• Asia Marketing Journal
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• v.14 no.2
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• pp.39-63
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• 2012

Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers' perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers' preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers' perception of the value of reward programs on their brand loyalty. Although reward programs are widely used by online shopping malls, most studies have examined the conditions under which consumers are most likely to value loyalty programs in the context of offline shopping. In the context of online shopping, however, consumers' preferences may have little effect on their brand loyalty because they have more opportunities for comparing diverse reward programs offered by many online shopping malls. That is, in online shopping, finding attractive reward programs may require little effort on the part of consumers, who are likely to switch to other online shopping malls. Accordingly, this study empirically examines whether consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. Meanwhile, consumers seek utilitarian and/or hedonic value from their online shopping activity(Jones et al., 2006; Barbin et al., 1994). They visit online shopping malls to buy something necessary (utilitarian value) and/or enjoy the process of shopping itself (hedonic value). In this sense, reward programs may reinforce utilitarian as well as hedonic value, and their effect may vary according to the type of reward (utilitarian vs. hedonic). According to Chaudhuri and Holbrook (2001), consumers' perception of the value of a brand can influence their brand loyalty through brand trust and affect. Utilitarian value influences brand loyalty through brand trust, whereas hedonic value influences it through brand affect. This indicates that the effect of this perception on brand trust or affect may be moderated by the type of reward program. Specifically, this perception may have a greater effect on brand trust for utilitarian reward programs than for hedonic ones, whereas the opposite may be true for brand affect. Given the above discussion, the present study is conducted with three objectives in order to provide practical implications for online shopping malls to strategically use reward program for establishing profitable relationship with customers. First, the present study examines whether reward programs can be an effective marketing tool for increasing brand loyalty in the context of online shopping. Second, it investigates the paths through which consumers' perception of the value of reward programs influences their brand loyalty. Third, it analyzes the effects of this perception on brand trust and affect by considering the type of reward program as a moderator. This study suggests and empirically analyzes a new research model for examining how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. The model postulates the following 10 hypotheses about the structural relationships between five constructs: (H1) Consumers' perception of the value of reward programs has a positive effect on their program loyalty; (H2) Program loyalty has a positive effect on brand loyalty; (H3) Consumers' perception of the value of reward programs has a positive effect on their brand trust; (H4) Consumers' perception of the value of reward programs has a positive effect on their brand affect; (H5) Brand trust has a positive effect on program loyalty; (H6) Brand affect has a positive effect on program loyalty; (H7) Brand trust has a positive effect on brand loyalty; (H8) Brand affect has a positive effect on brand loyalty; (H9) Consumers' perception of the value of reward programs is more likely to influence their brand trust for utilitarian reward programs than for hedonic ones; and (H10) Consumers' perception of the value of reward programs is more likely to influence their brand affect for hedonic reward programs than for utilitarian ones. To test the hypotheses, we considered a sample of 220 undergraduate students in Korea (male:113). We randomly assigned these participants to one of two groups based on the type of reward program (utilitarian: transportation card, hedonic: movie ticket). We instructed the participants to imagine that they were offered these reward programs while visiting an online shopping mall. We then asked them to answer some questions about their perception of the value of the reward programs, program loyalty, brand loyalty, brand trust, and brand affect, in that order. We also asked some questions about their demographic backgrounds and then debriefed them. We employed the structural equation modeling (SEM) method with AMOS 18.0. The results provide support for some hypotheses (H1, H3, H4, H7, H8, and H9) while providing no support for others (H2, H5, H6, H10) (see Figure 1). Noteworthy is that the path proposed by previous studies, "value perception → program loyalty → brand loyalty," was not significant in the context of online shopping, whereas this study's proposed path, "value perception → brand trust/brand affect → brand loyalty," was significant. In addition, the results indicate that the type of reward program moderated the relationship between consumers' value perception and brand trust but not the relationship between their value perception and brand affect. These results have some important implications. First, this study is one of the first to examine how consumers' perception of the value of reward programs influences their brand loyalty in the context of online shopping. In particular, the results indicate that the proposed path, "value perception → brand trust/brand affect → brand loyalty," can better explain the effects of reward programs on brand loyalty than existing paths. Furthermore, these results suggest that online shopping malls should place greater emphasis on the type of reward program when devising reward programs. To foster brand loyalty, they should reinforce the type of shopping value that consumers emphasize by providing them with appropriate reward programs. If consumers prefer utilitarian value to hedonic value, then online shopping malls should offer utilitarian reward programs and vice versa.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.270-290
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• 2010

This study investigates the safety of Hanwoo beef and consumer satisfaction through the questionnaire for 280 consumers of Hanwoo beef in Gyeongsangbuk-do. Among 280 copies, only 245 copies were adopted to analyze. The subjects consisted of 82(33.2%) males and 163(66.5%) females and their age 55(22.4%) of twenties, 52(21.2) of thirties, 86(35.1%) of forties and 52(21.2%) of over fifties. The frequency of purchasing Hanwoo beef was that as consumers were getting older, they tended to purchase more beef. The most popular place for purchasing Hanwoo beef was Hanwoo specialty stores(55.1%), but there was no statistical difference. The most favorite retail cuts for Hanwoo beef was Loin(44.5%), followed by ribs(26.1%). The consumers thought that selling imported beef turned into Hanwoo beef occurred 70.2%(sometimes), and 20.8%(yes), 6.1%(don't know) and 2.9%(never). For a method to prevent it, the traceability system(60.4%) was the highest, followed by country of origin labelling(16.3%). Taking the perfect score 5 points about the country of origin marks and traceability, trustworthiness which was presented the highest points was 3.31, recognition 3.29, experience 3.26 and practical effect 3.07. The average of two systems was 3.23. The average points of the safety and consumer trustworthiness of Hanwoo beef were 2.96 points and 3.13 respectively. The safety and the consumer trustworthiness showed statistically significant difference according to educational background, income, and jobs. From the results obtained in the current study, it is concluded that if the traceability system and country of origin labelling are managed well by the government, safety and consumer trustworthiness will be improved.

• Journal of the Korean Society of Food Science and Nutrition
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• v.34 no.7
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• pp.1000-1007
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• 2005

The aim of the present study was to examine the relationship of maternal factors such as knowledge, attitude and practice of weaning with infant feeding. The subjects were 103 mothers visiting a public health center in Gumi, Kyungbook who filled out self-administered Questionnaires. First of all, about $90\%$ of the participants recognized the importance of complementary foods and proper weaning practices. The response for the recognition of the importance of infant weaning process showed a significant difference by education levels. Concerning an appropriate time for the introduction of weaning foods, $53\%$ of mothers had commenced weaning at age $4\~6$ months, while $38\%$ had done so at age $6\~8$ months. Approximately $76\%$ of mothers fed their babies without the knowledge of age-related weaning method and type of weaning foods. There were no statistical differences in maternal weaning knowledges between levels of education and house income. Mothers with higher levels of education and family income tended to show high perception scores regarding possibility of food allergies caused by baby foods. A demand for reliable sources and education related to nutritious weaning foods and weaning practices were strong in the group with higher education. Knowledge of weaning method and baby foods were obtained by 59 of the 103 mothers from mass media, 35 from friends caring babies, and 9 obtained advice from health professionals or family. Advice from the heath professionals was not the main influence on their decision to introduce weaning foods. Although commercial baby foods are the most commonly used as first weaning foods, those with higher education groups considered commercial baby food are not nutritionally better than home-maid foods. The current findings suggest to us that to improve weaning process, mothers should be educated on the selection and preparation of nutritious, balanced weaning foods and on good weaning practices. It is advised that supportive health professionals from community public health centers should lead the education of infant feeding practices based on maternal characteristics and on basic food and nutritional knowledge.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.203-225
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• 2015

Social care service has grown much with the introduction of Long-Term Care Insurance, but it remains difficult to answer in the affirmative to the question: are we providing sufficiently good care? This study has its purpose in figuring out what conditions are necessary to realize good care in our society. The study has used focus group interview (FGI) as a way to acquire realistic knowledge on the conditions that create good care and its deterring factors. The focus group interview, which targeted long-term care workers and facility heads, was conducted three times from January through March 2014, with each session taking about 3 hours. The analysis showed that the components of good care were mutual understanding and recognition through active interaction, making a good relationship based on mutual trust and respect, professionalism of care worker with flexible judgment that provides customized services, professionalism of center manager with appropriate intermediation, and the tripartite partnership among family, elderly, and care worker. Meanwhile, the deterring factors of good care were identified as devaluation of care labor, ambiguous job description and abuse, unprofessionalism of care worker and manager, inappropriate interference and indifference of family, and the structural constraints on long-term care environment.

• The Journal of the Acoustical Society of Korea
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• v.21 no.5
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• pp.471-477
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• 2002

Recently, lip-reading has been studied actively as an auxiliary method of automatic speech recognition(ASR) in noisy environments. However, almost of research results were obtained based on the database constructed in indoor condition. So, we dont know how developed lip-reading algorithms are robust to dynamic variation of image. Currently we have developed a lip-reading system based on image-transform based algorithm. This system recognize 22 words and this word recognizer achieves word recognition of up to 53.54%. In this paper we present how stable the lip-reading system is in environmental variance and what the main variant factors are about dropping off in word-recognition performance. For studying lip-reading robustness we consider spatial valiance (translation, rotation, scaling) and illumination variance. Two kinds of test data are used. One Is the simulated lip image database and the other is real dynamic database captured in car environment. As a result of our experiment, we show that the spatial variance is one of degradations factors of lip reading performance. But the most important factor of degradation is not the spatial variance. The illumination variances make severe reduction of recognition rates as much as 70%. In conclusion, robust lip reading algorithms against illumination variances should be developed for using lip reading as a complementary method of ASR.

• Cartoon and Animation Studies
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• s.25
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• pp.155-175
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• 2011

The cultural cluster in Chuncheon was initiated in the late 1990s with the combination of diverse components, which were companies, a local government entity, educational institutions, and human resources. In order to hold ability of standing on its own way in a hard time when the local cultural industries could not had developed by themselves, it urgently required the encouragement policy in the name of industry development. GIMC (Gangwon Information & Multimedia Corporation) was established in this situation, and policy strategies for promoting the cultural cluster was decided on the basis of GIMC's strategies. This article analyzes the evolution process of the local cluster and suggests characteristics of its every stage--initiation, development, and decline--on the basis of cluster competition concept because of the problem to deal with the evolution process of cluster from the existing viewpoint. This article finds out that Chuncheon cluster embarked on cultural cluster strategies without concerning basic elements which had to be prepared from the initial stage. This problem worked as the serious obstacle hampering development of Chunchen cluster. This problem was the matter of policies in providing a direction of industry development as well as leading a local cultural cluster and led to a result of weakening the connection among cluster components. As a result, this article shows that the current status of Chuncheon cultural cluster is being entered the decline stage, and, therefore, suggests that the advanced policy to promote cluster for a next round is urgently needed. Stable closing the first round of cultural cluster policies and thorough preparation for the second round is the only practical solution to minimize side effects of cluster decline. It is the prerequisite to restore trust and, at the same time, reinforce relationship between members who consist of Chuncheon cultural cluster.

• Proceedings of the Korea Water Resources Association Conference
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• 2020.06a
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• pp.146-146
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• 2020

최근 하천의 유사 중 소류사량을 계측하기 위해 사용된 기존의 물리적 소류사 샘플러를 이용한 직접계측방법은 홍수 시에 깊은 수위와 빠른 유속, 계측 절차상의 위험성 때문에 현장관측이 매우 어려운 한계를 극복하기 위해 현업에서는 소류사량을 간접적으로 추정하는 이론식에 의한 방법이 광범위하게 활용되고 있으나 이 방법 또한 추정이론식의 적용지역, 적용방법에 따라 결과가 수십배 이상 큰 차이를 나타나 실제 활용성에 대한 문제점이 있다. 이러한 기존의 소류사량 측정 방법의 문제점을 보완하기 위해 소류사량을 간접계측하는 방법이 활발히 제안되고 있다. 대표적인 방법으로 하상 이동 시 소류사의 충돌음을 음향센서로 계측하여 신호처리를 통해 소류사량을 추정하는 계측기기인 하이드로폰이 있다. 그러나 국외의 소류사량 간접계측 장치는 소류사량의 운송량이 많을 경우 음향신호 중접으로 인해 펄스 수의 감소, 감지 가능한 입경크기의 제한 등의 문제가 있다. 또한 국내의 백무평(2018)이 제안한 소류사 분석 방법인 대역통과방법(B-P Method)는 소류사량 추정에 있어서 기존의 방법과는 달리 주파수 특성을 반영하여 이전 연구들에 비하여 펄스 검출률을 향상시겼지만 이 방법은 극히 낮은 저유속과 작은 입경이라는 실험조건에서 이루어졌다는 제한사항이 있다. 따라서 본 연구는 다양한 입경과 고유속에 대하여 소류사량을 정량화할 수 있는 방법을 제시하기 위해 소류사 입경이 하이드로폰에 충돌할 때 발생하는 단독입자의 충돌음을 계측하기 위한 실외 수로실험장치를 구축하여 계측을 수행하였다. 실험은 현장에서 대표 시료로 분류된 몇 가지 입경에 대해서 유량 변화에 따른 충돌음향과 소류사량 그리고 소류사 입경크기에 따른 하이드로폰에서 인지되는 음향 특성을 계측 및 분석하였다. 연구결과 입경 크기 및 수리조건 변화에 따른 하이드로폰의 충돌음향 특성을 파악하여 단일 입경별 소류사량 추정관계식을 산출하였다. 또한 산출된 추정 관계식의 특성치와 공급 소류사량 간의 관계를 유도해 보았다. 향후 혼합입경에 대한 실험과 추정 관계식 신뢰성 검토 후 추가적으로 다양한 실험조건을 고려하여 실제 하천에 운송되는 소류사량과의 교정관계 확립을 진행한다면 국내 소류사량 데이터 수집을 위한 현장 설치까지 가능할 것으로 사료된다.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.121-138
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• 2016

This study is intended to present effective career guidance and direction by identifying the various factors involved in the career preparation behavior for the improvement of the employment rate of culinary and foodservice management major field students. This study was established on the hypothesis of a structural relationship that career decision-making self-efficacy develops career maturity and career preparation behavior on the basis of social cognitive career theory, which was verified through empirical analysis. Out of 450 survey responses from by Culinary and Foodservice Management Major Students, a total of 302 questionnaires were used for the final analysis due to missing values and biased responses(response rate: 83.6%). Collected data were identified using SPSS 16.0 and AMOS 5.0. A higher-order factor model was employed (High-order model) before a confirmatory factor analysis, and this study examined its reliability and validity analysis for hypothesis testing. Career decision-making self-efficacy had positive effects on career maturity(t=6.86, p<0.001) and career preparation behavior(t=3.83, p<0.001), and career maturity had positive effects on career preparation behavior (t=2.79, p<0.01). As a result, all hypotheses were accepted. These results confirmed that strengthening students' faith in themselves with competencies is core competencies with career-related issue can be the driving force that can enable students to develop into mature professionals. Therefore, this study suggests an awareness of the importance of career decision-making self efficacy and proposes a need for a systematic and integrated career counseling program that can improve it.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.42 no.1
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• pp.49-60
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• 2005

The Back Bone of gearing portion between Core Network System which is used in wire and wireless system is No.7 Protocol. ISUP( ISDN User Part), INAP handling in Intelligent Network and MAP gearing method for linking each Network Element System in mobile network have use of No.7 signaling. Therefore, it is require for system to detect the problem - operating problem occurs in Core Network which use No.7 signaling or the existing problem that is not recognized - in shortest time. This paper study out analyzing and measuring system for No.7 protocol and analyzing out system whether out of order or not. It can abstract No.7 Signaling Message and analyze system performance and report it. This system is connected in system No.7 HW Module which is in charge of No.7 Signaling. It is not offer Emulator function and Simulation function for any scenario but offer monitoring No.7 signaling. This system perform the function about No.7 MTP, ISUP, INAP and MAP and is offered several wire and wireless network Operator. It can detect and correct SW system, HW system and operating system problem. From now on, this system may offer the function about A-interface which is gearing between BSC and MSC, so it will perform to analyze generally and prompt effective operating for Core Network system.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.36 no.6
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• pp.469-481
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• 2018

DL (Deep Learning) is getting popular in various fields to implement artificial intelligence that resembles human learning and cognition. DL based on complicate structure of the ANN (Artificial Neural Network) requires computing power and computation cost. Variety of DL models with improved performance have been developed with powerful computer specification. The main purpose of this paper is to detect buildings from aerial images and evaluate performance of Mask R-CNN (Region-based Convolutional Neural Network) developed by FAIR (Facebook AI Research) team recently. Mask R-CNN is a R-CNN that is evaluated to be one of the best ANN models in terms of performance for semantic segmentation with pixel-level accuracy. The performance of the DL models is determined by training ability as well as architecture of the ANN. In this paper, we characteristics of the Mask R-CNN with various types of the images and evaluate possibility of the generalization which is the ultimate goal of the DL. As for future study, it is expected that reliability and generalization of DL will be improved by using a variety of spatial information data for training of the DL models.