• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• Proceedings of the Korean Fiber Society Conference
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• 1998.04a
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• pp.296-300
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• 1998

섬유산업내의 정보를 수집하고 체계화하여 경쟁력이 있는 제품을 생산해 내는데 있어서 데이타 베이스를 제공하는 일은 중요하다. 그 일부로서 제품의 경쟁력과 부가가치를 향상시킬수 있는 상표가 가지는 영향은 매우 크다고 볼 수 있다. 따라서 국내외 많은 선행 연구자들은 상표의 인지도, 상표 이미지와 상표 포지셔닝에 관하여 연구하였으며 의복의 구매행동과의 관련성을 규명하고자 하였다.[1,3,5](중략)

• Journal of agricultural medicine and community health
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• v.36 no.1
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• pp.47-59
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• 2011

Objectives: The purpose of this study was to assess organizational citizenship behaviors (OCBs) and organizational personality types (OPT) perceived by public health center workers and to analyze differences in perceptions according to organizational characteristics. Methods: The subjects of this study were workers at 12 of the 22 public health centers in Chonnam Province, South Korea. To measure organizational characteristics, we employed the OPT Index and OCBs Index. Data were collected for one month, from 15 September to 14 October 2009. Data for 422 workers were used in the final analysis. Descriptive statistics and t?tests were performed as appropriate, utilizing SPSS/WIN 14. Results: Among 16 types of OPT, ESTJ, ISTJ and ESTP were the most prevalent for the 12 public health centers. The average weight of OCBs was 4.77, and courtesy and civic virtue held the first and the second ranks among OCBs, respectively. Statistically significant differences between types of OPT were detected, in that T type was gender (p=.007) while J type was age (p=.010), education (p=.043) and career (p=.000). Statistically significant differences between OCBs were found in age, education and career. Conclusion: Public health centers should have programs to innovate OPT and to improve OCB. The development of such programs should consider characteristics of public health center workers such as age, gender, education and career.

• Knowledge Management Research
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• v.15 no.4
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• pp.35-56
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• 2014

This study examined the effect of perceived risk, an under-explored area in the knowledge sharing literature. We proposed that employee perceptions of risk relate positively with their knowledge sharing behaviors (donating and collecting), and examined the mediating role of impression management strategies in the hypothesized relationships. We also explored the moderating effect of leader-member exchange (LMX) in the relationship between perceived risk and impression management strategies. Valid and reliable self-report and supervisory evaluation measures were collected from a sample of 251 railroad employees in safety-sensitive positions. The results indicate that perceived risk was not significantly associated with knowledge sharing, but rather the risk perception impacts were indirect through impression management strategies such as exemplification and supplication. The study also found that LMX has no moderating effect on the perceived risk and impression management strategies. In discussing these results, we present significant insights in terms of subjective risk judgment as a potential mechanism which can encourage organizational politics.

• Korean Journal of Culture and Social Issue
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• v.13 no.4
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• pp.29-52
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• 2007

This paper explored the differences in university students' e-Sports patterns(e-Sports behaviors, its meaning and personalities) based on the types of game-lifestyle. The results of this study could be summarized as follows. First, game-lifestyle was categorized into 5 groups, that is, 'game with someone', 'game alone', 'addicted to game', 'novice for game' and 'flow in game'. Second, there were remarkable differences in e-Sports behaviors, its meaning and personalities(altruism, sociality and aggression) among these 5 groups. Specifically, The group of 'addicted to game' was similar to the group of 'flow in game' in the amount of time/money for game. Moreover they were highly likely to regard e-Sports game defeat as the reflection of their self-esteem and as the tool of gaining popularity/superiority to peers. Even though these similarities, the group of 'flow in game' was inclined not to permit deviant words/deeds and to keep the good manner in the cyber space as well as the real space, while the group of 'addicted to game' was permissible wrong and aggressive behaviors in the both cyber space and real space. Third, the group of 'novice for game' was less likely to participate in e-Sports activities(playing e-Sports game and watching TV) and to be less attracted to e-Sports than other groups. Moreover they had negative perspectives on e-Sports. In specific, they regarded it as a dangerous and addictive leisure activity hindering everyday life(study, relationship with peers/family etc) and health. These results would be used to develop game/e-Sports education program

• Informatization Policy
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• v.18 no.1
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• pp.55-72
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• 2011

This study explores the causes of online helping behavior. This study tests the effects of various explanatory factors on the basis of previous studies on helping behavior. These factors include social demographic, situational, motivational, and social capital factors. According to the survey of 475 university students living in Seoul in 2010, age and religion have significant effects on online helping behavior. In addition, the perceived helping opportunity, time and effort cost to help, and social capital factor have significant effects on online helping behavior. Results reveal that the effect of social capital factor is the largest among other variables. However, it is shown that the effects of benefit from helping, empathy, and personal norm are not statistically significant. It is also revealed that the effect of social capital factor is important across all types of online helping behavior except information helping. The policy implications are discussed.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.429-438
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• 2012

The purpose of this study was to investigate the effects of organization citizenship behavior of casino employees and organization commitment, organization commitment and customer orientation, organization citizenship behavior and customer orientation. In order to analyze data of this study, a questionnaire survey was conducted with employees of casino in Gangwon-do. This study considers organization citizenship behavior of casino employees and examines the method of enhancement of organization citizenship behavior, organization commitment and customer orientation for development of casino industry. The results of the study were as follows. First, organization citizenship behavior had a statistically significant effect on citizenship, sportsmanship. Second, organization commitment had a statistically significant effect on customer orientation. Third, altruism and sportsmanship had statistically significant effects on customer orientation, citizenship had a statistically significant effect on satisfaction of customer need, conscientious action had a statistically significant effect on customer reception service.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.257-267
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• 2012

The purpose of this study was to observe work-related emotional consequences in call center employees. The data were collected from 434 employees in 3 call centers by way of a self-administered questionnaire. Frequencies, Cronbach's alpha, T-test, one-way ANOVA, Pearson's correlation analysis, and multiple regression analyses were conducted by SPSS Win 18.0. The results of this study were as follows: first, job burnout proved to be significant, and demonstrated a positively correlation to surface acting and negatively correlation to deep acting. Second, altruism proved to be significant and demonstrated a positive correlation to deep acting, while also demonstrating a negatively correlation to both sex and surface acting. Third, conscientiousness proved to be significant and demonstrated a positive correlation to both age and deep acting, as well as a negatively correlation to surface acting. Finally, work-family conflict proved to be significant and demonstrated a positive correlation to both sex and workload in terms of hours per day.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.179-187
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• 2016

This study was conducted to identify the factors that affect the nursing performance. These factors are general characteristics, mentoring function and organizational citizenship behavior. A survey was conducted on 163 nurses working for general hospitals in South Korea from December 2 - 30, 2015. The data was analyzed using the SPSS WIN 21.0 program to analyze the descriptive statistics, independent T-test, ANOVA, Scheffe test, Pearson's correlation, and multiple regression. The factors affecting the subject's nursing performance were altruism (${\beta}=.46$, p<.001), courtesy (${\beta}=.12$, p=.047), belonging to the sub areas of the organizational citizenship behaviors, role modeling function (${\beta}=.31$, p=.001), career develop functions (${\beta}=-.22$, p=.018), belonging to the sub areas of the mentoring function, and position (${\beta}=.24$, p<.001). The results of this study are expected to provide basic data to improve the nursing performance.