• Cartoon and Animation Studies
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• s.13
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• pp.211-221
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• 2008

Animation programs are regarded as bad genre in the aspect of advertisement revenues due to relative low viewing ratios. But programming of animation can be considered positively in the aspect of channel loyalty and preference. This study is based on the assumption that if the scheduling of animation genres could bring out the improvement of channel image of broadcasting stations in the long term, the terrestrial broadcasters could reconsider the increase of animation programs. The research questions of this study are as follows: 1. What is the relationship between the programming ratio of animation genres and the concentration of viewing patterns? 2. How has the increase of animation programming influenced the channel image of broadcasters? 3. Why is it necessary to increase of reinforce the programming of animation genre in the new media platforms? The teenagers aged from 8 to 14 can generally make a decision which program they want to watch. Likewise, the adult viewers aged from 30 to 40 can make a selection which commodity they want to buy. The results of this study indicate that the adult viewers have showed the strong preference for the same broadcasting stations which they have been exposed to in their teenages. This result implies that in the new media environment, animation genre can lead the viewers' loyally and preference for the broadcasting channel for a long period.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.97-106
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• 2008

'Hoon's family story' is worth analysing because it is appreciated one of excellent advertising campaigns made success of gaining social sympathy and inducing interaction on media. And advertisements expressions have been regarded as the tort that we should analyze by semiotic methods. This paper provides possibilities of the advertisement analysis matrix for analysing significations of this campaign based on theories of Roland Barthes and Roman Jakobson for advertising planners and designers.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

• Archives of design research
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• v.13 no.1
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• pp.227-235
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• 2000

From environmental point of view, the foreign exchange crisis has motivated the Government to make the positive promoting policy for holding the foreign currency, leading to a series of small companies' bankruptcy due to foreign distribution companies' advance into our country, creating a new consuming culture. Though inaugurations have been vividly in progress in the aftermath of recession, reduced staffs and arranged layoff, their way gives priority to the reduced frame of the existing method rather tham the development or improvement of a new distribution. It is difficult to attain the sales goal unless a marketing analysis is not properly made, due to store managers' lack in expertism of management. In view of culture, the change of retail stores is imperative at the point that the type of consumers' purchase is rapidly changing and a more positive business system is needed. preventing an opportunistic loss of management through the analysis of outcome such as consumer management, sales management and account management by using computers. In view of design. the display in sale is to interpret products more charmingly, and should make interpretation accurately by selecting an important theme. For this, taking the store for valuables for instance. the progress on the effective foundation and store dinic business by presenting the design blue print can be made, and the strategy coping with the foreign distribution market's rush into Korea can be established. through the advanced store management.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.499-505
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• 2006

거울은 인간이 자신의 모습을 들여다 보기 위해 오랜 세월 동안 이용했던 친숙한 도구이다. 디지털 기술의 발달로 우리는 빛과 정보를 함께 반사해 주는 거울에 대한 여러가지 접근들을 보아 왔다. 전통적인 거울은 빛의 즉각적인 반사에 의해 일어나는 자동적인 시각적 피드백 덕분에 특별한 조작이 필요하지 않으나, 빛과 정보가 함께 반사되는 디지털 거울에서는 다른 형태의, 좀더 적극적인 사용자 인터랙션을 기대할 수 있다. 본 논문에서는 사용자와 거울간의 거리에 따른 행태 조사를 중심으로 인터랙션 유형의 사례 분류 및 사용자 조사 연구를 정리하였다. 이를 바탕으로 거리에 따라 다른 사용자 요구사항을 충족하는 디지털 거울에 적합한 조작 인터페이스를 제안하고, 초기 모델로 회전식 적외선 격자를 이용한 조작, 비젼 기반의 정면 이미지 획득 및 얼굴 확인, 그리고 적외선 위치확인을 통해 사용자와 인터랙션하는 거울을 설계하였다. 본 연구에서는 거울과의 인터랙션에서 나타나는 사용자의 요구사항을 토대로 여러 비접촉식 거울 인터페이스를 설계하고 시스템에 적용한 사례를 분석한다. 아울러 결과물의 초기모델에 대한 분석을 통해 더 개선된 형태의 '거울을 응용한 시스템'의 설계 가능성을 보일 수 있다.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.5
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• pp.101-111
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• 2017

This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.475-489
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• 2014

The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.

• 한국정보교육학회:학술대회논문집
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• 2008.01a
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• pp.287-292
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• 2008

참여, 공유, 개방으로 요약되는 Web 2.0 시대에는 이용자가 적극적으로 다양한 컨텐츠를 만들어가는 생산적인 역할을 하고 있다. 텍스트, 이미지, 소리, 동영상 등 다양한 형태의 UCC(User Created Contents)가 대량 생산되고 있으며, 특히 UCC 동영상은 UCC라는 용어의 등장과 함께 새로운 문화의 트랜드로 자리를 잡았다. 교육현장에서 UCC를 이용하여 많은 교육적 효과를 거두리라 기대는 할 수 있으나 동영상을 제작하기 위한 학습 시스템은 부족한 것이 현실이다. 이에 본 연구에서는 이용자가 UCC에 대한 이해를 높이고 촬영에서 편집, 업로드까지 한 자리에서 학습할 수 있는 시스템을 구축하여 보다 쉽게 UCC를 제작할 수 있도록 도움을 주고자 한다.

• Cartoon and Animation Studies
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• s.39
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• pp.111-132
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• 2015

Although Rotoscoping technique has been used for a long time to mimic the natural and smooth motion since the early 20th century, its artistic value was devalued as tricks because it traces the already recorded images. But the fact that the rotoscoping images can cross the boundaries between animation and live action in an infinite integral freedom in the digital era became rather expansive new aesthetic possibilities of representation of the reality. In addition, Jonas Odell's animations such as (2010), (2008), (2006) are good example to prove that the rotoscoping images also can serve as means to enhance its narrative. This study is to analyze how rotoscoping images act as a unique role in relation with the narrative based on the said person's real stories and realistic images. I argue that his animated films constantly contain these three characteristics -Images to mediate Auditory sensitivity as a record of inner metaphysical reality, anonymous images to represent a specific existential character, and images that act as physical representation that holds the physical space/time and related memory. This reveals that rotoscoping images in this digital era went beyond reproduction for natural movements or special type of style. It rather suggests new layers of experience, and acquires new value in animation. I hope that this study could serve as a foundation to rediscover and re-position the value of rotoscoping images as well as good opportunity to introduce very talented swedish animation artist who already received global attention with his unique philosophical and aesthetic style.

• Asia Marketing Journal
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• v.11 no.3
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• pp.167-184
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• 2009

In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.