• Title/Summary/Keyword: 재방문율

Search Result 47, Processing Time 0.023 seconds

Analysis for the revisited rate survey of GNSM's Astronomy and Space Facility

  • Park, Daeyoung;Cho, Jaeil;Han, Myounghee;Jang, Incheol
    • The Bulletin of The Korean Astronomical Society
    • /
    • v.42 no.2
    • /
    • pp.71.2-71.2
    • /
    • 2017
  • 국립과천과학관은 상설전시관 외에 천체관측소, 천체투영관, 스페이스월드 등의 천문우주시설을 갖추고 있으며 이들 시설을 활용한 천문대중화 프로그램을 지속적으로 운영하고 있다. 그러나 학령인구 감소와 관람객의 요구수준 증대 및 계층의 다변화에 따라 더 이상 과학관 간의 경쟁이 아닌 문화센터, 놀이공원, 박물관 등 여러 유형의 놀이, 문화 시설과 경쟁해야 하는 현실에 직면하고 있다. 이로 인해 과학관을 방문하는 관람객수는 정체하거나 점차 줄어드는 추세를 보이고 있다. 따라서 일정한 수준의 관람객을 지속적으로 확보하기 위해서는 새로운 수요를 창출하는 것 못지않게 과학관 관람객층을 다변화하고 이들의 재방문율을 높이는 것이 중요하다. 2016년 1월부터 2017년 7월까지 국립과천과학관 천문우주시설의 비 상설 프로그램인 "공개관측회"와 "저자특강"에 참석한 관람객을 대상으로 재방문율 조사를 하였고 이를 이용해 관람객의 프로그램 참석 빈도, 특성, 고객충성도 등을 분석하였다. 충분한 표본 확보와 자료의 객관적인 분석을 위해 소수의 적극적인 관람객만 참여하는 설문조사 방식을 사용하지 않고 온라인에 등록된 모든 참석자의 목록을 추출하여 사용하였다. 조사기간 프로그램에 참여한 총 인원은 6,700명이었으며 2회 이상 방문을 한 관람객의 재방문율은 38.8%를 나타냈다. 총 4,755명이 참석했던 "공개관측회" 만을 대상으로 한 재방문율은 29.8%, 총 1,925명이 참석했던 "저자특강"만을 대상으로 한 재방문율 41.7%의 결과를 얻었다. 또한 두 프로그램을 모두 참석한 관람객은 전체 19.6%의 결과를 보였고 재방문자만을 대상으로 한 교차 프로그램 참석자의 비율은 50.4%를 나타냈다.

  • PDF

A Study on the Characteristics of Repeat Foreign Tourists to Korea (한국을 재방문하는 외래 관광객의 특성에 관한 연구)

  • Kim, Su-Jeong
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.10
    • /
    • pp.507-517
    • /
    • 2018
  • This study is focused on analyzing the characteristics of repeat foreign tourists to Korea and suggest how to increase the repeat ratio. As the result of analysis, there were significant differences in the variables of sex, age, country in the case of demographic characteristics and in the variables of travel types, the number of company, the purpose of visit, accommodations, major visiting places and visiting areas in the case of travel characteristic. And also there were significant differences in the variables of accommodation fees per person and expenses per person in their own country in the case of travel expenses and in the variables of immigration formalities, public transportations, accommodations, foods, shopping, tourist attractions and security in the case of satisfaction. Lastly there were significant differences in the variables of revisit intention within 3 years, recommendation intention, the image of Korea(before trip) and the image of Korea(after trip) in the case of behavior intention after trip and image evaluation. Therefore it should be considered the characteristics of repeat foreign tourists when we make the tourism products to increase the repeat ratio.

Vehicle Loading Model Considering Routing Sequence in Shipbuilding Material (조선기자재 산업에서의 방문 순서를 고려한 차량 적재 모형)

  • Lee, Jong-Ho;Shin, Jae-Young
    • Journal of Navigation and Port Research
    • /
    • v.31 no.8
    • /
    • pp.711-716
    • /
    • 2007
  • When the freight is loaded into a container loading rate must be considered. There are many studies on loading more freights into limited space. But the problem, which is needed to consider the routing sequence is different. A large size of freights, such as shipbuilding materials, am be rehandled or cannot be possible to unload. In this paper I tried to find the solution for the problem consider routing sequence, whereupon I present the container loading model which consider the routing sequence and loading rate and its solution.

A Study on Adherence to Dental Revisit of Scaling Patients (치석제거 환자의 치과 재방문 준수에 관한 연구)

  • Gu, Ja-Young;Lim, Soon Ryun;Lee, Su-Young
    • Journal of dental hygiene science
    • /
    • v.15 no.3
    • /
    • pp.318-324
    • /
    • 2015
  • The purpose of this study is to provide the basic date which is increase the number of revisits for scaling after analyzing factors that influence trend of dental revisits for 7 years. Research data was about 1,471 patients who visited S dental clinic in Seoul at 2007 for scaling. Data from January 2007 to December 2013 was collected. The subjects were divided into 3 groups by their trend in number of dental revisits for scaling: once, 2 times, 3~7 times. The data were analyzed using the chi-squire, independent-samples t-test and one-way ANOVA, binary logistic regression analysis. As a result, the trend of dental revisit for scaling is significantly decreased from first time to second time, and after 3rd time dental revisits were steadily continued. Factors affecting dental revisits for scaling are distance, family hospital, systemic disease, presence or absence of periodontal therapy. According to the results of the study, providing dental service in accordance with the patients' characteristics and increasing the dental revisits for scaling could give a positive influence to improvement of oral health.

Exploratory research based on big data for Improving the revisit rate of foreign tourists and invigorating consumption (외국인 관광객 재방문율 향상과 소비 활성화를 위한 빅데이터 기반의 탐색적 연구)

  • An, Sung-Hyun;Park, Seong-Taek
    • Journal of Industrial Convergence
    • /
    • v.18 no.6
    • /
    • pp.19-25
    • /
    • 2020
  • Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

Service Quality Recognition and Satisfaction of Art Museum Visitors: The Case of Gwangju Museum of Art (미술관 관람객의 서비스품질 인식과 만족도 분석 : 광주시립미술관을 중심으로)

  • Byun, Gil-Hyun;Lee, Hae-Jin;Kang, Shin-Kyum
    • Review of Culture and Economy
    • /
    • v.17 no.2
    • /
    • pp.137-159
    • /
    • 2014
  • The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.

Future of Performing Arts Specialized Animation Characters Theme Park (공연전문 애니메이션 캐릭터 테마파크의 미래)

  • Cho, Joon-Hui
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.9
    • /
    • pp.146-155
    • /
    • 2012
  • I will analyze the current status and limit of domestic animation character theme parks as a new trend of Kids industry so that diagnose the future of performing arts specialized animation character theme parks through the examples of foreign ones such as , , , and . Revisiting ratio is the most important factor for the domestic animation character theme parks which are being built in downtown. Close interaction with visitors will be possible through great quality character shows. Top quality shows could make this possible so that visitors could be more familiar with the park and the revisiting ratio must be raised as well as the difference between the theme park and others would be emphasized.

The Effect of Service Quality on Price and Customer Satisfaction and Revisit Intention - Focused on Foods and Beverages in Theme Parks - (서비스 품질이 가격과 고객 만족도 및 재방문 의도에 미치는 영향 - 테마파크의 식음료 상품을 중심으로 -)

  • Hwang, Choon-Ki
    • Culinary science and hospitality research
    • /
    • v.15 no.1
    • /
    • pp.79-93
    • /
    • 2009
  • This study was conducted to suggest a way to increase profitability by figuring out the factors that affect the satisfaction and revisit intention of customers who visit a theme park, studying the property and correlation of service quality. The purpose of this study was to figure out the relation between the service quality of foods and beverages and its influence on the satisfaction of the customers who visited the theme park. As service quality and price of foods and beverages which occupy 20% of the whole sales of the theme park are related with each other, they positively affect the satisfaction of visitors of the theme park and their revisit intention. It means it is necessary to improve the service quality of foods and beverages and to set the reasonable price based on quality in order to raise the rate of the customers' revisit through increase in profits and customer satisfaction. One of the most important quality factors to improve service quality is service attitude of employees who help customers. It requires to take action to improve employers' morals and service mind via education and training. Thus, it is possible to raise customer satisfaction and revisit intention by improving service quality.

  • PDF

A study on the sensibility image preference for the website categories (웹사이트 특성에 따른 신호 감성 이미지 분석)

  • 최재호
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2001.11a
    • /
    • pp.55-58
    • /
    • 2001
  • 웹사이트 및 사용인구의 폭발적인 증가와 함께 사이트의 방문자를 끌어들이기 위한 경쟁이 더욱 치열해지고, 이에 따라 웹사이트의 사용편의성과 함께 사용자의 감성적 만족도를 높여줄 수 있는 방안에 대한 연구가 강조되고 있다. 특히 사용자가 웹사이트 디자인에서 느끼는 감성적 이미지가 사용 만족도와 사이트 재방문율에 미치는 영향이 강조됨에 따라 웹사이트의 특성에 따른 사용자들의 선호 감성 파악의 필요성이 대두된다. 본 연구에서는 웹사이트를 특성에 따라 9개의 카테고리로 분류하고 웹사이트의 임지 감성요인들을 요인분석 기법을 사용하여 10개의 대표 감성으로 축소하였다. 설문 조사를 수행하여 웹 분류별 선호 감성을 평가하였으며 MDPREF 기법을 사용하여 웹사이트의 특성에 따른 선호 감성이미지를 파악하였다.

  • PDF

소비자의 감성지능이 선택구매에 미치는 영향: 펜션을 중심으로

  • Song, Gi-Man
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2018.11a
    • /
    • pp.253-259
    • /
    • 2018
  • 2005년 이후 펜션에 관한 논문은 전무하기에 본 연구에서는 선행연구, 현장 조사 및 인터뷰, 설문조사를 통해 2028년 현재의 시점에서 펜션업의 문제점, 개선방안, 현황 등을 살펴보고 후속 완결될 논문을 통해 펜션 소비자의 감성지능이 선택구매와 재방문율에 미치는 영향을 중점적으로 규명하고 창업을 감성지능 관점에서 해석하고 분석하는 논문을 완성할 것이다. 이를 통해 소비자의 감성 지능이 매출 등 각 요인 간 미치는 영향을 실증 분석하고자 한다. 본 연구를 통해 향후 펜션업 뿐만 아니라 효과적인 창업 운영을 위한 정책점 시사점을 제공하고 보다 효율적인 창업이 확산 되는데 기여할 수 있을 것으로 본다.

  • PDF