• Journal of Nutrition and Health
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• v.50 no.3
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• pp.284-293
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• 2017

Purpose: This study was conducted to examine the behavioral intentions of breastfeeding in single women using the theory of planned behavior. Methods: The questionnaires were distributed to 350 single women in her 20~30s, and 316 respondents were analyzed by descriptive statistics, Spearman's correlation, and multiple regression analysis. Results: The subjects showed strong intentions and favorable attitudes toward breastfeeding. The subjects were more favorably influenced by their mothers, siblings, friends, and coworkers who previously experienced breastfeeding than ones with no breastfeeding experiences. There were significant correlations between breastfeeding intention and attitudes (r = 0.321, p < 0.0001), subjective norms (r = 0.434, p < 0.0001), and perceived control (r = 0.307, p < 0.0001). However, regression analysis with two different age groups revealed that subjective norms (p < 0.0001) and perceived control (p < 0.001) contributed to the model of explaining breastfeeding intentions in subjects who were 25 years old or younger, whereas attitudes did not. In addition, subjects who were more than 25 years old showed that attitudes (p < 0.003) and subjective norms (p = 0.002) contributed to the model of explaining breastfeeding intentions while perceived control (p < 0.070) showed less contribution. Conclusion: These results suggest that the theory of planned behavior can be a useful tool to increase the rate of breastfeeding intentions in single women when designing educational materials, which requires consideration of age differences.

• Korean Journal of Social Welfare Studies
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• v.40 no.2
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• pp.183-202
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• 2009

The purpose of this study was to analyze the factors affecting social work majoring undergraduates' attitude to human rights. The subjects were sampled from four universities in Kyeonggi-do. A survey was conducted through self-report questionnaires and a total of 362 questionnaires were employed for statistical analysis. As a result of the analysis, the factors affecting undergraduate's attitude to human rights were economic status of demographic factors, cognitive and emotional empathy, social support of psychological factors, cognition of Universal Declaration of Human Rights, education experience of human rights, minorities' experience of human rights violation and participative activity of education/experience factors. Based on this result, it was suggested that practical and participative education is needed to develop undergraduate's attitude to human rights.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.139-146
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• 2019

In this study, we examined how consumers who experience HMD virtual reality advertising differ in their ad attitudes and memory effects according to Presence (cognitive presence, emotional presence, media presence) and engagement level. Particularly, in the case of memory effect, the information that the user memorizes through the advertising is divided into "Attribute-Related Memory (ARM)" and "Global-Related Memory (GRM)" Respectively. First, the attitudes toward HMD based virtual reality ads are positive regardless of the type of presence. Second, in the virtual reality advertising, if the level of engagement is low, ARM that memorizes the information of the product attribute is increased, whereas if the level of engagement is high, the GRM which is the memory of the attitude-based evaluation information about the product is increased appear. Third, if cognitive presence and media presence are low, then ARM is more memorable than GRM.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.45-52
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• 2020

Online rumor creates psychological stress and image loss for victims. Prior studies related to online rumor did not consider the online environmental factor, despite the fact that online rumor occurs in the online space. Therefore, this study tried to investigate the influence of online characteristics on online rumor. This study considered perceived anonymity, lack of social presence, and perceived dissemination as online characteristics. We established and demonstrated a research model in which online characteristics affect online rumor behavior through attitude toward online rumor. This study obtained the sample of 201 social network users based on the survey and verified the research model using PLS tool. The results provided that perceived anonymity and perceived dissemination influenced online rumor behavior through attitude toward online rumor. On the other hand, lack of social presence was not significant. The findings of this study provide the fact that an individual's online rumor behavior can be caused by online characteristics. This study suggests that we pay attention to the role of perceived anonymity and perceived dissemination for online rumor behavior.

• Journal of the Korean Society of Earth Science Education
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• v.16 no.3
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• pp.351-362
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• 2023

This study aimed to identify structural relationships among variables by examining the direct and indirect effects of cognitive factors such as self-regulated learning strategy and definitional factors such as attitude toward science and scientific self-efficacy on science core competency in middle school students. To this end, the researcher examined the causal relationships among the variables using data from 438 students in all grades at S middle school in a metropolitan city. The results showed that middle school students' self-regulated learning strategy, attitude toward science, and scientific self-efficacy had a direct effect on science core competency, and that self-regulated learning strategy had a direct effect on attitude toward science and scientific self-efficacy. In addition, middle school students' self-regulated learning strategy had an indirect effect on science core competency through attitude toward science and scientific self-efficacy. Therefore, it is necessary to educate students from a comprehensive perspective that considers cognitive factors such as self-regulated learning strategy and defining factors such as attitude toward science and scientific self-efficacy in order to foster science core competency in middle school students.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.357-365
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• 2020

This study was examined the influence of self-esteem and empathy ability on attitude toward mental illness of nursing college students. The subjects were 256 nursing students who recruited from one college. Data collected from August 29 to September 9, 2019. Data were analyzed using IBM SPSS 25.0 program. The major findings were as follow; 1) There were significant differences in attitude toward mental illness according to grade, satisfaction for major and mental health volunteer experiences. 2) The attitude toward mental illness was positively correlated with self-esteem, cognitive empathy ability and emotional empathy ability. 3) Factors significantly influencing attitude toward mental illness were grade and cognitive empathy ability and these factors accounted for 23% of attitude toward mental illness. Through this study, cognitive empathy ability was confirmed as a factor affecting the attitude toward mental illness of nursing college students.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.93-98
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• 2021

The change of programming language learning experience on learning motivation was analyzed. Learning a programming language is generally evaluated as a difficult process even for majors. Measuring psychological changes related to programming learning at this point in expanding to non-majors is necessary for learner analysis. The overall learner attitude change was investigated by measuring achievement goals, academic interest, academic self-efficacy, cognitive involvement, and academic self-regulation, which are motivation-related factors. All factors related to learning attitude showed a decrease in the post-test results. This result is interpreted that the difficulty of the learning process decreased the motivation to learn programming. It was found that the greater the difficulty perceived by the learner, the greater the decrease in the motivation to learn. Based on the results of this study, it has implications that a learning environment and learning process that can give feedback and a situation that can reduce the level of learning difficulty felt by learners should be systematically given.

• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.27-38
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• 2023

The purpose of this study is to shed light on the relationship between perceived value(PV), attitude toward the exhibition(ATYCSE), and behavioral intention toward the exhibition(BITYCSE) through literature review and quantitative research, focusing on <Yumi's Cells Special Exhibition (2020)> as an Instagrammable exhibition. The exhibition has strong entertainment experience quality, and taking pictures has a positive correlation with the satisfaction as well as the immersion, while sharing the viewing experience on Instagram does not influence on the ATYCSE in terms of the PV. Satisfaction also has meaningful correlations with the immersion and the detail factors of BITYCSE. In particular, it can be confirmed that the storytelling factor occupied a superiority over the exhibit factors or the exhibition environment of the Instagram-friendly exhibition, and through this, the importance of storytelling was confirmed. This research unveils implications for the influence of the interactivity and participatory features of the Instagrammable exhibition on the ATYCSE as a potential factor of PV, and the importance of storytelling in Instagrammable exhibitions.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.339-356
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• 2017

So far, there have been studies to verify the effectiveness of creative advertising contents, but there have been few studies explaining why creative advertisement contents are effective in consumer cognitive processes. The purpose of this study is to examine the effect of creativity of ad contents on desire to postpone cognitive closure and ad attitude. Furthermore, the cause of the advertising effect of the creative advertisement contents was set as disfluency and the relationship between the related variables was verified. Research has shown that creative advertising does not directly produce positive advertising attitudes, but it also forms ad attitudes through mediating effects of disfluency. In addition, it was found that disfluency mediated the desire to postpone cognitive closure in creative advertising. In summary, this study finds that the disfluency of advertising is an important variable for enhancing the advertising effect of creative advertisement. This study verified the advertising effect of creative advertisement by connecting it with consumers' cognitive variables.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.48-60
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• 2019

The purpose of this study, we examined the influencing factors of acceptance of new information systems and attitude formation in 279 local government officials who were exposed to the use of new information technology, and examined the moderating role of technostress and absorptive capacity. As a result, technostress negatively affected attitudes by moderating perceived ease of use, and absorptive capacity generated a positive effect that further increased perceived usefulness. Technostress and absorptive capacity have both direct and moderating effects on attitudes. It suggests that management of technostress and absorptive capacity, which affects the formation of attitudes toward information technology acceptance, becomes more important for local government officials who need to accept new information technology through Top-Down decision making. In particular, we discussed ways to reduce technostress in order to prevent cognitive dissonance about determinants of technology acceptance.