• Journal of Korea Society of Industrial Information Systems
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• v.29 no.2
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• pp.101-117
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• 2024

The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users' understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users' awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users' resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.137-138
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• 2016

본 연구에서는 기술수용모델과 혁신확산이론을 기반으로 스마트폰 혁신기술 저항에 관한 재사용 의도에 미치는 영향을 알아보고자 한다. 외부변수는 기술수용모델의 인지된 유용성과 인지된 사용 용이성 그리고 혁신확산이론의 적합성과 복잡성을 4개 변수를 두고자 한다. 예측변수는 혁신저항 변수를 두고 재사용의도에 미치는 영향으로 하여 개념모델을 완성하였다. 또한 혁신저항 변수가 인지된 위험 요인을 매개하여 재사용의도에 미치는 영향을 알아보고자 하였다. 연구대상은 부산 경남지역 및 전북지역에 거주하는 스마트폰 사용자를 대상으로 설문을 통해 자료를 수집하고자 한다. 인구통계학인 분석은 IBM SPSS Statistics 19로 하고 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석은 Smart PLS를 사용하여 분석하고자 한다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.263-269
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• 2007

웹 기술의 발전으로 협업 가상환경에서 사용자들끼리 실시간으로 상호작용할 수 있는 온라인 커뮤니티가 크게 활성화되고 있다. 커뮤니티 사용자들은 가상공간에서 자신의 과업 수행 뿐만 아니라 복수의 다른 사용자들과도 공통의 관심사나 정보를 상호 교환하고 공유할 수 있는 기회를 찾고 있다. 특히 온라인 커뮤니티에서는 웹으로 제공하는 보고서에 대해 사용자의 정보인지과정을 향상시키기 위해 아바타를 이용하는 경우가 증가하고 있다. 본 연구는 웹상의 보고서 복잡성에 따라 아바타의 유형이 소비자의 정보인지과정에 어떠한 영향을 미치는지 실증분석을 통해 검증하였다. 첫째, 웹상에서 아바타를 이용하여 보고서를 제공하는 경우에 직무형 아바타가 재미형 아바타보다 사용자의 정보인지과정에 있어서 정보신뢰에 유의한 영향을 미치는 것으로 나타났다. 그러나 정보품질과 정보만족은 유의한 영향을 미치지 않았다. 둘째, 웹상에 제공되는 보고서에 대한 소비자의 정보인지과정이 아바타의 유형과 보고서의 복잡성간의 상호작용에 의해 유의한 영향을 받지 않는 것으로 나타났다. 셋째, 웹상에 제공되는 보고서의 복잡성 정도에 따라서 소비자의 정보인지 과정에 차이가 나는지에 대한 분석결과는 정보품질과 정보만족에는 차이가 나는 것으로 나타났다. 즉, 복잡성이 낮은 보고서가 복잡성이 높은 보고서보다 정보 품질과 정보 만족에 더 많은 영향을 미치는 것으로 나타났다. 그러나 정보신뢰는 유의한 영향을 받지 않는 것으로 나타났다.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.161-172
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• 2014

While innovative information technologies have been adopted quickly into our daily life, we often experience the discontinuance after being temporarily adopted. This paper aims to study the factors influencing discontinuance on Microblog to Chinese users who already temporarily adopted it. According to empirical analysis, complexity and security show up their influences into all perceived risks, and inconvenience innovation and subjective norm just effect social risks. And perceived risk shows influences in every reasons for discontinuance, especially lots influences come from complexity. So according to these results, it is needed that the complexity of Microblog should be reduced.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.213-221
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• 1998

현대의 시스템들이 가지는 고기능화와 자동화로 인하여 인간의 운용 능력이 점점 더 중요한 능력으로 부각되고 있으며, 이는 사용자가 경험하게 되는 인지넉 복잡도를 제어하는 것을 요구한다. 본 연구에서는 사용자 인터페이스에서 사용자가 경험해야 하는 인지적 복잡도를 스키마 구조를 반영하여 정량화하는 엔트로피 모형(윤완철, 1992)을 적용하여 사용자가 겪게 될 인지적 복잡도를 예측하는 척도가 제안되었으며 실험적으로 검증되었다. 엔트로피와 시스템 크기-조작의 수와 상태의 수-가 각각 다른 세 가지 인터페이스 (엔트로피가 낮고 작은 크기의 인터페이스, 엔트로피가 높고 작은 크기의 인터페이스, 엔트로피가 높고 큰 크기의 인티페이스) 중의 하나를 사용하는 것을 피험자이 학습하고, 이에 대해 검사를 받았다. 제안된 척도인 시스템 엔트로피는 사용자 수행도를 잘 설명하였지만, 시스템의 크기는 그러하지 않았다. 본 연구는 사용자가 겪게 될 인지적 복잡도를 평가자의 주관이 개입하지 않는 방법을 통하여 평가할 수 있음을 보인 것으로 가전제품이나 스프트웨어의 디자인의 평가와 개선 등 인간의 인지적 복잡도가 사용성에 중요한 영향을 미치는 분야에서 유용하리라 여겨진다.

• Journal of the Korea Society for Simulation
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• v.27 no.1
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• pp.51-60
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• 2018

This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

• Information Systems Review
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• v.11 no.1
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• pp.19-47
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• 2009

Many products today tend to adopt a convergence approach by adding new features or functionalities to the existing products. The convergence, however, results in both positive and negative effects on usage of products, and thus demonstrates the characteristics called "paradox of technology." On the one hand, the added functionalities or features will increase the usefulness of the products. On the other hand, the convergence increases complexity of learning and usage of products and may decrease satisfaction or user evaluations. This study provides an empirical evidence of this paradox through investigation of telematics, one of the exemplary products of convergence services. Our research model is designed to test the existence of the "paradox of technology" and includes variables such as variety of functions, complexity of usage, perceived usefulness, service evaluation, and service fit. The proposed research model and subsequent hypotheses are empirically tested using 149 survey responses from telematics users. We have found that the variety of functions is positively associated with perceived usefulness, but is negatively associated with the complexity of usage. The data analysis reveals that the perceived usefulness has more significant impacts on service evaluation than the complexity of usage does. Furthermore, the strength of causal relationships among these variables is partially moderated by the degree of service fit. This study thus highlights the paradox of technology in explaining user attitudes and beliefs associated with convergence services.

• Information Systems Review
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• v.24 no.1
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• pp.125-155
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• 2022

Platform contrasts with traditional industry in terms of innovativeness as it is rapidly developing with information technology. To redeem preceding researches which have separately focused on either platform acceptance based on technology acceptance model or resistance factors against platform's innovation, this study applied dual factor theory to check the simultaneous influence of enablers and inhibitors on resistance. This study chose purchasers of online used trading platform as a subject of study since it contrasts with other platforms in many characteristics. Based on preceding studies, the moderating effects of their past purchase numbers on the relations between resistance and use intention were also checked. The findings reveal that economic benefit as an enabler had significant negative influence on the resistance, but social influence didn't have expected influence. In case of inhibitors, both perceived complexity and perceived risk had significant positive influence on the resistance. Though resistance had significant negative influence on the use intention, its influence was moderated into the positive direction as users' purchase number increased. Lastly, resistance had mediation effect between antecedent factors (economic benefit and perceived complexity) and use intention.

• Journal of Educational Research in Mathematics
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• v.14 no.3
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• pp.267-281
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• 2004

Many students feel the word problems are very difficult. This study analyzes the linguistic and cognitive factors that affect word problem solving so that we help students bring through the difficulty. There are a text base, a situation model, and a real world in the linguistic aspects. Students have a difficulty at the transition from text base to situation model(equation), and make lots of errors at the situation model. In the cognitive aspects, I investigated problem solving schemes, strategies, and complexity level. Students are likely to choose strategy by the contents which teacher instructed, but not by low complexity level, and mix up the amount of sugar and sugar water, and concentration. We can recognize how complex the types of word problems are to solve, which strategies students choose largely, and what errors that students make in the problem solving are.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.105-132
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• 2019

This study quantitatively analyzed the speeches of the former 8 Presidents of the Republic of Korea. Unlike the previous studies, this study analyzed both the content word and the functional word related to the psychological phenomenon. In Study 1, six language style indicators such as clout, authenticity, presidentiality, cognitive complexity, femininity, and psychological health were developed. Also, as presidential speeches have been made recently, authenticity, presidentiality, psychological health tended to increase, but cognitive complexity tended to decrease. These tendencies were supported by linear trend analysis. The linguistic differences were distinct not only among individual presidents but also by groups based on the political orientation of the president. In the progressive presidential speech, more clout, cognitive complexity, femininity were observed. In contrast, more authenticity and presidentiality were observed in the conservative presidential speech. In Study 2, it was demonstrated whether the developed language style indicators show reliability in the most recent President's speeches. Finally, it was discussed that the relationship between language style indicators, fitness of the political tendency between the regime and the general public since 2000s, and the characteristics of femininity indicator.