• Korean Journal of Cognitive Science
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• v.14 no.4
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• pp.1-7
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• 2003

The common features of the behavioral inhibition and the action monitoring that are considered as one of the executive functions were investigated using event-related brain potentials (ERPs) and source localization analysis. The electrophysiological correlates of behavioral inhibition and action monitoring ate analyzed when the subjects performed the Go/NoGo task. Two ERP components of behavioral inhibition termed as N200 and P300 in NoGo condition were differ from those of Go condition, that is the amplitudes of NoGo N200 and P300 are largest on the fronto-central region, which may reflect the inhibitory control of frontal lobe required in NoGo condition. The error-related negativity (ERN) observed on the fronto-central region when the subjects committed error was much larger in amplitude and faster in latency than those of the correct-related negativity (CRN), which may indicate that the signal of action monitoring is much more required for the error response. The correlation analysis for the ERP components of behavioral inhibition and action monitoring revealed the significant negative correlation among the latencies of NoGo N200 and P300 and the amplitude of ERN, which may reflects that the faster subjects inhibit response, the more monitor their own action. The close relationship between behavioral inhibition and action monitoring was also supported by the results of source localization analysis, which showed the common neural sources of NoGo N200 and ERN was anterior cingulate cortex.

• International Commerce and Information Review
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• v.16 no.3
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• pp.3-23
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• 2014

This study focused on causes of use reluctant intention because closed SNS was more active than open SNS was despite tremendous growth of SNS to have negative influence upon not only SNS contents suppliers but also marketing business using SNS. The survey were conducted a total of 205 participants with adult over colleague student, 197 copies that excluded questionnaire with unfaithful answer were used in the analysis, and we used path analysis of structural equation modeling. The results of modified path model showed that interactivity was influenced by value, and then affecting "trust ${\rightarrow}$ satisfaction ${\rightarrow}$ using reluctant intention" path and "satisfaction ${\rightarrow}$ using reluctant intention" path. These result reflected that interactivity have a double-edged sword and value is very important standard to make a positive of negative role of interactivity. These results suggested that interactivity was found to have influence upon not only behavioral willingness that took actions depending upon either improvisation or situation but also behavioral intention path that thought and took actions in reasonable way. The interactivity had double-edged sword to help develop SNS and to produce negative results.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1196-1206
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• 2005

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.

• Journal of Korean Society of Transportation
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• v.18 no.6
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• pp.101-110
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• 2000

본 논문의 목적은 우리들의 현실적 노면표지 형태가 그 강도, 종류 및 출현빈도 측면에서 드러내는 지속적 증대 내지 강화 경향성을 문제점으로 제기하면서, 이런 노면표지 형태와 운전행동 간의 관련성에 대한 심리학적 제반 이론들을 고찰해보고 아울러 여기서 상호 연관적 특성을 밝혀주는 하나의 적절한 모델을 개발해보고자 하는 데에 두었다 이 모델에서는 운전자의 사고예방이나 안전운행이 곡 필요한 수준의 노면표지 자극화(stimulation)를 통해 조성된 쾌적한 교통환경에서 보다 용이하게 가능하다는 점이 전제되고 있다. 우리가 인간행동을 총체적으로나 효과적으로 분석하는 데 있어서는 일반심리적이거나 행동주의적 제반 이론 관점이 다소 미흡하다는 점이 지적되었다. 반면에 보다 거시적이고 종합적인 통찰에 중점을 두고있는 형태주의 심리학이나 장 이론적 시각은 행동분석 시에 비교적 결실적인 것으로 밝혀졌다 노면표지 자극의 양상여하가 운전자에게 스트레스, 정보과부담, 과도한 심리적 각성상태 등으로 인해 부정적인 영향을 미친다는 점에서는 이런 문제점이 환경심리학적 고찰측면에서도 관심의 대상이 되고 있다. \"노면표지 조성화 양 관점 모델\"에서 시사되고 는 터이지만. 이 모델에서의 노면표지 형태가 이론적인 면에서 \"정서-인지적\" 인간관에 근거를 두고있어 궁극적으로 이것이 옳다면, 그것은 곡 필요한 최소한의 수준에 머물러야 한다는 것이다. 올바른 운전행동, 다시 말해 교통법규 준수 행동은 노면표지 양상 측면의 각종 자극적 강화대책보다도 오히려 실효성 있는 교통교육, 확실한 적발 단속과 엄중한 처벌대책에 상대적으로 훨씬 더 큰 비중을 두고있는, 바로 그런 운전자의 의식개혁을 통해 비로소 제대로 정착될 수 있기 때문이다. 이 모델의 타당성 여부는 후속적 실증연구를 통해 해명되어질 수 있을 것이다.

• Proceedings of the KIEE Conference
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• 2008.10b
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• pp.325-326
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• 2008

서비스 로봇은 인간과 상호 교감을 하기 때문에 감성기반 인터렉션을 가지고 있어야 한다. 그리고 로봇이 인지하는 상황과 환경이 같을지라도 감정 기반 행동 결정 모델의 출력이 달라질수 있도록 한다. 이는 설계하고자 하는 감정 기반 행동 결정 모델의 특성을 변화함으써 해결하고자 하며, 감정 모델의 특성은 성격을 의미한다. 따라서 사람과 같이 성격을 달리함으로써 로봇이 감정을 느끼고 이에 따른 반응을 행동으로 옮길 때, 성격을 반영한 결과를 보이게 된다. 본 논문에서 제안하는 감정 엔진 모델은 reaction dynamics와 internal dynamics, emotional dynamics, behavior dynamics, 성격 등의 다섯 가지 요소로 구성되어 있다. 모든 dynamics는 성격에 영향을 받아 결과를 출력한다. 실험을 위하여 시뮬레이터를 구현하여 성능을 검증하고, 실제 로봇에 적용하기 위하여 3D 캐릭터기반의 헤드 로봇 시스템을 사용하였다.

• Management & Information Systems Review
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• v.36 no.4
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• pp.103-116
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• 2017

The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.148-156
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• 2015

The purpose of this study was to evaluate the dance attitude differences between gender, majors, and grades. Attitudes-towards-dance inventory(Jadranka et al., 2004) which covered affective, cognitive, and action aspects of attitudes, as well as to reflect, in a similar number of items, both the positive and negative attitude towards dance was used to investigate dance attitude for 483 dancers who are collegian. Male students were more positive attitude in the affective area among dance attitudes than female students(p<.05). Dancers who major practical dances revealed more positive attitude in the affective area than dancers majoring ballet and Korean treditional dance(p<.05). In addition, freshmen have a more positive dance attitude in the affective area compared with seniors. It was suggested that more subjects should be studied from considering major, local university as future study.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.3 no.1
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• pp.26-45
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• 1992

This study presents the behavioral and cognitive changes by administration of methylphenidate(MPH) and imipramine(IMI) for the treatment of attention-deficit hyperactivity disorder(ADHD) in $5_{1/2}{\sim}12$ years old children referred to child psychiatric clinics. Behavioral changes are assessed with parent's and teacher's ratings. Drug effects on attention. short-term memory, and impulsivity are evaluated with psychological tests in laboratory. The changes were assessed twice in a 8-week periods. The data were analyzed seperately for 15 subjects each drug using repeated measured analysis of variance(ANOVA). The findings indicates that behavioral and cognitive impairments are improved by both drugs, but impulsivity is not. And MPH is superior to IMI on the improvement of attentional problem ; especially the findings indicates important differences between simple task and complex. perceptual-search task. These data confirm the effectiveness of MPH for treatment of ADHD, also raise questions regarding assessment method of attention and impulsivity as fell as importance of impulsivity in ADHD.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.403-413
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• 2005

The purpose of the present study was to investigate the responses to positive/negative emotional stimuli for the different sensitivities of behavioral activation system (BAS) and behavioral inhibition system (BIS). We recorded If-channel EEG data for 8 BAS sensitive subjects an48 BIS sensitive subjects. EEGs were analyzed with LORETA (Low-resolution electromagnetic tomography) From scalp-recorded electrical potential distribution, LORETA computes the three-dimensional intracerebral distributions of current density for specified EEG frequency bands. hs results , significant differences between the BAS sensitive group ant the BIS sensitive group appeared LORETA alpha activities over the prefrontal lobe and the cingulate gyrus. Prefrontal regions and limbic system including cingulate gyrus are involved in emotional processing. Moreover, subjects with the high BAS sensitivity. responded more sensitively to the positive stimulation than subjects with the high BIS sensitivity. Therefore, our results suggest the possibility of correlation between BAS/BIS sensitivity and positive/negative emotional stimuli.