• Archives of design research
• /
• no.16
• /
• pp.161-170
• /
• 1996

In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.

• Korean journal of communication and information
• /
• v.59
• /
• pp.50-70
• /
• 2012

This study, as one of works to understand the character of contemporary journalism thought in Korea, aims to review the journalism thought of Jang Jun-Ha, a magazine journalist who published the monthly magazine Sasanggye(思想界) from the 1950s to the 1960s and promoted its influence like major newspapers at that times. For the purpose it analyzed how his understanding of journalism had been performed and what his main logic and idea on journalism thought was. Based on the above it considered the matters related to the characteristics of his journalism thought. As result of study his journalism thought can be said nationalistic enlightenment journalism consistently since he established the magazine to enlighten the educated youth, while it shows a kind of interpretive journalism or orientating journalism from the end of 1950s. In 1962 when political suppress on the Sasanggye was growing worse his journalism thought is evaluated to show a kind of advocacy journalism strongly. As he understood and received the concept and theory newly recognized in the academic and press community, his journalism thought could be said to be advanced at that times. Also his theory and assertion could be evaluated persuasive from the viewpoint of the following concrete execution and action.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.05b
• /
• pp.70-71
• /
• 2002

• The Korean Publising Journal, Monthly
• /
• s.176
• /
• pp.13-13
• /
• 1995

대중음악이 영화와 함께 당대의 문화를 규정하는 지배적인 장르이긴 하나 아직 그에 관한 '사유'의 문은 열어젖히지 못하고 있는 게 현실이다. 브로마이드성 짙은 십대 취향의 잡지나 쉴 새 없이 쏟아지는 노래악보집 정도가 고작이다. 그런 가운데 최근 젋은 이론가들이 저널리즘 지평에 속속 모습을 드러내고 있다.

• Archives of design research
• /
• v.16 no.3
• /
• pp.41-50
• /
• 2003

Cartoons as one of visual art forms seek the essence of an, which is creation. They also have great ripple effects as popular art and culture. Cartoons as a communication tool by means of visual image give a better understanding thanks to its function of combining messages and animation. That is why cartoons have a unique place in journalism as the function of delivering facts through messages and pictures. MAD, a cartoon magazine for current issues, reveals and harshly criticize social contradictions, thereby eliciting readers'positive response. To effectively utilize cartoons, an approach in phases should be taken. First, different genres should be compared and embraced. And then, when the genre of cartoons enters the stage of expansion or growth, cartoons will become a new visual information medium from the perspective of communication in society and from the perspective of journalism, and literature, design and art in academia.

• The Journal of Art Theory & Practice
• /
• no.2
• /
• pp.121-146
• /
• 2004

Compared to the influences of Korean art journalism, the researches on them are rarely conducted. This study aims to examine the influence of art journalism in art magazines in Korea. Although it is essential to consider media, journalism, public opinion altogether, I focused only on the media due to the absence of previous studies I have analyzed the current conditions of korean art journalism, types of feature articles, sponsors, their relations with articles and the comparison with foreign art journalism in terms of production conditions. There have been about one hundred art magazines published in previous sixty years and currently there are twenty three. Monthly periodicals are the majority: the publishers are sorted out as publishing houses, galleries, newspaper company in order specialized art magazines developed from the eighties. Through an examination of feature articles in these art magazines, I found that they repeated similar art issues and covered the same artists sponsors and articles. Moreover, when the magazines went through the conflicts between managers and editors, the ascendency of managers obstructed the development of art journalism regarding journal quality. These days, art journalism have been comparatively regressed compared to other art systems such as art museums, curatorship, international aft festivals, distributions and art promotion policies. The main causes for failure were the lack of professional management, the limited effort to diversify sponsors, and the repetition of the same informants and events without making an effort to be specialized Magazines are published media which contribute to the creation of culture, distribution, and preservation. Therefore art magazines can be said the most influential media in forming art culture and distributing it. It is quite necessary to reform the problems of repeating of information and the lack of speciality in conjunction with the commitment of management and editorialship.

• Journal of the Korean Society of Costume
• /
• v.57 no.1 s.110
• /
• pp.118-129
• /
• 2007

Overflowing of fashion information that is derived from the development of various mass media has rather hindered adopters from appropriately screening fashion information. Thus, responsibilities of fashion journalists who play a role of communicating fashion information have become heavier. Fashion journalism may be defined as 'delivery of modes and involvement in production and logistics'. Since it connects fashion and culture industries with the public by reflecting fashion from diversified perspectives, the role of fashion journalism should never be overlooked in terms of culture as well as industry. This study analyzes fashion journalism from fashion-advanced country by reviewing the fashion journalism from the US, which is so-called fashion-advanced country and analyzing the contents of Vogue USA. This study made a historical review of fashion journalism through a reference study, and from a total of 24 volumes of Vogue USA from January 2004 through December 2005 classified articles by functions, tones, contents, and brands, pictorial records by functions, images, and brands, and ads by brands, quantitatively analyzing them. Further, through a case study it explored those articles and pictorial records which featured national characteristics in the USA, and examined how the fashion journalism in the USA imaged the fashion in the country. In addition, it tried to elicit the characteristics of fashion in the USA as a conclusion by categorizing those images while reviewing previous studies. The results show that Vogue USA features American fashion definitely. Thus, consequently it is easy to find images of American fashion in pictorial records, let alone categorizing them.

• Life and Agrochemicals
• /
• v.29 no.10
• /
• pp.14-17
• /
• 2008

일반에게 공정한 입장에서 소비자와 커뮤니케이션을 실행하는 수단으로서 "일본농약학회, 지방자치단체, 내각부 식품안전위원회나 농림수산성, 후생노동성 등의 공적기관, 농약공업회나 전국농약협동조합 등 임의단체, 전국농업협동조합이나 전국 판매상 등의 유통업자 등이 실시하는 농약의 안전 사용자 안전 등에 관한 세미나 강습회, 소비자의 간담회", "학회나 농약연구자, 과학리더에 의한 계몽서의 출판, 학회나 업자 단체에 의한 Q&A집의 학회지 게재나 배포". "각종 학회나 공적기관의 홈페이지 계몽 해설문제의 게재", "농약제조 메이커나 임의단체에 의한 인터넷을 통한 메일 잡지 배송", "신문(전국지)를 매개로 한 홍보활동" 등을 들 수 있다. 최근에는 대학에 있어서도 일반사회인(소비자 포함)을 대상으로 한 농약이나 각종 화학물질의 안전성에 관한 공개강좌가 개설되어 있다. 한편 공정한 입장서 농약에 대해서 올바르게 전달한다는 개념에서 출발하지만, 결국엔 상업적 측면이 강한 "재미있고 우습게, 농약이 가지는 잠재적 위험성을 일부러 강조하고, 때로는 과학적 사실과 다른 내용을 의도적 또는 비의도적으로 전달하여 시청자나 독자의 관심을 끌어 시청률이나 발행부수를 신장시키는 것을 목적으로 하는 각종 매스컴으로부터의 막대한 양의 정보발신(모든 매스컴이 해당하는 것은 아님)이 있다. 더욱이 인터넷 사이트에는 종교적 측면이 강한 단체를 포함, 농약의 위험성을 강조하는 일이 있으며 온갖 정보가 넘쳐나고 있다. 물론 공적기관을 포함, 농약의 유용성과 잠재적 위험성에 대하여 공정하고 객관적 입장에서 인터넷을 소개한 정보 발신도 행해지고 있다. "농약은 나쁘고 위험하다"라는 정보로는 센세이셔날 한 상품가치(매스컴측의 보도 메리트)가 있지만 "농약은 안전하고 문제없다"로는 상품가치가 없다고 하는 상업 저널리즘을 드러낸다. "양적으로 압도적인 매스컴 보도"를 뛰어넘어 소비자에게 올바른 정보를 전달, 이해시키는 것은 가능하지 않을까. 다음으로 농약에 관한 리스크커뮤니케이션 수법에 대한 유의점과 과제를 기술한다.

• Journal of Popular Narrative
• /
• v.25 no.3
• /
• pp.41-66
• /
• 2019

This paper looks at the readers and publishing strategies of paperback romance novels in the the 1980s based on the 'high-teen' concept. The purpose of this article is to examine the meaning the 'high-teen' concepts as expressed in the media through the publication of paperback romance series in the 1980s. Among paperback romance series, this paper was based on pirated/licensed version of novels published by Harlequin, a Canadian publisher, and the magazine media's advertising promotional phrases that were published targeting the same readers. Since the 1970s, mass media have referred to teenagers as high-teens and called them important consumers. High-teen was a term referring to teenagers in school uniforms, mostly girls, and in the 1980s, 'high-teen' was also introduced as a new consumer market, and the publishing market put forward a number of publishing strategies to attract them. The paperback romance, including , has identified 'high-teen' readers as late-teen girls, sensitive consumers for best-sellers/million-sellers, readers with a tendency to read stories of love, and readers that favor American and Western culture. Since the 1980s, the market for paperback romance has been in the recession, but readers have kept the romance genre alive by accepting and localizing the Harlequin series. With the rise of a new form of media called the 'Web Novel', interest in the romance genre is increasing, and we hope this study will serve as a starting point for a variety of discussions with (women) readers about romance reading/enjoyment.