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A study on the liquor package design of international competitive advantage - Focused on Soju and Sake - (국제 경쟁력을 위한 술 포장디자인 연구 - 국내소주 및 일본 Sake 중심으로 -)

  • 장욱선
    • Archives of design research
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    • v.16 no.3
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    • pp.151-160
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    • 2003
  • Packages have been used for a wide variety of purposes, for protection, for display, for transportation of goods, or for keeping personal belongings. According to the demands of society and the times, liquor packages have been specialized and have appeared in almost every shape and size without restriction to cine particular type of material. In spite of its rapid development and wide application in our society, liquor package design has rarely been considered as a subject of comprehensive study. Majoring in package design, I have become especially interested in the area of liquor package design. I would like to explore liquor package design from several aspects. With the advent of new market and the rise of a new consumer society, advertising and mass media have expanded rapidly. While convenience of use is not a major issue, serving size certainly are quality, appeal of heritage and health concerns. Heritage is a major consumer appeal in Whisky, Beer, Wine and spirits. Designers have drawn heavily on the tradition of alcoholic products, have used type and graphics to create the illusion of heritage for new products. A sidelight to the heritage aspect of spirits package is the evolution of outer boxes for international liquors. International liquors package design illustrated the past and current themes. The design is contemporary and spare. Colored panels correlated to the liquor flavor used on clean white, black, gold boxes. While this research does not deny the impact of structural innovation and convenience package design , it does deny the existence of a graphic plateau. It is assumed therefore, that development in technology can facilitate communication between East and West. This can be accomplished because as containers of products are used in social setting, their form will gradually apply strong influence to the need for economical, easily handled, easily utilized packaging. Typically, ethnic package designs are those packages containing products which are prepared and marketed to a category of people who are prepared and marketed to a culture traits. They are liquor products sold in the metropolitan New York area which are marketed specially to Asians, Hispanics, or Eurpean population. These cultural groups share numerous traits including religion, language, dietary habits and traditional drinking styles. Therefore, the products which are familiar or common in their native countries are often imported or marketed there to serve them. These packages and products are frequently found on the shelves of supermarkets in predominantly ethnic areas. That is Korea, Japan if packaging is correctly design it would appeal to the American market. My research is that oriental beverage -Soju is good example of this precept. Assumedly, there must be a degree of subjectivity since it is a mean in which the consumers can relate to its advertising. This degree to relate and identify is the degree to which the package will be remembered and purchased. Subjectivity is intimately related to purchases since there is no such thing as a rational purchase in a society that operates on mass consumption. It is essential that packages become more personal human, entertaining, and more like advertising in order to maximize merchandising potential.

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Development of Textile Design for Fashion Cultural Products - Focusing on Traditional Korean Patterns - (패션문화상품을 위한 텍스타일 디자인 개발 - 한국전통문양을 중심으로 -)

  • Hyun, Seon-Hee;Bae, Soo-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.985-996
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    • 2007
  • The purpose of this study is to analyze the symbolism of traditional Korean patterns which reflect an emotional cultural background of Korean people, to apply modernized and developed patterns to Textile Design for fashion cultural products, and to explore productive direction of developing designs of fashion cultural products. The process of developing Textile Design of fashion cultural products which applied symbolism of traditional Korean patterns was conducted as follows. Firstly, based on '05 S/S-'07 S/S fashion trends, a design concept wat decided(man-urban ethnic style, woman-romantic ethnic style). Secondly, motive was abstracted from selected traditional patterns to develop into modem patterns. Thirdly, items were selected according to symbolic meaning of traditional Korean patterns. Man's items included shirts, necktie, and handkerchief which were highly preferred by Korean and foreign visitors. Finally, developed textile designs were diagrammed by item using textile CAD and an illustrator 10 and presented as images. The following results were obtained. First, textile designs for fashion cultural products, in which apply traditional patterns may reflect the understanding of traditional aesthetic beauty and philosophical approach by applying symbolic significance inherent in patterns as well as the aesthetics of the patterns. Second, traditional patterns have been recognized as old fashioned to consumers because they have been often used for traditional handicrafts or folk products. If their unique shapes are changed or simplified, emphasizing images, and trend styles and colors are used, they will be recreated as a modem design. Third, textile designs using traditional patterns may provide various images and visual effects according to techniques and production methods. Then, the method will be applied to many items. Finally, since traditional patterns in fashion cultural products can be used as our unique design elements, they can be utilized as the source of design inspiration for the development of value-added products.

A Study on Facial Expression Acting in Genre Drama - with Focus on K-Drama Voice2 - (장르 드라마에서의 표정연기연구 - 드라마 '보이스2'를 중심으로 -)

  • Oh, Youn-Hong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.313-323
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    • 2019
  • For the actors on video, facial expression acting can easily become 'forced facial expression' or 'over-acting'. Also, if self-restraint is emphasized too much, then it becomes 'flat acting' with insufficient emotions. By bringing forth questions in regard to such facial expression acting methods, this study analyzed the facial expression acting of the actors in genre dramas with strong commercial aspects. In conclusion, the facial expression acting methods of the actors in genre dramas were being conducted in a typical way. This means that in visual conventions of video acting, the aesthetic standard has become the important standard in the facial expression acting of the actors. In genre dramas, the emotions of the characters are often revealed in close-up shots. Within the close-up shot, the most important expressive medium in a 'zoomed-in face' is the 'pupil of the eye', and emotions are mostly expressed through the movements of the eye and muscles around it. The second most important expressive medium is the 'mouth'. The differences in the degree of opening and closing the mouth convey diverse emotions along with the expression of the 'eye'. In addition, tensions in the facial muscles greatly hinder the expression of emotions, and the movement of facial muscles must be minimized to prevent excessive wrinkles from forming on the surface of the face. Facial expressions are not completed just with the movement of the muscles. Ultimately, the movement of the muscle is the result of emotions. Facial expression acting takes place after having emotional feelings. For this, the actor needs to go through the process of 'personalization' of a character, such as 'emotional memory', 'concentration' and 'relaxation' which are psychological acting techniques of Stanislavsky. Also, the characteristics of close-up shots that visually reveal the 'inner world' should be recognized. In addition, it was discovered that the facial expression acting is the reaction acting that provides the important point in the unfolding of narratives, and that the method of facial expression and the size of the shots required for the actors are different depending on the roles of main and supporting characters.

The Perceived Importance Weight of Product Information Cues in E-Shopping (온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중)

  • Lee Kyu-Hye;Park Jihye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.470-480
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    • 2006
  • Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

Forecasting of Car Distribution Considering the Population Aging (인구 고령화를 고려한 승용차 보급예측 연구)

  • Kim, Hyunwoo;Lee, Du-Heon;Yang, Junseok
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.5
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    • pp.31-39
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    • 2014
  • It has been a long time since cars had become important means of transportation in human life. Since 1970s, cars have been increasing steadily because of rising individual income and changing lifestyle toward leisure and convenience. The number of cars is just 1.8 per thousand populations in 1970s, however, in 2012, it has increased to 291.15. Forecasting the demand for cars would be useful to plan, construction or management in the field of motor industry, road building and establishing facilities. Our study predicts the demand of cars through estimating the growth curve model. Especially, we include ageing variables to forecasting identifying the effect of ageing on the demand of cars. The main findings are as follows. In 2045, the number of cars is expected to reach 486.8 per thousand populations with passing a primary saturation point at early 2020s. Also, due to effect of ageing, the predicted demand of cars is about 10% lower than in case of which if ageing effect not exist.

Crepe Search System Design using Web Crawling (웹 크롤링 이용한 크레페 검색 시스템 설계)

  • Kim, Hyo-Jong;Han, Kun-Hee;Shin, Seung-Soo
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.261-269
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    • 2017
  • The purpose of this paper is to provide a search system using a method of accessing the web in real time without using a database server in order to guarantee the up-to-date information in a single network, rather than using a plurality of bots connected by a wide area network Design. The method of the research is to design and analyze the system which can search the person and keyword quickly and accurately in crepe system. In the crepe server, when the user registers information, the body tag matching conversion process stores all the information as it is, since various styles are applied to each user, such as a font, a font size, and a color. The crepe server does not cause a problem of body tag matching. However, when executing the crepe retrieval system, the style and characteristics of users can not be formalized. This problem can be solved by using the html_img_parser function and the Go language html parser package. By applying queues and multiple threads to a general-purpose web crawler, rather than a web crawler design that targets a specific site, it is possible to utilize a multiplier that quickly and efficiently searches and collects various web sites in various applications.

The Functional Effects of Anti-microbial Activity and Anti-inflammatory of Seaweed polysaccharide Extracts (해조 다당류 추출물의 항균성 및 항염증 기능성평가)

  • Kim, Hyun Kyoung
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.161-169
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    • 2018
  • This study aimed to evaluate seaweed polysaccharide extracts as a cosmetic material. To assess anti-microbial efficacy, Staphylococcus aureus (S. aureus) was treated with seaweed polysaccharide extracts and zones of inhibition were measured. In addition, the anti-inflammatory effect was confirmed in RAW 264.7cells, and seaweed polysaccharide extracts was applied to the dorsal skin of Sprague-Dawley (SD) rats to evaluate single-dose toxicity. As a results, seaweed polysaccharide extracts did not exhibit cytotoxicity at concentrations up to $1,000{\mu}g/mL$ in skin fibroblasts. Furthermore, when S. aureus was treated with 1% seaweed polysaccharide extracts, clear zones of $1.52{\pm}0.34cm$ formed, confirming sufficient anti-microbial activity. When RAW 264.7 cells were treated with seaweed polysaccharide extracts extract, nitric oxide (NO) production decreased in a concentration-dependent manner and the production of inflammation-related cytokines, such as interleukin 1 beta ($IL1{\beta}$), tumor necrosis factor alpha ($TNF{\alpha}$), and prostaglandin E2(PGE2), decreased. When seaweed polysaccharide extracts extract was applied at various concentrations to rats, symptoms did not change for more than 14 d, and there was no change in body or organ weights. In conclusion we found that seaweed polysaccharide extracts is not cytotoxic and has anti-microbial and anti-inflammatory effects. Therefore, it is suitable for use as a cosmetic material.

Quantitative Analysis of Various Carotenoids from Different Colored Paprika Using UPLC (UPLC를 이용한 색상별 파프리카 유래 카로티노이드의 정량적 평가)

  • Hwang, Jeong Rok;Hwang, In Kyeong;Kim, Suna
    • Korean Journal of Food Science and Technology
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    • v.47 no.1
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    • pp.1-5
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    • 2015
  • This study aimed to simultaneously determine various carotenoids from different colored paprika using an ultra performance liquid chromatograph (UPLC) equipped with a HSS T3 column. Analysis was performed at 450 nm using gradient conditions with acetonitrile/methanol/methylene chloride (65/25/10) and distilled water. We improved the peak resolution and performed carotenoid analysis within 30 min. We qualitatively analyzed 11 carotenoids (neoxanthin, capsorubin, violaxanthin, capsanthin, zeaxanthin, lutein, ${\alpha}$-cryptoxanthin, ${\beta}$-cryptoxanthin, lycopene, ${\alpha}$-carotene, and ${\beta}$-carotene). For the validation of UPLC methods, we validated the precision and accuracy of capsanthin. Capsanthin showed good linearity ($R^2$=0.9998) in the concentration range of $1-200{\mu}g/mL$ with 2.4 and $7.2{\mu}g/mL$ of limit of detection (LOD) and limit of quantification (LOQ), respectively. The relative standard deviation (RSD) for intra- and inter-day precision was less than 3.83%. Recovery was in the range of 91.86-99.87%. We quantitatively analyzed carotenoid contents from 8 different colored paprika (red, orange, yellow, and green). The most abundant carotenoids were capsanthin in red paprika, and zeaxanthin in orange, yellow, and green paprika.

A Study on Long-tail Shape of e-journal Usage - focused on a case of K academic library - (전자학술지 이용의 롱테일현상에 관한 연구 - K 대학도서관의 이용 사례를 중심으로 -)

  • Kim, Sun-Ae
    • Journal of Korean Library and Information Science Society
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    • v.50 no.4
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    • pp.203-221
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    • 2019
  • How has the use of academic journals changed since the academic library purchase policy changed from selective journals based on core journals to package purchases by big deal? The purpose of this study is to analyze the effect of supply and size of academic journals in university libraries on the use of journals. For this purpose, this study used the actual usage statistics of e-journals of K Academic Libraries during 2013-2015. The analysis shows that there is a so-called long-tail shape in which demand shifts to niche products that are effective in online platforms. Analysis of the use of academic journals by year for three years showed that the use of electronic journals in K Academic Libraries appeared to be a perfect Pareto shape, which is concentrated in the top 20% of journals. In particular, in 2015, the top 5% of journals accounted for nearly 80% of the total usage. Despite the changes in the supply method and size of academic journals, users' use of journals was still concentrated in core journals.

XSLT Stylesheet Design for Building Web Presentation Layer (웹 프리젠테이션 레이어 생성을 위한 XSLT 스타일쉬트 설계)

  • 채정화;유철중;장옥배
    • Journal of KIISE:Software and Applications
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    • v.31 no.3
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    • pp.255-266
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    • 2004
  • In the Web-based information systems, separating the business process logic from the data and presentation logic brings about a wide range of advantages. However, this separation is not easily achieved; even the data logic may be not separated from the presentation layer. So, it requires to define an model for business processes, and then to map the model into the user's dynamic interface using the logic separating strategy. This paper presents a stylesheet method to recognize the process by extending XSLT (Extensible Stylesheet Language Transformations), in order to achieve the logic separation. To do this, it provides an specification of the business process, and a scheme that extracts business model factors and their interactions using a Petri-net notation to show the business model into the process point of view. This is an attempt to separate users' interaction from the business process, that is, dynamic components of interaction Web document from the process structure of Web applications. Our architecture consist mainly of an XSLT controller that is extended by a process control component. The XSLT controller is responsible for receiving the user requests and searching the relevant templet rule related to different user requests one by one. Separation of concerns facilities the development of service-oriented Web sites by making if modular. As a result, the development of service-oriented Web sites would be very easy, and can be changed without affecting the other modules, by virtue of the modularization concept. So, it is easy to develop and maintain the Web applications in independent manner.