• Journal of Digital Convergence
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• v.15 no.3
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• pp.87-98
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• 2017

As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Korean Journal of Cognitive Science
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• v.24 no.1
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• pp.71-93
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• 2013

Multitasking has become part of our life. Self-interruption and switching to another task become easier and more frequent. According to previous studies, however, most of the task-switching incurs a cognitive cost. This study investigated the benefit from task switching. In Study 1, participants performed two tasks were similar, and negative correlation between the number of task switching and performance were confirmed, this result is similar to previous studies. Study 2 has shown that, made a comparison of two conditions, between possible and impossible conditions in terms of task switching. Depending on switching preference, the result of task performance has differentiated and the emotion that participants had before the task has changed. Depending on participants' switching preference, there were different amount of switching cost. Moreover, for participants who preferred task switching highly than others, task switching occurred more benefit than cost.

• Korean Journal of Cognitive Science
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• v.34 no.3
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• pp.227-241
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• 2023

This study aimed to examine the influence of emotional information on task switching performance from a cross-cultural perspective. Specifically we investigated whether the impact of affective information differs between Koreans and Caucasian when they perform a switching task using pictures that express positive and negative emotions. In this study, Korean and Caucasian college students were presented with either positive or negative faces and asked to perform either an emotion or a gender judgment task based on the color of the picture frame. The results showed that the switching cost from the gender judgment task to the emotion task was significantly larger than the switching cost from the gender task to the emotion task for both Koreans and Caucasians. This asymmetric switching cost was maintained when the previous and current pictures showed the same emotion but disappeared when two images presented different emotions. Regardless of the participant's cultural background, switching costs were greater for emotional tasks where the emotion was directly related to the task than for gender tasks. However, the effect of emotional switching on switching costs varied by the individual's background. Koreans were less sensitive to whether poser's emotion was changed than Americans. These results demonstrate that emotional information affects cognitive task performance and suggest that the effects of emotion may differ depending on the individual's cultural background.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.73-88
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• 2018

The present study examined how processing features of visual information near the hand would affect task switching. Recent studies reported enhanced cognitive control of visual information presented the near hands. To investigate the enhancement of cognitive control based on the relationship between hand proximity and attention, we implemented 2 experiments. In the task switching performance experiment, the hand proximity effect depended on modality of cue and target. The first experiment showed that stimuli near the hand received greater cognitive control than stimuli far from the hand, resulting in smaller switch cost. The result could rule out the feature-binding problem, which identifies reduced switch cost as the cause instead of hand proximity. Our results show that hand proximity actually reduced switch cost. In the second experiment, we examined the effects of hand nearness, modality, and their interaction on switch cost. In task switching, the target was always visual, and the cue was presented either visually or auditorily. In addition, we manipulated the cue-target interval to observe the preparation effect of cue. The results showed that a visual cue near the hand reduced switch cost by shortening task preparation time. Also, modality switching between an auditory cue and visual target was remarkable in a hand-near condition. The results for the visual cue could be interpreted as a benefit of rapid visual attention orienting. On the other hand, the results for the auditory cue could be interpreted as the cost of interference of modality switching by slower attentional disengagement of stimuli near the hands. Finally, modulation of switch cost by attention induced by hand nearness was discussed.

• Information Systems Review
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• v.15 no.2
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• pp.91-110
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• 2013

Due to the intense competition and low switching cost, to find out which factors will significantly impact on user's continuance intention is very important for mobile instant messaging (IM) practitioners. In this study, we adopted network externalities and perceived service quality as independent variables based on the definition of mobile IM service. Network externalities also include direct externalities (referent network size) and indirect externalities (perceived complementarity). The result of this study shows that referent network size has a critical influence on perceived usefulness and perceived complementarity has a critical influence on perceived enjoyment; perceived service quality, as we expected, has significantly impact on not only customer's satisfaction but also perceived usefulness and perceived enjoyment. Meanwhile, both perceived usefulness and perceived enjoyment have directly critical influences on customer's continuance intention.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.23-25
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• 2013

가상화는 이미 다양한 분야에 적용되어 컴퓨팅 효율성을 높이고 있으나 장치 가상화 과정의 빈번한 입출력으로 인한 성능 저하로 높은 장치 처리량을 요구하는 분야에는 적용이 어렵다. 이를 극복하기 위한 모델들이 제안되었으나 이전 모델들은 특별한 하드웨어를 요구하거나 불필요한 게스트 장치 처리 과정을 거치는 문제가 있다. 이에 본 논문에서는 특별한 하드웨어 환경을 요구하지 않는 소프트웨어적 기법을 제안하여 근본적인 모드전환 비용을 해결하였다. 또한 제안한 가상화 인지 소켓 모델의 프로토타입을 구현하여 성능 향상의 타당성을 입증하였다.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.71-88
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• 2004

Although the factors that affect the width of latitude of price acceptance is well documented, the attempt to develop a practice-oriented methodology to calibrate the region of price insensitivity (i.e., a latitude of price acceptance) for a given individual brand has been relatively rare. The researcher aims to try to full this gap by developing a conjoint analysis-based procedure that can be applied to many industries. Furthermore, we examine the difference in the latitude of price acceptance between on- and off-line transaction in stock industry in Korea. The conjoint analysis-based procedure was applied to measure the disaggregate price response curve for individual stock investment both on- and off line transaction channel. The curves from the samples enable us to estimate the individual choice probabilities corresponding to applied price points. Using t-test the differences in mean choice probabilities between the list price and another price point were tested, through which we can get the latitude of price acceptance for a given brand in stock market. These procedures were tested in on- and off-line stock market in South Korea. The results showed that investors on off-line channel have wider latitudes of price acceptance than the investors on on-line transaction system.

• Journal of Korea Port Economic Association
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• v.39 no.4
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• pp.107-125
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• 2023

The pace of sustainability transition within the maritime industry has been accelerating. This shift primarily necessitates changes in the industry's heavy reliance on fossil fuel-driven ecosystems. Additionally, numerous sustainability laws and regulations, such as the EU's CBAM and IMO's EEXI, have been implemented. This transition is poised to amplify the competitive edge of firms equipped with greater resources, as it introduces substantial operational burdens due to expensive eco-friendly fuel adoption and regulatory compliance. To diverge from the traditional competitive landscape, this paper aims to explore innovative maritime finance models enabling domestic firms to gain competitive advantages on a global scale. Employing analogical reasoning and modeling as a research method, this paper demonstrates that maritime firms can leverage the sustainability transition by aligning sustainable maritime operations with ETS (Emission Trading Schemes). Expanding on this novel approach, the paper delves into potential connections between CCM (Compliance Carbon Market), VCM (Voluntary Carbon Market), and digital asset exchanges. This newly proposed digital/net-zero maritime ecosystem holds the potential to significantly impact the shipping, shipbuilding, and ship finance industries, positioning Busan as a sustainable maritime finance hub. This study holds significance as pioneering research that may stimulate subsequent case-based studies and offer strategic guidance to market participants and policymakers as the maritime industry moves towards a net-zero transition

• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.153-168
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• 2024

The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.