• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2917-2922
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• 2009

This study was conducted to investigate the relationship among Social support, Self-concept and Ego-resilience as perceived by middle-school students. A survey was conducted to 699 middle school students who live in Seoul area. The results showed significant correlations among social support, Self-concept and Ego-resilience. Most importantly, the variable of Self-concept was stronger predictor for Ego-resilence than Social support.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.387-395
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• 2022

This study empirically studied the effect of the characteristics of consumer experience in a virtual store in the metaverse of a fashion brand on consumers' perceived utility and self-congruence for the medium. As a result of the analysis, all three factors (reality, ubiquity, anonymity) of the fashion brand metaverse virtual reality store experience had a significant positive effect on the perceived avatar consistency. On the other hand, realism and ubiquity had a significant positive effect on perceived fun, but the effect of anonymity on perceived fun was not significant. On the other hand, perceived avatar identity was found to have a significant positive effect on perceived consumer-brand self-congruence. Finally, it was found that the perceived fun in the metaverse fashion brand virtual reality store had a statistically significant positive effect on perceived consumer-brand self-congruence.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.845-854
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• 2014

This study investigated the associations between youths' perceived parental control, psychological/behavioral problems, and self-differentiation in a sample of 355 middle and high school students. The sex differences in these variables, and the influences of perceived parental control and self-differentiation on youths' psychological and behavioral problems were analyzed. The mediating effects of self-differentiation between parental control and youths' psychological/behavioral problems, and between psychological and behavioral problems were also investigated. Some sex differences in the variables were found. Youths' psychological and behavioral problems were influenced by self-differentiation and parental psychological control. The mediating effects of self- differentiation were significant either complete or partial way.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.127-134
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• 2022

Scholars and companies have made a lot of effort to increase customer loyalty to achieve long-term customer retention and sustainable profitability. The author proposes a conceptual model with the purpose of understanding the antecedent variables which have impact on customer attitudinal/behavioral loyalty. In addition, this article examines the mediating effects of perceived value between self-congruity and customer loyalty. The results show that self-congruity has significant, direct, and positive effects on perceived value and customer loyalty. Meanwhile, self-congruity indirectly affects attitudinal and behavioral loyalty, that is, the mediating effects of perceived value are significant. The author proposes the implications of these findings for practitioners and related industries.

• Asia Marketing Journal
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• v.4 no.1
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• pp.25-54
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• 2002

본 연구는 개인주의-집단주의 문화 개념을 도입하여, 타인의 의견이나 집단규범이 내포된 합의정보와 제품의 속성이 나타난 속성정보가 불일치한 상황에 접했을 때 개인의 문화지향성에 따라 정보의 수용과정에 차이가 있는지를 탐구하였다. 본 연구는 접근성-진단성 프레임웍에 근거하여 정보의 수용과정 모델을 개발하고 이를 중국 및 한국의 개별소비자차원에서 검증하였다. 본 연구의 실증분석 결과, 소비자의 개인주의-집단주의 성향에 따라 불일치 정보의 수용과정이 다르게 나타났다. 집단주의 성향의 소비자들은 합의정보의 합의성 지각수준을 높게 지각할수록 합의정보의 집단자아 접근성과 집단동조 진단성 수준이 증가하여 집단의견수용의도가 높아지는 것으로 밝혀졌으며, 속성정보의 속성성 지각수준을 높게 지각할수록 속성정보의 개인자아 접근성과 개인화가치 진단성이 증가하여 개인의견반영의도가 높아지는 것으로 나타났다. 한편, 개인주의성향의 소비자들은 속성정보의 속성성 수준을 높게 지각할수록 개인화가치 진단성 수준이 높아져 개인의견반영의도가 높아지며, 합의정보의 합의성 수준을 높게 지각할수록 집단자아 접근성 수준이 높아져 집단의견수용의도가 높아지는 것으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5826-5838
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• 2012

This study is explorative survey carried out to examine differences in professional self-concepts and emergency patient care perceptions between emergency medical technician trainees (namely, EMT-basic trainees or trainees) and emergency medical technicians basic (namely, EMT-basic or technicians). The subjects are some trainees and technicians. The trainees included 95 fire fighters who had enrolled educational programs for emergency medical technicians basic at K and A Fire Academy while the technicians were 78 fire fighter gathering from all regions of the country who had enrolled a short expertise program for emergency medical technicians basic at S University in C City.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.193-199
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• 2017

The objective of this research is to investigate how consumers react differently to financial and social risk/return, referred to as an 'asymmetric effect'. A lab-based experiment using a counterfeit but real-branded product examined the robustness of the statement that priming the interdependent versus independent self can result in differences in financial and social risk taking behavior in the context of counterfeit product purchase choice. Three hundred fifty-eight participants took part in the experiment. They were primed with different self-construal and evaluated purchase intention to the counterfeit product. As predicted, when evaluate in the context of loss claim of counterfeit product, risks were more activated, however, there was an asymmetric effect that self-construal priming had on financial and social risks. Interdependence primed participants were more likely to take a financial risk thus perform more purchase intention of counterfeit product and less likely to take a social risk than their independence primed counterparts, which led to lower purchase intention. The results of this research shed light on the various directions of future studies on the responses toward counterfeit product.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.107-117
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• 2017

This study examined the conditional indirect effect of EEG (electroencephalogram) arousal on the relationship among affective valence, visual attention, perceived self-relevance, and attitudes toward campaign issues in the context of public service announcements (PSAs). Using SPSS macro (No. 14) of conditional process model, the findings in this current study indicated that the perceived self-relevance mediates the relationship between affective valence of PSA and attitudes toward issues and, in turn, is moderated by EEG arousal, indicating goodness-of-fit of the moderated mediation of psychophysiological arousal on PSAs. The results suggested that management of PSAs should be considered the strategic combination between affective valence and perceived self-relevance in advertising appeals.

• Journal of the Korean Applied Science and Technology
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• v.38 no.4
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• pp.974-985
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• 2021

The purpose of this study was to determine the effects of black consumers' perception of behavior on Emotional exhaust and ago resiliency among hair service experts. The 318 questionnaires for hair and beauty experts in Seoul, Gyeonggi Province and Jeollanam-do were used as the final analysis data and were analyzed using the SPSS 26.0 statistics program. Analysis method to analyze frequency factor analysis, reliability analysis, Correlation analysis, Multiple regression analysis was performed. First, black consumers' perception of behavior showed a positive correlation with emotional exhaust, and black consumers' perception of behavior showed a negative correlation with ago resiliency. the emotional exhaust and ago resiliency showed a negative correlation with each other. Second, it was confirmed that excessive among the black consumer factors affects has an effect on emotional exhaust. Third, it was confirmed that excessive and Habitual among the black consumer factors affects on ago resiliency. Fourth, it was confirmed that emotional exhaust has an effect on ago resiliency.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.165-176
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• 2015

The purpose of this study was to identify the relationships among school-aged children's perceived parenting style, children's self-esteem, health promoting behavior and to determine whether self-esteem was a the mediator of the relationship between parenting style and health promoting behavior. Participants were 425 school-aged children of 5th and 6th grade. Data were analyzed using t-tests, Pearson correlation, and hierarchical multiple regression. The child's health promoting behavior was positively associated with receptive parenting style and positively associated with self-esteem. Also, the results showed that the effect of receptive parenting style on health promoting behavior was significantly partially mediated by self-esteem. Therefore, parenting style and children's self-esteem need to be factored in when designing and applying health education program for school-aged children. Also, the program need to be designed to enhance receptive parenting style that can lead to children's increase self-esteem.