• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.247-256
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• 2021

With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

• Food Science and Preservation
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• v.17 no.5
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• pp.571-580
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• 2010

We sought to define the main motivational factors promoting consumption of Prunus mume products. We surveyed both specialized high-volume consumers and public consumers, and focused on consumption of and preferences for Prunus mume and Prunus mume products. We investigated how products were preferentially consumed, purchase experience, purchase location, purchase price, consumption experience, factors important in a purchase decision, preference factors, dissatisfaction factors, consumption outlook, comments on new processed foods, and activation of consumption. A total of 534 responses were received and data were analyzed using the SAS program (Version 9.1) of the Frequency test; Chi-square test was used to detect significant factors. A greater percentage of high-volume(compared with low-volume) consumers processed personal products at home. The public consumer tended to buy commercial products. However, public consumers who were older, who had higher incomes, and who were heads of households, tended to both buy commercial products and to prepare foods at home. The common purchase methods used by high-volume consumers were internet and direct marketing, but the public consumer frequented department stores and hypermarkets. High-volume consumers observed that commercial products were expensive, and such consumers seemed to be particularly cost-sensitive. The decisive factor triggering purchase decisions in high-volume consumers was the geographical origin of the fruit, whereas the public consumer was more concerned with taste. In public, positive factors were that the product was good for health and had a pleasant taste. Some of those surveyed complained of a lack of variety in Prunus mume products and that the amount of Prunus mume in certain products was low. To promote and increase consumption, convenient-to-eat products with healthy images are needed.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.191-201
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• 2019

This study aims at understanding the fundamental characteristics of EV consumer based upon user survey and understanding the challenges to promote EV adoption in Korea. Data are obtained from two different surveys. One asked 304 EV buyers in Korea and another asked 905 prospective customer about EV awareness and perception, EV purchase intention, and etc. Analysis is composed of two parts; one is about the general characteristics and purchase intention of general consumers; another is about the intent to repurchase EV owners. We discuss the policy implications to expand EV demand in Korean market based on two purchase and repurchase logit models.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.231-232
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• 2012

상품의 종류가 다양해지고 개성을 추구하는 신세대 소비자들의 욕구와 그에 따른 행동도 다양해지면서 각 제품군의 라이프사이클이 짧아지는 경향을 보이는 현 시점에서 국내 제과업계의 일반비스킷 패키지디자인의 일러스트레이션을 살펴보았을 때 개성과 차별성이 뚜렷하지 못하고 신세대소비자들의 라이프스타일을 기반으로 한 디자인을 찾아보기 어려움에 반해 본 연구는 패키지디자인의 일러스트레이션에 있어서 국내 일반비스킷과 유기농비스킷의 비교 분석을 통하여 일반비스킷의 문제점을 파악하고 현대소비문화에 맞는 차별화된 패키지디자인방향을 모색하는데 의의를 두었다.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.319-320
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• 2019

월병은 아시아의 여러 나라들, 특히 중국 중추절의 중요한 전통 음식이다. 중국의 디자인이 강화되면서, 사람들의 월병 포장 디자인에 대한 관심도 높아지고 있다. CNPP 데이터에 따르면, 2018년 말까지, 86.17%의 사람들이 월병을 구매한 것은 그것의 포장 디자인 때문이었다. 따라서, 본 논문은 월병의 포장 디자인에서 출발하여, 월병 포장 디자인에 대한 중국 소비자들의 선호를 분석하고, 월병 포장 디자인에 대해 방향성을 제안하는 것을 목적으로 한다. CNPP의 시장 보고서에 따르면, 중국 10대의 인기 월병 브랜드를 대상으로 선행연구를 통해 포장 디자인의 브랜드 로고, 색채, 형태, 재질 4가지 디자인 요소를 도출하였으며 중국 소비자를 대상으로 선호도 설문조사를 진행하였다. 설문지 결과에 따라, 월병 포장 디자인 4개 요소 중 소비자들이 가장 선호하는 디자인 유형을 분석해, 중국 월병 포장 디자인에 대한 디자인 방향을 제시했다. 본 논문은 설문지 인원수 및 포장 디자인 요소 측면에 한계성이 존재하기 때문에, 본 논문이 소비자의 선호도를 높이는 월병 포장 디자인의 기초 자료가 되어, 앞으로 구체적인 포장 디자인 방안에 도움이 되기를 기대한다.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.146-155
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• 2008

As the residential culture of Korea is transformed from house oriented to apartment oriented residential environment these days, the bedroom closets are changing into the built-in furniture such as built-in closets. As the life style of consumers become richer and wealthy, the bedroom furniture is changing to respond for the forms, function, and design characteristics of the consumer's demand. Therefore, in this study, the characteristics of the built-in closets such as structure, function and material were studied to analyze the basic changes and compared the normal closet to the built-in closet to analyze the elements in terms of environment and convenience. Moreover, to develop forms and designs to fit various characteristics and differences of the consumers, various forms of consumer demand were analyzed. Therefore, this study intended to provide the basic information for providing the efficient form and structure that enables the use of internal space as the consumer wishes to change the design elements, and other spaces to fit the changed residential environment.

• Monthly Korean Chicken
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• v.19 no.8
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• pp.58-73
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• 2013

일반 소비자들은 닭고기 구매 시 가격보다는 제품의 품질과 신뢰도를 높이 평가하고 있는 것으로 나타났다. 본회는 지난 3월 25일부터 4월 5일까지 서울 및 수도권, 대구, 부산지역의 만 20세 이상의 성인 여성 600명을 대상으로 한 '닭고기 소비 행태에 대한조사 연구' 결과 이같이 나타났다고 발표했다. 본고는 소비자의 닭고기 원산지 이용 실태 조사 연구 결과에 대한자료를 일부 발췌, 게재한 것이다.

• Journal of the Korean Home Economics Association
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• v.32 no.3
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• pp.45-62
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• 1994

지금까지 일반적으로 재화의 소비자 수요에 관한 연구가 써비스의 소비자 수요에 관한 연구보다 강조되어 온 경향이 있으나 급증하는 써비의 분야의 중요성에 비추어 볼 때, 가계의 가계생산 시간절약에 기여할수 있는 써비스 지출에 영향을 미치는 소득, 가계의 경제적.사회적 구조 그리고 여성의 노동시장 참여증가의 효과를 연구하는 것은 매우 필요한 일이라 생각된다. 본연구의 결과는 가계 및 개인을 포함하는 소비자 행동의 이해증진을 통해서 성공적인 마아케팅 전략의 개발을 도모하는 관련 써비스 업계와 소비자 행동과 가계의 소비행태에 관심이 있는 소비자 및 가계 경제학자들에게 유용한 정보를 제공할 것이다. 아울러, 본연구는 수용 함수 및 탄력성의 측정을 통해서 각 써비스의 특성을 규명하는데 유용한 정보를 제공함으로 써비스 관련 공공정책의 수립에 도움을 줄수 있을것이다.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.112-127
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• 2009

In 2007, due to the outcome of the Korea-U.S. FTA negotiations, the opportunities for American beef greatly increased and a serious change in the domestic dining market is expected. The market currently faces issues such as the settlement of the beef origin declaration policy and the fulfillment of customer needs on domestic and imported beef. The following are the summary of the results of the aforementioned research and analysis. First, the consumer awareness level of origin declarations was comparatively low. Second, the reason behind the propensity for imported beef was the comparatively cheaper price despite the lower taste quality, and it was determined that there is a high level of distrust on domestic beef sold in general restaurants. Third, domestic beef showed a high valuation in taste, safety and freshness, while imported beef showed results which were below average. Concluding from the above research results, a dining environment should be created where consumers can trust what they eat through settlement of an origin declaration policy, and more efforts should be put into fulfilling consumer needs for both domestic and imported beef.

• KOREAN POULTRY JOURNAL
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• v.54 no.2
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• pp.120-123
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• 2022

계란의 쓰임새는 일반 음식부터 제과, 제빵 등 다양하게 사용되고 있으며 소비자들의 계란 제품에 대한 관심도도 높아지고 있다. 이에 발맞춰 소비자들의 니즈를 충족하면서 안전성까지 확보해 신뢰를 얻고 있는 아산 계림농장의 홍성학 대표를 찾았다.