-real-time online discussion. Based on these research results, it was suggested self-regulated learning strategy should be utilized in order to enhance the cognitive dimension participation and discussion satisfaction quality of non-real-time online discussion.

A Study on EC Strategic Classification Scheme (EC 전략유형분류체계에 관한 연구)

  • 조선구;이국철
    • Proceedings of the Korea Database Society Conference
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    • 1999.10a
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    • pp.69-91
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    • 1999
  • EC의 도입이 국가 및 기업의 국제경쟁력향상을 확보하기 위한 필연적인 해결책이라는 인식하에서, EC의 경쟁력 향상을 위한 유형별 전략모형을 제시함으로서 EC 도입전략의 가이드라인 제공을 목적으로 한다. 구체적으로는 1) Developing strategically classified models and Modeling the structured service of EC to verify the models. (중략)

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A Study on the Effect of Aligning with Management Strategy and Strategic Performance Management on Firm's Performance in Medium and Small Firms (중소제조기업의 경영전략과 전략적 성과관리시스템의 연계성이 경영성과에 미치는 영향)

  • Lee, Sang-ho;Yoon, Sang-han;Chang, Sung-ho;Kim, Hyun-jun;Bae, Ik-soon
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.99-119
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    • 2016
  • Medium and Small Firms have faced complex and dynamic environments that have been attributed to increases in the globalization and competitiveness of the global economy. To success in this environments, Medium and Small Firms should set up management strategy and introduce strategic performance management system. And, the strategic performance management system are modified to fit in management strategy. The purpose of this study is to find out firstly, whether management strategy types affect the organizational performance and the intensity of the types makes a difference on the performance and secondly, whether the evaluation system or the degree of utilizing the system affects the organizational performance and finally, whether the interaction between management strategy types and strategic performance management system makes a significant influence on the organizational performance. In this paper, we categorize the type of strategy for Medium and Small Firms in Gyeongsangbuk-do and Daegu areas, and study whether Firm's performance can be improved by designing appropriate strategic performance management system.

Effect of The Relationship between Flexibilities, Types of Strategies, Characteristics of Management accounting Information on Manufacturing Performance (유연성, 전략유형, 관리회계정보특성간의 관계가 생산성과에 미치는 영향)

  • Jung, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.218-226
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    • 2014
  • In order to improve manufacturing performance by flexibilities, type of strategies, types of information with manufacturing companies in Korea. This study is based on the situation theory. The variables of flexibility were applied with 'product flexibility' and 'mix flexibility'. 'low-cost strategy' and 'differentiation strategy' were applied at strategy types. Financial information and non-financial information, information attributes are applied at. At this study, product flexibility is significantly influenced the differentiation strategy. Mix flexibility is significantly influenced the low cost strategy. Only the low-cost strategy significantly affected on financial information and non-financial information. financial information and non-financial information were significantly influenced on Productive performance. To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

The Impact of Crisis Response Strategy on Brand Attitude - Focus on the Crisis Type and Cause Related Marketing - (기업의 위기대응전략이 브랜드 태도에 미치는 영향 - 위기 유형과 기업의 공익연계 마케팅을 중심으로 -)

  • Seol, Sang-Chul;Jung, Sung-Gwang;Choi, Woo-Young
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.251-276
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    • 2015
  • This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

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A Study on Situational Crisis Communication Strategy according to Type of Crisis in Korea (위기 유형별 위기 대응 커뮤니케이션 전략 실태 연구 : 기업 사과문 분석을 중심으로)

  • Min, Jisun;Choi, Seong-Rak
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.471-482
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    • 2015
  • Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

Analysis of Differences in Science Achievement on the Concept of Photosynthesis According to Listening Styles and Learning Strategies (청취유형과 학습전략에 따른 광합성 개념의 과학성취도 차이 분석)

  • Kim, Youngshin;Jun, Ji-hwan;Lim, Soo-min
    • Journal of Science Education
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    • v.42 no.3
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    • pp.273-292
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    • 2018
  • The lecture is the main method of teaching, and the most common activity of students is 'listening.' Therefore, efficient and positive changes are expected if the researcher analyzes and uses students' listening styles to educate them. In addition, as the learner-centered education is emphasized, the learner's characteristics are becoming more important, and this flow increases the value of the listening styles of the student and that of the learning strategy, which is the student's self-directed learning. Therefore, this study examined whether there are differences in science achievement according to the listening styles and learning strategies by statistical analysis of the data obtained by conducting surveys for students in 5th, 7th, and 10th grades. The results of this study are as follows: First, students' listening styles and learning strategies show significant differences between men and women. Second, students' listening styles and learning strategies show significant differences between grade levels. Third, the level of task-oriented and critical listening types among listening styles produce meaningful differences in science achievement. Fourth, listening style, learning strategy, and science achievement have a significant correlation with each other. Finally, in terms of learning strategy-science achievement, it was shown that basic and complex cognitive strategy had a positive correlation with science achievement.