• Title/Summary/Keyword: 재방문성

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The Influence of Service Quality of Festival Service Quality on Visitors' Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival- (고양국제꽃박람회의 서비스품질이 참가자의 지각된 가치, 감정 및 재방문의도에 미치는 영향)

  • Kim, Ju-Yeon;An, Youn Ju
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.600-608
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    • 2016
  • This research has analyzed the influence of Goyang Flower Exhibition Festival's service quality on emotion, perceived value, satisfaction, and re-visit intention. First of all, the service quality scale was composed with four factors : subsidiary service, exhibition contents, guidance service, space convenience. As the results of influence analysis, four factors had significant influence on attendee's perceived value and positive emotion respectively. Among those four factors, space convenience and guidance service showed high impact. Toward positive emotion. exhibition contents showed most influence while four factors are significantly related. Three factors of exhibition contents, guidance service, space convenience had significant effect on negative emotion. Also, positive emotion and perceived value was analyzed to have significant influence on re-visit intention.

Temporary Satellite Constellation Design for the Ground Reconnaissance Mission (지상 정찰을 위한 임시 위성군집궤도 설계)

  • Kim, Hae-Dong;Bang, Hyo-Choong
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.37 no.11
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    • pp.1112-1120
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    • 2009
  • In this paper, the authors introduced a new approach to find the target orbits of each satellite in order to establish a temporary reconnaissance constellation mission to minimize the average revisit time (ART) while satisfying the constraint on fuel limit. Two distinct problems are dealt with: the first is to reconnoiter the local area with discriminating fuel constraint the second is to reconnoiter ground moving target with same fuel constraint. A preliminary effort in applying a genetic algorithm to those problems has also been demonstrated through simulation study. The results show that current ARTs of each mission are reduced by 41% and 42%, respectively, by relocating the orbit of each satellite. Naturally, the final result may depend on satellite orbits, sensor characteristics, allowable fuel cost, thruster capability, and maneuver strategies.

The factors affecting Visitors' Spending on Local Festivals by applying the Tobit Model -Based on Rice Festivals in Two Regions- (Tobit 모형을 이용한 지역축제 방문객의 지출 영향요인 -두 지역 쌀 축제를 중심으로-)

  • Baik, Un-Il
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.479-488
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    • 2012
  • The purpose of this study was to determine the impact in visitors' spending on two separate local festivals, and to present the improved market strategies to attract visitors to revisit the local festivals. This study was also intended to suggest the ways to increase the competitiveness and revitalize the local festivals by improving the existing attractions and creating new attractions based on the visitors' evaluation. On the purpose of the study, we studied the visitors of two local ricefests, Icheon Rice Cultural Festival and Rice Festival in Jincheon Chungbuk, and estimated the determinants influencing the visitors' spending to the festivals by applying Tobit model. Finally, to estimate the behavioral differences in visitors of the two festivals, we compared the estimated determinants for the visitors of each festival by using Log-likelihood Ratio, and analyzed the differences in the factors influencing the visitors' spending. Summarizing the propensity of visitor's spending to local festivals, visitors of two rice festivals buy or tended to buy things on impulse. Therefore, festival industry needs to take measures to efficiently accommodate their expenditures from the stage of designing festivals.

Internet Shopping Value, Store Image, Customer Satisfaction, and Re-Visit Intention - A Comparison by Product Types - (인터넷 쇼핑가치, 점포이미지와 고객만족 및 재방문의도 - 구매제품유형별 비교 -)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.8 no.3
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    • pp.173-181
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    • 2008
  • This study aims to prove the connection between satisfaction and re-visit intention of customers by examining shopping value and store image depending on product types purchased at Internet shopping malls. The finding of this study revealed that shopping value could be classified into hedonic and utilitarian value, while store image could be extracted into six dimensions such as reputation, product and information service, customer service after purchase, atmosphere, convenience, and safety. Both search goods and experience goods among store image factors were found to have stronger effect on utilitarian shopping value than hedonic shopping one. In addition, it was found that store image and shopping value had an effect on customer satisfaction and re-visit intention depending on product types, with a significant difference. These findings are expected to provide marketing complications for the understanding of differentiated market segments in the Internet shopping mall market, which is facing ever-growing market.

A Study on Inhabitants Consciousness of Urban Residential Area Scenic Sites - Focused on Historical and Cultural Environment Conservation Area of Seongragwon(Scenic Sites no.35) Area - (도심지 내 명승 주변지역 거주민의 의식 연구 - 명승 제35호 성락원(城樂園) 주변 역사문화환경 보전지역을 중심으로 -)

  • Yeon, Ung;Lee, Won-Ho;Lee, Se-Mi
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.31 no.1
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    • pp.38-47
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    • 2013
  • This study was performed in order to preserve and protect the scenic sites and surrounding environment is located in the Urban Residential Area. After classifying the type of area surrounding parcels of Seongbuk-dong is located in Seongragwon, Satisfaction Survey, scenic sites designated areas for residents living near the analyzed. Research methods, Cadastral research, literature survey, field survey, and the survey was conducted. Cultural heritage awareness about the collected questionnaires of frequency analysis, and reliability analysis for cultural heritages around satisfaction, satisfaction analysis by parcel area, parcel area for the verification of specific differences regression analysis for the full-on relationship satisfaction, one-way ANOVA was conducted for each. Overall Cultural awareness analysis results, the residence is located close to the Seoul Seonjamdanji, Seongragwon, Simujang, Sanghoe Lee Tae-Joon's houses, Seoul Hanyang castle showed that cultural heritage were know unfulfilled cultural heritage. The purpose of cultural heritage visit was to break/walks. Preservation was usually level and there is no inconvenience caused as a cultural heritage. Regulatory intensity level was usually level and showed a positive reaction to the impact of cultural heritage in Seongbuk-dong image mostly. cultural heritage have a positive impact on the image of the town. but access to cultural heritage is not easy and doesn't affect the life is expected. Overall satisfaction for cultural heritages in the surrounding space, the larger the size of the lot, and higher satisfaction. Seongbuk-dong most of the residents satisfaction was higher. Small lots of residents showed low satisfaction for safety when walking at night, heritage value rise, private ownership of heritage use, harmony with surrounding environment, Building exterior, non-physical uniqueness like culture art mental. It can be interpreted that small lots of residential environment quality is low compared to the large lots, influx of residents in other regions due to the redevelopment of one of Seongbuk-dong, private ownership of heritage use. And generally lower satisfaction on the harmonization of the facility(street lights, signs, etc.). Therefore cultural heritage signs for facility expansion, cultural educational programs, will be needed to maintain the uniqueness village when scenic sites in the city center around the area of management strategy.

A Study on the Antecedents and Outcomes of E-Trust (E-Trust의 선행요인과 결과요인 간의 구조적 관계에 관한 연구)

  • Han, Sang-Lin;Sung, Hyung-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.1
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    • pp.101-122
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    • 2007
  • Recently, as internet shopping mall users rapidly, a form of shopping changed from off line to on line. The rapid growth of customers and transaction volume through evolution of new media, internet, brings new problems to internet marketers. It is the most important task that how internet shopping mall operators obtain their customers trust and repeat buying. This empirical research investigates online shoppers for their trust dimensions for online retailers. The study aimed to determine whether e-trust antecedents(perceived reputation, perceived quality, perceived value) influence trust dimension and whether the multidimensional trust contributed differently to perceived risk and willingness to depend on e-retailers. Consequences of the research are as follows: First, it reveals that of reputation, web site quality of the internet shopping mall have influence upon trust dimension. Second, the higher level of trust consumers have, the higher level of willingness to depend and intent to revisit on the retailers they have. But level of perceive risk consumers have not influences on willingness to depend on the retailers. It is necessary for internet shopping mall to development its reputation and familiarity to obtain customer's trust. Accordingly, this research will be helping internet shopping mall insight for marketing strategies, constantly should study about action and mind of consumer.

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A Study on the Effect of Perceived Risk in Choosing a Korean Restaurant on Customer Behavior - Based on Chinese Students Studying in Korea - (한식당 선택 시 인지된 위험 지각이 고객 행동 의도에 미치는 영향 - 중국인 유학생을 대상으로 -)

  • An, Hyun-Ae;Byun, Gwang-In;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.51-65
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    • 2010
  • This study attempts to examine how the perception of risk and customer satisfaction influence the intention to recommend when selecting a Korean restaurant. 257 copies of the questionnaire for the Chinese students studying in Daegu and Gyeongsangbuk-do are analyzed. Three hypotheses were established and the results are as follows. First, as a result of difference analysis about perception of risk depending on dining types, there are significant differences in all factors of preception of risk partially. Second, as a result of difference analysis of customer behavior depending on dining types, there are significant differences between revisit intention and recommendation intention, and dining motivation and preferred Korean menu. Third, the effects of 6 factors of perception of risk on customer behavior are analyzed, and there are decreased customer satisfaction as the customers perceive financial and psychological crisis highly.

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Development and evaluation of physical activity promotion program in the resident elderly (재가노인을 위한 신체활동증진 프로그램의 개발 및 효과)

  • Kwon, Sang-Min;Kwon, Mal-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.485-491
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    • 2016
  • The purpose of this study was to identify the effects of a visiting exercise program for physical activity promotion on physical (grip strength, static balance) and psychological (depression, perceived health status) function of frail elderly patients receiving home visiting service care. Subjects included a total of 49 patients; 24 in the control group and 25 in the experimental group. The visiting exercise program was carried out 16 times for 8 weeks. The collected data were analyzed by ${\chi}^2-test$ and t-test using SPSS/WIN 21.0 program. There was a significant improvement in the left grip strength (t=2.19, p<.000), right grip strength (t=5.07, p=.032), static balance (t=3.98, p=.050), and depression (t=-8.83, p=.009) in the experimental group compared with the control group. The visiting exercise program for physical activity promotion was effective on physical and psychological functions for frail elderly patients receiving home visiting service care. Further research is needed in a longitudinal study incorporating various centers to examine the maintenance of such effects.

An Analysis on Choice Attributes Influencing Satisfaction of Domestic Tourists in Jeju Region : Using Structural Equation Model (제주지역 내 내국인 관광객의 만족에 미치는 선택 속성 분석 : 구조방정식 이용)

  • Kim, Min-Cheol;Boo, Chang-San
    • Journal of the Korean association of regional geographers
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    • v.14 no.1
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    • pp.54-67
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    • 2008
  • This paper is to analyze the relationships between the factors of choice attributes and the related satisfaction focused on Domestic tourists in Jeju region. First, this paper used the structural equation model with the questionnaires to investigate the attributes affecting the visitors' satisfaction and service value. In conclusion, the attribute factors influencing service value and the visitors' satisfaction are 'equipment and convenience' and 'culture and leisure'. Also, this paper presents that the 'foods' factor is affecting re-visit and others' recommendation through the mediation of satisfaction factor.

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Design of a Real-Time Visual Loop Closure Detector using Key Frame Images (키 프레임 영상을 이용한 실시간 시각 루프 결합 탐지기의 설계)

  • Kim, Hye-Suk;Kim, Joo-Hee;Kim, Dong-Ha;Kim, In-Cheol
    • Annual Conference of KIPS
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    • 2014.11a
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    • pp.809-812
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    • 2014
  • 본 논문에서는 키 프레임 영상을 이용한 효과적인 실시간 시각 루프 결합 탐지기를 제안한다. 시각 루프 결합 탐지기는 과거에 지나온 위치들 중 하나를 다시 재방문하였는지를 판단하기 위해, 새로운 입력 영상을 이미 지나온 위치들에서 수집한 과거 영상들과 모두 비교해 보아야 한다. 따라서 새로운 위치나 장소를 방문할수록 비교 대상 영상들이 계속해서 증가하기 때문에, 일반적으로 루프 결합 탐지는 높은 정확도와 실시간성을 동시에 만족하기 어렵다. 이러한 문제점을 극복하기 위해, 본 시스템에서는 입력 영상들 중에서 키 프레임들만을 골라 비교함으로써, 루프 결합 탐지에 필요한 비교 연산량을 효과적으로 줄이는 방법을 채택하였다. 또한 본 시스템에서는 루프 결합 탐지의 정확도와 효율성을 높이기 위해, 키 프레임 영상들을 시각 단어들의 집합(BoW)으로 표현하고, DBoW 데이터베이스 시스템을 이용해 키 프레임 영상들에 대한 색인을 구성하였다. TUM 대학의 벤치마크 데이터들을 이용한 성능 분석 실험을 통해, 본 논문에서 제안한 시각 루프 결합 탐지기의 높은 성능을 확인할 수 있었다.