• Asia Marketing Journal
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• v.13 no.4
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• pp.227-251
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• 2012

This study analyzed Woori Investment and Securities' industry-leading marketing from both a brand management and a marketing decision-making perspective. By executing a different marketing strategy from its competitors, Woori Investment and Securities recognized recent changes in the asset management and investment markets as an open opportunity, and quickly responded to the market changes. First, the company launched the octo brand as a multi-account product, two years before its competitors offered their own products. In particular, it created a differentiated brand image, using the blue octopus character, which became familiar to the general financial community, and was consistently employed as part of an integrated marketing communications strategy. Second, it executed a brand expansion strategy by sub-branding octo in a variety of new financial products, responding to rapid changes in the domestic financial and asset management markets. Through this strategic evolution, the octo brand became a successful wealth management brand and representative of Woori Investment & Securities. Third, it has converged market research, demand and trend analysis, and customer needs acquired through various customer contact channels into a marketing perspective. Thus, marketing has participated in the product development stage, a rarity in the finance industry. Woori Investment and Securities has a leading marketing system. The heart of the successful product creation lies in a collaboration of their customer bases among the finance companies in the Woori Financial Group. The present study suggested a corresponding strategy for octo brand, which is expected to enter into the maturity stage of its product life cycle. In addition, this study found a need to modify the current positioning strategy in order to position and preserve sustainability in the increasingly competitive asset management market. It also suggested the need for an offensive strategy to counter the number one M/S company, and address the issue of cannibalism in the Woori Financial Group.

• Journal of Distribution Science
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• v.4 no.1
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• pp.5-26
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• 2006

As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.303-309
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• 2015

The construction process and safety management are an important means of the total projects for the decision-making. As an important management tool of cost, resources and risks of the project, the analysis and evaluations are recorded as an important asset of company. Also, it has become a safety device that could reduce risk factors repeatedly by the decision-making methods for the future similar projects. Component-based software, by reusing the useful part, which was prepared without newly developing all that, by building a new software product, the long-term continuous/steady through the provision of a component-based software, by securing a sales base, it should be the development and supply a wide range of applications. In this paper, we propose the construction process control systems for increasing modifiability of process creation and modification for business efficiency in accordance with the diverse trends in the construction process as a low-cost niche through a component-based software supplier to solve these problems.

• Asia Marketing Journal
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• v.13 no.3
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• pp.249-264
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• 2011

Brand is the major enduring asset of a company and more valuable than the totality of specific products and facilities. Thus brands are powerful assets that must be carefully developed and managed. The company should design and implement marketing activities and marketing communication programs to build and grow the brand value. Strarbucks, Samsung Galaxy, and Nike brands get a price premium and generate strong customer loyalty. A power brand has high brand equity, which is the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand equity is created when brands have strong, favorable and unique brand associations with customers and high level of brand awareness. Therefore marketers in building a strong brand should ensure to develop the right type of customer experiences with products and effective integrated marketing communication(IMC) programs to create the brand equity. Since 2007 Sinhan card acquiring the LG card has developed the new brand identity and carefully managed the advertising campaign and other marketing communication mix tools to create the high brand awareness and differential brand image. In this case study we examine how Sinhan card with the goal of being No.1 brand in the credit card market has developed and implemented the IMC Strategy to build a high level of consumer brand awareness, unique brand image and strong customer relationship.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.06a
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• pp.286-292
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• 2008

RTLS 시스템은 이동 객체에 RTLS 태그를 부착한 후 태그에서 발산되는 신호를 이용하여 실시간으로 위치를 파악하는 시스템으로 최근 항만 물류 및 자산 관리 분야에서 객체의 실시간 위치를 파악하기 위해 활용되고 있다. RTLS 시스템은 태그의 위치를 측정하기 위해 삼각 측량 법이나, Proximity matching법을 사용한다. 삼각 측량법은 3개 이상의 리더에서 수신된 신호 세기나 신호의 도달 시간을 이용하여 삼각측량 방식으로 위치를 결정하는 알고리즘으로, 전파의 난반사나 장애물등에 민감하며, Proximity matching법은 위치 샘플링 값에 대한 근접성을 이용한 통계 정보를 바탕으로 하여 위치를 결정하는 알고리즘으로 위치 정확도를 높일 수 있으나, 샘플링 데이터 개수에 따라 정확도가 크게 변화하는 문제가 있다. 본 논문에서는 이러한 위치 정보의 오차를 줄이기 위하여, Fingerprint 방식의 확률 모델에 TDOA 방식에서 사용되는 요소들을 혼합하여 확률에 의한 불확실성을 줄이고 더 높은 정확도의 위치 정보를 전달하는 위치 보정 기법을 제안한다. 본 논문에서 제안하는 2단계 위치 보정 기법은 먼저, Fingerprint 데이터 셋으로부터 현재 측정된 위치의 신호정보를 이용한 확률 모델을 적용하여 단 하나의 후보자를 결정한다. 둘째, 측정된 정보와 후보자 위치 정보를 기반으로 TDOA에서 사용하는 기하학적 위치 결정 방법을 변형한 알고리즘을 이용해 측정된 위치를 보정함으로써, TDOA 방식이나, Fingerprint 방식 둘 중 하나만 사용하는 것보다 향상된 위치의 정확도를 제공한다. 그리고 본 논문에서는 제안한 위치 보정 기법을 위한 위치 보정 모듈을 설계하였으며, RTLS 미들웨어에 이를 반영하여 구현하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.6
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• pp.1978-1990
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• 2010

This study, centered on public institutions that introduced and are using Knowledge Management System(KMS), is a study of affecting influence factors for utilization and satisfaction. In case of public institutions, they introduced in earnest knowledge management system starting second half of 1999 and most branches of the government such as Department of Defence, Ministry of Government Administration and Home Affairs and Ministry of Planning and Budget have laid the foundation and been managing the system. As a result understanding convenience and need of knowledge management system and awareness for importance of knowledge asset are proliferating. But there is a lot of difference in utilization of KMS by work unit and also can find that the difference exists among users in terms of satisfaction. This is expected as having influence from chief officer's concern, support of exclusively responsible personnel factor, whether education training was given, KM process support etc. for KMS. Therefore this study draws subordinate factors of organization characteristic, knowledge information characteristic, strategy characteristic as influence factors to KMS and analyzes how these subordinate factors influence utilization and satisfaction of KMS to suggest a way to catalyze knowledge management system in the future.

• Proceedings of the KIEE Conference
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• 2008.04a
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• pp.176-177
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• 2008

곳곳에 산재한 컴퓨터를 시간과 장소에 상관없이 자유롭게 이용함으로써, 편리하고 쾌적한 정보이용환경을 구현하게 해주는 유비쿼터스 사회(Ubiquitous Society)는 동시에 예측 불가능한 위험이 곳곳에 산재한 '고도화된 정보위험사회'로의 진입을 의미한다. 본 논문에서는 인터넷을 통해 날로 지능화 고도화되는 사이버 위협으로부터 정보자산에 대한 안정성 강화와 분산 운영되는 보안관리 시스템(ESM)을 통합 모니터링하여 사이버위협상황에 대한 실시간 감시 대응을 체계적이고 효율적으로 수행하기 위한 K-water 사이보안센터(Cyber Security Center, CSC)를 구축하였으며 이를 통한 신뢰성 잇는 사이버보안체계를 제시하고자 한다.

• Journal of Korea Technology Innovation Society
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• v.8 no.1
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• pp.154-182
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• 2005

Many government agents are willing to provide better service to citizen via information technologies. This is called e-Government, and it needs a CMS to manage numerous contents. However, a CMS doesn't manage contents from the viewpoint of quality. In this research, the QCMS the system to manage contents by using information resource registry, is proposed. Information resource registry includes a flow chart and four matrices. Behavioral patterns of organizations and contents can be got from information resource registry. It makes a top manager understand the state of the business and make proper strategic decisions. The strategies can improve the business. Through the case of a public enterprise, we examine how the QCMS works and makes strategies from behavioral patterns of organizations and contents.

• Korean Management Science Review
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• v.13 no.1
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• pp.157-177
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• 1996

Because of the liberalization of Korean financial markets, domestic commercial banks are exposed to various risks including interest rate risk and foreign exchange risk. Therefore, asset liability management, developed to manage the risks and profitability of financial institutes systematically, is considered prerequisite for the success in more and more competitive financial environments. However, developing a high value-added software is not easy work because of the lack of domain knowlege and ever-changing financial environments. In this paper, we present a computer model for asset liability management systems. A prototype system is implemented by using Visual Basic 3.0 (professional version) and Access database, based on the 3-tiered client/server model.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.232-235
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• 1998

현재 국내 경제는 그 어느 때 보다 심각한 전환기에 처해 있다. 과거 한국이 갖고 있던 장점은 우수한 노동력이었으나 이제는 더 이상 경쟁력의 원천이 될 수 없다 남은 유일한 방법은 인적자원의 창조적 활용이다. 여기서 인적 자원은 산업사회의 단순한 노동력이 아닌 인력의 질, 즉 지식이다. 기업지식체계는 기업의 무형 지적자산을 체계적으로 창출, 축적, 활용하는 기반이며 지식경영의 핵심 기술이다. 본 논문은 지식 생산이 기업경쟁력 제고의 핵심으로 점차 그 중요성이 증대되고 있음을 주목하여 지식 창조적 기업 지식 체계를 위한 개념적 연구 모형을 제안한다 연구모형으로 우선 기업지식 창출과정이 소개되며 기업지식 형태와 연관관계가 파악된다. 이 지식창조과정에 근거하여 지식 사용자환경, 지식마이닝. 지식활용, 지식관리 서브시스템. 지식 리파지토리로 구성된 기업지식체계가 제시된다. 본 연구 모형은 향후 여타 지식경영 연구의 출발점으로 사용될 수 있도록 유연하게 구성되는데 중점이 주어졌다.