• Journal of Energy Engineering
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• v.2 no.1
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• pp.22-27
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• 1993

This paper designed to identify energy demand behavior which are employed price: expenditure, traffic activity, and fuel substitution effect in the transportation sector. According to analysis, we find that first of all in this sector, enhancement of fuel economies and improvement of public transportation system are quite significant.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.3
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• pp.306-311
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• 2005

To analyze the consumer's purchase pattern, we must consider a factor which is a cultural, social, individual, psychological and so on. If we consider the internal state by the consumer's purchase, Both the consumer's purchase action and the purchase factor can be predicted, so the corporation can use effectively in suitable goods development in a consumer's preference. These factors need a technology that treat uncertain information, because it is difficult to analyze by directly information processing. Therefore, bayesian network manages elements those the observation of inner state such as consumer's purchase is difficult. In addition, it is interpretable about data that the observation is impossible. In this paper, we examine the seller's know-how and the way of consumer's purchase to analyze consumer's purchase action pattern through goods purchase. Also, we compose the bayesian network based on the examined data, and propose the method that predicts purchase patterns. Finally, we remove the data including unnecessary attribute using the bayesian network, and analyze the consumer's Purchase pattern using Kohonen's SOM method.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.6
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• pp.100-109
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• 2015

The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people's satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.

• Korean journal of communication and information
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• v.36
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• pp.374-398
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• 2006

This paper attempts to identify motivations of the satellite DMB use and to examine the relationship between user motivations and structure of genre consumption. Firstly, this paper identified motivational dimensions for satellite DMB usage. The results of the factor analysis revealed three dimensions: information-seeking, entertainment-oriented and social communication. It accounts for 69.9% of the variances found within this data. Secondly, the results of the regression analyses suggested that both information seeking and entertainment-oriented motivations were closely related to genre preferences of satellite DMB contents. In addition, these two motivations predicted genre repertoires and similarity in genre consumption. In conclusion, motivations of the satellite DMB use were the best predictors for explaining the structure of genre consumption.

• Korean journal of communication and information
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• v.66
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• pp.159-183
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• 2014

This study analyzed the competition among three game platforms, PC, Console and Mobile in aspect of user's gratifications using niche analysis. To do this, four gratification factors, 'transportability and accessibility', 'liveliness and variety', 'availability and economic feasibility', 'relationship', were assessed. To investigate competition level among three game platforms, niche breadth, niche overlap, competitive superiority of four gratification factors were analyzed. The results of niche analysis show that mobile platform appeared as a most competitive platform because it utilized diverse resources for game user gratification and had competitive superiority in 'transportability and accessibility' which appeared as most important factor determining user's gratification. However there was no game platform which had competitive superiority in all four gratification factors.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.79-85
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• 2017

The purpose of this study was to investigate utilization behaviors of smartphones while walking that are increasing recently and to examine the effects of smartphone usage patterns on human factors of pedestrian safety. In order to understand the motives and actual conditions of pedestrians' use of smart phones, a online questionnaire survey was conducted on people in their 20~30s who use smartphones. As a result, 98.6% of the respondents had experience using smartphones while walking. After performing the survey by extracting 17 uses the synchronization elements in the prior studies was extracted with two factors from the factor analysis. Particularly, respondents whose motivation to use smartphones was 'pandemic' were analyzed to have an influence on the risk of accident due to use of smartphones among human factors of pedestrian safety.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.138-154
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• 2019

This study was conducted to identify the use motivations of AI speaker and examine the characteristics of AI speaker users. Based on the uses and gratifications theory, The study results show that the user motivations of AI speaker are four dimensional, namely escaping from daily problems and maintaining social relationships, information acquisition and learning, entertainment and relaxation and pursuit of practicability. The main AI speaker users are in their 30s, and they are innovative to actively use AI speakers for entertainment purposes such as listening to music. The four sub-dimensions differed as we compared them with user characteristics. Specifically, the motivation for escaping from daily problems and maintaining social relationships varied with gender and age. Moreover, age and informativeness were identified to have an influence on the motivations of information acquisition and learning and entertainment and relaxation. In sum, this research provides practical implications into how to strategically create contents and services for AI speakers.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.209-215
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• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.

• The Journal of Korean Association of Computer Education
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• v.19 no.5
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• pp.55-71
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• 2016

Recently, Internet addiction problem has arised due to increasing negative effects about excessive internet use among youth. In this study, by utilizing the '11th youth health behaviors online survey data', we discuss the countermeasures for excessive internet usage of adolescence based on various analysis. we examined the effects of demographic characteristic factors, psychological factors, behavioral factors on internet usage of adolescence. As a result, it was confirmed that there were various variables that influenced adolescent internet usage which were not approached in previous researches. And through these results, we can confirm these variables. In addition, we can also provide countermeasures on excessive internet usages by that of adolescents.

• 재활복지
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• v.21 no.1
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• pp.47-70
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• 2017

The aim of this study was to explore the effects of the epidemiological factor (depression), the behavioral factor (activities of daily living), the predisposing factor (self-efficacy), reinforcing factors (family support, professional support), and enabling factor (resource availability, accessibility) on quality of life in home-dwelling disabled people in rural areas. The conceptual model for this study was established on the basis of the PRECEDE model which was developed by Green and Kreuter. Data were drawn from the "Preliminary Investigation for Community-centered rehabilitation" conducted by a public health center located in the O province in 2011 and 186 of 190 disabled people who participated in the survey were included in the final analysis. Data were analyzed using Direct effects on quality of life arose from latent variables depicting the epidemiological factor (depression)and reinforcing factor (family support, professional support), while indirect effects arose from the behavioral factor (activities of daily living), the predisposing factor (self-efficacy), and enabling support (resource availability, accessibility). This model explained 85.5% of the variance in quality of life among rural disabled individuals. These findings may have shed some light on the necessity of including strategies to reduce depression and to strengthen supports from family and healthcare professionals when performing rehabilitation programs to improve quality of life in home-dwelling disabled people in rural areas. Furthermore, it suggested that it would be useful to develop specific strategies and tactics which might increase self-efficacy and to expand linkages between public health centers and other professional institutions such as hospitals for community-centered rehabilitation services for individuals with disabilities.