• The monthly packaging world
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• s.65
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• pp.152-162
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• 1998

• Digital Contents
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• no.1 s.104
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• pp.78-79
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• 2002

• Proceedings of the Korea Association of Information Systems Conference
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• 2000.11a
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• pp.1.6-7
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• 2000

오늘날 인터넷은 우리 생활에 있어 주요한 매체로 자리잡았으며, 이에 따라 자연스럽게 인터넷 광고 시장도 형성되기 시작하였다. 따라서 본 연구는 사용자의 인터넷 사용능력, 인터넷 사용 동기, 인터넷 광고의 특성이 제품구매의도에 미치는 영향을 분석하여 이를 바탕으로 인터넷 마케팅을 효과적인 광고매체로 사용하기 위한 활용방안을 제시하였다. 본 연구의 분석을 위하여 대학생을 대상으로 설문조사를 실시하였으며, 분석결과 인터넷 광고의 특성 중 신속성과 유용성, 신뢰성이 제품구매의도에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.227-244
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• 2005

This case examined the strategy of taking back a market leader in Korea Internet shopping mall through free book delivery service of Interpark. Although lnterpark was an oldest Internet shopping mall in Korea, its market position has been weaken and weaken due to strong challengers based on TV Home shopping companies. In order to overcome the difficult situation, Interpark chose the book division as a bowling alley. The company offered boldly a free delivery service of book for customers. The free delivery service was considered as a risky bating because it cost a lot. However, it led more customer traffic to Interpark and cross-selling of other categories. At last Interpark took back a market leader based on free book delivery service. The case showed it was very important for e-business company to analyze market and competitors and to implement bold strategies at high speed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.530-536
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• 2017

The purpose of this study is to specify the procedures in problem design to employ BPBL and to design problems for learning subject content. The design of problems is crucial for the effectiveness of BPBL. Ineffective PBL problems could affect whether students acquire sufficient domain knowledge, activate appropriate prior knowledge, and properly direct their own learning. The procedures for designing good problems are composed of selection of educational content, figuring out the learner's characteristics, finding problems, setting roles and situations, and writing down problems. Using the procedures, we designed five integration problems covering the content of an Internet marketing subject. We can foster talent needed on a current industrial site with BPBL, not whole-class learning in a Mongolian engineering college. We made a plan for the Internet marketing subject based on BPBL in the Mongolian engineering college, and focused on the process of designing problems.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2004.06a
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• pp.29-29
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• 2004

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.381-384
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• 2012

사회의 근본적인 경제 구조가 농경사회에서 산업사회를 거쳐 정보사회로 전환되면서 인터넷 사용자와 인터넷에서의 마케팅 및 커뮤니케이션이 기하급수적으로 증가하고 있는 추세이다. 인터넷 매체의 빠른 확산과 인터넷 매체만이 갖는 특징 때문에 기존의 커뮤니케이션 환경과 양식, 기업의 활동양식, 나아가서는 개인의 라이프스타일이 크게 변모하고 있다. 통신과 네트워크 기술, 디지털 및 멀티미디어 기술의 발달에 힘입어 기존의 일방적이고 수동적인 정보전달 방식은 쌍방향적이고 능동적인 정보전달방식으로 바뀌어 가고 있다. 즉, 커뮤니케이션 주체간의 시간과 거리 공간의 벽이 없어지는가 하면 소비자의 정보수집, 구매, 의사 전달과 같은 행동양식도 크게 탈바꿈하고 있는 것이다. 뿐만 아니라 Interactive한 통신 기능을 기반으로 한 인터넷 광고는 마케팅이나 광고 캠페인에 대한 기업의 전통적 접근방식을 크게 변화시키고 있다. 본 연구에서는 이러한 정보화 시대의 인터넷 이용자들의 일반특성과 인터넷 사용 경향을 살펴보고 조직내에서 이뤄지는 인트라넷에서 실시되고 있는 배너광고(Banner Advertising)와 팝업창을 중심으로한 광고활용이 사내구성원의 효율적인 커뮤니케이션을 구축할 수 있는 방안을 모색하기 위한 개념적 모형을 제시하고자 한다.

• Korean Business Review
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• v.18 no.1
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• pp.81-108
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• 2005

Recent market environment shows a new relationship between customer and company, which you could not observe in the past. Customers now are used to various benefits through the participation of marketing process. It is no wonder that customers visit company web site, gather a lot of information about the product on the website, and express their satisfaction and opinions about the product. Furthermore, these activities are being made ubiquitously. Despite the fact there are a lot of customer participation in the Internet environment, Customers Participation has been given little attention in the academic literature. This study explores the effect of the properties of Internet infra on customers participation. The implications of this study are as follows. First, by reviewing the literature on the performance and process of customers participation in the marketing activities, this study identifies why customers did not participate in the marketing activities under non-Internet environment. Second, this study identifies the properties of Internet infra influencing customers informative participation. Third, we suggest some managerial strategies for enhancing the performance of a company by customer participation. Consequently, we suggest managerial implications for completely different marketing strategies in response to customers participation in the marketing activities under the digital environment.

• International Commerce and Information Review
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• v.4 no.1
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• pp.107-128
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• 2002

In order to clarify the relationship between the Internet utilization of the Korean small export firms for export marketing and it's performance, first, a research model and hypothesis have been made on a theoretical basis. This research hypothesis has been examined through gathering survey data and a statistical analysis based on MANOVA. The conclusion, as well as the main point of this thesis, is that, in most cases, there was a significant statistical connection between the variables of export performances and Internet-utilized export marketing strategies, which are both based on the classical AIDA model of effective hierarchy of communication for sales and advertising. This conclusion brings forth a substantial topic as well as provides meaningful implications for the Korean small export firms when putting together a marketing strategy using the Internet. It is also hoped that this will come as a reference for other researchers henceforth. However, there is an issue of lack of representativeness when considering that the samples were chosen on the basis of the convenience sampling method. Another issue may be that a portion of the subjects were not related to actual trade, but were, in fact, Web masters who operated e-trade systems. Furthermore, there are also numerous problems of missing data, and 6 out of the 8 main hypotheses possessed the issue of fitness level with the data. Therefore, in order to enhance both the representative and fitness levels of the data of further research for this topic, future respondents will have to have special trade knowledge, as well as technical knowledge of e-trade. However, unless the Internet begins to greatly contribute to export marketing of corporations, this type of enterprising spirit by corporations in gathering suitable respondents will not surface. Although not used in examining the hypotheses of this particular thesis, the relationship between competitive and circumstantial variables, which were added to the upcoming survey, and export performances will soon be analyzed and announced in order to atone for some of the standards this thesis fell short of.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.220-222
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• 2004

컴퓨터가 정보를 이해한다' 라는 알로 표현될 수 시멘틱 웹은 WWW의 발전으로 인해 축적된 방대한 데이터 속에서 우리가 원하는 '더' 정확한 정보를 찾아 줄 수 있는 대안으로 주목받고 있다. 이에 대한 연구는 다양한 분야에서의 접근을 하고 있으며 그 '개념' 을 점점 실체화시키려고 노력하고 있으나 아직 뚜렷한 모습은 나타내고 있지 않다. 이에 본 연구에서는 시맨틱 웹의 실용화 측면에서 시맨틱 웹의 개념을 이용하여 잠재고객 탐색 에이전트를 설계하였다. 시멘틱 웹 기반의 잠재고객 탐색 에이전트는 인터넷 상의 인터넷 쇼핑몰 및 우체국 택배의 가능한 업체를 선별, 추출하여 잠재 고객을 찾아냄으로써 택배 마케팅을 위한 정보를 제공해 주기 위한 시스템이다. 본 연구에서는 택배 마케팅의 잠재 고객에 대한 정보를 검색하기 위해, 시멘틱 웹 기반의 온톨로지 생성을 위한 구체적인 도메인을 설계하고, 생성된 온톤로지를 이용하는 정보 검색 방법에 대해 소개한다.