• Journal of Digital Convergence
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• v.16 no.2
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• pp.157-167
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• 2018

Internet only banking has been spreading rapidly since it was first introduced in Korea since 2017, but issues regarding its limitations continuously are rising. In this research, consumers' intention to switch have been empirically demonstrated toward the internet banking by applying the PPM theory. To achieve a purpose of the research, survey targeting total 132 person who have experiences of using KaKaobank have been implemented by using Smart PLS 3.0. In conclusion, it has been verified that the push and full effect have a positive effect on the consumers' intention to switch main bank and the degree of usage of KaKaobank have significantly influences on relation between mooring factor and consumers' intention to switch main bank. Through this study, the scope of the PPM theory applied in previous researches regarding consumer's service transition shall be extended to Fintech service and practically it provides implications for establishing a strategy to enter the Internet only bank market.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.119-122
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• 2015

이러닝은 인터넷과 시스템적 특성을 이용하여 사용자들의 정보나 지식획득에 기여하고 있다. 특히 많은 기업들이 구성원들의 역량 강화를 위해 이러닝을 도입하고 있어, 사용자 중심의 설계가 더욱 중요시되고 있다. 이에 본 연구에서는 사용자들이 이러닝에서 학습을 수용하고 채택하는 과정이 시스템의 실제 사용 정도와 관련이 있는 것으로 보고, 기술의 전유(appropriation)로 사용자의 태도와 행동을 예측해보고자 한다. 그리고 기업의 이러닝 도입 활성화를 위해서 요구되는 방안에 대하여 기술사용 관점에서 논의하고자 한다.

• Proceedings of the Korea Multimedia Society Conference
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• 1998.04a
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• pp.63-70
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• 1998

인터넷 환경하에 전자상거래 분야는 이미 일부 선진국을 중심으로 성공적으로 도입, 운영되고 있다. 하지만 국내외적으로 전자상거래 분야는 전통적인 방법에 지나치게 편중되어 있어서 산업 발전에 여러 가지 제약을 받고 있는 것도 사실이다. 이러한 문제점을 개선, 보안하기 위해서 사이버 스페이스 상에서 에이전트 구축을 위한 판매 활동개념(미디어 에이전트 뱅크 시스템 : MABS; Media Agent Bank System)을 도입 했는데, 이것이 바로 판매 및 구매 정보시스템인 웹상에 있는 에이전트이다. MABS는 기업의 제조나 판매에서 발생하는 판매 정보를 국내외적으로 홍보하고 판매하여 실시간으로 기업이 판매 정보를 국내외적으로 홍보하고 판매하여 실시간으로 기업이 판매 정보를 즉시 공유하고 커뮤니케이션함으로써 기업의 생산성에 바로 반영되는 새로운 판매 방법론이다. MABS의 개념을 구현하기 위해 미디어 뱅크(주)에 의해서 개발되고 있는 사이버 스페이스상의 에이전트 시스템은 기존의 전자 상거래 개념을 좀 더 개선하고 보완하려는 의도에서 개발된 중소 제조 산업을 위한 에이전트 구축 시스템이며, 이는 모든 산업분야에 응용하여 적용시킬 수 있는 도구로서 인터넷을 보다 활성화 시키는 기능을 갖는다.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.259-264
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• 2021

SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services. This study is an empirical study to examine what is the most important factor in Internet banking by targeting users who use WeChat Pay among Chinese Internet bank users with the highest Fintech Adoption rate. SNS has recently reached the level of providing financial services to customers through a mobile payment system that goes beyond the existing payment system using Fintech, which is a fusion of financial industry and information technology. As a results, 2 factors positive influence on Acceptance intention and Customer satisfaction. These mobile payment systems are increasing in scale as time goes by, and their functions are reaching the same level as general financial services.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.62-71
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• 2006

With the introduction of internet applications to the hotel industry hotel customers are very willing to use the electronic communication tools in their both searching information and purchasing behaviors. It is generally agreed that the internet communication tools can be a strategic one for less competitive hotels in the traditional marketing environment. This study found that there are significant differences among several classifications of hotels in the use of internet communications as a marketing tool. The study also found that there are some possibilities for local hotels to overcome the current marketing handicaps with internet communications.

• Journal of Internet Computing and Services
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• v.13 no.5
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• pp.65-75
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• 2012

Organizational citizenship behaviors(OCB) are discretionary behaviors of employees, which go beyond that which is required, and are known to be contributing factors of organizational performance. When a supply chain management(SCM) system is implemented, organizational knowledge concerning the global standards, process innovation and key performance indicators(KPI) is also spread out across different, disconnected silos, thus increasing the absorptive and innovative capacity of employees. Therefore, OCB may be an important antecedent to successful operation of supply chain. This paper examines the causal relationships among absorptive capacity of employees, organizational citizenship, SCM performance and intention to innovate in global manufacturing corporations in Korea. Empirical results from 122 survey responses indicate that the organizational citizenship affects the level of SCM performance and absorptive capacity, which, in turn, influences SCM performance. As expected, SCM performance has been found to affect intention to innovate, but absorptive capacity has no impact on intention to innovate. As a conclusion, the academic and practical implications of these findings are discussed.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.8-11
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• 2009

성공적인 창업을 위해서는 창업가의 준비가 선행되어야 하지만, 매력적인 사업 아이디어의 계발이 뒤따라야 한다. 그러나 지금까지의 창업연구는 창업행동과 사업성과에 영향을 미치는 창업가 요인에 치우쳐 있으며, 사업 아이디어의 계발과 평가에 대한 연구는 부족한 실정이다. 이 연구는 고객이 상품을 구매하기 전 인터넷 검색엔진에서 해당 상품에 대한 검색을 하는 경우가 일반화되고 있다는 사실과 고객이 검색엔진에 입력하는 키워드는 고객의 의도를 대변한다는 사실을 기초로, 키워드로 표현된 사업 아이디어의 매력도를 객관적으로 측정하는 방법을 제시하는 것을 목적으로 한다.이 연구는 키워드로 표현된 사업 아이디어 매력도(BIA)를 구매의도를 가진 잠재고객의 자사 웹 사이트 방문수로 정의한다. 키워드로 표현된 사업 아이디어 매력도(BIA)는 [해당 키워드의 조회수(Q) ${\times}$ 구매의도 비율(R) / 경쟁 사이트의 수(S)]의 수식으로 나타낼 수 있으며, 수식을 구성하는 변수 중에서 해당 키워드의 조회수(Q)와 경쟁 사이트의 수(S)는 검색엔진에서 쉽게 제공 받을 수 있으므로, 구매의도 비율(R)만 알 수 있다면 BIA를 비교적 정확히 추정할 수 있다. 연구자는 특정 분야 키워드 100개를 선정한 다음, 전문가로 하여금 각 키워드의 구매의도 비율(R)을 추정하게 하고, 전문가 추정 없이도 구매의도 비율을 예측할 수 있도록 각 키워드의 구매의도 비율(R)을 예측하는 주요 데이터를 의사결정 나무 기법으로 도출하고, 의사결정 나무 기법으로 도출된 데이터로 구성된 회귀식을 제시함으로써 키워드로 표현된 사업 아이디어 매력도(BIA)를 객관적으로 평가하는 방법을 제시한다. 이 연구는 사업 아이디어의 계발과 평가에 대한 객관적인 기준을 제시함으로써 창업의 성공률을 높이는 데 기여할 수 있고, 창업연구에 새로운 방법론을 도입했다는 점에서 의의가있다.

• Journal of Internet Computing and Services
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• v.22 no.5
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• pp.69-77
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• 2021

The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.

• Informatization Policy
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• v.21 no.3
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• pp.102-127
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• 2014

Although mobile banking provides cost-saving opportunities as well as convenient banking experience for customers, today's banks still face challenges when deploying the technology because a good number of customers are reluctant to use mobile banking for personal reasons. This paper is an empirical investigation of the determinants of the intention to use smartphone-based mobile banking services. The determinants are grouped into two categories including personal factors and social influence factors. We conducted an empirical analysis using 751 survey responses collected from present users of mobile banking services. The results of the analysis reveal that all the personal factors have positive relationships with the intention to use mobile banking services. On the other hand, it was found that of the social influence factors, perceived herding behavior has significantly positive relationship with the intention to use smartphone-based services, whereas subjective norm is not significantly related to the intention. We provide practical as well as academic implications of the research findings.

• Journal of Internet Computing and Services
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• v.25 no.1
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• pp.79-90
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• 2024

This study focused on user trust in ChatGPT, a generative AI technology, and explored the factors that affect usage status and intention to continue using, and whether the influence of trust varies depending on the purpose. For this purpose, the survey was conducted targeting people in their 20s and 30s who use ChatGPT the most. The statistical analysis deploying IBM SPSS 27 and SmartPLS 4.0. A structural equation model was formulated on the foundation of Bhattacherjee's Expectation-Confirmation Model (ECM), employing path analysis and Multi-Group Analysis (MGA) for hypothesis validation. The main findings are as follows: Firstly, ChatGPT is mainly used for specific needs or objectives rather than as a daily tool. The majority of users are cognizant of its hallucination effects; however, this did not hinder its use. Secondly, the hypothesis testing indicated that independent variables such as expectation- confirmation, perceived usefulness, and user satisfaction all exert a positive influence on the dependent variable, the intention for continuance intention. Thirdly, the influence of trust varied depending on the user's purpose in utilizing ChatGPT. trust was significant when ChatGPT is used for information retrieval but not for creative purposes. This study will be used to solve reliability problems in the process of introducing generative AI in society and companies in the future and to establish policies and derive improvement measures for successful employment.