• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.1-27
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• 2004

This study attempts to investigate the difference between the internet shoppingmall types. The main purpose of this study is to verify the relationships among shoppingmall evaluation criteria, shopping satisfaction, revisit frequency, and repurchase intention across the shoppingmall type. The following results were shown by testing eleven hypotheses using LISREL. First, shoppingmall evaluation criteria such as entertainment, product authentification, economical prices and on-time delivery were significantly related to shopping satisfaction in general merchandise shoppingmall. Second, in specialty shoppingmall, evaluation criteria like informativeness, economical prices and on-time delivery significantly affected shopping satisfaction. Third, as contrasted with the expectation, site design and product assortment did not have significant impact on satisfaction in both internet shoppingmall types. Fourth, shopping satisfaction was significantly related to revist frequency and repeat purchase intention. Finally, some theoretical and managerial implications were discussed.

• Asia Marketing Journal
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• v.3 no.3
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• pp.1-137
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• 2001

인터넷 쇼핑몰은 인터넷의 확산과 더불어 괄목할 만한 성장을 하고 있는 분야로서, 이제는 쇼핑몰과 관련이 없던 기존의 인터넷 사이트들 역시, 전문몰이든 종합몰이든 그 형태에 상관없이 쇼핑몰을 운영하는 상황에 이르렀다. 이처럼 인터넷 쇼핑몰들은 날로 치열해지는 경쟁 상황에서 살아남기 위하여 고객들의 애호도 증진을 통한 장기적 경쟁 우위의 확보에 노력하고 있다. 본 연구는 인터넷 쇼핑몰에서의 고객애호도를 결정짓는 요인들을 실증적 자료를 통해 살펴보았다. 먼저 고객의 관점에서 인터넷 쇼핑몰의 품질을 평가하는 변수들과 인터넷 쇼핑몰의 고객특성에 대한 평가 척도들을 세분화하고 이들과 고객애호도와의 관계를 파악하는 한편, 온라인 몰과 온라인 스토어 프론트로 구분된 소매점 유형에 따른 고객애호도 결정요인을 각각 규명하였다. 연구결과를 토대로 인터넷 쇼핑몰들의 소비자 애호도 증진 전략을 논하였다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2000.05a
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• pp.153-157
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• 2000

인터넷의 확산과 함께 기업에서는 인터넷을 이용한 상품 판매에 많은 관심을 기울이게 되었다. 인터넷 상에 쇼핑몰을 구성하여 제품을 판매하는 것은 기업과 소비자 모두에게 가격구성이나 운영의 측면에서 모두 유리하기 때문이다. 우리나라에서도 1996년 데이콤 인터파크가 영업을 시작하면서 인터넷 쇼핑몰 구축에 관심이 집중되기 시작하여 현재까지 600여 군데의 종합쇼핑몰-검색엔진 엠파스(www.empas.com)-과 그 밖의 여러 전문 쇼핑몰들이 구축되어 있는 실정이다.(중략)

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.239-246
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• 2010

This research sees that even interactivities have differences by the types of internet shopping malls and compared and analyzed the interactivities by classifying them into open market and special malls. The research survey was conducted aiming at those who purchased products in Internet shopping malls within the latest 6 months, and, then, a statistical analysis was carried out. The analysis result showed the interactivity in internet shopping malls was deduced as 2 perspectives while it was confirmed that there are differences according to shopping mall types. For open markets, interactivities of both 'between company and customers' and 'between customers and customers' have significant influences on the satisfaction degree. Especially, the interactivity of 'between company and customers' have higher influences on the satisfaction degree. However, for the specialty malls, it was shown that only the interactivity of 'between company and customers' have significant influences on the customer satisfaction degree. Additionally, it was confirmed that the satisfaction degree toward a shopping mall has positive influence even on future recommendation intentions. Such research results confirmed that distinctive strategies which consider the patterns of shopping malls should be applied in order for a company to effectively utilize the interactivity in internet shopping mall markets.

• Management & Information Systems Review
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• v.32 no.4
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• pp.155-187
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• 2013

This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.155-171
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• 1999

유통업체 부설 인터넷 쇼핑몰은 타 쇼핑몰에 비해 우수한 유통인력, 배송, 상품매입이나 관리시스템 등의 노하우가 있기 때문에 유리하다고 판단된다. 그러나 현실적으로는 이들 업체가 유리한 여건을 십분 활용치 못하고 있다. 따라서 본 연구는 이들이 왜 유리한 여건을 제대로 활용하지 못한가를 분석하고 어떻게 하면 활성화시킬 수 있을 것인가를 분석하였다. 특히 본고는 유통전문가의 입장에서 본, 기존 유통업체 부설 인터넷 쇼핑몰의 문제점 분석과 활성화 방안이다. 기존 유통업체에서 운영하는 인터넷 쇼핑몰의 영업 활성화를 저해하는 가장 중요한 요인은 이들 업체들이 '남들이 하니까 하는'식의 막연한 자세에서 찾을 수 있다. 자세히 분석해보면 먼저 단기적인 수익보다 장기성을 보는 혜안이 필요하고, 상품 품목수의 확대가 필요하다. 또한 가격경쟁력 회복, 택배시스템의 전문화, 목표 고객층과 상품의 괴리 해소, 보안문제 해결 및 소비자의 이용상 편리성 제고 등이 이루어져야 한다. 이 외에도 해외시장을 겨냥한 도메인명(domain name)의 부여와 영문사용, 소비자의 프라이버시 침해없는 정보수집 등이 제시된다.

• Information Systems Review
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• v.8 no.1
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• pp.101-123
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• 2006

The main purpose of this study is to conceptualize and investigate the relationship between customer satisfaction and the linking variables of customer loyalty in internet shopping mall including general merchandise and specialized online mall. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving customer satisfaction, customer trust, customer attitude, relationship involvement, and customer loyalty. The same research model was used in analysing general merchandise and specialized internet shopping mall to reveal and compare the casual path constructs. Empirical findings are as follows: First, all the hypothesis concerned with internet merchandise shopping mall were accepted but the direct effects between satisfaction $\Rightarrow$ loyalty and satisfaction $\Rightarrow$ attitude rejected in case of specialized internet shopping mall. Second, I found out that there were direct or indirect relationships between the mediating variables(satisfaction, attitude, involvement) and site trust and customer loyalty irrespective of internet shopping site patterns. In Particular, the direct effects of on customer loyalty showed the difference each other, but the indirect effects through satisfaction, attitude, or relationship involvement were all accepted. This means that the proper management concerned with indirect path is probably more important for the success of all kinds of internet shopping mall. The implications of this research may be summarized as follows. First, click and mortar companies should clearly understand and articulate the key requirements of shopping mall trust and satisfaction. Second, online companies are encouraged to establish linkage including trust, positive attitude, relationship involvement in order to foster customer loyalty. Third, companies are not only required to differentiate the internet marketing strategy adapting to the patterns of internet shopping mall but also to customize the interaction strategy in the formation process of customer loyalty.

• Journal of Internet Computing and Services
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• v.2 no.1
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• pp.63-75
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• 2001

With the popularization of internet, its application fields are spreading out every industry parts, especially there are great change in marketing areas by the internet. One of them is shopping mall. Assembly PC of old method being sale shopping mall is not consider in compatibility of each devices, because of using the assembling method of it. In this paper, in order to their has not specific knowledge on computer and consider of a compatibility to each devices, our implemented shopping mall that on the provided convenience by using the on-line customer, M implemented intelligent agent can advise compatibility of each devices using Fuzzy value.

• Digital Contents
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• no.9 s.88
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• pp.92-95
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• 2000

대한상공회의소(회장 박용성)와 숙명여대대학교(총장 이경숙) 정보통신대학원은 공동으로 6월 1일 부터 7월 10일까지 전자상거래 활성화와 인력 수요 분석을 위한 전자상거래(인터넷쇼핑몰)업체 실태 및 인력 수요 조사 결과 b2c전자상거래 업체의 58%가 수익을 거의 내지 못하는 것으로 나타났으며 쇼핑몰 구축 방식은 패키지 사용 보다 자체개발이 많은 것으로 조사되었다. 또한 전자상거래 전문인력이 갖춰야 할 가장 중요한 조건은 마케팅 기획력이며 정부의 적극적인 전자상거래 활성화 방안이 마련되어야 한다는 답이 주류를 이룬것으로 분석되고 있다. 이번 조사는 국내에 전자상거래가 활발해진 이후 처음으로 쇼핑몰 업계의 실태를 깊이 있게 전문적으로 조사해서 발표했다는데 그 의의가 있다.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.23-49
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• 2007

The purpose of this study is to investigate the relationships among customer satisfaction, trust, and loyalty and examine the differences and similarities between specialized and general merchandise internet shopping malls concerning the relationships of these key success factors. The structural model is tested with each of the sub-samples(i.e., specialized and general merchandise shopping customers taken separately) and the data from entire data samples(i.e., specialized and general merchandise shopping customers pooled together). The same research model was used in analysing general merchandise, specialized, and integrated internet shopping mall to reveal and compare the casual path constructs. In the analysis of path coefficients composed of separated taken sample, all research hypothesis is accepted and the model's goodness of fit also shows all high. In the basis of the previous empirical test, multiple sample method was used. Properties of the causal paths, including standardized path coefficients, the significance of difference, latent correlations and variance explained for satisfaction, trust and loyalty in the hypothesized model, have similarities in general. This means that the proper structural management concerned with customer satisfaction, trust and loyalty is very crucial for the success of all kinds of internet shopping malls. Following the model test, I conduct a test of integrated model's path coefficients. Statistical results show that all the hypothesis concerned with internet shopping malls were accepted like the separated sample test. Click and mortar companies should clearly understand and articulate the key requirements of shopping mall satisfaction, trust and loyalty and encourage to establish linkage and interactive relationship among the research variables. In addition, internet marketers are required to customize the interaction considering and adapting the patterns of internet shopping malls. Other interesting results concerning the strategies in internet shopping malls strategy are also presented.