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Study for Export Performance and Adaptation/Standardization Level on Marketing Variables -the cases of New Zealand Exporting Companies- (수출성과와 수출마케팅변수의 적응화/표준화 수준에 관한 연구 - 뉴질랜드의 수출기업 사례를 중심으로 -)

  • Hwang, Sun-Dai
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.103-123
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    • 2014
  • Export performance has been a core topic in export marketing research. This study aims to investigate the relationship between adaptation/standardization strategies and export performance obtained after implementing each of these strategies to marketing mix variables. It is expected that the study results will help companies better understand an efficient marketing mix and applicability of adaptation/standardization approaches in their export ventures. New Zealand exporting firms which actively seek for export markets in Korea are selected for empirical analysis of this study. Adaptation and standardization are concepts that signify the level of intensity in each strategy; both have advantages and weaknesses. In the case of adaptation approach, it is shown that the difference in export performance between satisfactory and non satisfactory export ventures is statistically significant in marketing mix variables such as price, place and promotion. However, product variables affect statistical significance on export performance between satisfactory and non satisfactory export ventures in standardization approach. This study implies that when a company exports its product overseas, standardization effort is more important for product variables whereas much effort needed in adapting marketing variables such as price, place, and promotion to get satisfactory export performance.

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Acculturation Strategies of Immigrated Women and Adolescents' Career Development (이주 여성의 문화적응 유형과 청소년기 자녀 진로 지원)

  • Kang, Hee Kyung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.259-269
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    • 2019
  • This study examined the acculturation strategies of immigrant women and the relationship in adolescents' career development. The data were from 2016 Multicultural Adolescents Panel Study, 1,248 cases. The highest rate was the assimilation followed by integration, separation and marginalization among immigrant women' acculturation strategies. The parenting efficacy, behaviors for career development and parents' support were related with acculturation strategies. The adolescents' career attitudes and perceived career barriers were also related with the acculturation strategies of immigrant mothers. As compared other strategies, assimilation strategy had positive relationships with parenting efficacy, behaviors for career development, parents' support, adolescents' career attitudes and perceived career barriers. This study provided some implications for immigrant families with adolescents.

The Synthetic comparative analysis of cultural Acculturation mechanism from North Korean women Elite-class in South Korea (출신성분에 따른 탈북여성의 문화적응 기제에 관한 비교분석)

  • Kim, Yun-Na;Joo, K.P.
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.329-338
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    • 2017
  • This study aims to examine heterogeneous acculturation patterns of elite North Korean female defectors in South Korea. The study employed a synthetic comparative analysis. A series of in-depth interviews with 5 North Korean female defectors in South Korea were conducted. In addition, the research team implemented 20 open-ended surveys with other defectors. Through this study, we have found various types of cultural adaptation in the group of the elite North Korean women in South Korea. The study findings imply that it is imperative to establish national policies that support different types of North Korean defectors. Putting all North Koreans into one category might result in alienation and discrimination to some groups. Thus how the participants reframed their social identify in South Korea illuminates essential facets of human-right education, especially education for refugees and immigrants in different global and multi-cultural contexts.

A Dynamic Service Architecture for Adaptable Mobile Smartwork System (적응형 모바일 스마트워크 시스템을 위한 동적 서비스 아키텍쳐)

  • Kim, Chul-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3447-3454
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    • 2015
  • There is increasing demand for enterprise smartwork system by a mobile device increases in these days. Therefore, it has been suggested in the technical platform of smartwork system. But,the research of the changeable smartwork system for quick and immediate correspondence of rapidly changing business affairs is insufficient. In this paper, we propose an adaptable mobile service architecture that can be based on the construction of flexible mobile smartwork system. This adaptable mobile service architecture is possible to dynamic service connecting the adaptable service in an existing smartwork system, and the core elements of the adaptable mobile service architecture propose 'Adaptable Service Manager', 'HotSpot', and 'Configurator'. We propose the dyanmic service processs that based on These core elements. Also, we verify the feasibility through case study that develop the project management mobile service that is usable in business of enterprise. Thus, this research provides the adaptable mobile service architecture that can provide the dynamic mobile service beyond the static mobile service of the existing smartwork system for the various change business of enterprise.

Victimization, Psychological Adaptation, and Delinquency among Adolescents (청소년의 폭력피해경험과 심리적 적응 및 비행문제)

  • Kim, Youngmi
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.470-481
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    • 2016
  • The purpose of this study is to identify the actual condition of poly-victimization and examine the difference in the levels of psychological adaptation and delinquency by victimization types among adolescents. A total 6,174 cases from '2013 Adolescent Deviant Behaviors and Policy Issues' of NYPI was used for the analysis. Main findings are that 8.3% of adolescents exposed to more than two types of victimization and 2.1% of them experienced more than three types of victimization. There were significant differences in the levels of psychological adaptation and delinquency by victimization types. Study findings were discussed in terms of implications for research and intervention of adolescent poly-victimization.

A Study on Health Care Practices of Korean Immigrants in Transition (재미 한인들의 건강관리 실천에 관한 연구)

  • Im Eun-Ok
    • Journal of Korean Public Health Nursing
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    • v.10 no.1
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    • pp.39-57
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    • 1996
  • 미국은 이제까지 서구 백인문화 중심적으로 간호학을 발전시켜왔다. 그러나 국제적인 세계화 흐름과 함께 이제까지 경시되어 왔던 소수 민족들에게 차츰 관심을 모으고 있다. 이러한 간호학의 추세와 함께 재미 한인들의 증가는 간호학 내의 한인들에 대한 문화적 지식의 확대를 필요로 하게 하였다. 이민이라는 과정을 통해서 이민자들은 새로운 가치관. 태도. 사회적 규범을 획득하게 되는데. 이러한 변화는 신체적. 정신적 건강에 부정적으로 영향을 미치는 것으로 보고되고 있다. 또한 이러한 이민 적응과정에서 오는 어려움 들은 이민자 들이 건강관리를 효과적으로 하지 못하게 하는 주원인으로 보고되고 있다. 이 연구에서는 재미 한인들의 건강관리실천을 그들의 초기 이민 과정에서 겪게 되는 여러 경험에 초점을 맞추면서 면담조사와 사례 연구를 통하여 살펴보았다. 임의 표본 추출된 미국 캘리포니아주 오클랜드에 있는 한 한인 교회의 20명의 교민들을 대상으로 그들의 초기 이민경험과 건강관리 실천에 관한 면담 조사가 이루어졌으며 대상자 중 3인을 대상으로 하여 사례 연구가 이루어졌다. 연구 결과, 재미 한인들은 타이민자들에 비해 소규모 사업에 종사하는 경우가 많고 높은 취업 율에 비해 낮은 수인을 가지는 것으로 나타났다. 한인들은 타이민자들에 비해 좀 더 보수적이며 그들의 문화와 관습을 가능한 한 고수하는 것으로 나타났다. 또한 한인들은 사회 참여와 대인 관계에 있어서 한인 사회에만 한정되게 활동하는 것으로 나타났다. 재미 한인들은 한인 사회 내에서 강력한 사회적 유대관계를 유지하는 것으로 나타났으며, 가족의 영향력이 타민족들에 비하여 강한 것으로 나타났다 언어 장벽이 가장 큰 문제로 보고되고 있으며 비록 성공적으로 미국 사회에 적응을 하더라도 계속적인 경제적인 생존 노력과 사회적으로 소외된 그들의 위치는 그들의 삶을 계속해서 어렵게 하는 것으로 나타났다. 이러한 초기 이민 적응과정에서 오는 어려움 들은 그들의 건강을 비효과적으로 관리하게 만드는 것으로 나타났다. 첫째, 적절한 통역자를 사전에 선정, 이용함으로써 적절한 간호를 제공할 수 있도록 하여야겠다. 둘째. 한인을 대하는 간호 제공자들은 한인에 대한 문화적 지식을 겸비하고 그 지식에 근거를 둔 문화적으로 적절한 간호를 제공하여야 할 것이다. 셋째, 간호 제공자들은 한인들의 치료법 혼용을 이해하고 동시에 여러 치료법을 사용하는 경우. 잘 살펴서 적절한 조치를 취해야 할 것이다. 넷째, 가족관계를 사정하고 적절히 가족 구성원을 간소 목적을 위하여 사용할 수 있어야 하겠다 마지막으로 이들 내의 위험 집단을 우선적으로 파악. 접근하여야 할 것이다. 위험 집단으로는 경제적 문제로 적절한 의료 이용을 할 수 없는 저소득층, 문화적으로 열등한 위치에 있는 여성층과 초기 이민 적응에 가장 문제를 일으킬 소지가 있는 노년층을 들 수 있겠다. 이 연구는 몇 가지 제한점을 가진다. 첫째. 연구 대상자 선정이 어려워서 자원자를 대상으로 연구가 행해졌다. 둘째. 적은 수의 연구 대상자를 대상으로 연구가 행해졌다. 셋째. 연구기간이 짧았던 까닭에 좀더 상세한 사례 연구가 이루어질 수 없었다 좀 더 신뢰할 수 있는 표본 추출 방법을 통하여 선정된, 많은 연구 대상자를 가지고, 심도 있는 연구가 추후 반복적으로 이루어져야 할 것이다.

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Case Study on Teaching Practice for Biological Adaptation of Elementary School Teachers: Focus on the Influence of Teacher's Guide and Teachers' Understanding and Belief of Biological Evolution (초등교사의 생물의 적응에 관한 수업에서 나타난 교수실행 사례 연구 -교사용 지도서와 교사의 진화 개념 이해 및 신념의 영향을 중심으로-)

  • Mili, Lim;Heeyoung, Cha;Gill Woo, Shin
    • Journal of The Korean Association For Science Education
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    • v.42 no.6
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    • pp.567-578
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    • 2022
  • In this study, we examine whether the description of the elementary science curriculum guide, the concept of evolution, and the beliefs of teachers affect the teaching practice in classes related to adaptation of elementary school teachers. First, we examined the alternative concept among the sentences described in the bio-adaptation-related unit of the 2009 Elementary Science Curriculum Teacher's Guide and identified the effects of this description on the teaching practice of elementary school teachers. Next, six elementary school teachers were classified according to the results of the evolutionary concept test paper and the evolutionary belief test paper, and based on the class recording data and interview data, whether there is a difference in teaching execution. As a result, it was confirmed that there were a total of 18 descriptions corresponding to the concept of evolutionary alternatives in the analysis of instruction descriptions, and that these descriptions influenced elementary school teachers' adaptation concepts and teaching practice. Next, the group with high and low levels of evolution differ in the areas of "recognition of importance in the unit, distinction between adaptation concepts in the general sense and adaptation concepts in the biological sense, errors in the class," and "recognition of evolutionary education needs in the elementary curriculum." This study is meaningful in that it qualitatively confirms the research on the evolution concept of elementary school teachers, which has been approached quantitatively, and in-depth, confirms how the description, evolution concepts, and evolutionary beliefs affect elementary school teachers' biological adaptation concepts.

Corporate Restructuring in the Face of the Korean Financial Crisis and Its Implications for Learning and Adaptation: An Evolutionary and Competence-based Perspective (경제위기 국면에서의 대기업 재구조화와 이의 학습 및 적응에 대한 함의: 진화론적 및 역량기반 관점)

  • Lee, Jong-Ho
    • Journal of the Korean Geographical Society
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    • v.37 no.5
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    • pp.480-497
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    • 2002
  • This paper is concerned with unveiling the responsiveness of large Korean firms to external shock by examining corporate restructuring in terms of production and organization. Throughout empirical research, I speculate on how corporate restructuring influences and relates to corporate teaming and adaptation. The main findings of this research are as follows. First, the restructuring of business structure was expected to strengthen core competencies and improve profitability and the restructuring of organizational structure to make it possible for responding more quickly to radical changes in its business environment. Second, both downsizing and employment adjustment have assisted the firm with unlearning obsolete practices, preconditions necessary for effectively accomplishing new teaming practices. Third, both the spatial reorganization of production activities and process innovation require and involve learning processes. In conclusion, it claims that corporate restructuring can be seen as a powerful loaming tool, particularly in the context of radical economic change.