• Proceedings of the Korean Society for Information Management Conference
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• 2012.08a
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• pp.7-10
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• 2012

대학도서관에서 근로학생은 '근로자'와 '이용자'의 두 가지 신분을 동시에 가지는 인적자원으로, 본 연구에서는 도서관마케팅 관점에서 본 근로학생의 새로운 역할과 가치를 파악하고자 하였다. 심층면담 결과, 이들은 근로를 경험한 이용자로서 개인의 도서관 이용행태에 변화를 나타내어, 충성도 높은 잠재고객으로의 가능성이 확인되었다. 뿐만 아니라 근로학생은 내부와 외부의 관점을 동시에 가져, 도서관 내부에는 이용자의 관점으로 피드백을 제공하고, 외부 학생에게는 구전마케터로서 영향을 미친다. 이에 도출된 결과는 근로학생이 도서관의 중요한 마케팅대상이 될 수 있음을 시사한다.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.34 no.1
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• pp.1-17
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• 2016

The purpose of this paper is to understand the value of Dongji(東池), Seoji(西池) and Namji(南池), the lotus ponds of Fortress Wall of Seoul as part of the cultural landscape of the period through a consideration of personal behavior and impressive landscape characteristics via various old writings on each pond. The objects of this study include poems, diaries, travelogues and essays describing these ponds. The results are as follows. First, the preferred landscape elements of these three ponds were lotuses, willows and water itself. Second, while Dongji was recognized as a natural landscape, the composition of Seoji was a mixture of with natural and urban landscapes, and Namji was more urban altogether. Third, in aspects of personal behavior, while Dongji was a place where people broke their journeys to gaze at the scenery or looked down distantly, in Seoji, people stayed for a long time in a pavilion called Cheonyeon-jeong(天然亭) and engaged in various leisure activities, and in Namji, there were many gatherings under a temporary shelter or at a friend's house near the pond. Night was the best time to enjoy Namji because during the day, the area was crowded with people, horses, carts and so on. Fourth, the landscapes of fortress walls were impressively described often. Fifth, because these ponds were integrated into the surrounding area, they were like public openspaces mixed with water spaces, natural environment and adjacent facilities. The lotus ponds of the Fortress Wall of Seoul were located in a place connecting inside and outside of fortress, supplemented the cultural features in city, were valued as public openspace, and made it possible to experience the unique landscape of Hanyang. Although these ponds were buried and have now disappeared, they still hold great cultural meaning and potential value as water landscapes of the old city.

• Korean Journal of Culture and Social Issue
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• v.16 no.3
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• pp.331-354
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• 2010

Previous psychological studies in gambling have mainly focused on the characteristics of gamblers. the purpose of the present study was to categorize gambles in Korea into subtypes based on winning probability and money and to examine variations of gambling behaviors and problems across the gamble subtypes. A survey on 1,304 gamble participants were conducted, of their gambling behaviors, personal and social problems, and CPGI. First, factor analyses on perceived winning probability and money revealed 6 subtypes of gambles: amusement type, lottery type, internet type, slot-machine type, racing type and casino type. Secondly, comparisons among gamble subtypes revealed the differences in gambling behaviors, gambling-related cognitions, emotional experiences during gambling, and personal/social problems related to gambling. The gambling behaviors in slot-machine type, racing type, and casino type were more negative than those in amusement type, and lottery type. Gamblers in internet type were found to have potential for latent problems of gambling. In discussion, the academic and practical values and implications of typology of gambles were further discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.9
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• pp.5564-5577
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• 2014

This study examined how the differences in household characteristics influence consumer expenditure patterns. The Price-Scaling AIDS model with household income and expenditure survey data were used for the analysis. The results showed that the income elasticity of the service items is greater than non-service items, indicating an increase in higher demand of service items with the same increase in household income. The household expenditure patterns vary according to the commodities, holding age and income level. The so-called traditional pattern, which emphasizes spending for non-service items, changed to the one with a higher expenditure ratio for service items. Such a change in household expenditure patterns naturally derives the expansion of the relevant service market; hence, the growth of the related service industry. This highlights the need to formulate an appropriate response from the supply side that deals with the changes in the service market.

• Journal of the Korean Society for Railway
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• v.10 no.6
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• pp.779-785
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• 2007

This study identifies visible/invisible factors and analyzes facilities, structure, and visible perceptive contents in the aspects of operation and efficiency with a focus on the interfaces between interior design of the subway and users. More specifically, it diagnoses the requirements and empirically presents improvements. As the interior design in the subway trains is fur the public reflecting the value, consciousness, and behaviors of users, it should be approached through the application of the concept of universal design that considers the potential needs and psychological satisfaction of users. In arranging the indoor of the vehicles, the conditions for the facilities should be specified through the interdisciplinary approach from professional fields including ergonomics and psychology, the path of flow should be induced through the use of space and the analysis of passengers' behaviors, an integrated planning should be re-established, and continuous evaluations of basic guidelines, manuals, and requirements should be made.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.401-412
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• 2011

The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.

• Journal of Korean Society of Transportation
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• v.36 no.2
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• pp.129-140
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• 2018

In this study, we analyzed the electric vehicle (EV) purchasing behavior with market segmentation in Seoul using the binary logit model. For the model estimation, the experimental design of SP survey generated 24 scenarios with purchase price, charging station availability, and driving range of EVs. The results of market segmentation analysis indicated that the owners of subcompact and compact size cars were primarily affected by the purchasing price while those of mid and full size cars were more sensitive to the charging station availability. By housing type, the charging station availability was the most important factor for the residents of apartment while the purchase price was the most important factor to choose the EVs. These results presented that the EV supply strategy of the automobile manufacturer should be diversified according to the marketing target and the expansion of the public charging infrastructure should be the top priority in the government policy.

• Journal of Science and Technology Studies
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• v.15 no.2
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• pp.163-189
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• 2015

While Science tries to be far from Society, it actually does yearn for the trust from Society, on the other side. Its efforts getting back the trust has been witnessed with its fast evolution, consistent distrust from Society and Scientists' accountability with investment of public fund. Furthermore, many scholars have argued that there is the need to integrate science and society. In this regards, this paper explores how to integrate both spheres by participatory evaluation. To identify how the participatory evaluation works and should be, three main issues are mentioned. One is about evaluation methods; Objective-oriented and Behaviour aspects. Second is about prerequisite factors; sharing scientific language and changed recognition between civil society and scientists. Third is about challenge to be tackled; epistemological gap among evaluators and complex index. Under these issues, this paper sets out that the participatory evaluation should adopt the appropriate evaluation methodology. Last but not least, self-recognition and motivation by evaluators themselves are important factors, along with societal system which can take participatory evaluation.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.2953-2966
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• 2018

Housing prices are closely related to various variables that indicate macroeconomic conditions. In this paper, empirical analysis based on data is performed referring to previous studies. Focusing on the policy interest rate among the factors affecting the housing price, the non-linear impulse responses of other variables to the interest rate shock are analyzed. Using the random forest algorithm, the variable importance scores of the macroeconomic variables presented in the previous studies are calculated. After selecting the variables through this process, the impulse responses are calculated using a model that can capture non-linearity. According to the model, the responses of housing prices to the policy rate is only significant when the rate is raised. Especially, the impulse response is amplified when the shock increases due to the non-linear characteristics that can not be captured by the traditional VAR methodology. The analysis results suggest that the interest rate as a policy instrument should be approached from a more cautious perspective.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.6
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• pp.21-35
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• 2022

With the support of local and central governments, various incentive policies for "green" cars have been established, and the number of electric vehicle users has been rapidly increasing in recent years. As a result, much attention is being given to establishing a user-centered charging infrastructure. A standard for the number of electric vehicle chargers to be supplied is being prepared based on building characteristics, but there is quite limited research on the appropriate ratio of slow and fast chargers based on the characteristics of each place. Therefore, this study derived an appropriate penetration ratio based on data about the distribution ratio of common slow chargers. These data were collected using a survey of actual electric vehicle users. Next, an analysis was done on how to categorize the needs of charging environments and to determine what criteria or characteristics to use for categorization. Based on the results of the survey analysis, three types of places were derived. Type-1 places require 10% of chargers to be slow chargers, Type-2 places require 40-60% of chargers to be slow chargers (i.e., around equal distribution of slow and fast chargers), and Type-3 places require more than 80% of chargers to be slow chargers. The required levels of slow chargers were classified by place type and by individual using latent class cluster analysis, which made it possible to categorize them into five clusters related to socioeconomic variables, vehicle characteristics, traffic, and charging behaviors. It was found that there was a high correlation between charging behavior, weekend travel behavior, gender, and income. The results and insights from this study could be used to establish charging infrastructure policies in the future and to prepare standards for supplying charging infrastructure according to changes in the electric vehicle market.