• Korean Journal of Cognitive Science
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• v.23 no.1
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• pp.25-46
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• 2012

When performing a monotonous task, one often experiences an urge to quit. This urge may vary depending on how long one has performed the task (a temporal factor) and on which particular component of the task one is carrying out (an event-based factor). Using the Stroop task and a working memory task, we examined changes in the urge to quit as a function of basic temporal (repetition) and event-based (cognitive conflict) factors. Consistent with the law of least work and recent theorizing, for the memory task, urges to quit were greater following difficult trials; for the Stroop task, urges to quit were greater following incongruent than congruent trials, but only during early/novice phases of performance, when responding is inefficient. This is a demonstration of an avoidance response toward cognitive conflict. Regarding temporal sources of quitting, urges to quit were greater for late task stages than early stages. These basic findings may illuminate the nature of the more 'hot' motivational struggles involving the delay of gratification.

• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.449-456
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• 2011

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.30 no.12
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• pp.26-34
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• 2012

지금까지 간략히 살펴본 것처럼 심리학에서 연역추리를 연구하는 이론과 가정이 변화하고 있는데, 크게 네 가지 흐름으로 요약할 수 있다[2,6,7]. 가장 큰 변화는 연역 추리와 귀납 추리의 구분이 점차로 흐려지고 있다는 것이다. 두 번째 변화는 연역 추리를 이해하는 관점이 달라지고 있다는 점이다. 심리학에서 연역추리를 본격적으로 다루기 시작한 1960년대에는 사람들이 논리적인 사고를 하느냐에 관심이 모아졌다. 그러다 1980년대와 1990년대에는 연역추리를 하는 기제에 관한 심성 논리 이론과 심성 모형 이론 간의 논쟁이 치열하게 전개되면서 내용효과와 같은 실용적 요인들에 대한 연구도 많이 수행되었다. 그리고 1990년대 들어서면서 연역추리를 정보 획득의 관점에서 접근하는 확률적 접근, 연역 추리 과정을 heuristic 처리 단계와 분석적 처리 단계로 나누어 접근하는 이중 과정 이론이 등장하면서 기본적인 이론틀의 변화도 일어나고 있다. 세 번째 변화는 연역 추리를 문제 해결이나 의사결정과 같은 다른 인지 처리와 연결하려는 시도들이 진행되고 있다는 점이다. 마지막으로 심리학의 다른 분야에서와 마찬가지로 연역 추리에 관여하는 뇌 부위를 알아보는 뇌 영상 연구들이 점차 증가하고 있다. 이런 연구들의 결과로 연역 추리 과정에 대한 다차원적인 이해가 증진되고 다른 인지과정과도 연동되는 종합적 이해가 가능해질 것으로 예상한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.183-188
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• 1997

안구의 운동은 시각 환경에서의 진행중인 정보처리와 관련된 지각적, 인지적 과정을 밀접히 반영하는 중요한 지표로서, 특히 공간 지각과의 상관은 비교적 명확히 확립되어 있다. 본 연구는 공간지각에 관여하는 안구운동의 특성을 파악하여, 공간지각을 반영하는 안구운동 지표를 개발한다는 목표 아래, 피험자가 느끼는 공간의 확장과 축소의 특성을 이중도약과제(double-step paraeigm)를 사용하여 관찰한 것이다. 이중도약과제는 도약(saccadic)안구운동의 오차를 유발시키는 실험기법으로, 두개의 시각자극을 하나씩 연속적으로 보여주되, 두번째 자극은 안구운동이 일어나는 도중에 제시하는 것으로서, 인위적으로 왜곡된 공간에 대한 피험자의 공간적응을 관찰하는데 사용되었다. 이 과제는 다시 자극의 이차도약 방향에 따라 축소감 조건과 확장감 조건으로 나뉘었고, 머리운동의 역할을 판별하기 위해 머리를 고정한 조건과 머리를 자유롭게한 조건으로 분류되었다. 그 결과 머리가 고정된 상태에서는 축소감 조건에 대한 적응이 확장감 조건에서보다 더 빨리 일어나고, 그 적응후의 시선이동의 변화량에서도 축소감 조건이 더 크게 나타났다. 또한 머리를 자유롭게 할 공간 지각의 정확성이 증가하며, 축소감과 확장감 경험속도의 차이가 약 49.2%까지 해소되었으나, 여전히 축소감의 경험이 더 잘 일어났다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.415-416
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• 2018

육군은 국민들이 육군의 정책을 흥미 있으면서도 쉽게 이해할 수 있도록 유머 기법을 적용한 사진영상 홍보콘텐츠를 온라인 홍보에 적극 활용하고 있다. 본 연구에서는 유머가 육군에 관한 메시지 전달 기법으로 유용한지를 정교화 가능성 모델을 바탕으로 고 저유머 홍보 동영상을 고 저관여 집단에게 보여준 후 인지 정서적 요소(주의-기분-신뢰)와 태도에 어떻게 영향을 미치는지 살펴보았다. 그 결과 유머는 육군 홍보에 긍정적 요소로 작용하며, 주의와 기분 요소를 증가시키는데 기여하고, 이러한 주의와 기분 요소는 태도 형성에 상관관계가 있고 영향력이 높은 것으로 나타났다.

• Asia Marketing Journal
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• v.13 no.3
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• pp.163-182
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• 2011

The focus of this paper is to investigate cognitive development of brand heuristics in the mind of a young consumer as the consumer matures. This issue was examined by comparing the nature of the set of associations (that form the brand heuristic) given by consumers across four different age groups, with each age group representing a distinct stage of cognitive maturity. It is found that there are fundamental differences in the way the different age groups perceive the brand. The research method uses the novel approach of classifying the elicited associations into the three types of brand associations: attributes, benefits and attitudes. This classification enables comparisons of the nature of brand associations and the changes that occur as a consumer matures. To conclude, implications for theory and practice are discussed.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.748-760
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• 2016

This study investigated the relationship of brand equity of restaurant LOHAS image with altruistic value, LOHAS involvement and additional willingness to pay (WTP). The data collected for this study was taken from a sample of 544 persons during the period of August 1, 2013 to August 31, 2013. The study findings are as follows. First, brand equity and brand association of restaurant LOHAS image had a positive effect on altruistic value, but had no positive effect on brand loyalty and perceived product quality. Second, brand awareness, brand loyalty and brand association of restaurant LOHAS image had a positive effect on LOHAS involvement, but had no significant positive effect on perceived quality. Third, altruistic value was found to have a positive effect on LOHAS involvement. Fourth, altruistic value had a positive effect on additional WTP. Fifth, LOHAS involvement was found to have a significant positive influence on additional WTP. The findings of this study indicate that communication strategies are warranted to emerge environmental friendliness and health targeting population groups that pursue the LOHAS value of restaurants or have a high propensity toward altruism.

• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.357-381
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• 2009

Although it is known that there are personality characteristic variances in the sensitivity to environmental feedback, the trait individual difference has scarcely been explored in the context of recognition memory decision. The present study investigated this issue by examining the relationship between the feedback-based adaptive flexibility of recognition criterion positioning and personality differences in general sensitivity to non-laboratory outcomes. Experiment 1 demonstrated that veridical feedback itself had little effect on the recognition decision criterion whereas Experiment 2 demonstrated that biased feedback manipulations selectively restricted to high confidence errors, induced shifts even in the overall Old/New category criterion. Critically, individual differences in stable personality characteristic linked to reward seeking(Behavioral Activation System-BAS) and anxiety avoidance (Behavioral Inhibition System-BIS) has been shown to predict the sensitivity of subjects to this form of feedback-induced criterion learning. This data further support the idea that incremental reinforcement-based learning mechanism not often considered important during explicit recognition decisions may play a key role in criterion setting.

• Korean Journal of Cognitive Science
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• v.2 no.1
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• pp.73-86
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• 1990

This study aims to give a syntactic and semantic analysis of the phe- nomenon of Quantifier Floating in the framework of Generalixed Cate- gorial Grammar. Floated quantifiers like neys-i as in Hakayngtul-i neys-i swul-ul masyessta are syntactically analyxed as VP modifiers(VP/VP), and semantically as involving nominalixed properties. Related forms like neys(NP/NP) and neys-ul(TV-TV) are also given rigorous syntactic and semantic analysis. A successful anaysis sheds light on the possiblity of using Categorial Grammar, which is subject to adjacency principle, for the (computer) processing od Korean.