• Journal of Venture Innovation
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• v.5 no.4
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• pp.23-39
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• 2022

This study was conducted to empirically analyze the factors influencing the intention to continue using live commerce, which was active as digital contacts become more prevailed due to the progress of the 4th industrial revolution and the COVID-19 pandemic. A research model was established by paying attention to the characteristics of influencers among various influencing factors. Influencer characteristics were subdivided into attractiveness, professionality, awareness, and entertainment. In addition, the dual mediating effect of interaction and trust was also tested between influencer's characteristics and the intention to continue using of live commerce. To this end, a survey was conducted targeting people who have experience using live commerce, and 300 valid samples were analyzed. The empirical analysis utilized SPSS 25.0 and Process Macro 4.0. As a result of the empirical analysis, it was found that attractiveness, professionality, awareness, and entertainment derived from the characteristics of influencers all had a significant positive (+) effect on the intention to continue using live commerce. The impact of the influence of variables that directly affect the intention to continue using was in the order of entertainment, awareness, professionality, and attractiveness. On the other hand, as a result of examining the dual mediating effect of interaction and trust, it was found that they all tested a mediating role between attractiveness, professionality, awareness, entertainment, and intention to continue using live commerce. Based on these research results, the academic and practical implications of this study were presented.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.332-343
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• 2017

This study examined the impact of interaction between dispositional empathic concern (DEC) and message framing on effects of the international aid campaign. DEC refers to a trait with which people tend to sympathize with and be concerned about others in need. Message framing is differentiated by positive or negative type. The results supported the prediction that the interaction between DEC and framing would have an effect on responses to messages advocating international relief activities. The overall findings show that the interaction was mainly the result of positive framing eliciting more favorable responses (behavioral intention and perceived relationship closeness) from higher DEC individuals than lower ones. The interaction effect on behavioral interaction was mediated by perceived relationship closeness.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.507-512
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• 2008

This study investigated the navigation ability of patients with MCI in Virtual Environments(VE) and on the visual functioning. The participants consisted of elderly adults with/without MCI. Neuropsychological tests(RCFT, BVRT, TMT, and Digit Span), the Groton Maze Learning Test(12trials), and the VE navigation learning task(6 trials) were performed. As a result, there were significant group differences for the RCFT and BVRT, but not for the GMLT. For the VE task, there was a significant difference between the MCI and normal group and no interactions between the groups and trials were found. The VE task was correlated with The RCFT, the BVRT, and the GMLT and omnibus the RCFT and the BVRT accounted for 45% of VE performances. Thus, we concluded that patients with MCI are inferior to VE navigation and visual retention/memory play a role in navigation abilities.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.469-476
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• 2022

As the 3D modeling technology and conversational algorithm is developed, digital humans are being used in various fields, and also virtual bankers have begun to appear in banks, including major banks such as Shin-Han Bank and Nong-Hyup Bank. However, most of the research of digital human mainly focus on its appearance, and research on robot persona that should be considered in anthropomorphizing a robot is insufficient. In this study, an experiment was conducted to find out the user experience of three scenarios (student ID receipt, deposit and withdrawal account opening, leasehold loan consultation) in which the level of anthropomorphism of the speech strategy and the level of personal information use differed in the specific context of banking. As a result of the study, social presence and usefulness had an interactive effect on the scenario and the level of anthropomorphism. There was no interaction effect on intimacy, trustworthiness, and perceived intelligence, but a tendency could be confirmed.

• Industry Promotion Research
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• v.9 no.3
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• pp.41-55
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• 2024

This study analyzes the impact of digital strategy on firm performance through relational behavior, cognitive dimensions, and continuous digital transformation based on social capital theory. The research model was tested using data collected from a survey of 300 domestic corporate employees who have worked for over a year, conducted from February 20 to 23, 2024, using Smart PLS 4.0. The key findings of the study are as follows: First, it was confirmed that digital strategy plays a crucial role in promoting cooperation and interaction within the organization, enhancing members' understanding and perception of digital technology, and strengthening the firm's competitiveness through continuous change and innovation. Second, continuous digital transformation and cognitive dimensions positively impact firm performance, while the influence of relational behavior dimensions was found to be insignificant. These findings suggest that digital strategy can significantly affect firm performance by fostering interaction and perception changes within the organization, beyond mere technology adoption, and provide strategic implications for Korean firms to effectively pursue digital transformation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.06a
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• pp.418-422
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• 2007

Ubiquitous Computing System란, 언제 어디서나 통신 및 컴퓨팅이 가능하고 컴퓨팅 시스템이 상호간에 정보를 공유하고 협력하는 컴퓨팅 시스템이다. 이로써 기존의 컴퓨팅 환경과 같이 사용자와 컴퓨터간의 대화형 상호작용이 아닌 물리적인 환경 상황(Context)등을 시스템이 스스로 인식하고 이를 기반으로 사용자와의 상호 작용을 지원하는 상황인식 기술이 필수적인 요소로 부각되고 있다. Ubiquitous Computing System을 위해 사용자 및 주변 환경의 정보를 감지하는 센서(Sensor) 기술이 필요하다. 하지만 사용자 및 주변 환경으로부터 입력되는 불확실하거나 모호한 상황정보에 대한 표현과 추론에 대한 연구는 부족한 실정이다. 본 논문은 Rule based System을 활용하여 CRS(Context Recognition Switch)라는 새로운 개념을 도입한 Context Aware Architecture를 제시한다. CRS는 유비쿼터스 컴퓨팅 시스템을 위해서는 센서로부터 복합적으로 인지된 사용자 정보 및 주변환경의 정보를 사용자로부터 수동적으로 설정되거나 System의 지속적으로 수집된 정보의 통계 값인 Reference Value와 비교하여, 각 상황에 따른 개별적이고 특화된 서비스를 실행을 하도록 제공한다. 이로써 같은 정보의 입력이 들어와도 그 주변 환경의 상황에 따라 사용자의 필요에 최적화된 실행을 할 수 있다. 마지막으로, Ubiquitous Computing System의 향후 발전 가능성을 예상해고, 본 논문에서 제시한 Context Aware Architecture의 유용성을 짐작해 본다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.79-86
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• 2020

In this paper, we propose an efficient emotional relaxation framework using Dijkstra algorithm based on anisotropic features. Emotional relaxation is as important as emotional analysis. This is a framework that can automatically alleviate the person's depression or loneliness. This is very important for HCI (Human-Computer Interaction). In this paper, 1) Emotion value changing from facial expression is calculated using Microsoft's Emotion API, 2) Using these differences in emotion values, we recognize abnormal feelings such as depression or loneliness. 3) Finally, emotional mesh based matching process considering the emotional histogram and anisotropic characteristics is proposed, which suggests emotional relaxation to the user. In this paper, we propose a system which can recognize the change of emotion easily by using face image and train personal emotion by emotion relaxation.

• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.163-178
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• 2004

The present study identified dimensions of cognitive styles that were concerned with individual differences in cognitive processes. The results provided support for Robertson's [36] theory of cognitive processes that are independent of task. An individual's first or initial cognitive strategy may be consistent across different tasks and therefore considered their style. However, an individual's cognitive style may change after interacting with the task during a number of trials, and lead to a strategy that is particular to the task.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.307-310
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• 2022

4차 산업혁명의 기술이 발전함에 따라 세계는 눈부시게 발전하고 있다. 그러나 그와 동시에 어르신들의 치매로 인한 사회적 비용의 증가로 발생하는 문제점 또한 무시하지 못할 수준에 이르렀다. 이에 조기에 치매를 선별하여 예방하는 것이 중요시되었으며 다양한 연구기관에서는 빠르고 쉽게 치매의 전 단계인 경도인지장애를 선별하고자 여러 선별 검사지를 제작하여 경도인지장애 선별을 통한 치매를 예방하는 데 노력하는 중이다. 하지만 다양한 상황으로 각각의 효율성이 경도인지장애 선별에 대한 기대에 미치지 못하고 있다. 그리하여 본 연구는 기존에 개발된 경도인지장애 선별지 들을 비교 분석 및 코로나 상황에 적합하게 비대면 방식으로 경도인지장애 선별이 가능하도록 보다 효율적으로 개선하였으며 이를 IoT 기기에 접목하였다. 또한 IoT 기기는 어르신들의 경도인지장애 선별검사에 대한 부담감을 줄이고자 친근한 인형 형태로 개발하였으며 상호작용을 위한 기능 제작을 통하여 마음 돌봄 서비스를 구현하였다.

• Journal of Science Education
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• v.37 no.1
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• pp.186-202
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• 2013

The purpose of this study is to develop and apply materials to teach about reflection of light by peer instruction. These which consist of both hands-on experiments and ConcepTests based on students' preconceptions found in previous researches are inducing active interaction between peers during instruction. Data from 29 university students were rate of correct answer of pre and post tests, results of conceptests before and after peer discussion, homework for strengthening their conceptual changes, and RTOP result for analysis of learners' perception about this method. Learners' preconceptions on reflection of light and position of image are changed effectively into scientific concepts. And they evaluate this teaching method helps conceptual understanding and interaction of an instructor and learners.