• Title/Summary/Keyword: 자극추구

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A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang) (욕구 충족 영상 콘텐츠(브이로그 / ASMR / 먹방) 이용 동기, 수용자 특성, 시청 만족도에 관한 연구)

  • Kang, Mee?Jeong;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.73-98
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    • 2020
  • This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

An Economic Valuation of Arboretum Using Choice Experiments (선택실험법을 이용한 수목원의 경제가치 추정)

  • Hong, Sung-Kwon;Kim, Jae-Hyun;Jung, Sue-Jung;Tae, Yoo-Lee
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.6
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    • pp.1-11
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    • 2010
  • The purpose of this research is to identify satisfaction levels of the arboretum which will be provided in the Multifunctional Administrative City and to estimate the economic value of using choice experiments. The attributes were "Preservation", "Education", "Recreation", "Facility", "Accessibility" and the entrance fee. The main effects model was utilized to construct hypothetical alternatives. Calibration of the conjoint choice model revealed that 'wetlands' and 'forest trails' in "Preservation" and the "Recreation", respectively, were significant variables. This result indicates that respondents are willing to pay more for these if they are provided in the arboretum. Also, 'variety seeking' tendency, age, and income level positively influenced the provision of the arboretum. Involvement in preservation of natural environment, however, had a negative influence on the establishment of the arboretum. Because this study is the first attempt to estimate the economic valuation of an urban arboretum using choice experiment, there are several suggestions for future research in terms of determining the base level and inclusion of salient attribute levels.

A Study on How Reference Groups, Convenience and Pursuit of Information Affect Subscription-Based Webtoon Service Usage through Reliability and Curiosity (준거집단, 편의성, 정보추구가 신뢰성 및 궁금증을 통해 유료웹툰이용에 미치는 영향에 관한 연구)

  • Lee, Ji-Hun
    • Journal of Convergence for Information Technology
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    • v.7 no.2
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    • pp.101-109
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    • 2017
  • This study was undertaken to understand how reference groups, convenience and pursuit of information affect subscription-based Webtoon service usage through reliability and curiosity, through which this study provides some suggestions for developing Webtoons and increasing profitability of service providers. Therefore, the reliability and feasibility analysis were conducted for 449 readers who used the paid webtoon more than once. In addition, the causality test was conducted to verify the research model. As a result of the research, this study shows the following implications: First, it is recommended that webtoon service providers produce webtoons with the webtoonists who have more expertise developing new webtoons. Second, webtoon service providers should focus on advertising during the episodes that are currently being subscribed to, or in the next episodes in order to stimulate the usage needs of readers rather than focusing on advertising the products related to the characters and their development and sales. Third, webtoon service providers are supposed to develop webtoons by using materials that can appear in everyday life. Fourth, webtoon service providers should continue their research in order to develop high quality products and express the unique characteristics of their advertisements by increasing investment in the development of products and advertising.

The relationships between individual values, nature-relatedness, and happiness (가치 추구, 자연과의 연결감 및 행복과의 관계)

  • Ji young Suh;Young sook Chong
    • Korean Journal of Culture and Social Issue
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    • v.22 no.3
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    • pp.313-342
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    • 2016
  • The purpose of the present study was to examine the relationship between individual values, nature-relatedness, and happiness in a sample of Korean university students(N=224). Specially, we used Schwartz's PVQ, life satisfaction, positive affect, psychological well-being, social well-being, and Korean Happiness scale to measure values and happiness. According to the bivariate correlational analysis, generally, there were positive correlation between benevolence, self-direction, universalism, stimulation and one of 5 happiness measurements and there was negative correlation between achievement and life satisfaction. Nature-relatedness were positively related with five types of happiness measurements. According to the hierarchical regression, demographic variables(sex, religion, economic levels), value types, and nature-relatedness explained 25%~36% of variance in happiness. Value was more related with psychological well-being than life satisfaction, positive affect, social well being, Korean happiness scale. This results emphasize the importance of healthy value(benevolence, self-direction) and provision of opportunities contact with nature to promote human happiness.

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The Impact of Individual, Family, Friend and School Variables on Deviant Behaviors among Adolescents (청소년의 개인, 가족, 친구 및 학교 변인이 규범적 문제행동에 미치는 영향)

  • Hur, Eun-Kyung;Lee, Kyung-Nim
    • Journal of the Korean Home Economics Association
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    • v.44 no.4 s.218
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    • pp.111-122
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    • 2006
  • This study investigated different individual, family, friend and school variables that affect adolescents' deviant behaviors. The sample consisted of 897 eleventh grade adolescents. Statistics and methods used for the data analysis were Cronbach's alpha, two-way ANOVA, Pearson's correlation and hierarchical regression. The major results were as follows. Male and female students' deviant behaviors had a positive correlation with sensation seeking traits, deviant behaviors by peer groups, school maladjustment, and maltreatment-experiences from parents, but a negative correlation with communications with parents. In female students', deviant behaviors had a negative correlation with self-esteem. The important variables predicting deviant behaviors were deviant behaviors of peer groups, sensation seeking traits, emotional maltreatment-experience, kind of high-school and school maladjustment for male students, compared to deviant behaviors of peer groups, kind of high-school, sensation seeking traits and school maladjustment for female students'.

Effects of Harm Avoidance Temperament and Novelty Seeking Temperament on School Adjustment in Middle School Students: Mediating Effects of Emotional Regulation (자극 추구 기질과 위험회피 기질이 중학생의 학교생활 적응에 미치는 영향 : 정서조절 능력의 매개효과를 중심으로)

  • Choi, Ara;Lee, Sook
    • The Korean Journal of Community Living Science
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    • v.28 no.2
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    • pp.273-287
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    • 2017
  • This study was conducted to explore the effects of novelty seeking temperament and harm avoidance temperament on school adjustment in middle school students and to investigate the mediating effects of emotional regulation on the relationship between temperament and school adjustment. A survey was conducted on a random sample of 672 middle school students. Data were analyzed using PASW ver. 18.0 and AMOS ver. 18.0 to carry out descriptive statistics, correlation analysis, and the structural equation model. The main results of analysis could be summarized as follows. First, novelty seeking temperament and harm avoidance temperament had a negative influence upon school adjustment in middle school students. Second, emotional regulation had a positive influence upon school adjustment in middle school students. Third, temperament acted as a partial mediator for emotional regulation affecting school adjustment in middle school students. The study contributes to the literature by providing fundamental insights into school adjustment in middle school students.

A Study on Development of Virtual Trainer Contents with Virtual Reality (가상현실을 적용한 가상의 트레이너 콘텐츠 개발에 관한 연구)

  • Jung, A Leum;Jeon, Jeong Yeon;Kim, Tae Hyung;Lee, Mi Rim;Jang, Hong Jun;Cha, Eun Jee;Bang, Yoon Kyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.553-554
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    • 2014
  • 경제수준의 향상과 삶의 질의 향상으로 인하여 일반인들의 건강 및 운동에 대한 관심이 증대되었다. 이런 사회적 기대에 부응하여 바쁜 현대인들을 위한 게임 기반 및 스마트폰 기반의 헬스케어 시스템이 등장하고 있다. 최근에는 가상현실을 통한 현실세계와 유산한 운동효과를 추구하는 형태로 발전하고 있다. 따라서 본 연구는 가상세계의 현실과 같은 몰입감에 주목하고, 아이큐브(I-cube)를 활용하여 가상현실을 구축한 다음 가상의 트레이너를 통해서 원하는 운동효과를 제공하는데 목적이 있다. 운동 및 자극 부위, 지도 효율성의 정보 등을 제공하여, 운동효과와 정보를 한눈에 봄과 동시에 운동에 대한 올바른 자세를 가상현실을 이용해 직접적으로 배울 수 있도록 하였다.

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The Pharmacological Studies on the Origin of Calcium ion in Myocardial Contraction (심근 수축에 있어서 Calcium 이온의 기원에 관한 약리학적 연구)

  • Ko, Chang-Mann;Kim, Kyung-Hwan
    • The Korean Journal of Pharmacology
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    • v.30 no.1
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    • pp.67-73
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    • 1994
  • Na-Ca exchange transports calcium ion either into (reverse mode Na-Ca exchange) or out of the cell (forward mode Na-Ca exchange) according to the direction of driving force produced by the changes in ratio of intra- and extra-cellular Na concentrations. Thus, Na-Ca exchange is regarded as the regulator of myocardial contraction. However, the existence of reverse mode Na-Ca exchange and its role in myocardial contraction is still questioned. Present study was performed to identify the presence of reverse mode Na-Ca exchange and its possible involvement in the regulation of myocardial contraction in rat heart. Using the left atria of rat, contraction was induced by electrical field stimulation (EFS, 0.5 msec duration and supramaximal voltage). Changing of the stimulation frequencies from resting 4 Hz to 0.4, 1 or 8 Hz caused typical negative staircase effect in twitch tension, but $^{45}Ca$ uptake showed bimodal increase. When the stimulation frequency was abruptly changed from 4 Hz to 0.4 Hz the atrial twitch tension showed three phased-enhancement, that is, the initial rapid increase (the first phase) followed by rapid decrease (the second phase) and stabilization (the third phase). $^{45}Ca$ uptake was equivalent to tension, i.e. initial significant increase in first 30 second and then decrease. Benzamil treatment abolished the first phase of increase in a dose dependent manner from $10^{-5}\;to\;3{\times}10^{-4}M.$ Bay k 8644 $(3{\times}10^{-5}M)$ treatment enhanced the inotropy induced by frequency reduction and abolished the second and third phase decreases. Benzamil treatment also suppressed the contraction stimulated by Bay K 8644. Although the contraction at 4 Hz stimulation was completely abolished by verapamil $3{\times}10^{-5}\;M$ pretreatment, the contraction reappeared as soon as the stimulation frequency was changed into 0.4 or 1 Hz and interstingly,$^{45}Ca$ uptake were significantly higher than no treatment. From these results, it is concluded that reduction of stimulation frequency causes calcium influx by the reverse mode Na-Ca exchange, resulting in initial rapid increase of twitch tension. then it turns into forward mode exchange to efflux the calcium, resulting in decrease of the twitch tension in left atria of rat.

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The Relationship Between Corporate Entrepreneurship and Performance, and the Moderating Effect of CEO's Transformational Leadership in Entrepreneurs' Cooperative (협동조합 조합원의 사내기업가정신이 재무적 성과와 사회적 성과에 미치는 효과 및 변혁적 리더십의 조절효과)

  • Lee, Seung-Il;Ahn, Kwan-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.99-109
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    • 2016
  • The purpose of this study is to review the relationship between corporate entrepreneurship and performance, and the moderating effect of CEO's transformational leadership in entrepreneurs'cooperative. In order to verify and achieve the purposes mentioned above, questionnaire data were gathered and analysed from 215 employees of entrepreneurs'cooperative in Metropolitan and kangwon-do vicinity. Multiple regression and multiple hierarchical regression analysis were applied to test the proposed hypotheses: 1) the relationship between corporate entrepreneurship(innovativeness, risk-taking, and proactiveness) and performance(sales volume, profit, employment), 2) the moderating effect of CEO's transformational leadership(charisma, individual consideration, intellectual stimulation) on the relationship between corporate entrepreneurship and performance. Empirical survey's findings are as follows; First, risk-taking appeared to be positively related with sales volume, profit, and employment. Proactiveness appeared to be positively related with sales volume and profit. But innovativeness appeared not to be significantly related with sales volume, profit, and employment. Second, CEO's transformational leadership appeared to be related with financial performance(sales volume and profit), but not to be related with employment. Charisma and individual consideration moderated positively the relationship between corporate entrepreneurship and financial performance(sales volume and profit). Intellectual stimulation moderated positively only the relationship between corporate entrepreneurship and profit.

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Correlation Analysis Between Scores of Adolescent/Adult Sensory Profile and Tactile Threshold From Tactile Detection Task (촉각탐지과제를 통한 촉각역치 값과 Adolescent/Adult Sensory Profile 점수의 상관관계 분석)

  • Ju, Yu-Mi
    • The Journal of Korean Academy of Sensory Integration
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    • v.10 no.2
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    • pp.1-9
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    • 2012
  • Purpose : Adolescent/Adult Sensory Profile is the questionnaire to evaluate sensory processing based on daily activities. Self-questionnaire commonly tends to be biased to the characteristics of subject, so its validity is low. This study aims to analyze correlation between questions of Adolescent/Adult Sensory Profile and tactile threshold measured from cognitive behavioral experiment. Methods : The tactile threshold was calculated by tactile detection task and tactile stimuli were provided with the consistent current stimulator. The tactile threshold was compared with results of tactile processing items in Adolescent/Adult Sensory Profile and statistical correlation analysis was performed. Results : Scores in Low Registration and Sensation Seeking had positive correlation with the tactile threshold and scores in Sensory Sensitivity and Sensation Avoiding had negative correlation with the tactile threshold. Among them, only Low Registration was statistically significant. Conclusion : The questions in Low Registration(Tactile Processing)are highly correlated with physiological characteristics. As a result, it was shown that sensory inflow is less, if the tactile threshold is high.

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