• Title/Summary/Keyword: 인구통계적 특성

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A Difference Analysis of Domestic Family Travel Participation by Demographics of Family (가족의 인구통계적 특성별 국내 가족관광 참여에 대한 차이 분석)

  • Choi, Seung-Mook;Park, Jung-Suk
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.433-442
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    • 2013
  • Families form the consumer base of travel market and the family travel patterns are highly dependent on family characteristics. It is therefore crucial to gain a better understanding of the impact of family characteristics on family travel participation. But tourist research has rarely taken notice of family travel participation in Korea. Taking an empirical perspective, this paper examines family tourism participation by Korean household demographics characteristics and derive implications to improve the domestic tourism using 2011 Korea National Tourism Survey data. As the results of analysis, there are significant difference in the total number of family travel days and expenditure by the size of the municipality where the household is located. And there are significant difference in the number of family travels, the total number of family travel days and expenditure by family income and the overall number of family members.

의류상품 소비자의 판매촉진 반응유형과 쇼핑성향

  • 김세희;이은영
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.33-46
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    • 2000
  • 본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

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Changes in the Occupational Structure and the Spatial Characteristics of Employment Distribution in Korea (한국 직업구조의 변화와 고용분포의 공간적 특성)

  • Park, So Hyun;Lee, Keumsook
    • Journal of the Korean Geographical Society
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    • v.51 no.3
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    • pp.401-420
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    • 2016
  • This study aims to investigate the changes in the occupational structure of employment in Korea during the last three decades, in which have transformed from industrialized economy to knowledge-based economy very rapidly as well as having experiences of both IMF and financial crisis. For this purpose, we analyze the trends occupational distribution and the socio-demographic characteristics of the occupational structure of employment since 1980. By applying correspondence analysis of Multidimensional Scaling(MDS) methods, we examine the inter-relationships between the employed persons by occupation and their characteristics such as gender, age group, educational attainment, industry, region. We found the occupational structure of Korea has been changed dramatically with the socio-economic transformations during the last four decades. In particular, the occupational (job) structure has been highered in general. However, it has also been dualized extremely into two groups, one is the specialized-skilled-white color jobs and the other is the simple-unskilled-blue color jobs. The results of this study could be utilized as the importation basis for the provision of labour supply and employment policy plan at the national level as well as at the local level.

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The Effects of the Relational Benefits of Hairdressing Business on Customer Commitment (헤어미용업의 관계효익이 고객몰입에 미치는 영향에 관한 연구)

  • Sun-Yi Park
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.1
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    • pp.81-87
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    • 2023
  • This study aims to investigate the difference in customer commitment according to the demographic characteristics of hair salon customers and the relational benefits of hairdressing business that affect customer commitment. The questionnaire for empirical research was collected from customers of hair salon in Gyeongnam, and the analysis results are as follows. First, as a result of analyzing the difference in customer commitment according to the demographic characteristics of hair salon customers, customer commitment was statistically high in the group of college graduates or higher and the group of men. Second, as a result of analyzing the causal relationship between relational benefits and customer commitment, it was found that customization benefits, social benefits, and psychological benefits of relational benefits had a statistical effect on customer commitment. In particular, it was found that psychological benefits had the strongest effect on customer commitment.

The Relationship of Consuming Patterns, Recognition and Preference on Korean and Japanese Traditional Cookies (한.일 전통과자의 인지도, 호감도 및 소비형태)

  • Park, Eun-A
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.137-148
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    • 2012
  • The purpose of this study is to compare and analyze the recognition and preference of Korean traditional cookies and Japanese "Wagashi" by consuming patterns and demographic characteristics in order to suggest strategies for promotion of Hangwa, Korean traditional cookies. Consumer questionnaire survey was done to quantify 241 answers for Korean traditional cookies and 249 for Wagashi, and they were used for final analysis, frequency, t-test, One-way ANOVA, and regression analyses with SPSS 12.0. As a result, it was found that there were the differences of recognition by demographic factors and consuming patterns on the preference and recognitions. Especially in the demographic characteristics, there were differences in recognition by age and education levels for hangwa and by age for wagashi. According to the regression analysis, recognition affected preference for hankwa and wagashi.

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The Analysis on Customer Behavior of Tourism Omnichannel based upon ICT (ICT 기반 관광옴니채널에 대한 고객행동분석 -인구통계학적 특성에 따른 통합기술수용모형의 변수를 중심으로-)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.95-104
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    • 2018
  • This study is focused on analyzing the difference by demographical characteristics of users on acceptance behavior of tourism omnichannel based upon Unified Theory of Acceptance and Use of Technology. Through field survey with 392 respondents, the results are as follows. Partially differences on acceptance behavior are found according to gender, age, education and job as demographic characteristics of tourism omnichannel. And the difference by demographic characteristics on acceptance behavior about preferring tourism information is not significant. However performance expectancy and effort expectancy as factors of UTAUT are significantly positive in thirties group of tourism omnichannel users.

A Study on the Participants' Motivation of Fishing Village Tourism: Focused on the Jang-Ho village (어촌체험마을을 방문동기에 관한 연구 : 삼척 장호마을을 중심으로)

  • Kim, Eun-Jung;Son, Jae-Young;Chang, Gak-Hyun
    • Korean Business Review
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    • v.22 no.1
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    • pp.157-176
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    • 2009
  • This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

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A Study on the Factors Determining Visits of Seoul Metropolitan Citizens to Forests: Focusing on the Visitors of Mt. Bukhan, Mt. Gwanak, Mt. Surak, and Mt. Dobong (수도권 거주자의 산림 방문수요 결정요인 분석 - 북한산, 관악산, 수락산, 도봉산 방문객을 중심으로)

  • Park, Jeong-Yeol;Kim, Tae-Hee;Kim, Sung-Yoon;Park, Dong-Gyun;Lee, Hee-Chan
    • Journal of Korean Society of Forest Science
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    • v.99 no.1
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    • pp.36-46
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    • 2010
  • The purpose of this research was to derive political suggestion to increase the demand for forest visit by analyzing the demand of forest visitors, focusing on the residents of Seoul and capital areas. The determinants of demand, which is the number of forest visit in a year, were analyzed by independent variables; six factors from factor analysis on selective attributes, demographic characteristics, and other variables related with the general matters when visiting a forest. As a result, among the independent variables, selective attribute (tourism resource factor), gender (male), and residency (Seoul) were found out to have positive(+) effect on demand for forest visit. However, other selective attribute (external factor of forestry), occupation (white-collar employee), and level of education (over college graduate) were found out to have negative(-) effect on demand for forest visit. Based on these results, implications for the expansion of demand for forest visits were derived.

The Effects of Client Violence on the Burnout of Social Workers Working for Social Welfare Facilities - Focusing on the moderating effects of Institutional confrontation system and demographic characteristic - (사회복지시설 클라이언트의 폭력에 대한 종사자의 반응이 직무소진에 미치는 영향 - 시설의 대응체계와 인구통계적 특성의 조절효과를 중심으로 -)

  • Jung, Eun-Mee;Park, Hwie-Seo
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.5
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    • pp.173-183
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    • 2011
  • The purpose of this study is to suggest the policy implications through the analysis on the effects of social workers' negative reactions for client violence on burnout. Especially, This study is focused on identifying the moderating effects of demographic characteristics and institutional confrontations system. This study was carried out based on survey of social workers on social welfare facilities located in G metropolitan city and J province. The major findings can be summarized as follows. First, Social workers' negative reactions toward client violence affect on burnout significantly. Second, demographic characteristics and institutional confrontations system moderate the relationship between social workers' negative reactions toward client violence and their burnout. This study suggested some implications basing on the analytical results.

Consummer's Perceived Product Usage and Disposition - Focusing on Efficiency of Consumption based on Resource Utilization - (소비자가 인지하는 제품사용 및 처분행동에 관한 연구 - 자원활용 측면외 소비의 효율성을 중심으로 -)

  • 유혜경
    • Journal of Families and Better Life
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    • v.13 no.1
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    • pp.78-87
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    • 1995
  • 본 연구의 목적은 (1) 가정에서의 소비행동을 자원활용적 측면에서 탐색해 봄으로써 소비의 사용/처분 효율성 개념을 제품군 별로 명료화 하고 (2) 사용/처분 효율성과 인구통계적 특성, 환경보전에 대한 태도와의 차이를 실증하기 위한 것이다. 연구대상은 서울시에 거주하는 주부 400명이며, 최종분석에 사용된 자료수는 357부이다. 연구에 따르면 사용/처분 효 율성 개념은 상품군(식품, 의류, 가전제품)에 따라 다르게 규정지어야만 함을 알 수 있었다. 또한 사용/처분 효율성과 몇몇 인구통계적 변수와는 관련이 있음을 보여 주었고, 환경보전 태도는 사용 효율성과 정적관계를 보여 주었으나 처분효율성과는 일과성 있는 관계를 보여주지는 못했다. 이러한 연구결과는 소비자 교육 및 재활용정책에 적극 활용할 수 있으리라고 본다.

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