• Korea Trade Review
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• v.42 no.1
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• pp.125-139
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• 2017

According to the US market research firm "Strategy Analytics(SA)", there is a sudden change of wind blowing in the global smart-phone market. In particular, several Chinese firms such as Huawei, Xiaomi and Oppo show a rapid growth in the pace of Chinese market, whereas other leading players like Apple and Samsung has slowly grown in China market. Therefore, this study will investigate the main antecedents of repurchase intention of smart phones in post-90th generation in China. In addition to this, the mediating effect of SIC will be analyzed. The results of the study are as follows; first, there is significant relationships among brand, individual experience and repurchase intention, on the other hand, there is no significant relationships between design, price, function factor and repurchase intention; second, SIC partially mediate the relationship between brand factors and repurchase intention. Based on the results targeted to post 90th generation in China, several implications are suggested for smart phone firms.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.227-236
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• 2016

The competition among insurance companies has become increasingly intense driven by the recent changes in financial environment. In this study, we (i) categorize the quality of life insurance services into the core service, relational services, and additional services, (ii) assess the impact of each service on repurchase intension, and (iii) investigate if customer satisfaction has a mediating effect. The research subjects are 215 life insurance customers who were selected from an online survey respondent population. Based on the analysis we performed by utilizing the SPSS 18.0, we concluded that (i) maintaining service of the core services, internal relationship of service personnel and insurance salesmen of the relational service and additional services have a positive impact on repurchase intention and (ii) In the relationships between repurchase intentions, the customer satisfaction is fully mediated by maintaining service and insurance salesman and partially mediated by additional service. The results of this study can be meaningful for both industry and academia, because these results can be utilized as useful evidence in understanding selection behavior of life insurance customers and deriving various strategies in business environment.

• Journal of Distribution Science
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• v.5 no.1
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• pp.89-105
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• 2007

The apartment market in korea is rapidly changing from the producer-oriented market to the customer-oriented market. This means the user's perception of the apartment changed, so the pattern of purchase also changed. The apartment house enterprises should use the method of well grasping the purchase intention of the customers, and then satisfying buyer's need to study the marketing strategy. Seeing from the circumstances, the purpose of study is not just the real estate, and on the basic of preceding studies about the marketing field also should analysis what kind of influence the housing environment gives to the standard of the housing value and housing satisfaction, and what kind of influence the standard of the housing choice criteria gives to housing value, housing satisfaction and Repurchase Intention, and what kind of influence this kind of housing value and housing satisfaction gives to the Repurchase Intention. And also should give some suggestions for strengthening the competitiveness of the apartment house enterprises later.

• Asia Marketing Journal
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• v.7 no.3
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• pp.1-27
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• 2005

This study investigated the effects of two types of customer extra-role behavior (citizenship and badness behavior) on perceived service quality, customer satisfaction, and repurchase intention. The model was tested with a sample of sports center customers by using structural equation modeling. The findings supported the effects of customer citizenship and badness behavior, and all structural path coefficients were significant. However, the differential effects of customer citizenship and badness behavior on perceived service quality were not significant. Lastly, perceived service quality fully mediated the effects of customer citizenship and badness behavior on customer satisfaction and repurchase intention. The results of the present study demonstrate that service organizations need to manage all two types of customer behavior. Further, it provides new insights into the relationships among customer's extra-role behavior, customer satisfaction, and repurchase intention.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.107-122
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• 2016

This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.195-203
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• 2016

This study examined customer's purchase decision-making processes in a coffee chain context. We posit customer satisfaction, brand image, and perceive value as key drivers of forming customer's repurchase intention. From the perspective of multidimensional perceived value concept, the effects of utilitarian, hedonic, and social value on customer's decision-making processes were investigated. The proposed model was empirically tested by using survey data collected from 232 university students who often visit several coffee chains. LISREL has been used to perform these analysis. The proposed theoretical model accounts for 67% of the variance in repurchase intention and 73% of the variance in customer satisfaction. The analysis results indicate that customer satisfaction and brand image play an important role in forming customer's repurchase intention. Further, utilitarian and hedonic values significantly affect customer's repurchase intention, whereas social value negatively influences it.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.202-209
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• 2021

In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.304-313
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• 2009

Along with variables like the person-to-person service encounter, perceived service value and repurchase intentions by customers plays a vital role in customer evaluation of service results in hotel industry. This study aimed to explore the relationships between person-to person encounter, service value, and repurchase intention by customers in deluxe hotel. The results of this study are, person-to-person encounter direct impacts on service value, and repurchase intention. And service value direct influences to repurchase intention. These results suggests that new direction of marketing managements on competing environments in hotel industry for customer satisfactions and customer retentions.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.53-53
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• 2017

페이 춘추전국시대에 간편결제 서비스는 네이버페이, 카카오페이, 삼성페이, L페이, T페이, 시럽 페이, 스마일 페이, 케이페이, 페이나우, 페이코, SSG페이, H-Wallet, 구글페이, 애플페이, 알리페이, 안드로이드페이 등 '페이'관련된 서비스들은 각 회사마다 계속 등장하고 있는 추세이다. 온라인 또는 모바일 쇼핑의 끝에서 복잡한 인증절차와 관련 프로그램 설치로 결제를 포기를 하거나 다른 결제 회사를 선택해서 또 다시 카드번호, 카드 비밀번호, 인증절차를 거치는 번거로움과 시간을 소비하는 일이 많았다. 예전 방식에 비해서 눈 깜짝할 사이 결제를 진행하는 간편결제 서비스는 말 그대로 '빠르고 편리하다'는 장점을 지녔으며, '온라인에 처음 한번만 카드정보를 등록하면 그 다음부터는 비밀번호만 입력하면 결제가 완료된다. 요즘 각 간편결제 서비스 회사들은 가격 할인, 적립금, 포인트 지급 등으로 소비자의 결제 형태를 바꾸고 있다. 쇼핑몰 결제 싯점이라는 중요한 포인트에서 이 연구의 목적은 간편결제 서비스에 대한 지각된 용이성과 유용성이 고객만족과 쇼핑몰 충성도로 인터넷 쇼핑몰 재구매의도에 미치는 영향에 관한 실증적 연구를 하고자 한다.

• Knowledge Management Research
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• v.21 no.4
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• pp.89-108
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• 2020

This study investigates key factors influencing customers' repurchase intention in the context of Airbnb. Positive and negative emotions formed after customer's first-hand experience are identified as vital antecedents in determining consumer's repurchase intention. This study posits authentic experience, amenities, and price fairness as the key characteristics of Airbnb. It clarifies the role of subjective norms and trend-seeking tendency in repurchase decisions. The proposed research model was analyzed for 306 customers with experience in using Airbnb via structural equation model. The analysis results showed that both positive and negative emotions have a significant effect on customer's repurchase intention. The results clarified the role of Airbnb's characteristic components on repurchase decisions. Finally, subjective norms and trend-seeking tendency had no significant impact on customer's repurchase intention. The results of this study are expected to help establish effective strategies for customer experience and marketing to achieve sustainable growth of Airbnb.