• Management & Information Systems Review
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• v.29 no.4
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• pp.143-167
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• 2010

Diverse research topics relating to Social Network Services (SNS) such as, social affective factors in relationships among internet users, social capital value of SNS, comparing attributes why users are intending to participate in SNS, user's lifestyle and their preferences, and the exploratory seeking potential of SNS as a social capital need to be focused on. However, these researches that have been undertaken only consider facts at a particular period of the changing computing environment. In accordance with this indispensability, the integrated view on what technical, social and business characteristics and attributes need to be acknowledged. The purpose of this study is to analyze the evolving attributes and characteristics of SNS from Web 1.0 to Mobile web 2.0 through the Web 2.0 and Mobile 1.0 period. Based on the relevant literature, the attributes that drive the changing technological, social and business aspects of SNS have been developed and analyzed. This exploratory study analyzed major attributes and relationships between SNS and users by changing the paradigms which represented each period. It classified and chronicled each period by representing paradigms and deducted the attributes by considering three aspects such as technological, social and business administration. The major findings of this study are, firstly, the web based computing environment has been changed into the platform attribute for users in the aspect of technology. Users can only read, listen and view information through the web site in the early stages, but now it is possible that users can create, modify and distribute all kinds of information. Secondly, the few knowledge producers of web services have been changed into a collective intelligence by groups of people in the aspect of society. Information authority has been distributed and there is no limit to its spread. Many businesses recognized the potential of the SNS and they are considering how to utilize these advantages toward channel of promotion and marketing. Thirdly, the conventional marketing channel has been changed into oral transmission by using SNS. The market of innovative mobile technology such as smart phones, which provide convenience and access-ability toward customers, has been enlarged. New opportunities to build friendly relationship between business and customers as a new marketing chance have been created. Finally, the role of the consumer has been changed into the leading role of a prosumer. Users can create, modify and distribute information, and are performing the dual role of customer and producer.

• Journal of the Korea Society of Computer and Information
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• v.15 no.8
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• pp.127-139
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• 2010

The concept of Web 2.0, which means that internet users are producers and also consumers is evolved according to the development of web service technology. In the Web 2.0 space, the enormous amount of web contents are produced using many social web services. Proactive display system supports various types of users's web contents. Unfortunately, private web contents sharing facility is imperfect to date. In this paper, we develop a proactive display application which identifies people, displaying their social contents such as blogs and open cafes through wide display devices or multi-media players in physical spaces. For this, we develop a social contents presentation server where users can register their profiles and information on the social contents to be shared through the developed application. Also, we develop a social contents presentation client that proactively identifies the user in close proximity and displays the user's social contents through an intuitive user interface in physical spaces. In addition, we develop an on-the-spot feedback service which supports posting various types of replies and an on-the-spot scrap service which specifies direct sharing of the contents through the intuitive user interface.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.195-205
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• 2020

As the use of the Internet has become more common worldwide, digital marketing has gained a great weight as an advertising medium. Low cost and effective digital marketing tools include websites, eyes, blogs, search advertisements, online banners, mailings, YouTube, etc., which most companies around the world use one or more of them for digital marketing. I have. In this environment, global companies with more than one overseas subsidiary have become very interested in how to establish and implement digital marketing strategies. However, many studies have been conducted on the necessity of digital marketing and its implementation strategy, but there are no studies on specific implementation methods that can be applied in practice. Therefore, in this study, we intend to define digital marketing suitable for global SMEs, establish a promotion strategy model, and present a specific implementation strategy establishment planl. Through this, we intend to contribute to establishing a general-purpose SME global digital marketing strategy.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.561-571
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• 2020

Location information service using big data is continuously developing. In terms of navigation, the range of services from map API service to ship navigation information has been expanded, and system application information has been extended to SNS and blog search records for each location. Recently, it is being used as a new industry such as location-based search and advertisement, driverless cars, Internet of Things (IoT) and online to offline (O2O) services. In this study, we propose an information system that enables users to receive information about nearby stores more effectively by using big data when a user moves a specific route. In addition, we have designed this system so that local stores can use this system to effectively promote it at low cost. In particular, we analyzed web-based information in real time to improve the accuracy of information provided to users by complementing the data. Through this system, system users will be able to utilize the information more effectively. Also, from a system perspective, it can be used to create new services by integrating with various web services.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.375-393
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• 2012

The population aging occurs rapidly due to the advancement of the medical technology and living conditions and this led increased interests in how the elderly manages their lives. This study attempted to understand the information needs and behavior of the elderly users as well as to find about their information access and online communications. Based on the analysis of the interviews with thirty-two elderly users, they mainly looked for information on the topics such as health, news, leisure, and hobby. In addition, they primarily used television, radio, Internet, family members, relatives, and newspaper to obtain information. Their current use of social computing services including online communities, blogs, social network sites were low. However, the elderly users were aware of the social computing services' effectiveness in increasing the satisfaction and happiness of their lives by expanding the opportunities for them to communicate with family members and other social members.

• Journal of the Korea Society of Computer and Information
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• v.11 no.5 s.43
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• pp.337-343
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• 2006

The number of digital camera users is increasing rapidly and countless number of photos floats about on the internet especially through wide-spreading Cyworld and blogs. Though portraits cover a large percentage of those photos, because of the property rights, near entirety or such photos are unavailable for use by web-page producers, advertising companies, web-designers, and so on, who need a variety of portraits with differing expressions and characteristics. This study offers a search engine that incorporates image characteristics based on natural language index, which can provide a fast and reliable search result. It will create an opportunity for the digital photographers to mure easily sell their pictures and simultaneously provide the would-be users of the photos a better and easier way to find the pictures they are looking for. Once the search engine is realized, it will become possible to use not only the nouns as keywords and categories but also verbs in search of portraits revealing feelings, expressions, dressings, and other characteristics.

• Journal of the Korea Convergence Society
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• v.7 no.2
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• pp.19-24
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• 2016

On a huge space of information called the Internet, users can use a smart mobile web to get information on various intellectual fields and can access to various Medias such as personal blogs and social networking sites (SNS). This is why a vast amount of information on the web has been effectively managed and researched nowadays through a technology named Semantic Web. However, it still needs for an improvement for studies on searching for intellectual information, though it is enhanced to integrate variously spread information and search for intellectual information user-oriented. Thus, this study aims to research on searching information and knowledge spread around a knowledge-filled information space, which can improve credibility according to user-oriented logic.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.527-535
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• 2017

As interest increases in health promotion through sports, demand for public sports facilities is steadily growing. However, there is a lack of research on operation and management compared with the supply plan of public sports facility. In this context, the aim of this study is to address problems of management of public sports centers and suggest strategies for vitalizing the facilities through the big-data. The data are collected from web such as news, blog, and cafe for one year in 2015. From the big-data, We can find that the national sports centers and the open gyms showed similar users' behavior but showed different needs. Both facilities have been used as sports and leisure area and have a high percentage of visitors for other purposes such as walking, picnics, etc. However, while the national sports facilities which were used for more specialized programs, the open sports center were used as leisure space.

• Journal of The Korean Association of Information Education
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• v.25 no.6
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• pp.935-945
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• 2021

The purpose of this study is to analyze the social perception of Arduino lecture using big data analysis method. For this purpose, data from January 2012 to May 2021 were collected using the Textom website as a keyword searched for 'arduino + lecture' in blogs, cafes, and news channels of NAVER website. The collected data was refined using the Textom website, and text mining analysis and semantic network analysis were performed by opening the Textom website, Ucinet 6, and Netdraw programs. As a result of text mining analysis such as frequency analysis, TF-IDF analysis, and degree centrality it was confirmed that 'education' and 'coding' were the top keywords. As a result of CONCOR analysis for semantic network analysis, four clusters can be identified: 'Arduino-related education', 'Physical computing-related lecture', 'Arduino special lecture', and 'GUI programming'. Through this study, it was possible to confirm various meaningful social perceptions of the general public in relation to Arduino lecture on the Internet. The results of this study will be used as data that provides meaningful implications for instructors preparing for Arduino lectures, researchers studying the subject, and policy makers who establish software education or coding education and related policies.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.04a
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• pp.510-513
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• 2010

Color is basically composed of hue, saturation and value. Many objects are made up with color. When people see color, they feel different emotion because of different combination of hue, saturation and value of different colors. Thus, people feel different feeling about the taste of food depending on its color. Thus, by analyzing what color makes people feel tasty about food, we can make food to look more delicious. When people take pictures of food, theyusually do not consider this into account. However if we apply this technology into taking pictures of food, we can make the food look more delicious. This technology can be applied when people want to upload pictures of food in blog, homepage and twitter and so on. In this paper, we analyze the feelings of color of people and then choose the best color combination to present food. After that we change the original image into the new one based on the analysis of color. This way, we can reflect each user's preference.