• Title/Summary/Keyword: 전략요소

Search Result 2,614, Processing Time 0.03 seconds

생체지문 인식장치의 전략적 상품기획

  • 강병노;송수정
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2003.11a
    • /
    • pp.303-307
    • /
    • 2003
  • 본 연구는 생체지문 인식장치의 전략적 상품기획 프로세스를 통하여 표준화된 신상품 기획안을 도출하는데 있다. 이를 위해 사업전략과 목표시장을 설정한 후 1차 설문결과, 고객 요구준건을 , 2차의 설문조사 응답 결과를 바탕으로 기획품질을 결정하며, 이것의 만족도 정도를 Sales point로 삼았다. 상관 매트릭스를 이용하여 요구품질과 기술적 요소의 대응 정도를 살펴 본 후, 개발 제품 현재의 품질 특성치를 파악하기 위해 경쟁업체의 제품을 기준으로 벤치마킹 테스트를 실시하여 첫째, 세대별 상품전략 둘째, 세대별 요소기술 map. 셋째, 세대별 상품 컨셉. 넷째, 세대별 개발계획의 4개 파트의 다세대 상품기획을 수립하였다.

  • PDF

Contradiction-Solving based on Division-Combination of Components Forming Multi-Systems and Division-Combination of Components Disassembling a Single System (다중시스템을 이루는 구성요소 분할-결합과 단일시스템을 분해하는 구성요소 분할-결합을 이용한 모순해결)

  • Hyun, jung-suk;Park, chan-jung
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2017.05a
    • /
    • pp.271-272
    • /
    • 2017
  • 본 논문은 모순문제를 해결하기 위한 나비 모형에서 다중시스템을 이루는 구성요소 분할-결합에 기반을 둔 문제해결 전략과 단일시스템을 분해하는 구성요소 분할-결합 문제해결 전략을 소개하고 이에 대한 적절한 사례를 제시한다. 또한, 이를 나비 다이어그램으로 정의함으로써 기법간의 차이와 적용을 기술하여 향후 자동화기술로 가기 위한 기반을 다진다.

  • PDF

An Analysis of the Characteristics of China's Naval Strategy to Become a Maritime Power: Focusing on analyzing the "goals, methods, and means" of strategy (해양강국 달성을 위한 중국 해군전략의 성격 분석: 전략의 "목표·방법·수단"을 이용한 분석을 중심으로)

  • Kim, nam-su
    • Maritime Security
    • /
    • v.2 no.1
    • /
    • pp.1-42
    • /
    • 2021
  • Controversy continues over the offensive nature of China's naval strategy to become a maritime power. Therefore, the purpose of this study is to identify the characteristics of China's naval strategy to become a maritime power by using the three elements of strategy and predict China's military actions in the future. For this purpose, research was conducted by considering the three elements of strategy and the distinct characteristics of naval strategy, and it was found that China's naval strategy was overall aggressive, but there was an imbalance in the pursuit of aggression between each strategic element. Offensive nature was prominent in terms of the methods, but there were limitations in the goals and means, such as the need to cooperate with neighboring countries to become a maritime power and the lack of military technology and operational continuity. The prospects for China's future military actions derived from the imbalance between these strategic elements are as follows. ① The risk of all-out military conflict with the US is low for now. ② China may use its naval power to force or cause limited military clashes against neighboring countries within the first island chain. ③ Accidental military conflicts with the US and neighboring countries may occur over naval confrontation over territorial disputes.

  • PDF

A Study of Knowledge Management Strategy using SNS (SNS를 이용한 지식경영 전략에 관한 연구)

  • Lee, Jun-Hee
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2012.01a
    • /
    • pp.251-253
    • /
    • 2012
  • 급변하는 SNS 활용 환경에 대응하기 위한 지속적인 혁신과 이를 가능케 하는 요소로서 지식의 중요성에 대한 인식이 증대하고 있다. 지금까지 기업의 효과적인 지식경영을 가능케 하는 요소에 대한 많은 연구가 진행되어 왔으나 기업의 지식경영 능력을 증대시킬 수 있는 방안을 제시할 뿐 스마트 미디어 환경으로의 변화에 따른 지식경영 전략에 대한 해답 제시는 미흡하다. 본 연구에서는 지식창출 순환과정 간의 관계를 기반으로 기업성과 극대화를 위한 SNS를 활용한 지식경영 전략 운영 방안을 제안한다.

  • PDF

Environment, Marketing and Performance: Social Commerce News Content Analysis (환경, 마케팅과 성과: 소셜커머스 기사내용분석)

  • Kang, Sun-Ju;Park, Jun-Gi;Lee, Jungwoo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.11
    • /
    • pp.5522-5529
    • /
    • 2013
  • The purpose of this study was to look into the marketing strategies of social commerce companies by analyzing the relationships among the environment, strategy and performance in social commerce. For that, the environment condition and components of marketing strategy were derived based on the marketing mix by analyzing the related contents published in 3,783 articles on newspapers dated from April 2010 to March 2013. UV(Unique Visitor) and PV(Page View) for each social commerce site were used as surrogates for performance. The results of study revealed the relationship of the marketing strategies to the changes in environment conditions towards negative conditions such as the spread of buyer anxiety. In the "strategy-performance" relations, the product element and external sales promotion element had high correlation with the performance. Finally, a difference was found in the marketing strategies of social commerce companies. High correlation was found in all aspects between the UV and PV marketing elements in the case of Coupang, while the correlation with the UV was low and the environment also showed relatively low correlation level in the case of WEmakePRICE. Thus, this study is considered to provide useful basis for the social commerce companies to map out and implement the marketing strategies, and is significant in that it applied the marketing mix to the special market environment such as social marketing.

전문가 칼럼-문제해결자Ⅲ

  • Hwang, Bu-Yeong
    • Digital Contents
    • /
    • no.12 s.151
    • /
    • pp.62-63
    • /
    • 2005
  • 마케터가 문제해결자의 단계를 넘어‘ 전략가’가 되기 위해서는 전략중심의 사고가 필요하다. 기업의발전을 위한 필수적 요소인 전략중심의 사고는 장래에도 지속적으로 수익을 극대화하기 위해서 필요하다고 생각되는 리스크를 과감히 감수하는 것 까지를 포함한다.

  • PDF

Secondary Science Teachers' PCK Components and Subcomponents Specific to the Learning Environment in an Online-offline Mixed Learning Environment (온-오프라인 혼합 학습환경에서 중등과학교사의 학습환경 특이적인 PCK 요소 및 하위요소)

  • Jisu, Kim;Aeran, Choi
    • Journal of the Korean Chemical Society
    • /
    • v.66 no.6
    • /
    • pp.472-492
    • /
    • 2022
  • The purpose of this study was to investigate secondary science teachers' PCK components and subcomponents that are specific to online and offline learning environment. Data collection consisted of survey, class observation, and individual interviews of twelve science teachers. This study used a theoretical framework of PCK for deductive data analysis and articulated codes and themes through the following inductive analysis. Data analysis revealed that each of PCK components showed different specificity to the online and offline learning environment. And subcomponents of each PCK component were different according to the specificity of the online and offline learning environment. Teaching orientation toward science had a specific orientation for the online learning environment, i.e., 'learning science concept' and 'lecture centered instruction.' Knowledge of the science curriculum had online-offline mixed learning environment specific knowledge, i.e., 'reorganization of curriculum' and online learning environment specific knowledge, i.e., 'development of learning goal' and 'science curricular materials.' Knowledge of science teaching strategies had online learning environment specific knowledge, i.e., 'topic-specific strategy', 'subject-specific strategy', and 'interaction strategy' and COVID-19 offline learning environment specific knowledge, i.e., 'topic-specific strategy' and 'interaction strategy'. Knowledge of student science understanding had online learning environment specific knowledge, i.e., 'student preconception', 'student learning difficulty', 'student motivation and interest', and 'student diversity' and COVID-19 offline learning environment specific knowledge, i.e., student learning difficulty'. Knowledge of science assessment had online-offline mixed learning environment specific knowledge and online learning environment specific knowledge, i.e., assessment contents and assessment methods for each.