• Journal of Venture Innovation
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• v.7 no.3
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• pp.101-121
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• 2024

The application of chatbots on e-commerce platforms is becoming increasingly widespread. With the rapid development of artificial intelligence technology, previous research has predominantly focused on service failures occurring with the chatbots themselves. There is limited research on scenarios where chatbots handle service failures that are controllable by the sellers. This paper conducted online surveys through two experiments involving a total of 546 participants. The results indicate that, in the event of a service failure, customers are more likely to spread negative word-of-mouth about the store and have lower repurchase intentions when served by chatbots compared to human customer service representatives. This is because customers experience higher levels of anger with the chatbots. However, when customers perceive the service failure as uncontrollable by the seller, the impact of the type of customer service provider on negative word-of-mouth via customer anger is weakened while when customers perceive it as controllable the impact is strengthened. This study provides theoretical contributions for online retail enterprises to apply intelligent customer service while preventing further deterioration of service failures.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.210-215
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• 2022

최근 전 세계적으로 불안감, 우울증 등을 비롯한 정신 건강 관리에 어려움을 겪고 있다. 특히 COVID-19 팬데믹 사태로 인해 경제적, 사회적으로 고립되는 시간이 길어지면서 정신 건강이 악화되고 있다. 한국의 경우도 심리상담을 받는 비율이 증가하는 등 정신 건강 관리의 수요가 높아지고 있다. 정신 건강 관리를 위한 여러 진입 장벽들을 극복하기 위해 개발된 비대면 심리상담들이 인기를 얻고 있다. 특히, 인공지능 기술과 정신 건강 관리를 결합하려는 시도가 많아지고 있으며, 미국, 중국 등 해외에서는 이미 워봇(Woebot), 유퍼(Youper) 같은 심리상담 챗봇이 상용화되어 서비스 중이다. 그러나 한국에서의 심리상담 챗봇은 아직까지 해외만큼 상용화 단계에 이르지 못했다. 또한, 이러한 챗봇을 구축하기 위한 데이터셋 연구가 부족한 실정이다. 본 논문에서는 익명 심리 플랫폼을 통하여, 심리전문가가 비식별화한 고민과 해당 고민에 대한 전문가 답변을 활용하여 구축한 MICA를 소개한다. 또한, 본 데이터셋을 활용해 딥러닝 기반의 언어 모델을 학습하고 정량적, 정성적 성능 평가를 통해 챗봇의 가능성을 확인하였다.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.271-276
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• 2017

This project has been conducted to improve the usability of Chatbot Services such as Google(Allo) and Facebook M(Messenger. Based on the evaluation, this study aims to suggest the solutions to improve the usability of domestic Chatbot services and future directions for their development. It provides the overall understanding of the AI Chatbot service and the feature of Chatbot service through literature search. Furthermore, we summarized the current standing and the prospect of domestic messenger-based assistant Chatbot services. For conducting user evaluation, Peter Morville's honeycomb model is applied to in-depth user interviews. The followings are elements that could be amended to improve the service. The service should be incorporated by intuitive elements for users' understanding its functions and eliminate any elements that interfere with usability. The accuracy should be increased to improve the user satisfaction. This research will provide the future guidelines to improve the usability of Chabot services through continuous evaluation by users.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.4
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• pp.221-230
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• 2019

This paper aims to introduce the case of operating electronic document system and record management system as one system called i-Works at Korea Midland Power Company. i-Works combines intelligent services, such as artificial intelligence and a chatbot, as a supplementary tool for record management. As such, the preparation process and progress direction for the development of the record management system is introduced, an in-depth review of real-time transfer and utilization of the functional classification system to enhance the utilization of the current records is presented, and new technologies, such as artificial intelligence for an efficient management of the increasing number of electronic records, are established.

• Journal of the HCI Society of Korea
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• v.14 no.2
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• pp.61-69
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• 2019

Recently, as a new ICT trend, emerging chatbots are actively introduced in the field of finance. Chatbot conducts services through the interaction of communication with users. The purpose of this study is to investigate the effect of interaction dialogue type on the efficiency, usability, sensibility and perceived security of financial service chatbot. Based on theoretical considerations, I have divided into closed conversation, open conversation, and mixed conversation type based on the conversation style based on the implementation method of chatbot. Three types of Financial Chatbot prototypes were made and the experiments were conducted after account inquiry, account transfer, Q & A financial task execution. As a result of experimental research analysis, chatbot's interaction dialogue type was found to affect efficiency and usability. Users have shown that the interaction of closed conversations and mixed conversations is an intuitive interface that allows financial services to be easily manipulated without error. This study will be used as a resource to improve the user experience that requires deep understanding of financial chatbot users who should consider both the emotional element of artificial intelligence that provides services through natural conversation and the functional elements that perform financial business can be.

• Journal of the HCI Society of Korea
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• v.14 no.2
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• pp.71-81
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• 2019

As AI technology develops, its application has been extended to diverse fields. In particular, AI-enabled Chatbot services have garnered growing attention and such services are more important as a tool of communication in mobile shopping. However, research on chatbots is in its early stage and the understanding of chatbots in the context of mobile commerce is very limited. The purpose of this study is to empirically investigate consumer responses to a shopping chatbot with a focus on the effects of chatbot agent types and message types. Specifically, a $2{\times}2$ between-subjects experimental design, with the agent type (secretary/friend) and the message type (factual/evaluative) as the independent variables, was employed. The results show that although main effects of chatbot agent and message types are not found, interaction effects between chatbot agents and message types on consumer responses are significant. Specifically, when the agent type was a secretary, consumer responses to product recommendation with a factual message were more positive. On the other hand, in the case of the friend agent, the evaluative message led to more positive responses. The findings suggest that communication elements are important in the understanding of consumer responses to chatbots in mobile shopping and effective strategies for utilizing chatbots for mobile commerce should be considered.

• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.93-100
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• 2019

Recently, in various business fields, companies are concentrating on providing chatbot services to various environments by adding artificial intelligence to existing messenger platforms. Organizations in the field of job placement also require chatbot services to improve the quality of employment counseling services and to solve the problem of agent management. A text-based general chatbot classifies input user sentences into learned sentences and provides appropriate answers to users. Recently, user sentences inputted to chatbots are inputted as short texts due to the activation of social network services. Therefore, performance improvement of short text classification can contribute to improvement of chatbot service performance. In this paper, we propose T-EBOW (Translation-Extended Bag Of Words), which is a method to add translation information as well as concept information of existing researches in order to strengthen the short text classification for employment chatbot. The performance evaluation results of the T-EBOW applied to the machine learning classification model are superior to those of the conventional method.

• Annual Conference of KIPS
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• 2019.05a
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• pp.682-683
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• 2019

본 논문에서는 인공지능 Watson 기반의 챗봇 시스템에서 효율적인 자연어 처리를 위한 시나리오 설계 방법을 제안하고자 한다. 주제별 시나리오 구성을 단순히 무작위 순서로 배치하는 것 보다 연관도가 높은 노드를 가깝게 연결하는 것이 주제 전환 속도와 효율성 측면에서 유의미한 것으로 나타났다. 시스템의 구성 요소를 연결해주는 어플리케이션은 빠르게 질문과 답변 전달이 가능하도록 모듈화하여 PaaS 클라우드에 연결하도록 한다. 그 결과 경제적이고 단순한 개발 환경에서 어플리케이션을 구현하는 것이 가능했다. API를 호출하여 답변을 전달하는 경우에는 약 2.005초 정도로 빠른 응답 속도를 보였다. 따라서 본 논문에서 설명하는 챗봇 시스템 설계 방법을 사용할 경우 저비용으로 효율성 있는 서비스 제공 플랫폼을 구축할 수 있다.

• Annual Conference of KIPS
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• 2019.05a
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• pp.438-439
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• 2019

사회적 문제와 인공지능 기술의 발달로 챗봇 서비스에 대한 관심이 점점 증가하고 있으며, 그 결과 TTS(Text to Speech) 및 STT(Speech to Text) 기술을 기반으로 한 보조형 프로그램에 대한 개발이 다양한 모바일 환경에서 진행중이다. 본 논문에서는 문자를 소리로 변환해주는 TTS(Text to Speech) 기술과 소리를 문자로 변환해주는 STT(Speech to Text) 기술을 사용하여 음성지원 챗봇 시스템을 제작하고 이를 안드로이드 기반의 모바일 애플리케이션으로 구현한 '음성지원 챗봇 모바일 애플리케이션'을 제안하고, 이와 관련하여 관련 기술 및 기대효과에 대해 소개한다.

• The Mathematical Education
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• v.63 no.3
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• pp.467-484
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• 2024

The rapid advancement of generative AI has ushered in an era where anyone can create and freely utilize personalized chatbots without the need for programming expertise. This study aimed to develop a customized chatbot based on OpenAI's GPTs for the purpose of pre-service teacher education and to analyze its educational performance in mathematics as assessed by educators guiding pre-service teachers. Responses to identical questions from a general-purpose chatbot (ChatGPT), a customized GPTs-based chatbot, and an elementary mathematics education expert were compared. The expert's responses received an average score of 4.52, while the customized GPTs-based chatbot received an average score of 3.73, indicating that the latter's performance did not reach the expert level. However, the customized GPTs-based chatbot's score, which was close to "adequate" on a 5-point scale, suggests its potential educational utility. On the other hand, the general-purpose chatbot, ChatGPT, received a lower average score of 2.86, with feedback indicating that its responses were not systematic and remained at a general level, making it less suitable for use in mathematics education. Despite the proven educational effectiveness of conventional customized chatbots, the time and cost associated with their development have been significant barriers. However, with the advent of GPTs services, anyone can now easily create chatbots tailored to both educators and learners, with responses that achieve a certain level of mathematics educational validity, thereby offering effective utilization across various aspects of mathematics education.