• Journal of Christian Education in Korea
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• v.72
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• pp.165-182
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• 2022

The purpose of this study is to explore the effect of cognitive Presence on Flow according to the level of interest among the most important factors that have an effect on academic achievement. This study targeted 162 people who took the teaching course of B University. For the study, data were collected through a survey on the level of interest, cognitive Presence, and Flow. In order to verify how cognitive presence affects flow according to the level of interest, multiple regression analysis was performed by dividing the collected data into low and high groups based on the average of the level of interest. As a result, the level of learning management of cognitive presence was .071 in the high level of interest, and the level of learning management was .143 in the low group of interest level. As a result of this, the effect of the level of learning management of cognitive presence on flow according to the level of interest was confirmed. Through the results of this study, a instructional design strategy that can be flow was suggested through supporting cognitive presence according to the level of interest.

• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.111-120
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• 2014

The purpose of this study was to find out how a canoe leader's revolutionary leadership affects his trust and how a leader's trust affects the organizational commitment. 350 participants were selected out of male and female registered as canoeists by the Korea Canoe Federation in 2011 through the random sampling. Except for 26 data with those not seriously taken, 324 responses were taken as valid samples. Frequency analysis, reliability analysis, factor analysis, correlation analysis, and multi-regression analysis have been conducted. The conclusion is as follows: First, a leader's revolutionary leadership positively affects his trust. Secondly, a leader's revolutionary leadership has a positive effect on his organizational commitment. Lastly, a leader's trust positively affect the organizational commitment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4752-4759
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• 2010

Using Technology Acceptance Model and flow theory as our foundation, this paper investigates the interrelationships among social influence, individual cognition, flow, and actual usage in the Web 2.0 environment. According to TAM, users evaluate perceived usefulness(PU) and ease of use(PEU) of information technology(IT) in accepting the innovative IT. Along with users' cognitive evaluation(i.e. PU and PEU), in case of UCC(user-created-contents), which is one of the representative Web 2.0 features, flow also has a significant effect on users' usage. Accordingly, the current study involve cognitive elements such as PU and PEU as well as flow of enjoyable state during using IT in exploring antecedents leading to UCC usage. On one hand, we consider the effect of social influence on users' cognition and flow toward actual usage because the more users creates Web contents, the more long-tail situation prevails on the Internet. Web 2.0 becomes a kind of social phenomena. The empirical results show that social influence affects positively both PU/PEU and flow. Users' cognitive evaluation and flow have positive impacts on users' UCC usage.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.39-46
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• 2021

This study aims to investigate the relationship among the learning flow, perceived effectiveness of online learning and learning burnout in college online classes. A total of 149 college students participated in the study and completed the survey including learning flow, learning burnout and demographic information. The results showed that participants with higher learning flow showed less learning burnout. In addition, the perceived effectiveness of online learning partially mediated the relationship between cognitive learning flow and learning burnout, but did not mediate the relationship between defined learning flow and learning burnout. Since learners with higher cognitive learning flow perceived online learning as more effective, it is necessary to find out how to build learners' cognitive learning flow to decrease learning burnout. The results imply that universities should provide students with administrative support and an appropriate online learning environment.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.169-175
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• 2015

The purpose of this study is to investigate the structural relationships among teaching presence, cognitive presence, social presence, service quality, learning flow, and learners' satisfaction in mobile learning. Survey data collected by 255 learners who completed mobile-supported courses offered by an online university in South Korea were analyzed using structural equation modeling. The results suggest that cognitive presence, social presence, and service quality have direct effects on learning flow, and that cognitive presence, service quality, and learning flow have direct effects on learners' satisfaction.

• Journal of Korea Game Society
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• v.9 no.3
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• pp.77-86
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• 2009

According to the research, Personal Interaction is defined that players are solving several problem to achieve goals. And if Personal Interaction is effectively done, players can get optimal experience as fun. This study analyze what kinds of extrinsic and intrinsic reward affect player's flow experience. In the result of this study, the state of flow was felt when players were aware of opportunities for personal interaction. And the personal interaction could be motivated either to achieve the high cognitive performance or by providing the equity of distribution of the objective performance in order to examine players' cognitive performance.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.735-749
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• 2021

There is true that the evaluation of non-face-to-face swimming classes currently offered by universities due to the COVID-19 outbreak is generally negative. For this reason, the quality of non-face-to-face swimming classes at universities is bound to depend on the expertise of the instructor. However, whether or not of students who lack of practices of swimming could experience exercise flow and could continuously last the swimming exercise after semester or even graduation is difficult to confirm. This is considered to be a significant threat in the future not only for swimming, but also for all liberal arts and lifestyle sports. This study aimed at 281 non-athletic college students with experience of taking both swimming classes, and the need for a study on the structural relationship between exercise flow and participation intention by university swimming class leaders' expertise in non-sports majoring college students. And the results were empirically analyzed. The research results derived in this process are summarized as follows. First, the effect of swimming class leader's expertise (personality, lecture skills, student management, practical skills, basic knowledge) perceived by non-athletic college students on exercise flow (cognitive flow, behavior flow) affects cognitive flow. As a factor influencing, it was found that lecture skills had a statistically positive (+) effect, and as factors influencing behavioral commitment, the positive (+) effect was statistically significant in personality, lecture skills, student management, and basic knowledge. Second, as for the effect of exercise commitment (cognitive commitment, behavior commitment) perceived by non-athletic college students on continuous participation intention, the behavioral commitment factor was found to have a statistically positive (+) effect.

• Management & Information Systems Review
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• v.30 no.1
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• pp.159-185
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• 2011

We can divide brand experience in the brand community of online blog into the following five types: sensuous experience, emotional experience, cognitive experience, behavioral experience, and relational experience. And this study is aimed at looking into what differences are among the effects those five have on the consumer-brand relationship. Also we wanted to analyse empirically what structural relations this consumer-brand relationship through the whole experience has with brand attachment and brand commitment. The outcome shows that emotional experience, cognitive experience and relational experience affect the consumer-brand relationship but sensuous experience and behavioral experience. And our analysis of what structural relations the consumer-brand relationship through brand experience has with brand attachment and brand commitment revealed that the consumer-brand relationship through brand experience has a direct effect on brand attachment but it doesn't have on brand commitment. Brand commitment was confirmed to be affected only through brand attachment. Finally, this is in agreement with the result of the precedent study that brand commitment is an effect variable of brand attachment.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.718-731
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• 2008

본 연구는 상호작용성의 속성과 이용자에게 주어진 통제력에 따라 상호작용성을 4 가지 차원으로 나누고, 이것이 어떤 경로를 거쳐 이용자 만족에 이르는지를 규명하는 것을 목적으로 한다. 이를 위해 상호작용성을 최적화하는 킬러 콘텐츠로 e 러닝을 선정하고, 상호작용성에 영향을 미치는 선행요인으로 서비스, 콘텐츠, 미디어 품질을 도출 하였으며, 상호작용성과 이용자 만족을 매개하는 변인으로 사회적 현존감과 인지적 몰입을 포함하는 연구모델을 제시하고자 한다.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.1-14
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• 2016

사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.