• Journal of Auto-vehicle Safety Association
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• v.15 no.4
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• pp.95-101
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• 2023

As the popularization of autonomous vehicles is anticipated, it is expected that the variety of passenger postures will diversify. However, the current vehicle safety system is expected to be inadequate for accommodating these diverse passenger postures, particularly in reclined positions where severe injuries have been reported in frontal collisions. Therefore, it is necessary to investigate the biomechanical responses and tolerances of occupants in reclined postures. In this study, the behavior and injuries of a Hybrid-III dummy model in a reclined position are analyzed through frontal collision sled simulations equipped with the semi-rigid seat provided by the previous study, three-point safety belt with pretensioner and load limiter, and airbag models. The results are evaluated by comparing thouse reponses with post-mortem human surrogate (PMHS) data, and the findings are expected to be applicable to the basic design of a new restraint system suitable for various postures in autonomous vehicles.

• Archives of design research
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• v.16 no.3
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• pp.299-308
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• 2003

The existing market patterns and social structures have been changed according to the trends of digital and informational society of the 21st century. The characteristics of the consumption market is that the balance of power moves from enterprises to consumers. As consumers’ demands are diversified according to life quality enhancement, many products are based on main aspects of human experiences, emotions and values. Standardized functions and services of products cannot capture consumers to a great extent any more. A notable aspect is that consumers want products or services that can oner movable experiences. Future products must appeal to emotion, not to reason of consumers. Now consumers purchase styles, experiences and stories contained in products, not products themselves. That is, the key to decision to purchase products is the satisfaction of emotional values. Users'emotions diversified due to the development of industrial designs demand the development of new designs that can represent new trends of users. User-centered values imply the change of people's purchasing trends. This indicates that there is a need to change physical aspects such as price or functions into individual emotions and characters. In addition, studies are required on design concepts to pursue new emotional values, apart from functional type designs. It is time for designers to suggest initiative and rational directions for this changing era.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.24-25
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• 2000

8월말 현재 세계 인터넷 이용자 수는 3억 3천만 명, 그리고 한국은 1천 640만 명인 것으로 나타났다(조선일보 2000.9.2). 이렇게 기하 급수적으로 인터넷 이용자가 증가하고 있다는 점과 더불어 인터넷이 기존 매스미디어와 다른 여러 장점을 갖고 있다는 이유로 이제 인터넷은 새로운 광고매체로 주목받게 되었다. (중략)

• Journal of Service Research and Studies
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• v.11 no.3
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• pp.43-54
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• 2021

This study focused on indoor spaces and convenience devices among vehicle interior designs suitable for the autonomous driving era, and presented an interior design model for future automobiles by applying the STEEP analysis method. The service design methodology is applied to deal with changes in display devices installed for the purpose of rearranging layouts and providing driver-centered information. Changes in types and installation locations of displays for various purposes such as connected and infotainment are expected. In particular, through this analysis, trends and experiences through indoor interior research in future self-driving cars will be studied, and subsequent studies will be used as basic data for actual development and application. Key drivers were extracted after deriving future trends linking the research project conducted in five stages to STEEP and consulting experts through FGI. Through this, it was later presented as a direction for indoor design. Through user-centered participatory design methods, emotional keyword derivation methods were used, summarized the derived drivers in five major trends in the future society, and each derived drivers were grouped to consider the relevant technology fields, and added elements to the autonomous driving level. This is an indoor ray viewed from the perspective of various social issues as well as personal tendencies in the future self-driving car industry.

• Archives of design research
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• v.16 no.4
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• pp.5-14
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• 2003

This study suggest the development and application of the Interactive Design Toolkit as a participatory design method for general customer who are non-expert on design activity to participate in design process of mass customization. In order to let general customers to express their design needs, we have to make a familiar and direct communication method for them. And, customer's design needs should be transformed into digital media. This study define the Interactive Design Toolkit as a design tool for customer participation by direct manipulation of computer system for simulation of design needs by customer themselves. The Interactive Design Toolkit is based on a PC-based image perception system and its application. User can make virtual models in virtual space by manipulating physical objects in real world. And, The toolkit can be used in the field of participatory design for deliverer side customization, especially in system kitchen which is manufactured and distributed in modular system. More improved design toolkit for manipulating 3 dimensional shape is needed for consumer product design and car styling.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.714-720
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• 2006

본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

• Transactions of the Korean Society of Automotive Engineers
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• v.18 no.2
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• pp.39-47
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• 2010

As vehicles become intelligent for convenience and safety of drivers, in-vehicle networking (IVN) systems are essential components of intelligent vehicles. Recently, the chassis networking system which require increased network capacity and real-time capability is being developed to expand the application area of IVN systems. Also, FlexRay has been developed for the chassis networking system. However, FlexRay needs a complex scheduling method of static segment, which is a barrier for implementing the chassis networking system. Especially, if we want to migrate from CAN network to FlexRay network using CAN message database that was well constructed for the chassis networking system by automotive vendors, a novel scheduling method is necessary to be able to reduce design complexity. This paper presents a node-based scheduling method for FlexRay network system. And, in order to demonstrate the method's feasibility, its performance is evaluated through an experimental testbed.

• Journal of Auto-vehicle Safety Association
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• v.16 no.1
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• pp.55-61
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• 2024

The advancement of autonomous driving technology is expected to transform cars beyond mere transportation into multifunctional spaces for relaxation and entertainment. As autonomous driving technology becomes more sophisticated, with no need for direct driver control, the interior space of vehicles is anticipated to be utilized for various purposes. Consequently, the importance of car seats, the component most frequently interacted with by passengers during travel, is expected to significantly rise. However, existing car seats are designed according to a seated posture, necessitating verification for passenger safety and seat structure considerations in the context of autonomous driving, where comfortable postures may differ. For these reasons, it is anticipated that the seats of future autonomous vehicles will evolve with the incorporation of additional safety and convenience features. In this study, a three-axis car simulator was employed to investigate seat angles for comfortable postures of passengers in autonomous driving scenarios. Representative postures were identified to enhance passenger convenience. Furthermore, functional design factors contributing to passenger comfort were applied to conduct seat design, seat structure, and collision analysis, with an analysis of the interrelationships among design factors.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.938-942
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• 2009

브랜드 이미지가 마케팅에 미치는 영향이 커지면서 기업은 브랜드 가치 형성을 위해 온/오프라인 PR활동과 함께 브랜드 웹사이트를 적극적으로 활용하고 있다. 또한 학계와 관련 업계에서는 소비자들의 웹사이트의 이용 경험이 브랜드이미지 형성에 미치는 영향에 대하여 많은 연구를 진행해 왔다. 그러나 이와 반대로 웹사이트의 평가에 있어서 선 경험된 브랜드 이미지가 사이트의 평가에 영향을 미칠 수 있음에 대해서는 거의 연구되지 않았다. 본 연구에서는 브랜드 인지도와 브랜드 이미지를 통해 형성되는 브랜드 충성도-특히, 감정적 브랜드 충성도(Affective brand loyalty)-가 웹사이트의 사용자 경험에 있어서 디자인과 인터랙션디자인에 대한 감정적 평가에 미치는 영향에 대해 조사하였다. 이를 위하여 중국의 대학생, 대학원생 70인을 대상으로 중국에서 판매되고 있는 자동차 브랜드 8개를 선정하여 브랜드 충성도와 웹사이트의 사용자경험 평가에 대한 상관관계를 조사하였다.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.106-110
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• 2005

In the 21 century, it is emphasized that administration concerning the employees's welfare can only obtain the ultimate advancement in productivity. the employee's welfare strategy include proper salary, labor time, work-environment and so on. This study aims ti finding out the relationship between the amenity of the resting space and productivity in the automobile factory, The resting space is the is one of the major elements consisting the work-environment. As a result, It is exposed that the amenity of the resting place can promote psychological and physical satisfaction, and that the employee's satisfaction on their work-environment also can promote the productivity.