Influence Factors of Use Intention of Chatbot by Applying Components of Experience-based Communication and Context-based Communication (체험 기반 커뮤니케이션 및 상황 기반 커뮤니케이션 구성요소를 적용한 챗봇 이용의도 영향요인)
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- Journal of Korea Entertainment Industry Association
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- v.14 no.3
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- pp.149-162
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- 2020