• Journal of Information Technology Applications and Management
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• v.9 no.4
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• pp.65-78
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• 2002

We propose a new application method of the datamining technique that might help building an efficient trade strategy in the stock market, where the analysis of the huge database is essential. The proposed method utilizes the association rules among the price changes of individual stock from the market basket analysis (a datamining technique typically used in the Marketing field) in building the strategy We also apply the proposed method to the daily stock prices in Korean stock market, from Jan. 2000 to Dec. 2001. The application results show that the proposed method gives an significantly higher yield rate than the actual stock chage rate.

• The Korean Journal of Applied Statistics
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• v.18 no.2
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• pp.395-410
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• 2005

For the analysis of large tables formed by many categorical variables, we suggest a method to group the variables into several disjoint groups in which the variables are completely associated within the groups. We use a simple function of Kullback-Leibler divergence as a similarity measure to find the groups. Since the groups are complete hierarchical sets, we can identify the association structure of the large tables by the marginal log-linear models. Examples are introduced to illustrate the suggested method.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.276-282
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• 2006

본 논문에서는 RFID 기술과 지능형 에이전트를 이용하여 고객의 위치를 실시간으로 검출하고 각 구역별 유효쇼핑정보를 계산하여 고객의 쇼핑 동선을 효율적으로 분석할 수 있는 RFID기반 쇼핑동선 분석 시스템을 제안한다. 쇼핑 카트와 장바구니에 RFID 태그를 부착하고 고객의 실시간 위치를 상품 진열대에 설치된 RFID 리더와 안테나를 통해 파악한다. 파악된 고객의 쇼핑 위치와 각 상품군에서 소비한 시간 정보 및 구매정보를 유효 쇼핑시간 계산과 동선 보정 알고리즘에 적용하여 보다 정확하고 신뢰성 있는 쇼핑동선 정보를 생성한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.808-809
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• 2017

유사도 검색은 전통적으로 데이터베이스 그리고 웹검색 분야의 핵심이었으나, 대용량 데이터의 등장으로 검색의 정확도뿐만이 아니라 효율성 측면에서의 요구가 증가하며 여전히 다양한 분야에서 활발히 연구되고 있다. 아이템간의 유사도를 측정하기 위한 방법론 중 코사인 유사도 방법론은 고차원공간에서의 활용이 유리하다는 이점 때문에 가장 널리 활용되고 있는 방법론으로, 정보검색, 장바구니 분석, 생물정보학 등 다양한 분야에서 활용되고 있다. 본 논문에서는 코사인 유사도를 소개하고, 연관성 분석 측면에서 코사인 유사도를 사용한 기존의 연구들을 소개한다.

• Information Systems Review
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• v.24 no.4
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• pp.1-22
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• 2022

The transition to a non-face-to-face consumer society has rapidly occurred since Covid-19. The need for a subdivided urban logistics policy centered on courier delivery, a life-friendly last-mile logistics service, has been raised. This study proposes a SNS-based method that can analyze the demand relationship by region and product, respectively. We extend the market basket network (MBN) and co-purchased product network (CPN), find product category patterns, and confirm regional differences by using delivery order data. Our results imply that SNA analysis can be effectively applied to inventory distribution or product (SKU) selection strategies in urban logistics.

• Journal of the Korea Institute of Military Science and Technology
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• v.13 no.1
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• pp.77-83
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• 2010

In this paper, we proposed new outworn aircraft management procedure. ROKAF has both good management skill and information system, AMMIS, regarding aircraft maintenance based on all kinds of aircraft's defects. To optimize and secure aircraft's operation, management of the outworn aircraft is very important for ROKAF. With respect to these outworn aircraft's defects and maintenance, we analyzed defects occurrence pattern of outworn aircraft by using AMMIS data and Market Basket Analysis, and found the specified association rules for each defect. By using these association rules, we developed new management procedure for outworn aircraft based on the results of affinity analysis. The management procedure in this paper will also be used to optimal operation and maintenance of other aircraft and weapon systems.

• The KIPS Transactions:PartD
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• v.17D no.4
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• pp.311-316
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• 2010

This paper presents a weight adjusted association rule mining algorithm (WARM). Assigning weights to each strategic factor and normalizing raw scores within each strategic factor are the key ideas of the presented algorithm. It is an extension of the earlier algorithm TSAA (transitive support association Apriori) and strategic importance is reflected by considering factors such as profit, marketing value, and customer satisfaction of each item. Performance analysis based on a real world database has been made and comparison of the mining outcomes obtained from three association rule mining algorithms (Apriori, TSAA, and WARM) is provided. The result indicates that each algorithm gives distinct and characteristic behavior in association rule mining.

• Information Systems Review
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• v.20 no.1
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• pp.1-16
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• 2018

The development and generalization of the Internet increased the popularity of food delivery service applications in Korea. The food delivery market based on online-to-offline service is growing rapidly. This study compares the usability of Korean food delivery service application between that of Chinese food delivery service application. This study suggests improvement points for Korean food delivery service applications. To conduct this study, we explore the status of various food delivery service applications and conduct interviews and surveys based on the honeycomb model developed by Peter Morville. This study obtained the following results. First, all restaurants participating in the Korean food delivery service must be able to accept order through the application. Second, the shopping cart function must be able to accept order of all restaurants simultaneously. Third, when users look for menu recommendation, their purchase history and shopping cart functions should appear at the first page of the website. Users should be able to perceive the improved usability of the website using those functions. Fourth, when the search window is fixed on the top of each page, users should be able to find the information they need. Fifth, the application must allow users to find the exact location of the delivery person and the estimated delivery time. Finally, the restaurants'address should be disclosed and fast delivery time should be confirmed to enhance users'trust on the application. This study contributes to academia and industry by suggesting useful insight into food delivery service applications and improving the point of food delivery service application in Korea.

• Knowledge Management Research
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• v.19 no.4
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• pp.59-76
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• 2018

With the arrival of the big data era, customer data and data mining analysis have gradually dominated the process of Customer Relationship Management (CRM). This phenomenon indicates that customer data along with the use of information techniques (IT) have become the basis for building a successful CRM strategy. However, some companies can not discover valuable information through a large amount of customer data, which leads to the failure of making appropriate business strategy. Without suitable strategies, the companies may lose the competitive advantage or probably go bankrupt. The purpose of this study is to propose CRM strategies by segmenting customers into VIPs and Non-VIPs and identifying purchase patterns using the the VIPs' transaction data and data mining techniques (K-means clustering and association rules) of online shopping mall in Korea. The results of this paper indicate that 227 customers were segmented into VIPs among 1866 customers. And according to 51,080 transactions data of VIPs, home product and women wear are frequently associated with food, which means that the purchase of home product or women wears mainly affect the purchase of food. Therefore, marketing managers of shopping mall should consider these shopping patterns when they build CRM strategy.

• The Journal of Bigdata
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• v.5 no.2
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• pp.135-143
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• 2020

This paper proposes a pre-processing method and a dimensional reduction method in the analysis of shopping carts where there are many correlations between variables when dividing the types of consumers in the agri-food consumer panel data. Cluster analysis is a widely used method for dividing observational objects into several clusters in multivariate data. However, cluster analysis through dimensional reduction may be more effective when several variables are related. In this paper, the food consumption data surveyed of 1,987 households was clustered using the K-means method, and 17 variables were re-selected to divide it into the clusters. Principal component analysis and factor analysis were compared as the solution for multicollinearity problems and as the way to reduce dimensions for clustering. In this study, both principal component analysis and factor analysis reduced the dataset into two dimensions. Although the principal component analysis divided the dataset into three clusters, it did not seem that the difference among the characteristics of the cluster appeared well. However, the characteristics of the clusters in the consumption pattern were well distinguished under the factor analysis method.