• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.904-915
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• 2009

This study compares fashion leaders and market mavens by examining the demographic characteristics of fashion leaders and market mavens and how they differ in their evaluation of store and shopping related attributes. Data originated from a national consumer mail survey in the United States. The survey included items measuring market mavenism, fashion leadership, store evaluative attributes, and personal information. Responses from 380 consumers were used for data analysis. Female consumers were found to be more active in word-of-mouth activities in general. Young consumers were more inclined to express fashion leadership while age was not related to market mavenism. A lower level of education increased tendencies for both market mavenism and fashion leadership. In terms of store evaluative criteria, the majority of items in the survey were more important as fashion leadership and market mavenism tendencies increased. Interestingly, the need for knowledgeable or helpful salespeople did not increase with fashion leadership tendencies. Also, fashion leaders were interested in easy return of merchandise and were likely to spend more time in the stores. This study sheds important light on how fashion leadership differ compared to market mavenism. By simultaneously examining fashion leadership and market mavenism using a strong sample base, this study provides sound evidence of how consumers interested in fashion may have differing needs for shopping.

• Korea journal of population studies
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• v.9 no.1
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• pp.89-99
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• 1986

이 연구는 우리나라에 있어서의 도시로의 인구이동과 도시매력도와의 관계를 <인지-행태>론적인 관점에서 설명하려데 그 목적이 있다. Julian Wolpert (1965)의 "장소효용접근방법"으로 체계화된 이 이론의 요지는 사람들이 이주대상지를 결정함에 있어서 그 대상지의 객과적인 매력도 보다는 자신들이 갖고 있는 정보를 토대로 주관적으로 판단한 이른바 "인지된 매력도"에 좌우된다는 점이다. 이 연구에서는 우리나라의 자료를 토대로 Wolpert의 가설을 검증하여 보았다. 인구이동의 관점에서 본 도시매력도의 구성요소를 (1) 소득수준, (2) 취업기회, (3) 교육기회, (4) 주거사정, (5) 도시시설의 질, (6) 이주시 도움을 받을 수 있는 친지의 유무, (7) 사회적 성장기회 등 7개 항목으로 분류하여 우리나라의 도시들을 객관적인 매력도와 주관적인 매력도로 계량화하였다. 객관적인 매력도는 기존의 통계자료를 지표화하여 측정하였고, 주관적인 매력도는 충청북도 주민들을 대상으로 1983년 현재 인구 10만 이상의 36개 도시에 대한 매력도 순위 설문조사를 통해 계량화하였다. 이들 매력도를 독립변수로 하고 충북으로부터 각 도시로 전출된 인구를 종속변수로 하여 통계적 분석을 한 결과 객관적인 매력도는 인구이동 현상을 55-58% 설명하였으나, 주관적인 매력도는 약 95%정도 설명하는 것으로 나타나 인구이동 의사결정이 주민들에게 인지된 주관적 매력도에 크게 의존하고 있음이 판명되었다. 따라서 학교교육이나 대중매체를 이용한 장기적인 <인포메이션 프로그램>을 개발하여 농촌생활이나 중소도시에서의 생활의 장점을 널리 계몽하여 도시의 주관적 매력도와 객관적 매력도간의 간격을 좁혀주는 정책도 매우 유용한 대도시 인구분석정책대안의 하나가 될수 있을 것이다.정책대안의 하나가 될수 있을 것이다.다. 고로 본고에서는 주사제의 처방설계및 제조(방법, 공정)에 관하여 개괄적으로 논하고자 한다.약화되어 저적면적빈도분포가 정상분포 단계에 도달되기 전에 바로 platykurtic분포로 되는 것이 아니고 leptokurtic 분포적 단계를 거친다고 본다때 시간의 경과를 따라 생성되어지는 Cyclodextrin의 함량의 변화를 추적하여 4시간전후에서 최고량이 되는 것을 볼 수 있으며 동시에 포위화합물을 형성시킬수 있을때는 그 생성률이 큰 영향을 이르킬수 있는 것을 지적할 수 있다.한 특성을 보여 식품제조, 식육연화 등 식품산업 분야에서의 활용가능성이 높을 것으로 보이며, 나아가 단백질이 갖는 식품학적 기능성을 높이는 데에도 사용할 수 있을 것으로 판단된다.를 한 후 저온 냉장차를 이용하여 유통한다면 관행 유통 구조보다 고품질의 포도를 유통시킬 수 있는 것으로 사료되며 앞으로는 완숙된 고 당도(12.0~15.0Bx)$^{\circ}$ 포도를 수확 한 즉시 예냉 처리하고 저온 유통한다면 보다 신선한 과일을 소비자에게 전달 할 수 있을 것이다.갈변물질이 생성되었다. 이와 같은 결과로 볼 때, BAAG의 처리는 BAAC의 경우보다 가격은 저렴하면서도 항균력은 우수한 천연 항균복합제재로써 농산물 식품원료에 적용하여 선도유지 기간을 연장할 수 있는 효과를 기대할 수 있었다. 과일 등의 포장제로서 이용할 가능성을 확인하였다.로 [-wh] 겹의문사는 복수 의미를 지닐 수 없 다. 그러면 단수 의미는 어떻게 생성되는가\ulcorner 본 논문에서는 표면적 형태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(minimal $X^{0}$ elements)로 가정한다. 즉, [+wh] 의미의 겹의문사는

• Journal of Korean Society of Forest Science
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• v.101 no.4
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• pp.663-676
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• 2012

The purpose of this study was to examine differences in motivation of the tourists, who visited the Daegu Ole Palgong mountain courses, according to the slow tourism tourists' demographic characteristics and use-behavior, and to examine the relationships between motivation and the degree of satisfaction of tourists and behavioral intention. Also, it was to present motivations and characteristics of slow tourism tourists and the accompanying managerial implications. In order to achieve this research purpose, a survey was conducted from May 8, 2010 to May 23, 2010 on the tourists who visited Daegu Ole Palgong mountain courses. The results of testing the hypotheses through empirical analysis were as follows. First, differences in motivations according to demographic characteristics and demographic characteristics and the use behavior of the tourists were partially adopted. Second, there were significantly positive (+) relationships between the motivations of visitors to the Daegu Ole Palgong mountain courses and the overall degree of satisfaction. Finally, the overall degree of satisfaction with the visits to Daegu Ole Palgong mountain courses had significantly positive (+) relationships with revisit intentions. These imply that it is necessary to provide differentiated strategies and programs and inducing strategies in accordance with the results presented. as well, marketing strategies to enhance the degree of satisfaction of the tourists should be considered.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.203-214
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• 2007

The global mobile Internet service market is growing very rapidly, shooing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese nubile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

• International Commerce and Information Review
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• v.14 no.2
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• pp.173-199
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• 2012

The purpose of the study is to test and analyze differences in consumers' satisfaction and influences of competitiveness of goods on consumers' purchase decision by demographic characteristics and by channel distribution. The hypotheses have been tested through T-test and ANOVA with one-way and two-way using SPSS Win Ver. 12.0. The distribution channels are classfied with five ones such as company direct operation shop, agent licensed shop, department store, internet home shopping and outlet goods shop. This study can indirectly suggest a local clothing brand industry countermeasures for raising competitiveness and changing consumer preferences in the open domestic market.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.131-140
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• 2015

After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.1
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• pp.11-22
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• 2016

The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.681-695
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• 2008

This study was accomplished to investigate the preference of clothing materials and the clothing demand performance for underwear and everyday dress of atopic patients. As this study was the research study by a use of a questionnaire, the finally total 987 copies of the collected questionnaires were used to analyze the data. SPSS was used for the statistical analysis of data. To analyze the data, frequency analysis, percentage, $X^2$-test, reliability analysis, factor analysis, t-test, ANOVA and Duncan's multiple comparisons were used. The results obtained are as follows. In factor analysis for clothing materials and the demand performance which atopic patients favor, the preference factors for underwear materials were classified as pliability/a sense of weight, a sense of cold and warmth, tactility, and elasticity. Those for everyday wear were classified as pliability/surface roughness, a sense of cold and warmth, a sense of weight, and elasticity. And the demand performance factors for underwears were classified as thermophysiology, care convenience, and skin contact. Those for everyday wear were classified as comfortableness and care convenience. In the difference analysis for the preference and the demand performance, Both everyday wear and underwear showed a significant difference for the preference and the demand performance according to gender, age, income, education level, and occupation.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.145-152
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• 1997

The authors investigated demographic characteristics, role, job satisfaction, and necessity of education of the shop masters and sale persons who worked at clothing shops in department stores. Shop masters were older, had worked longer, and received more salary than sales persons. Role difference was not clear, but shop masters worked more in display, suggestion of merchandise change and order, and management of shop. Shop masters had more pride in job than sales persons, and both of them wanted more education about job.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.418-427
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• 2011

The purpose of this study is to investigate demand-determinant factors based on the number of visits and substitutive relations inter-restaurants, which are four major domestic family restaurants. Findings indicate that the factors of demand-determinant for visiting are affected by demographic characteristics, brand images of family restaurants, and the rate of the number of visits. In addition, this study used partial co-relation analysis to determine the substitutive relations of competitive restaurants. Considering these results, this study suggests how family restaurants' marketing strategy could be differentiated by discriminating the determinant factors which affect the number of visits. Also, this study makes it possible to arrange the opportunity to strengthen restaurants' competitiveness by examining competitive relations to the inter-restaurants.