• 프린팅코리아
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• v.11 no.4
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• pp.128-131
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• 2012

EFI와 HP가 최근 이커머스 소프트웨어 분야 인수합병 소식을 거의 동시에 발표했다. 이는 양사가 웹투프린트 시장점유율을 높이기 위해 취한 조치로, 웹투프린트 트렌드는 그래픽커뮤티케이션스 산업의 필수 기술로 성장하고 있다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.129-137
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• 2022

This study compared the sociodemographic characteristics and innovativeness of OPAL generation e-commerce users and non-users based on the innovation diffusion theory, and examined the effect of these personal characteristics on the availability of e-commerce use. The result showed that OPAL generation e-commerce users differed from non-users in gender, age, income level, education level, and functional, hedonistic, social and cognitive innovativeness. In addition, gender, age, educational level, functional and hedonistic innovativeness were found to be significant variables that determined the OPAL generation's use of e-commerce. Based on these results, we presented the theoretical and practical implications of this study.

• Smart Media Journal
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• v.10 no.4
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• pp.54-62
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• 2021

As the volume of online e-commerce transactions increases, items diversify and the classification becomes complicated. E-commerce platforms that specialize in dealing only in one area are emerging, and the area is diversifying. Three problems were identified by researching the craft online e-commerce platform, one of the various types of professional e-commerce platforms. First of all, although craft materials are diversified and complex on the platform, the existing craft e-commerce system is fragmented in structure to categorize complex crafts, making it difficult to accurately present search results that meet various criteria. Second, although appearance is the main reason for purchasing artifacts, it is rare for users to categorize them according to appearance, so they have to judge and filter each work directly. Finally, the language entered when searching for artifacts by non-technical experts is not reflected in the language used to categorize artifacts in the taxonomic system, so the language used for searching is highly accurate. Therefore, the purpose of this study is to add and consider complex attributes in the field of technology to meet the search criteria. Properties to be added must include the main appearance in the search for artifacts. In addition, the government aims to develop a taxonomic system that can reflect non-experts' search languages in the search of works through artificial intelligence natural language processing technology.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.21-36
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• 2022

Recently, as COVID-19 has made the e-commerce market expand widely, customers who have different consumption patterns appear in the market. Because companies can obtain opinions and information of customers from reviews, they increasingly face the requirements of managing customer reviews on online platform. In this study, we analyze customers and carry out market segmentation for classifying and defining type of customers in e-commerce. Specifically, K-means clustering was conducted on customer review data collected from Wemakeprice online shopping platform, which leads to the result that six clusters were derived. Finally, we define the characteristics of each cluster and propose a customer management plan. This paper is possible to be used as materials which identify types of customers and it can reduce the cost of customer management and make a profit for online platforms.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.7-10
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• 2023

IT기술의 발전과 스마트기기의 대중화로 인한 정보통신기술의 눈부신 발전으로 온라인 플랫폼을 통한 식품구매 비중이 급격히 증가하여 온·오프라인의 경계를 없어지고 있다. 더군다나 COVID-19 팬데믹은 반조리식품, 밀키트 등 홈쿡(Home-cook) 온라인시장을 급격히 확산시키며 소비자 구매추세를 오프라인에서 온라인으로 완전히 바꿔놓는 전환점이 되었다. 이런 트랜드를 반영하듯 다양한 온라인 식자재 이커머스 플랫폼의 출현하면서 브랜드마다 각각의 차별점을 내세우고 있으나 경쟁은 치열해지고 차별화는 더욱 어려운 게 현실이다. 이는 기업이 소비자에게 일방향으로 정보 또는 상품 및 서비스를 제공 하는 수직적 관계가 아닌, 수평적 쌍방향 관계로의 발전으로 이어져 브랜드가 가지고 있는 가치에 대해 보다 정직하게 보여주어야 소비자의 신뢰를 얻을 수 있게 되었다(Kotler, 2017). 또한, 과거에 소비자들의 만족도가 높았던 서비스도 현재 환경에서는 소비자의 니즈를 충족시키지 못하는 경우가 증가하고 있다(조윤오, 2018). 이는 서비스에 대한 소비자의 기대와 니즈가 지속적으로 변화하고 있다는 것을 의미하며, 이에 따라 기업은 소비자들의 새로운 요구를 만족시키기 위하여 다양한 서비스를 개발 및 제공하는 것이 중요하다고 사료된다(김광재 등, 2011). 이미 높은 인지도를 가진 플랫폼일지라도 지속가능한 우위를 선점하기 어려운 상황에서 온라인 플랫폼에 대한 소비자의 긍정적인 태도와 재구매를 유도하기 위해 제품 본질 뿐 아니라 서비스 차별화를 꾀하고 있고 차별화된 포지션을 차지하기 위해 온라인 플랫폼에 대한 소비자 인식과 서비스 품질 요인을 측정하여 고객이 중시하는 요인에 집중하는 것이 필요하다. 이에 본 연구는 온라인 플랫폼을 통해 식자재를 구매하는 소비자의 꾸준한 방문과 구매를 유인하기 위해 어떤 변수의 영향력을 높여야 소비자 재구매의도를 증가시킬 수 있는지 방법을 모색하고 온라인 플랫폼 기업 및 스타트업의 경영전략 마련에 목적이 있다. 이를 위해 식자재 구매 플랫폼 품질속성, 서비스품질 정도,, 충성도의 전반적인 영향관계를 파악하는 연구 과제를 설정하고, 식자재 이커머스 온라인 플랫폼 이용 전반에 대한 평가를 실시할 예정이다. 이러한 과정을 통해 도출된 결과는 식자재 이커머스 플랫폼 운영 전략을 세우는데 유용한 자료가 될 것이라 기대하며, 기존의 온라인 식품구매 플랫폼의 서비스품질 요인과 소비자 행동 간의 관계를 설명하는 것과는 다른 새로운 시사점을 제공할 수 있다는 측면에서 의미 있는 연구가 될 것이다. 또한, 다양한 산업에서의 플랫폼 비지니스 모델 적용을 위한 전략 수립을 하는 데에 필요한 기초자료를 마련하고자 한다.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.33-39
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• 2020

In the field of Natural Language Processing, Various research such as Translation, POS Tagging, Q&A, and Sentiment Analysis are globally being carried out. Sentiment Analysis shows high classification performance for English single-domain datasets by pretrained sentence embedding models. In this thesis, the classification performance is compared by Korean E-commerce online dataset with various domain attributes and 6 Neural-Net models are built as BOW (Bag Of Word), LSTM[1], Attention, CNN[2], ELMo[3], and BERT(KoBERT)[4]. It has been confirmed that the performance of pretrained sentence embedding models are higher than word embedding models. In addition, practical Neural-Net model composition is proposed after comparing classification performance on dataset with 17 categories. Furthermore, the way of compressing sentence embedding model is mentioned as future work, considering inference time against model capacity on real-time service.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.115-120
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• 2019

This study is aimed at giving directions for the development of fresh food delivery packaging design in the domestic e-commerce market. First literature study of food consumption trend, cold chain system and zero waste campaign related to e-commerce food market. Second, packaging designs of e-commerce fresh food in domestic and foreign were analyzed and also the prospective studies were checked to find out the future direction of packaging designs. Studies show that the packaging design of delivery for fresh food should not only be kept freshness, also consider the usefulness, convenience and environmental protection from various angles.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.277-283
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• 2022

The purpose of this study is to study the user experience that provides psychological stability when paying for mobile e-commerce pay one-touch. Through literature and case studies, e-commerce pay one-touch payments were identified, and user experiences were investigated through surveys and in-depth interviews. The survey based on Aaron Walter's model of user needs received a high average of functionality and usability for one-touch payments, but reliability and stability were somewhat low. Afterwards, four design improvement plans were presented to supplement psychological stability by analyzing in-depth interviews conducted based on the User's Eye View of User Experience Design model. This study is expected to be helpful in basic research on the payment experience where you can feel stable when taking one-touch payments.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.411-418
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• 2021

In this study, information search methods and user interface types provided to users were investigated for the top 100 e-commerce services selected by Statista and the National Retail Federation. And the characteristics of each type were derived by analyzing the interaction method of the user's manipulation with the visualization elements constituting the interface. The research results are as follows. First, as the information provision method, spread format was more often used as the number and hierarchy of information increased, and drop-down and mega menu methods were used more often as the number and hierarchy of information decreased. Second, as a visual classification method according to the information hierarchy, the background color, font change, and line were often used, and there were many cases where the background color and line were used at the same time. Third, there were various elements such as background color, text color, and line as an interaction method for user manipulation, and two or more of them were applied at the same time the most. This study is meaningful in that it defines the characteristics of each type through the analysis of the types of interfaces for e-commerce information search and items that can be the selection criteria for detailed elements.

• The Journal of Information Systems
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• v.33 no.1
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• pp.133-157
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• 2024

Purpose The purpose of this study is to identify the utility and sacrifice factors of paid membership in domestic e-commerce based on the value-based acceptance model, and to determine its impact on perceived value and intention to continue using e-commerce. Design/methodology/approach This study confirmed the perceived benefits and sacrifice factors of e-commerce paid membership through in-depth interviews, and verified the research model through an online survey. Findings The study identifies seven perceived benefit factors(differentiation, enjoyment, sharing, point benefit, discount benefit, contents benefit, and delivery benefit) and three perceived sacrifice factors(fee, opportunity loss, complexity). Structural model verification reveals that discount benefit, delivery benefit, and opportunity loss significantly impact the perceived value in Coupang Rocket Wow, while discount benefit, point benefit, and fee significantly influence the perceived value in Naver Plus membership. The perceived value of both memberships positively influences the intention to continue using the respective e-commerce platforms. A comparison highlights a significant difference in the impact of opportunity loss on perceived value between Coupang Rocket Wow and Naver Plus memberships.