• Title/Summary/Keyword: 인지적 속성

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A Study for the Scale of Service Quality of Bulk Terminal (벌크터미널의 서비스품질 척도에 관한 연구)

  • Yang, Han-Na;Shin, Chang-Hoon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.151-152
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    • 2016
  • Various studies on Port and Terminal have been conducted to gain the competitive advantage, but they are limited to the bulk terminal than container terminal. Therefore, the study is to analyze the service quality of bulk terminal. The study first finds attributes of bulk terminals through professional groups and brainstorm. This study analyzes the difference between the perception of the actors such as carriers, forwarders and shippers, using a bulk terminal. The result shows that all service quality factors have a significant effect on the satisfaction.

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Developing the Design Guideline of Auditory User Interface for Digital Appliances (가전제품의 청각 사용자 인터페이스(AUI) 디자인을 위한 가이드라인 개발 사례)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.10 no.3
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    • pp.307-320
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    • 2007
  • In this study, we attempted to provide a distinctive cognitive, emotional 'Auditory User Interface (AUI) Design Guideline' according to home appliance groups and their functions. It is an effort to apply a new design method to practical affairs to overcome the limit of GUI centered appliance design and reflect user multimodal properties by presenting a guideline possible to generate auditory signals intuitively associable with the operational functions. The reason why this study is required is because of frequent instances given rise to annoyance as not systematic application of AUI, but arbitrary mapping. This study tried to provide a useful guideline of AUI in home appliances by extracting the relations with cognitive, emotional properties of a certain device or function induced by several properties of auditory signal and showing the empirical data on the basic mechanism of such relations.

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Expressive Plan of Effective Character Design through Proportion Distort System (PDS 디지털 시스템을 통한 효과적 캐릭터 이미지 표현방안)

  • 김치용;조동민;박춘명;이진우;이택근
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.11b
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    • pp.577-580
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    • 2003
  • 본 논문에서는 캐릭터 디자인 프로세스의 필요성을 충족시켜주기 위해 프로토타입 이론(prototype theory)에 대한 문제점을 파악하고 이를 보완하기 위하여 전형성과 동시에 중요하게 인지되는 또 다른 속성 즉 형태 심미성의 개념적 구조를 파악하였다. 그리고 심미성을 측정 할 수 있는 척도를 검증한 선행 연구를 바탕으로 심미적 영향요소중의 하나인 비례(proportion)를 추출 하였다. 이를 적용한 새로운 캐릭터 디자인 프로세스를 구축하여 캐릭터 디자이너의 아이디어 발상의 한계성을 극복하고 소비자가 선호할 수 있는 캐릭터 디자인을 창출하여 캐릭터 디자인의 성공확률을 높이고자 하는데 연구의 목적이 있다.

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A Study on the Effect of the Importance of Selection Attributes for Chicken Specialty Store on Customer Satisfaction and Loyalty : Focusing on Undergraduate and Graduate Students in Daejeon City (치킨 전문점의 선택속성 중요도가 고객만족 및 고객충성도에 미치는 영향에 관한 연구 (대전지역 대학생.대학원생을 중심으로))

  • Kwon, Nam-Wook;Oh, Suk-Tae
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.169-184
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    • 2011
  • This study tried to know the effect of selection attributes for chicken specialty stores on customer satisfaction and loyalty. IPA analysis on relation between the attributes and the satisfaction showed that most quality-related product attributes such as 'the taste and quality of chicken', 'proper portion', and 'fresh ingredients' had high levels of perceived importance and satisfaction. It indicates that the stores need to keep the current good quality. On the other hand, customers showed lower levels of satisfaction in 'reasonable prices', 'quick delivery'(certainty factors), and 'kindness of employees', so that those attributes need improving. The hypothesis testing showed that supplementary product factors such as 'side dishes offered with chicken', 'use of neat and convenient wrapping package', and 'coupon offers' among the customer selection attributes had a significant impact on customer satisfaction and loyalty. Therefore, the owners of chicken specialty stores need to choose a reasonable price to make customers satisfied and shorten delivery time directly related to quality. Also, they need to differentiate their services by continuous employee training and education and provide additional services in order to enhance customer satisfaction for their repurchase.

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Impact of Various Feedstock Attributes on the Social Acceptance on Bioethanol Promotion in South Korea (바이오에탄올 보급에 대한 사회적 수용성 분석: 바이오에탄올 원료 속성을 중심으로)

  • Li, Dmitriy D.;Bae, Jeong Hwan
    • Environmental and Resource Economics Review
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    • v.30 no.1
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    • pp.49-77
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    • 2021
  • This study uses a choice experiment approach to examine whether different types of feedstocks as well as other attributes such as the cost of bioethanol, bioethanol blending ratio, and government support policies affect consumers' biofuel preferences. We apply a standard conditional logit model, a mixed logit model (MLM), and individual coefficient estimation model (ICM) to estimate the parameters of the investigated attributes. The results show that people prefer domestic and non-food feedstock, along with tax exemption as a support policy. All the attributes show unobservable preference heterogeneity in the MLM and ICM. In particular, willingness to pay for attributes are higher in the genetically modified (GM) feedstock-unknown group than in the known one. We show the importance of using domestic and non-food feedstocks and managing GM feedstocks carefully to avoid consumer resistance when producing bioethanol in South Korea.

The Effect of Attribute Alignability and Certainty on Consumer Preference (제품속성의 정렬 가능성과 확실성이 제품 선호도에 미치는 영향)

  • Kim, Soo-Young;Song, Ju-Hun;Sohn, Young-Woo
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.153-172
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    • 2008
  • Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.

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The Effects of Hotel Visitors' Cultural Characteristics on Hotel Selection Attributes: Focusing on the Hofstede Cultural Dimension (호텔 방문객들의 문화적 특성이 호텔 선택속성에 끼치는 영향: Hofstede 문화차원을 중심으로)

  • Jaewon Jang;Byunghyun Lee;Jaekyeong Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.99-126
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    • 2023
  • As cultural background contributes members of society to recognize and behave in a specific direction, customers with different cultural backgrounds show various reactions even when they are provided with the same service. Previous studies have used the Hofstede cultural dimension to understand how hotel visitors' satisfaction varies with the provided service as per their cultural background. However existing research only considered the cultural background of the guests, and there are not many studies focused on the types of travel. Therefore, in this study, the travel types of hotel visitors are classified into business travel visitors and leisure tourism visitors, and analyzed the effect of Hofstede's cultural dimension on hotel selection attributes according to the styles of travel. In this study, we collected information on six cultural dimensions of Hofstede, and from TripAdvisor, a representative tourism platform, 204,261 optional attribute ratings for hotels in New York to investigate the satisfaction of hotel selection attributes. In conclusion, it is expected that this study will be able to identify which service attributes the customers of various cultures who visit hotels put emphasis in advance, and therefore provide suitable service accordingly.

Development of Evaluation Items for Self and Peer Assessment of Team Members in Cooperative Learning (협동학습에서 팀 구성원의 자기 및 동료평가를 위한 평가문항 개발)

  • Boo, Sung-Mi;Park, Chan-Jung
    • The Journal of Korean Association of Computer Education
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    • v.6 no.4
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    • pp.1-10
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    • 2003
  • There are various kinds of instructional models in the 7th national curriculum. Among them, cooperative learning is given to students in some schools. In cooperative learning, the items for assessing the team members are required in order to evaluate the individual activities for problem solving, and to know the way of objective thinking each student does. Web-based environment is good for cooperative learning. In this paper, as a previous research work of web-based cooperative learning, we propose new assessment items which are based on the outcome D belongs to the set of 11 student learning outcomes design attributed framework developed by ABET EC-2000 and the cognitive categories defined by Bloom's taxonomy. These assessment items consist of self and peer assessment. The self assessment items include the evidence of the students' thought and their own assessment. On the other hand, the peer assessment can give the students the opportunities to participate in their activities enthusiastically, to offer interactive individual feedbacks, and to develop potential through various experiences.

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Cognition and Inferences of the Dimensional Terms in Korean (차원의 인지와 한국어 차원 낱말의 추론)

  • Ryu, Byong-Rae
    • Korean Journal of Cognitive Science
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    • v.20 no.4
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    • pp.439-479
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    • 2009
  • This paper examines the aspects of the inferences between the dimensional terms in Korean, and attempts to give an account of the inference patterns based on the interaction of gestalt and position properties of spatial objects. Following Lang (1987) and Lang, Carstensen & Simmons (1991), we advance the idea that the inferences are possible for the same axis of a spatial object, if some contextually induced positional specifications are reversed to the inherent proportion schema. Two simple inference rules are proposed and justified. They are applied under the assumption that the inferences of the dimensional terms are drawn in a unidirectional way, i.e, from the Primary Perceptional Space to the Inherent Proportional Schema.

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Study on the Local Officials' Awareness for Direction of Forest Landscape Management (산림경관관리 방향 설정을 위한 지자체 관리자 의식분석)

  • Kim, Jae-Jun;Park, Chan-Woo;Kang, Min-Ji
    • Journal of Korean Society of Forest Science
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    • v.99 no.4
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    • pp.603-610
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    • 2010
  • The purpose of this study is to survey the current awareness of local officials and to give a proposal that can establish the meaningful directions for the forest landscape policy. The data for this study was collected with questionnaires. Total 232 questionnaires were launched and valid 105 questionnaires were used for analysis. As a result of these data analysis, we found out that their awareness of the importance of forest landscape was high and they thought forest landscape plan was needed. However supply of the information and data such as guidelines to improve forest landscape condition was not enough. Through the IPA method, we had 15 properties of forest landscape policy were settled. It show us what needs to be kept up the good work, what needs to be concentrated here, what the low priority are, or what the possible overkill are. We finally suggest that direction of forest landscape management should be established based on above investigation.