• Title/Summary/Keyword: 인터넷 비즈니스 모델

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A Study on the Influencing factors of Cyber Universities' Performance in China (중국 사이버대학의 서비스 특성화가 성과에 미치는 영향에 관한 연구)

  • Zhang, Wei keon;Kwon, Sun Dong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.4
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    • pp.91-101
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    • 2016
  • This research focused on searching the specialized factors which affect the cyber universities' performance. This research was approached from three perspective of professor, graduation and employment, and brand image to embody the cyber universities' performance. We drew five factors of contents variety, contents quality, practical orientation of contents, lecture presence, and learning management as the Influencing factors of cyber universities' performance. We proved our research model by analyzing 170 questionnaires which were completed by college students who were studying at cyber universities in China. The results of analysis are showed as below: 1) The level of contents variety can affect the cyber universities' performance; higher level gains better outcomes. 2) The level of contents quality can affect the cyber universities' performance; better quality gains better outcomes. 3) The level of practical orientation of contents can affect the cyber universities' performance; the higher the better. 4) The level of lecture presence can affect the cyber universities' performance; the stronger the better. 5) The level of learning management can affect the cyber universities' performance; the higher the better.

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Internet Service Paradigm Shift Driven by Emergence of Open Social Networking Service: Focusing on Facebook (개방형 소셜 네트워킹 서비스 플랫폼 출현에 따른 인터넷 서비스 시장의 패러다임 변화 : Facebook을 중심으로)

  • Yoon, Young-Seog;Choi, Mun-Kee;Kim, Sang-Kwon;Lee, Hyun-Jin;Cho, Kee-Sung
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.29-48
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    • 2011
  • Recently not only industry but also academy have shown an intense interest in social networking service. However, reckless imitation will not guarantee the successful eco-system of social networking service without rich understanding of growth driver and business model. Hence, this study aims at analyzing open platform strategy and business model conducted by a representative social networking service provider in order to provide platform operator, network operator, and portal provider with meaningful implications. Advertisers may pay great attention to social networking service because it has strong ability to provide users with spontaneous motivation to manage and update their profile, and these valuable information can be utilized for providing personalized advertisement on social networking service. As a result, one side of consumers in two side market, advertisers, tend to pay more expenditure to place advertisements. In addition, the open platform adopted by social networking service providers causes pro-sumers to participate in the eco-system, and thereby the explosive quantitative growth is realized. The fact of that this open social networking service can invade other web service area via an unified platform indicates that it may expand its service scope into a wide variety of web service areas. Hence, domestic portal services providers and network providers should consider social networking service not as one of new web services but as an disruptive service platform. Corresponding to the emergence of social networking service, especially if their business area is related to display advertising market, they should seek a way to provide social networking service access users's newly updated information and develop innovative media technologies to enter context awareness ads market.

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3D Product digital camera Model on the Web and study about developing 3D shopping mall (Web 상에서 3차원 디지털카메라제품모델과 3차원 쇼핑몰 개발에 관한 연구)

  • 조진희;이규옥
    • Archives of design research
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    • v.14 no.1
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    • pp.63-70
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    • 2001
  • Thanks to the inter-connection of information servers throughout the world based on the internet technology, the new sphere which actual transaction can be made like in the visible market has become conspicuous as the virtual space. The movement to realize the new business through the cyber space has been actively ongoing. In the domestic market, a lot of corporations knowing the needs of internet shopping malls have entered into this e-business but they have not made a big success comparing with internet's potentials. And, it can be attributed to the simple planes and the limitations of information provided by the cyber malls, which means that the needs of better information transfer we apparent Accordingly, in this thesis, the research on the 3-D based products and shopping malls has been made through the inter-complementary composition between the 2-D shopping malls and 3-B ones. This research consists of 3 parts. Firstly, through the research on references and existing data, it presents the analysis on consumer's characteristics and sales limits of the internet shopping mall's products. Secondly, the background of 3-D shopping mall's advent and the virtual reality technology data are put together. Finally, it presents how the development of 3-D based product modeling and shopping malls can increase the consumer's purchase power and furthermore the directions of shopping malls to go.

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Changes in product innovation strategy reflecting industry evolutionary phases and dynamic capabilities in the Korea Wireless Internet industry (산업진화단계와 동태적역량에 따른 제품혁신 전략의 변화: 한국 무선인터넷 산업을 중심으로)

  • Yoo, Jae-Hong;Kim, Byung-Keun
    • Journal of Technology Innovation
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    • v.18 no.2
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    • pp.253-288
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    • 2010
  • Production innovation capabilities are critical to the survival and growth of firms. This paper investigates industrial dynamics and dynamic capabilities of firms by looking at how an industry evolution process influences firms' product innovation strategy and how dynamic capabilities affect firms' product innovation process. Korea Wireless Internet industry shows a full cycle of industry evolution process including introduction phase, growth phase, maturity phase, and decline phase using by dynamic technological and market changes. 7 listed companies in Korea Wireless Internet industry were selected. We have conducted multiple case studies based upon in depth interviews. Empirical results show that different phases of industry evolution influence firms' strategy of product innovation. Dynamic capabilities are also appears to be very important to the survival and growth of a firm.

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Success Factor in the K-Pop Music Industry: focusing on the mediated effect of Internet Memes (대중음악 흥행 요인에 대한 연구: 인터넷 밈(Internet Meme)의 매개효과를 중심으로)

  • YuJeong Sim;Minsoo Shin
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.48-62
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    • 2023
  • As seen in the recent K-pop craze, the size and influence of the Korean music industry is growing even bigger. At least 6,000 songs are released a year in the Korean music market, but not many can be said to have been successful. Many studies and attempts are being made to identify the factors that make the hit music. Commercial factors such as media exposure and promotion as well as the quality of music play an important role in the commercial success of music. Recently, there have been many marketing campaigns using Internet memes in the pop music industry, and Internet memes are activities or trends that spread in various forms, such as images and videos, as cultural units that spread among people. Depending on the Internet environment and the characteristics of digital communication, contents are expanded and reproduced in the form of various memes, which causes a greater response to consumers. Previously, the phenomenon of Internet memes has occurred naturally, but artists who are aware of the marketing effects have recently used it as an element of marketing. In this paper, the mediated effect of Internet memes in relation to the success factors of popular music was analyzed, and a prediction model reflecting them was proposed. As a result of the analysis, the factors with the mediated effect of 'cover effect' and 'challenge effect' were the same. Among the internal success factors, there were mediated effects in "Singer Recognition," the genres of "POP, Dance, Ballad, Trot and Electronica," and among the external success factors, mediated effects in "Planning Company Capacity," "The Number of Music Broadcasting Programs," and "The Number of News Articles." Predictive models reflecting cover effects and challenge effects showed F1-score at 0.6889 and 0.7692, respectively. This study is meaningful in that it has collected and analyzed actual chart data and presented commercial directions that can be used in practice, and found that there are many success factors of popular music and the mediating effects of Internet memes.

A Priority Analysis on E-Commerce Security Factors - Focused on Researchers and Practitioners (전자상거래를 위한 보안 항목 우선순위 분석: 연구자그룹과 실무자그룹을 중심으로)

  • Kim, Hyun-Woo
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.163-171
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    • 2011
  • In e-commerce environment, security should be considered as an essential factor for success. In this paper, we analyze security requirements for e-commerce system, and it is focused on the practical usage, not theoretical contribution, in the field of e-commerce security. To identify the security requirements being specific to e-commerce environment, the researches related to e-commerce security are surveyed and a phase of Delphi method and Analytic Hierarchy Process(AHP) are used to determine the relative importance of e-commerce security factors. Since researchers and practitioners can have significantly different views because of each different work environment, we divide the professionals into two respondents' group. This survey result can be useful security guidelines in the development of e-commerce service system from the initial system development step to the completion.

Estimation of Accessibility and Usability in Web Interaction for Personalized Ubiquitous Web Information Services (개인화된 유비쿼터스 웹 정보 서비스를 위한 웹 상호작용의 접근성 및 사용성 평가)

  • Kim, Yung-Bok
    • Journal of KIISE:Software and Applications
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    • v.35 no.8
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    • pp.512-521
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    • 2008
  • Web-based information services should be evaluated for accessibility and usability with various types of Internet Web-browsing devices, interacting with web information servers. A reliable ubiquitous Web information server, accessible and usable with a variety of Web-browsing devices (e.g. a full-browsing mobile phone), should be a unified center for personalized ubiquitous Web information services as well as for business models based on personalized advertisements. We studied an estimation of the accessibility and usability in Web interaction for personalized ubiquitous Web information services, as metrics for real-time estimation. We show empirical results based on implementation and experiments in Korea, Japan and China, using a test-bed Web site ('ktrip.net') and single-character Korean domain names (e.g. 김.net, 이.net, 박.net, 최.net, ㄱ.net, ㄴ.net ... ㅎ.net, ㅏ.net, ... ㅔ.net, ㄱ.com, ㄴ.com ... ㅎ.com).

A study on the Patent Information Analysis on Electronic Commerce(G06Q) based on the International Patent Classification (IPC) Code (국제특허분류(IPC) 코드 기반 전자상거래(G06Q) 분야 특허 정보 분석에 관한 연구)

  • Shim, Jaeruen
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1499-1505
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    • 2015
  • This study is about the patent information analysis of relevant companies and technologies based on International Patent Classification (IPC) code. 902 patent applications in the field of electronic commerce(G06Q) by NAVER, the biggest internet company in Korea, are the subjects of this study. First, we investigated the number of applications and registrations per IPC code so that we could analyze the core technology areas and the status of patent application. In addition, we examined the convergence of technologies by investigating interconnections between main and sub categories of IPC codes. Lastly, we looked into the changes in patent technologies by investigating the status of application per IPC code in accordance with year. By analyzing the IPC code based patent information used in this study, we could further expect the trends of companies and technologies.

Design and Implementation of Web Server for Analyzing Clickstream (클릭스트림 분석을 위한 웹 서버 시스템의 설계 및 구현)

  • Kang, Mi-Jung;Jeong, Ok-Ran;Cho, Dong-Sub
    • The KIPS Transactions:PartD
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    • v.9D no.5
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    • pp.945-954
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    • 2002
  • Clickstream is the information which demonstrate users' path through web sites. Analysis of clickstream shows how web sites are navigated and used by users. Clickstream of online web sites contains effective information of web marketing and to offers usefully personalized services to users, and helps us understand how users find web sites, what products they see, and what products they purchase. In this paper, we present an extended web log system that add to module of collection of clickstream to understand users' behavior patterns In web sites. This system offers the users clickstream information to database which can then analyze it with ease. Using ADO technology in store of database constructs extended web log server system. The process of making clickstreaming into database can facilitate analysis of various user patterns and generates aggregate profiles to offer personalized web service. In particular, our results indicate that by using the users' clickstream. We can achieve effective personalization of web sites.

Software Architecture of the Grid for implementing the Cloud Computing of the High Availability (고가용성 클라우드 컴퓨팅 구축을 위한 그리드 소프트웨어 아키텍처)

  • Lee, Byoung-Yup;Park, Jun-Ho;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.19-29
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    • 2012
  • Currently, cloud computing technology is being supplied in various service forms and it is becoming a ground breaking service which provides usage of storage service, data and software while user is not involved in technical background such as physical location of service or system environment. cloud computing technology has advantages that it can use easily as many IT resources as it wants freely regardless of hardware issues required by a variety of systems and service level required by infrastructure. Also, since it has a strength that it can choose usage of resource about business model due to various internet-based technologies, provisioning technology and virtualization technology are being paid attention as main technologies. These technologies are ones of important technology elements which help web-based users approach freely and install according to user environment. Therefore, this thesis introduces software-related technologies and architectures in an aspect of grid for building up high availability cloud computing environment by analysis about cloud computing technology trend.