• Title/Summary/Keyword: 인지적 평가

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Impact of Semantic Characteristics on Perceived Helpfulness of Online Reviews (온라인 상품평의 내용적 특성이 소비자의 인지된 유용성에 미치는 영향)

  • Park, Yoon-Joo;Kim, Kyoung-jae
    • Journal of Intelligence and Information Systems
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    • v.23 no.3
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    • pp.29-44
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    • 2017
  • In Internet commerce, consumers are heavily influenced by product reviews written by other users who have already purchased the product. However, as the product reviews accumulate, it takes a lot of time and effort for consumers to individually check the massive number of product reviews. Moreover, product reviews that are written carelessly actually inconvenience consumers. Thus many online vendors provide mechanisms to identify reviews that customers perceive as most helpful (Cao et al. 2011; Mudambi and Schuff 2010). For example, some online retailers, such as Amazon.com and TripAdvisor, allow users to rate the helpfulness of each review, and use this feedback information to rank and re-order them. However, many reviews have only a few feedbacks or no feedback at all, thus making it hard to identify their helpfulness. Also, it takes time to accumulate feedbacks, thus the newly authored reviews do not have enough ones. For example, only 20% of the reviews in Amazon Review Dataset (Mcauley and Leskovec, 2013) have more than 5 reviews (Yan et al, 2014). The purpose of this study is to analyze the factors affecting the usefulness of online product reviews and to derive a forecasting model that selectively provides product reviews that can be helpful to consumers. In order to do this, we extracted the various linguistic, psychological, and perceptual elements included in product reviews by using text-mining techniques and identifying the determinants among these elements that affect the usability of product reviews. In particular, considering that the characteristics of the product reviews and determinants of usability for apparel products (which are experiential products) and electronic products (which are search goods) can differ, the characteristics of the product reviews were compared within each product group and the determinants were established for each. This study used 7,498 apparel product reviews and 106,962 electronic product reviews from Amazon.com. In order to understand a review text, we first extract linguistic and psychological characteristics from review texts such as a word count, the level of emotional tone and analytical thinking embedded in review text using widely adopted text analysis software LIWC (Linguistic Inquiry and Word Count). After then, we explore the descriptive statistics of review text for each category and statistically compare their differences using t-test. Lastly, we regression analysis using the data mining software RapidMiner to find out determinant factors. As a result of comparing and analyzing product review characteristics of electronic products and apparel products, it was found that reviewers used more words as well as longer sentences when writing product reviews for electronic products. As for the content characteristics of the product reviews, it was found that these reviews included many analytic words, carried more clout, and related to the cognitive processes (CogProc) more so than the apparel product reviews, in addition to including many words expressing negative emotions (NegEmo). On the other hand, the apparel product reviews included more personal, authentic, positive emotions (PosEmo) and perceptual processes (Percept) compared to the electronic product reviews. Next, we analyzed the determinants toward the usefulness of the product reviews between the two product groups. As a result, it was found that product reviews with high product ratings from reviewers in both product groups that were perceived as being useful contained a larger number of total words, many expressions involving perceptual processes, and fewer negative emotions. In addition, apparel product reviews with a large number of comparative expressions, a low expertise index, and concise content with fewer words in each sentence were perceived to be useful. In the case of electronic product reviews, those that were analytical with a high expertise index, along with containing many authentic expressions, cognitive processes, and positive emotions (PosEmo) were perceived to be useful. These findings are expected to help consumers effectively identify useful product reviews in the future.

Structural Features of Korean Legislative Communication: Focus on the U.S. Beef Imports Bill Evaluations from Legislative Expert Groups (국내 입법 커뮤니케이션의 구조적 특징: 쇠고기 수입 법안에 대한 입법 전문가 집단의 인식과 평가를 중심으로)

  • Lee, Wan-Soo;Kim, Chan-Souk;Lee, Min-Kyu
    • Korean journal of communication and information
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    • v.60
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    • pp.52-74
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    • 2012
  • Legislation needs to be understood within a political, societal relationship among lawmaking bodies rather than by legal provision itself. In order to examine features and functions of communication in the process of legislation, this study conducted focus group interviews with experts as well as in-depth individual interviews. The result of this research as follows: First, the study found that although the domestic legislative process has been made by active interactions among lawmaking subjects, it was hard to conclude that this procedure is providing effective and productive legislative agenda because of chaotic communications made along the process. Second, the study found that national legislative process has been gradually moving, although restricted, to an open political space, the National Assembly, from a closed space, the executive branch. Third, the study found a remarkable feature including growing influence of experts groups and civic organizations in the legislative process. It is a significant change that legislative staff such as National Assembly aides, investigators, expert committeemen and deputy director generals played a role of "insiders," unnoticeably influencing the legislative process, and that civic organizations and NGOs, which have been excluded in the previous legislative processes, emerged as a new influencing circle in the process. Lastly, the study found that media organizations, in the process of developing agenda, had a strong impact on the National Assembly as a subject forming public issues and as a messenger of the legislative agenda while they played a limited role in affecting the government. This study discusses why communication in the domestic legislative process is important and what are some hindering and facilitating factors in the process.

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Physicochemical properties and antioxidant activities of baked waffle added with cinnamon powder (베이킹 열처리로 제조된 계피 첨가 와플의 이화학적 특성과 산화방지활성)

  • Yeom, Juhee;Surh, Jeonghee
    • Korean Journal of Food Science and Technology
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    • v.49 no.5
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    • pp.494-501
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    • 2017
  • Waffles with cinnamon powder added in different proportions (0-12% of wheat flour) were baked to investigate the effects of baking on the physicochemical properties and antioxidant activity. Compared with the control without cinnamon, baking loss was lower in waffles with cinnamon, which led to a decrease in waffle hardness. This was attributable to the higher water-holding capacity of cinnamon than wheat flour. With the increase in the amount of cinnamon, the springiness, resilience, and cohesiveness of the waffle decreased, which was thought to result from the decrease in gluten formation by the proportional decrease of wheat flour. The total reducing capacity and DPPH radical scavenging activity of the waffle was significantly increased. This was substantially in agreement with the observations that cinnamon had an appreciable total reducing capacity and radical scavenging activity that were unchanged by heat treatment. This indicates that the antioxidant functionality of cinnamon could be effectively added to thermally processed food.

A study on the direction and an improvement plan of the youth economics education in the Digital Age (디지털 시대(時代)의 청소년(靑少年) 경제교육(經濟敎育)의 방향(方向)과 개선방안(改善方案)에 관(關)한 연구(硏究))

  • Jo, Yeong-Gwan;Ju, Hyeong-Geun
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.185-207
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    • 2005
  • 본 논문은 우리나라 청소년들의 경제교육을 좀더 효과적이며 내실 있는 교육방법을 찾는 데에 그 목적을 두고 있다. 이를 위해 세계적 무한경쟁시대(無限競爭時代)에 주역이 되어야 할 우리나라 청소년들에게 어릴 때부터 체계적인 경제 지식과 마인드를 심어줌으로써 미래지향적이고 세계주도적인 인재로 성장할 수 있는 기틀을 잡아주고, 어떻게 교육하는 것이 가장 효과적이며 내실 있는 방법인가를 고찰하였다. 현재 우리나라 초 중 고에서의 경제교육에 관한 현황을 살펴보고, 실태조사를 바탕으로 경제교육의 방향과 활성화에 시사점을 두었으며, 특히 디지털 매스미디어를 중심으로 한 교육방법을 살펴보았다. 연구결과를 바탕으로 디지털 시대의 청소년 경제교육 방향을 제시하면 다음과 같다. 첫째, 청년실업자의 활용이라는 측면에서 청소년경제교육을 직접 지도할 수 있는 전문가를 양성하여야 한다. 정년실업자를 청소년 경제교육에 관한 skill 교육을 통해 전문경제교육자로 양성한 후 현장에 투입하여 활용하는 방안이다. 현재 학교교육에서의 경제교육을 전문적으로 도와줄 수 있는 전문가의 부재를 청년실업자를 바탕으로 정책적, 민간기관의 지원을 바탕으로 자격증을 취득한 전문경제교육자를 현장에서 활용하는 것이다. 둘째, 청소년들의 환경에서 가장 큰 영향력을 행사하는 디지털 매스미디어를 경제교육의 도구로 활용하는 웹 활용교육(WBI)이 되어야 한다. 디지털을 이용한 경제교육의 매력은 매스미디어에 대한 청소년들의 거부감이 없다는데 있다. 그리고 웹 활용 교육(WBI)과 프로그램 개발을 통하여 인터넷과 홈페이지 그리고 다양한 경제교육과 학교 수업에 효율적으로 사용될 수 있다.식품으로서 사료의 위생적인 생산을 가져올 수 있을 것으로 생각된다. 서비스에 대한 인지된 유용성과 UI의 편의성은 사용자 선호에 영향을 미치는 것으로 나타났다. 반면에 정보 품질, 서비스 연계성, 흥미 성, 시스템 품질은 사용자 선호에 영향을 미치지 못하는 것으로 나타났다. 그러나 정보 품질과 시스템 품질의 결과는 유의 수준에서 크게 넘어가지 않는 결과가 나와 반드시 영향을 미치지 못하는 것은 아니라고 조사되었다. 본 연구는 검색 서비스라는 특정 서비스에 대해서 사용자 선호에 영향을 미치는 요인에 대해서 알아보고자 하였다. 이는 학문적인 측면에서 기존의 통합적인 웹사이트 평가에 대한 연구의 확장을 가능케 하였고, 개인사용자 측면에서는 좀더 좋은 정보를 제공하는 검색 서비스에 대한 이해를 높일 수 있는 계기가 되었다고 할 수 있다. did not showed any characterized sign of acute or subacute liver damage or intestine lesion. So it is supposed that there is not any tocixants originated from some molds in fermented Korean domestic Meju which is prepared traditionally in winter.의 배설량은 10배 정도 증가하게 되어 진동만의 오염부하를 가중하게 된다. 진동만은 여름철 빈산소수괴 및 적조가 빈번하게 발생하고 있으므로 미더덕 양식장을 새로이 시설할 경우 오염부하가 가중될 것으로 판단되어, 앞으로 진동만의 양식장 수용능력을 파악하여 적정량의

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A Study on Development Strategy of Korean Hidden Champion Firm Utilizing the SWOT/AHP Technique (SWOT/AHP 기법을 이용한 한국형 히든챔피언 기업의 발전전략에 관한 연구)

  • Chung, Youn-Kyaei;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.97-111
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    • 2013
  • This study reviews preceding research for detailed factors to establish development strategies for Korean Hidden Champion firms and classifies strategy factors into internal ones and external ones through specialists' opinions to draw strengths, weaknesses, opportunities and threats of each factor. It also sets hierarchical model to draw up a survey, distributes the survey to groups of specialists and enterprises respectively and then examines consistency ratio. Fifty-four copies of survey whose reliability on responses is secured through examining the consistency ratio are evaluated with their relative importance in factors by using SWOT/AHP technique and their order of priority is determined. Based on their results, development strategies for Korean Hidden Champion firms are established. SWOT/AHP analyses results show that external factors are with the opportunity of industry growth and the threat of intensified competition and market uncertainty and internal factors are with the strength in order of technological competence, construction competence in customer relation and marketing competence. The weakness in the lack of funds, lack of brand awareness in order. This result suggests that external environments of enterprises that more emphasis should be put on the industry growth and aggressive strategies cannot help but be adopted even in a global competition getting fiercer every day are seen more important. Then, it also seems to be thought that the technological competence including R&D and specialization, construction competence in customer relation and marketing competence should internally chosen for strategies to support strategies. The order of priority in development strategies for Korean Hidden Champion firms is drawn as; (i) aggressive S/O strategy which utilizes opportunities by taking advantage of strengths, (ii) W/O strategy which utilizes opportunities by supplementing weaknesses, (iii) diversified S/T strategy which utilizes strengths to make up for threats and (iv) defensive W/T strategy which supplements weaknesses to overcome threats.

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A Social Psychology of the Afterlife Views (내세관의 사회심리학: 일상생활과의 관련성을 중심으로)

  • Yoshiyuki Inumiya;Il-Ho Choi;Seong-Yeul Han
    • Korean Journal of Culture and Social Issue
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    • v.8 no.1
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    • pp.141-164
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    • 2002
  • The present study examined the variations in personality variables according to different types for the Korean view of the afterlife, including 'extinction type', 'the other world-oriented transmigration type', 'heaven/hell type' and 'obscurity type'. The results may be summarized as follows: (1) 'the other world-oriented transmigration type' and 'heaven/hell type' showed significantly stronger belief in a just world than 'extinction type', (2) 'extinction type' and 'obscurity type' showed more external attribution for accidents than 'heaven/hell type', (3) there was no difference in unrealistic optimism levels, (4) depending upon the types for the view of the afterlife, not only preferred self-enhancing biases but also positive illusions which related to life satisfaction were different, (5) 'extinction type' showed stronger risk-taking tendency than 'heaven/hell type'. These results were explained in terms of features that belong to each afterlife view. Finally, we discussed the limitation of this study and the directions for future study.

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The Correlation Between Relationship Ability and Activities of Daily Living(ADL) Performance Ability of Patients With Traumatic Brain Injury(TBI) (외상성 뇌손상 환자의 대인관계 능력과 일상생활활동 수행능력과의 상관관계)

  • Lee, Jong-Min
    • Therapeutic Science for Rehabilitation
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    • v.1 no.1
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    • pp.71-79
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    • 2012
  • Objective : To investigate the correlation between relationship ability and ADL performance ability of patients with TBI. Methods : This study was carried out from March 2012 to April 2012 with 20 patients with TBI. Relationship ability assessed using Relationship Change Scale(RCS), ADL performance ability assessed using Functional Independence Measure(FIM). Results : The RCS showed a high level of correlation with marital status and duration of illness. The RCS showed a high level of correlation with the FIM total score and the FIM cognition area. However the RCS did not show a correlation with the FIM motor area. Conclusions : Functional disability of social cognition is a factor that disturbs rehabilitation after TBI and it has a negative influence on the relationship in ADL. If accurate evaluation and treatment on relationship ability after TBI are carried out side by side from the initial stages of onset, we could expect more patients to improve their social cognition and ADL performance ability.

A Conspicuity Effect Study of Fluorescent Orange Color Traffic Sings for Work Zone Application (공사구간 형광주황색 교통안전표지 적용에 따른 주목성 효과 연구)

  • Ko, Sangkeun;Choi, Keechoo;Lee, Sang-Soo;Yun, Ilsoo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.5D
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    • pp.437-444
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    • 2012
  • This study intended to improve traffic safety in work zones using fluorescent orange color traffic signs. For this end, the current problems of existing traffic signs and facilities in work zones were analyzed and some good examples of foreign countries were compared. More specifically, in order to identify current problems, the basic shape and color of traffic signs in use were examined through literature review, surveys and field studies. It was found that the fluorescent color worked more effectively than other colors in terms of visibility and conspicuity in work zone sign system. For evaluation, both Conspicuity surveys and in-door simulator experiments were conducted to effectively assess the merits and demerits of different types of traffic signs for work zones. The results of evaluations showed that black lettering on a fluorescent orange background outperformed more than 70% in terms of visibility and ability to call drivers' attention compared with those from black/red lettering on yellow/white backgrounds currently used at work zones on expressways and national highways. In addition, simulated driving experiment disclosed that drivers recognized the fluorescent orange background sign 15m ahead compared with the yellow background sign and 25m ahead compared with the white background sign, respectively. As for the diamond-shaped "Under Construction" sign, drivers recognized fluorescent orange background 11m ahead compared with the yellow background sign and 19m ahead compared with the white background sign, respectively.

Development of Advanced TB Case Classification Model Using NHI Claims Data (국민건강보험 청구자료 기반의 결핵환자 분류 고도화 모형 개발)

  • Park, Il-Su;Kim, Yoo-Mi;Choi, Youn-Hee;Kim, Sung-Soo;Kim, Eun-Ju;Won, Si-Yeon;Kang, Sung-Hong
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.289-299
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    • 2013
  • The aim of this study was to enhance the NHI claims data-based tuberculosis classification rule of KCDC(Korea centers for disease control & prevention) for an effective TB surveillance system. 8,118 cases, 10% samples of 81,199 TB cases from NHI claims data during 2009, were subject to the Medical Record Survey about whether they are real TB patients. The final study population was 7,132 cases whose medical records were surveyed. The decision tree model was evaluated as the most superior TB patients detection model. This model required the main independent variables of age, the number of anti-tuberculosis drugs, types of medical institution, tuberculosis tests, prescription days, types of TB. This model had sensitivity of 90.6%, PPV of 96.1%, and correct classification rate of 93.8%, which was better than KCDC's TB detection model with two or more NHI claims for TB and TB drugs(sensitivity of 82.6%, PPV of 95%, and correct classification rate of 80%).

The Preliminary Study for Development of Occupational Therapy Model Focused on Improving Living Functions within the Community Care System (커뮤니티 케어 제도 내 생활기능 향상 중심의 작업치료 모델 개발을 위한 기초 연구)

  • Lee, Chun-Yeop;Park, Young-Ju;Park, Kand-Hyun;Ji, Seok-Yeon;Kim, Hee-Jung
    • The Journal of Korean society of community based occupational therapy
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    • v.8 no.3
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    • pp.1-12
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    • 2018
  • Objective : This study conducted a preliminary study to develop a occupational therapy model focused on improving living functions within the community care system. Methods : From June to July, 2018, the literature on community care was researched, focusing on cases of Japan's Management Tool for Daily Life Performance (MTDLP), Sweden, United Kingdom, Germany and domestic S Elderly Care Centers and I Health Centers. Based on this information, a group of experts developed a occupational therapy model within the community care system. Results : Assessment tools such as occupation-based health promotional table, interest checklist, occupational goals for improving living functions, sheet for evaluation of living functions, survey of daily life time (weekday and weekend), and sheet for transition of living functions were developed to conduct evaluation for occupational therapy. The improving living functions program, analysis of activities based on ICF model, lifestyle redesign program, cognitive exercise therapy, the Lee Silverman Voice Treatment (LSVT), hospice, and home modification were also organized interventions already in place by occupational therapists. Conclusion : This study showed specific measures and models for the implementation of occupational therapy within community care systems. Occupational therapy is positioned as a specialized area that is essential to the client, and we look forward to the use of this model.