• Management & Information Systems Review
• /
• v.28 no.2
• /
• pp.69-94
• /
• 2009

As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.

• Proceedings of the Korean Information Science Society Conference
• /
• 2012.06d
• /
• pp.447-449
• /
• 2012

인터넷이 보급화 됨에 따라 사용자들이 온라인 커뮤니티에 댓글을 다는 것으로 자신의 의견을 적극적으로 나타내려는 추세가 심화되고 있다. 일부 활성화 되어있는 인터넷 커뮤니티에서는 수천 수만개의 댓글이 달린 게시물도 찾아볼 수 있다. 본 논문에서는 이러한 게시물들이 나타내는 댓글이 형성하는 구조에 대해 트리구조로 정의하고 이러한 댓글 트리의 단일 성분이 어떠한 분포를 나타내는지 알아보고자 한다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2007.10c
• /
• pp.317-321
• /
• 2007

가공해서 사용하는 정보량이 많아질수록 원하는 정보를 찾는데 더 많은 노력이 필요하게 되었다. 따라서 사람들은 인터넷상에서 원하는 정보를 검색하는 여러 방법들을 고안해 왔으며 이렇게 구현된 검색 알고리즘은 검색 질의와 유사한 문서가 대중에게 얼마나 관심을 받고 있는지 그 정도에 따라 검색순위 상위에 링크된다. 하지만 웹 문서의 폭발적인 증가로 해당 질의에 대한 검색 결과 문서의 수가 급격히 늘어나면서 사용자를 만족시키기가 점점 어렵게 되었다. 이러한 문제를 해결하기 위한 방안으로 네티즌들이 직접 정보를 생산, 공유하고 이들이 모여 활동할 수 있는 커뮤니티를 형성하기 시작했다. 이 논문에서는 정보의 공유를 목적으로 하는 커뮤니티를 인터넷상의 표준화된 웹 서비스(Web Services) 기술인 UDDI에 저장하고, SOAP 프로토콜을 이용하여 플랫폼에 상관없이 사용자 검색 질의와 가장 유사한 커뮤니티를 검색하여 제공하는 방법을 제안한다.

• Proceedings of the Korea Multimedia Society Conference
• /
• 2003.05b
• /
• pp.541-545
• /
• 2003

인터넷 사용자수의 폭발적인 증가로 가상공간 내에서의 커뮤니티 또한 새로운 생활공간으로 자리 잡아 가고 있다 그런데 사용자들이 자주 찾을 수 있는 가상 커뮤니티 설계를 위해서는 전통적인 전산학 연구 방법들의 목표라 할 수 있는 효율성 측면이나, 초기 HCI 연구의 주류를 이룬 사용성, 편리성의 차원을 넘어서서, 사회적 정서적 측면 등 더욱 복잡한 내용들이 고려되어져야 한다. 본 논문은 인제 대학교 컴퓨터광학부 학생들의 telnet기반 BBS ('라이크')와 학부 홈페이지 사용에 관련하여 실시한 인터뷰 연구 결과를 소개한다. 이를 통해 사용성을 넘어서 가상 커뮤니티 설계에 요구되어지는 다양한 측면들을 논의하고, 앞으로의 연구 방향을 생각해 보고자 한다.

• Information Systems Review
• /
• v.6 no.1
• /
• pp.37-51
• /
• 2004

With the fee-based policy starting in 2001, the income statement of the contents providers shows that the contents sales is the number one portion, while the dotcom companies focusing on community sites have difficulties in diversifying business models. To overcome this problem, Freechal, a leader of community sites, employed a fee-based strategy for the first time in 2002, however, this attempt was failed because of a rapid decreasing number of community members. Many Internet companies too much relying on advertisement sales have been trying to turn into the fee-based business model, however, it is difficult for them to make an action plan owing to little research in this field. This paper provides an overview of community sites including their history, business models, and characteristics as well as suggests the implications from a Freechal case.

• Journal of Internet Computing and Services
• /
• v.18 no.2
• /
• pp.75-85
• /
• 2017

Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.

• Review of Korean Society for Internet Information
• /
• v.4 no.4
• /
• pp.94-99
• /
• 2003

• Journal of Internet of Things and Convergence
• /
• v.5 no.2
• /
• pp.67-72
• /
• 2019

As Internet voting can take place regardless of a voter's location, the participation rate of the voters would be increased and economic costs will be reduced. But the drawback of it is that all participants have to trust the election management server. If the server colludes with the specific candidate, the other candidates cannot prove rigged election. In addition, majority of researches on Internet voting are mainly focused on the voting restricted by the region and the country. Thus, it's not appropriate for the election in Internet community such as YouTube channels. As the Internet community is composed of members from all around the world, the new type of voting model is needed. In this study, we propose the smart contract based Internet voting model applicable on the blockchain network. The proposed smart contract model consists of candidate registration, voter registration, voting and counting stages. In the proposed model, anonymity of the voter is assured in the voter registration and voting stages, and all candidates can confirm the fairness of the election in the counting stage.

• Journal of Internet Computing and Services
• /
• v.15 no.1
• /
• pp.73-88
• /
• 2014

Online communities are getting more popular with the development of information technology. It is essential that community members participate actively and share their contents or opinions continuously for the success and growth of online communities. However, it is revealed that most of members just take the role of passive observer. They are lurking community information and contents without any contribution. In this sense, this study focuses on explore lurking behavior of online community members. This study investigates the effect of the characteristics of online community, community members, and personal traits on user's lurking intention. Member familiarity and community identity have a strong positive effect on de-lurking intention, while the perception of usefulness and ease of use for communities and member expertise have a negative effect on de-lurking intention. Interestingly, users with a low level of self-esteem have higher level of motivation of participation than those with a high level of self-esteem. Finally, this study proposes several strategies to enhance information and contents sharing in online communities.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2003.08a
• /
• pp.143-152
• /
• 2003

본 연구는 인터넷 환경에 따른 정보의 지식화현상과 지식경영 추세에 따라 새롭게 등장한 웹 검색엔진의 지식검색커뮤니티 기반 지식관리에 관한 연구이다. 아직까지 지식검색커뮤니티에 대한 연구를 거의 찾아볼 수 없는 상황에서, 본 연구는 네이버의 ‘지식 iN’, 야후의 ‘지식검색’, 엠파스의 ‘지식거래소’를 대상으로 웹 검색엔진의 지식검색커뮤니티를 살펴보았다. 지식의 개념을 통해 지식 순환과정을 고찰하였고, 순환과정의 각 단계별로 지식관리를 연구하였다. 더불어 커뮤니티 기반의 지식창출과 지식공유단계에 대한 이용자연구를 하고자 한다. 이를 바탕으로 보다 건전하고 활발한 지식공유문화조성을 위한 지식검색커뮤니티의 활성화 방안을 제안하고자 한다.