• Journal of Digital Convergence
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• v.19 no.2
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• pp.143-150
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• 2021

Prior research on consumer psychology has primarily focused on when and why consumers exhibit impulsive behavior, such as impulse buying. This study focuses on physical stimulation during an impulse purchase as another meaningful factor. Specifically, this study examines whether thirst depletes cognitive resources. The results of two experiments show that impulse purchase tendency increases when consumers are thirsty (Exp. 1), and that the loss of self-control is based on the relationship between thirst and impulse purchase tendency (Exp. 2). These findings suggest that physical stimulation, such as thirst, may be a useful indicator of impulsive behavior in consumers.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2005.05a
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• pp.141-144
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• 2005

본 연구에서는 한국어 음성어휘의 표상이 음성정보로 이루어져 있는지 아니면 철자정보로 이루어져 있는지와, 음성어휘의 표상단위가 음절인지를 조사하였다. 연구 과제로는 형태점화기법(form priming technique)을 사용하였다. 점화 자극과 목표 자극간의 관련성 수준으로는 음운적 혹은 철자적인 것을 사용하였다. 점화 자극과 목표자극간의 간격은 50msec 이었다. 따라서 SOA 각 점화자극의 제시시간에 50msec를 합한 것이다. 연구 결과는 음운적으로 관련되어 있을 때에는 무관련 조건에 비해 느려지는 방해점화(inhibitory priming)가 나타났고 철자적으로 관련되어 있는 경우에는 촉진적점화(facilitatory priming)가 나타났다. 이런 연구 결과는 시각단어 재인 연구에서도 보이는 공통적인 현상으로 음성어휘와 시각어휘가 심성어휘표상에서는 동일한 형태를 지니고 있음을 암시한다. 또한 음운적 관련성에 의한 방해점화효과는 음운음절을 공유하고 있는 어휘 후보자간의 경쟁 때문에 나타난 것으로 해석되며, 철자관련 촉진효과는 어휘접근 전에 일어나는 과정에서 나타나는 것으로 해석된다.

• Korean Journal of Cognitive Science
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• v.16 no.3
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• pp.155-174
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• 2005

Oh and Kim (2004) and Woodman and Lurk (2004) demonstrated that spatial working memory (SWM) load Interfered concurrent visual search and that search process also impaired the maintenance of spatial information implying that visual search and SWM task both require access to the same limited-capacity mechanism. Two obvious possibilities have been suggested about what this shared limited-capacity mechanism is: common demand for attention to the locations where the items f9r the two tasks were presented (spatial attention load hypothesis), and common use of working memory to maintain a record of locations have been processed(SWM load hypothesis). To test these two hypothetical explanations, Experiment 1 replicated the mutual interference between visual search and SWM task in spite of difference of procedure with preceding researches; possible areas where the items for two tasks were presented were not separated. In Experiment 2, we presented the items for visual search either in the same quadrants where the items for SWM task had appeared (same-location rendition) or in the different quadrants (different-location condition). As a result, search efficiency was more impaired in the different-location condition than in the same-location condition. The memory accuracy was worse in the different-location rendition than in the same-location rendition. Overall results of study indicate that the mutual interference between SWM and visual search might be related to the overload of spatial attention, but not to that of SWM.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.89-93
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• 2001

Human arousal represents one of human emotion dimension. Its effort on human performance has been generally accepted at a invert-cup trend. h optimal range of human arousal enhances human performance However, definition of arousal is not Vet clear. Human arousal has different types depending on the causes. This paper observes different reponses based on different arousals such as cognitive arousal and physical arousal. Twenty undergraduate students participated and experienced cognitive and physical arousals. Their physiological response were analyzed and differentiated between cognitive and physical arousal. Finally, significant difference between them are not shown in autonomic responses but in central nervous responses.

• Korean Journal of Cognitive Science
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• v.17 no.3
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• pp.177-190
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• 2006

Present study was investigated to measure the influence of expectancy on emotional information processing. For inducing an expectancy for emotional stimulus, participants conducted three same blocks in which negative face was presented for prime in 75% of total trials(Group1) or three same blocks in which positive face was presented in 75% of total trials(Group2). We compared the means of RTs of two blocks conducted after and before these induction blocks. Results exhibited that participants in Group 1 allocated more attention after expectancy induction. This indicate that in normal population, the top-down processing like expectancy can influence emotional processing pattern related to negative information.

• Proceedings of the Korean Society for Cognitive Science Conference
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• 2002.05a
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• pp.119-124
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• 2002

공간적 관계정보(spatial relation)가 언어적 표상시스템과 비언어적 표상시스템에서 어떻게달라지는가를 범주화 모델의 원형이론 모델을 적용하여 알아보고자 하였다. 이전의 연구들에 따르면 공간적 관계정보에 대한 프로토타입이 언어적 범주와 비언어적 범주에서 다르다는 연구 결과(Crawford 등 2000, Huttenlocher 등 1991)와 동일하다. (Hayward & Tarr 1995)는 상반된 연구 결과가 제기되고 있다. 하지만 이전 연구들에서의 문제점은 언어/비언어 표상체계 간의 편향을 통제하지 못했기 때문에 과제에 따라 서로 다른 결과가 나온 것이라고 볼 수 있다 본 연구에서는 두 대상간의 관계정보를 문장으로 제시한 조건, 그림으로 제시한 조건, 그리고 두 조건을 혼합한 조건을 사용하여 편향에 의한 효과를 제거하고자 하였다. 실험은 각 조건에 따라 짝으로 구성된 자극을 학습한 후 검사자극을 공간적 관계정보를 다양하게 하여 학습자극과 동일한지 아닌지를 판단하게 하였다. 실험결과 관계정보를 언어적으로 제시한 조건과 비언어적으로 제시한 조건간에 대상의 위치에 따른 반응시간의 경향성에서 차이가 없었으며, 대상이 단어인지 그림인지에 따라서 반응시간에서 통계적으로 차이가 나타났다. 그리고 두 표상체계에서 공간적 관계에 대한 프로토타입을 분석한 결과 수직축을 중심으로 전형성 효과가 나타나는 것을 알 수 있었다.

• Korean Journal of Cognitive Science
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• v.18 no.3
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• pp.285-303
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• 2007

Transient attention impairs observers' temporal resolution in a cued location. This detrimental effect of attention was ascribed to inhibitory connections from parvocellular to magnocellular neurons [1]. Alternatively, the difficulty might arise because attention facilitates the temporal summation of two successive stimuli. The current study examined this hypothesis by manipulating the luminance polarity of the stimuli against a background. Attention should not modulate temporal summation of two anti-polar stimuli because these are processed in separate channels. Indeed, observers judged the temporal order of two successive stimuli better in the cued location than in the uncued location when the stimuli were opposite in polarity, but temporal resolution was worse in the cued location when the stimuli had the same polarity. Thus, attentional effects on temporal resolution may be attributed to temporal summation rather than parvocellular inhibition of magnocellular activity.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.361-362
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• 2011

본 연구는 사건관련전위를 이용하여 정신병질자들이 정서인식에 따른 반응억제의 어려움이 있는지를 알아보기 위해 수행되었다. 교도소에 수용 중인 수형자들을 대상으로 PCL-R(Psychopathy Checklist-Revised)의 점수에 따라 6명의 정신병질 수형자집단과 4명의 정상 수형자집단을 선별하고, 얼굴자극을 이용한 시각 Go/NoGo 과제를 실시하였다. 모든 피험자들은 Go 자극에 버튼을 누르고 NoGo 자극에 버튼을 누르지 않도록 지시를 받았으며, 과제를 실시하는 동안 사건관련전위를 측정하였다. 과제 1에서는 공포표정을 NoGo자극으로 사용하고 중성표정을 Go자극으로 사용하였으며, 과제 2에서는 슬픈 표정을 NoGo자극으로 사용하고 중성표정을 Go자극으로 사용하였다. 정신병질 수형자집단은 공포표정의 NoGo P3 진폭이 중성표정의 Go P3 진폭보다 크게 나타난 반면에 정상 수형자집단은 공포표정과 중성표정 간의 P3 요인의 진폭이 유사하거나 공포표정의 NoGo P3 진폭보다 중성표정의 Go P3 진폭이 더 크게 나타났다. P3 잠재기를 분석한 결과, 정신병질 수형자집단은 슬픔 표정자극의 NoGo조건에서 중성표정자극의 Go조건보다 느린 P3 잠재기를 나타낸 반면, 정상 수형자집단은 NoGo조건에서 Go조건보다 빠른 P3 잠재기를 나타냈다. 정서인식검사결과, 정신병질 수형자집단은 정상 수형자 집단보다 유의미하게 낮은 정확도를 나타냈다. 이러한 결과는 정신병질자들이 공포, 슬픔과 같은 부정적인 정서를 인식한 후에 반응을 억제하는데 인지적인 어려움을 겪는다는 것을 보여준다.

• Science of Emotion and Sensibility
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• v.19 no.1
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• pp.71-82
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• 2016

Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes' e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers' perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers' perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers' shopping orientation, is an important factor in triggering e-impulse buying of shoes.

• Korean Journal of Cognitive Science
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• v.26 no.3
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• pp.301-322
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• 2015

This study examined the effect of emotional sounds on satisfaction of search (SOS). SOS occurs when detection of a target results in a lesser chance of finding subsequent targets when searching for an unknown number of targets. Previous studies have examined factors that may influence the phenomenon, but the effect of emotional sounds is yet to be identified. Therefore, the current study investigated how emotional sound affects magnitude of the SOS effect. In addition, participants' eye movements were recorded to determine the source of SOS errors. The search display included abstract T and L-shaped items on a cloudy background and positive and negative sounds. Results demonstrated that negative sounds produced the largest SOS effect by definition, but this was due to superior accuracy in low-salient single target trials. Response time, which represents efficiency, was consistently faster when negative sounds were provided, in all target conditions. On-target fixation classification revealed scanning error, which occurs because targets are not fixated, as the most prominent type of error. These results imply that the two dimensions of emotion - valence and arousal - interactively affect cognitive performance.