• Title/Summary/Keyword: 이타적 가치

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A study on the Patterns of Consumer Disposition Behavior and Influential Variables -Focusing on Durable Goods- (소비자 처분행동 유형과 영향변수에 관한연구 -가사용 내구재의 처분행동을 중심으 로-)

  • 정주원
    • Journal of Families and Better Life
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    • v.13 no.2
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    • pp.22-34
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    • 1995
  • 본 연구의 목적은 이론적 고찰을 토대로 환경문제와 직결된 소비자들의 가사용 내 구재처분행동유형과 이에 영향을 미치는 제변수들과의 관계를 실증분석을 통해 파악하고자 함이다 연구대상은 분당.일산지역에 거주하는 주부600명이며 최종분석에 사용된 자료수는 512부이다 연구결과 재활용 처분행동중 이타적 처분행동이 많은 비율로나타났으며 가구류가 전자제품류부다 폐기율이 높은 것으로 나타났다 그리고 처분-행동유형은 인구통계적 변수 와 환경문제에 관한 의식과 의미있는 관련이 있음을 보였으며 개인적 가치성향중에는 익사 회적 성향이 재활용 처분행동과 가장 깊은 관련이 있는 것으로 나타났다

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Factors Influencing Consumer's Attitude and Buying Behavior on the Green Products (친환경 제품에 대한 태도와 구매행동에 영향을 미치는 요인)

  • Yang, In Mog;Park, Cheol
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.55-64
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    • 2012
  • This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

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Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory

  • Li, Wei-jia;Liu, Zi-Yang;Yang, Qiao
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.12
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    • pp.293-301
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    • 2022
  • Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers' perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits.

Knowledge Contributors' Intrinsic and Extrinsic Motivation on Social Connectedness and Satisfaction (지식공유의 내재적 외재적 동기가 사회적 유대감과 만족감에 미치는 영향)

  • Park, Sora;Kang, Jaejung
    • The Journal of Information Systems
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    • v.25 no.3
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    • pp.91-116
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    • 2016
  • Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

Factors Affecting Subjective Quality of Life of Hospice Volunteers (호스피스 자원봉사자들의 주관적 삶의 질에 영향을 미치는 요인)

  • Roh, Seung-Hyun;Lim, Seung-Hee
    • Journal of Hospice and Palliative Care
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    • v.14 no.3
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    • pp.163-171
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    • 2011
  • Purpose: This study tested a model of hospice volunteer's motivations and outcomes to encourage more volunteer workers to participate in hospice care. Methods: This included 200 volunteers who attended the Autumn Conference in 2007 and 132 volunteers from five hospice organizations. Results: Volunteers' existential well-being affected an endogenous variable of volunteers' participation in volunteer activities. The durability of volunteer activity was affected by value motivation, the level of participation in volunteer activities and the level of job satisfaction. For volunteers' job satisfaction level, valid endogenous variables included existential well-being, social motivation, understanding motivation and value motivation. The durability of volunteer activities was indirectly affected through three different paths. Volunteers' existential well-being determined the level of their participation in volunteer activities, which in turn affected the durability of such activities. Social motivation influenced volunteers' job satisfaction, and then the durability of volunteer activities. Volunteers' understanding of motivation also influenced their job satisfaction, and then the durability of volunteer activities. Conclusion: Based on these results, this study proposes that the durability of volunteers activities could be improved by developing a program to improve volunteers' well-being and by providing volunteers with education on altruistic values, encouraging them to seek intellectual growth, and advocating them to continue volunteer activities based on close relationships with other volunteers.

The Relationship between Game-lifestyle and e-Sports Patterns: Based on University Students (게임라이프스타일에 따른 e스포츠 행동 및 심리적 특성에 관한 연구)

  • Young Mi Sohn ;Jangju Lee ;Chung-Woon Kim
    • Korean Journal of Culture and Social Issue
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    • v.13 no.4
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    • pp.29-52
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    • 2007
  • This paper explored the differences in university students' e-Sports patterns(e-Sports behaviors, its meaning and personalities) based on the types of game-lifestyle. The results of this study could be summarized as follows. First, game-lifestyle was categorized into 5 groups, that is, 'game with someone', 'game alone', 'addicted to game', 'novice for game' and 'flow in game'. Second, there were remarkable differences in e-Sports behaviors, its meaning and personalities(altruism, sociality and aggression) among these 5 groups. Specifically, The group of 'addicted to game' was similar to the group of 'flow in game' in the amount of time/money for game. Moreover they were highly likely to regard e-Sports game defeat as the reflection of their self-esteem and as the tool of gaining popularity/superiority to peers. Even though these similarities, the group of 'flow in game' was inclined not to permit deviant words/deeds and to keep the good manner in the cyber space as well as the real space, while the group of 'addicted to game' was permissible wrong and aggressive behaviors in the both cyber space and real space. Third, the group of 'novice for game' was less likely to participate in e-Sports activities(playing e-Sports game and watching TV) and to be less attracted to e-Sports than other groups. Moreover they had negative perspectives on e-Sports. In specific, they regarded it as a dangerous and addictive leisure activity hindering everyday life(study, relationship with peers/family etc) and health. These results would be used to develop game/e-Sports education program

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유동과 체류로 본 수변공간 이용에 관한 연구 - 일본 오사카사례를 중심으로 -

  • Jeong, Won-Jo;Lee, Chil-Hwan;Kim, Dae-Gyeong;;;;Lee, Myeong-Gwon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2020.11a
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    • pp.25-27
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    • 2020
  • 현재의 도시는 관계성 희박화, 익명성 등의 문제로 커뮤니티 활성화가 과제로 존재한다. 일본 오사카는 물의 도시를 표방하며, 수변공간의 가치를 재검토하고 재생을 도모하고 있으며, 카모가와를 비롯한 수변공간은 도시 가운데 개방적 공공장소로 존재하면서 매력적인 공간 창출을 도모하려는 움직임이 지속되고 있다. 본 연구에서는 일본의 수변공간 활성화에 착안하여 지금까지 이용되어온 방식과 사람들의 행동을 규명하는 것으로 시사점을 얻는 것을 목적으로 하고 있다.

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心なおしによる平和 -現代日本の新宗教の平和主義-

  • 島薗進
    • Journal of the Daesoon Academy of Sciences
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    • v.16
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    • pp.183-202
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    • 2003
  • 일본의 종교계는 2001년에 일어난 미국에서의 동시다발적 테러사건 이후, 적극적으로 평화를 위한 활동에 뛰어 들었다. 가령 뉴욕에 본부를 두고 있는 세계종교자 평화회의(WCRP)는 일본 종교교단들이 상당히 깊숙이 관여하고 있는 세계적 규모의 종교협력단체로서, 미국에 의한 보복공격의 억제를 꾸준히 그리고 강력하게 호소해 왔다. 1970년에 설립된 이 세계종교자 평화회의의 설립자 가운데 한 사람이자, 30여년에 걸쳐 지도적인 역할을 수행해 온 인물로서 입정교성회(立正佼成會)의 개조인 니와노 닛쿄(庭野日敬)를 들 수 있다. 니와노는 1930년에 법화경에 의한 선조 공양의 가르침을 깨달은 후, 불교의 핵심이 이타행 실천에 있다고 가르치면서 열심히 포교활동을 계속해 왔다. 1950년대 이후에는 종교협력과 사회참여에 적극적으로 전념했으며, 그 결과 입정교성회의 종교활동 전체 속에 평화운동이 큰 부분을 차지하게 되었다. 니와노는 불교의 가르침이야말로 평화를 실현하기 위한 핵심적인 사상을 담고 있다고 설한다. 즉 자연과 타자 사이에 조화로운 관계가 유지되도록 평화의 마음을 실현해야 한다는 가르침이 그것이다. 특히 분노와 질투와 공격적인 마음을 가지지 말며, 자비의 마음으로 타자를 대면하는 것이 중요하다는 것이다. 그는 이것이 우주 본래의 실재와 합치함으로써 가능하다고 주장한다. 이처럼 모든 것이 일치할 수 있다고 굳게 믿는 니와노는 종교협력이 평화실현에 있어 중요한 방법이라고 간주한다. 그런데 니와노가 '평화주의국가 일본'이라는 이념에 많은 부분을 의거하고 있기는 하지만, 이런 이념이 과거의 전쟁에 대한 일본의 충분한 반성에 입각한 것인지는 의문의 여지가 있다. 나아가 그는 상이한 종교간의 일치 가능성에 대해 다소 낙관적이며, 또한 불교와 동양사상이 평화를 지향한다는 이해에 대한 비판적인 성찰이 미약하다는 한계를 안고 있다. 그럼에도 불구하고 일본의 민속적 종교토양에서 생겨난 종교적 평화주의의 이상 및 실천으로서, 니와노 닛쿄와 입정교성회에 대해서는 충분히 검토해 볼 만한 가치가 있다고 여겨진다.

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The Study on the Effects of Organizational Support and Leader-Member Exchange on Organization Members' Committment and Citizenship (조직적 지원 및 리더-부하관계의 질이 조직전념도와 조직시민행동에 미치는 영향에 관한 연구)

  • Cha, Dae-Kyu;Kim, Woo-Taek;Kim, Tae-Hoon
    • Korean Business Review
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    • v.13
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    • pp.1-30
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    • 2000
  • The corporate make an effort to improve organizational committment and the degree of employees' satisfaction(internal customer satisfaction). And If it's possible, it enhance competitive advantage of organization for external customer satisfaction. But in fact, the external customer satisfaction and competitive power is made by the complex function between leader support and organizational support in organization. Those hypotheses has been supported by the study of many scholars. Nevertheless the reliability in the results is not to be enough for certain conclusion. Therefore this study investigated the influence of organizational support and leader support(as a independent variable) on commitment(as a mediating variable) and citizenship(as a dependent variable). The result indicated that employees who perceive a high degree of organization and leader support show a high committment to organization in affection and positive OCB. Also the result showed that high committment to organization in affection enhance the relation between organizational support, leader's support and OCB(organization citizenship behavior) Implications for managers in organizations are suggested.

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Factor Analysis of Core Values of Professionalism in Physical Therapy (물리치료 전문직관의 핵심가치에 대한 요인분석)

  • Park, Eun-Young;Kim, Won-Ho;Lee, Kwan-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.12
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    • pp.5901-5908
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    • 2012
  • The purpose of this study was to identify construct validity and reliability of instrument for professionalism in physical therapy using developed by American Physical Therapy Association for 470 physical therapists. The corrected data was analysed using confirmatory factor analysis and internal consistency. Model of professionalism was adequate (p<.05) and consisted of 7 factors. Standardized coefficients of construct factor were followed by the integrity (${\beta}$=.93), professional duty (${\beta}$=.92), and compassion/caring (${\beta}$=.86). There were significant difference in professionalism by career(p<.05) but not significant difference by sex(p>.05). Also, the internal consistency for sub-factor of professionalism demonstrated adequate reliability of the measure (Cronbach ${\alpha}$=.80~.96). Because instrument for professionalism in physical therapy have a validity and reliability, it is useful for measuring professionalism in physical therapists.