• Archives of design research
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• v.13 no.2
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• pp.65-72
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• 2000

It is very important the design of Brand Image Identity and it's physical finish especially on the product like an automobile which has the priority in the total body styling. Recently the brand recognition of consumers changed into the variable one that for the various reasons from the rigid in the past and a smart impression of each BI become more important for this reason. The concept of individual brand identity started out from the concept of a simple ornament on the early vehicles. Therefore it is not necessary to advertise the brand itself for the brand that has the relatively long history, while the new brand or maker has to get the reputation on the brand from the consumers. For these reasons, recent automotive BI is on the way of diversifying both in the simple and abstractive design and the physical finish of materials that is used for and the production method and glamorous trend, which is more evident on the BI of the new brands.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.133-146
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• 2017

In recent years, the development and market participation of major makers of next-generation eco-green vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next eco-green vehicles. The results of this study are as follows. In Korea, there was no significant difference by gender, age, monthly average income, and consumer type. However, there was no significant difference in purchase intention by gender, age, and monthly income, Respectively. In the case of Japan, there was no significant difference by gender, age, monthly income, and consumer type. In Korea, on the other hand, images such as brand, color, and design have positive effects on eco-friendly vehicles. In the case of Japan, image and stability have a positive effect on consumers' purchasing behavior. Therefore, it is important for Japanese consumers to consider not only the image of purchasing an eco-friendly vehicles, but also the safety of the vehicles body, appear. In the case of Korea, the socio-environmental value-seeking type has a significant relationship with the purchasing intention. In the case of socio-environmental value-seeking type, the government's support policy such as carbon dioxide tax, direct support from the national or local governments, gasoline tax, Carbon tax and fuel related tax relief showed positive effects. In the case of Japan, the price-seeking type and the socio-environmental value-seeking type were found to have a significant relationship with the purchasing intention. Both the price-seeking type and the socio-environmental value-seeking type showed that the carbon dioxide tax, Direct support, gasoline tax, gasoline tax, and carbon tax, etc. have positive effects.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.1852-1857
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• 2007

Since the introduction of the subway, remarkable progress has been made so as to be able to produce a Korean standard electric car, but it is rather regretful that an engineer who is not aware of laws on a railroad or involved in a railroad designed a electric car. In the future, the electric cars with up-to-date technology must be introduced, but there are many difficulties in such introduction. For example, the operation of simultaneously moving and running scores of subway trains must comply with Regulation on Railroad Train Operation, so, close examination of these problems is required. The existing electric car, as does a motorcar, varies a little with makers in the type and characteristics. This paper is intended to discuss about the device and measures for reinforcing a function of Daewoo GEC electric car that was introduced by technical tie-up from England, which accounts for the most ratio in this field

• Journal of the Korean Geographical Society
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• v.50 no.6
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• pp.621-639
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• 2015

The aim of this study is to consider the physical distribution system of assembly supplied from $1^{st}$ supplier and module corporation to automobile assembly plant through analysis of existing literatures and interview survey. The major findings of this study are as follows. Parts supply of automobile are to bind together with many regional parts supplier than using multi frequency and small delivery of JIT. Regional physical distribution center of joint parts and integrated physical distribution information center is to be installed in neighboring region of automobile assembly plant in order to reduce the transport cost by designating and activating multiple physical distribution and transport companies in each automobile assembly plant and turning into effective high volume shipping system.