• Title/Summary/Keyword: 이용편익

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A Study on the Impact of Internet Flow, Internet-Shopping Benefits Sought and Perceived Risk on the Purchase Behavior (인터넷 플로우와 인터넷 쇼핑의 추구 편익 및 지각 위험이 구매행위에 미치는 영향)

  • Kim, Jong-Hun;Ryu, Jin-Hwa
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.02a
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    • pp.253-282
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    • 2006
  • 본 연구는 인터넷 플로우와 인터넷 쇼핑에 대한 추구편익 및 지각된 위험이 인터넷 구매행위에 어떤 영향을 미치는지 규명하고 있다. 실증분석 결과 이들 세 선행변수는 현재의 인터넷 쇼핑 이용빈도와 향후 이용의도에 영향을 미치는 것으로 나타났다. 첫째, 인터넷 플로우는 현재의 인터넷 쇼핑 이용빈도에 긍정적인 영향을 미치고, 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 인터넷 쇼핑에 대한 추구편익도 현재의 인터넷 쇼핑 이용빈도에 긍정적인 영향을 미치고, 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 인터넷 쇼핑에 대한 지각된 위험은 현재의 이용빈도에 영향 미치는 것으로 나타나지 않았지만 향후 이용의도에는 부정적인 영향을 주는 것으로 나타났다. 이들 결과와 더불어 인터넷 쇼핑에 대한 현재의 이용빈도가 많을수록 향후 이용의도에도 긍정적인 영향을 미치는 것으로 나타났다.

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A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought (추구 편익에 따른 커피 전문점의 시장 세분화 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.139-150
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    • 2010
  • The purpose of this study is to examine the market segments of Korea specialty coffee shops based on the benefit variables by customers when they visit a coffee shop. For this study, SPSS WIN 17.0 was used for the frequency analysis, factor analysis, reliability test, cluster analysis, one-way ANOVA and cross tabulation. Benefit factors were divided into atmosphere factor, value factor, marketing factor, cleanliness & comfort factor, and service factor. Three distinct segments of customers were identified: passive benefit seekers, marketing benefit seekers and emotion benefit seekers. In order to explore differences between clusters and demographic and behavior variables, cross tabulation were used. These findings could be helpful for the marketers who need to establish a marketing strategy for grasping the characteristics of market segments and generating profits.

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Estimation of Raw Water Quality Improvement Benefit of Water Service Using WTP (지불의사를 이용한 상수도 원수수질개선 편익 산정)

  • Yeo, Kyul Dong;Yi, Choong Sung;Lee, Sang Won;Shim, Myung Pil
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.5B
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    • pp.419-427
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    • 2009
  • In existing studies about benefit of water quality improvement using WTP, the object of survey is described pre-policy water quality as "current water quality" and improved (post-policy) water quality as "boatable, fishable and swimmable". Multiply WTP by the number of households of basin is total benefit. The existing studies are not benefit of a specific water resource business but benefit of a policy on unsubstantial water resource business. Because of a lack of objectivity and oversimplification, it is difficult for survey respondents to understand an object of survey. The purpose of this study is to evaluate a benefit estimation methodology for raw water quality improvement in water resource development business. After conducting a survey of WTP of 1,000 housewives who is using water service in the National Capital region, the relational expression of water quality improvement (BOD) and WTP is derived by using statistical analysis of the survey. As a case study, the stream water quality improvement benefit of Song Li Won multipurpose dam was evaluated, which is planned to be built at the local secondary stream section on Nae Sung stream in Nak-Dong River system. As a result of study, annual average benefit evaluation is 5,980 million won on the average annual planned discharge, 8,663 million won on the planned discharge during the period except for wet season (July to October), 11,905 million won on the planned discharge during water quality declining period and 14,502 million won on the planned discharge during water quality declining period respectively. By using the relational expression of BOD-WTP, it is easy to estimate the benefit without regard for water quality.

Framework for Quantifying Stream Landscape Improvement Benefit by Supplying Environmental Water Use (환경개선용수 공급에 의한 하천경관개선편익 계량화 방안)

  • Kim, Woo-Chan;Yeo, Kyu-Dong;Kim, Gil-Ho;Shim, Myung-Pil
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.2117-2121
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    • 2008
  • 최근 서울시는 청계천의 유지용수 및 환경개선을 위해 한강물을 이용하였다. 이를 계기로 앞으로 유사한 용도로 물을 사용하려는 지방자치단체의 수요는 크게 증가할 것으로 예상된다. 이렇듯 환경을 개선하기 위한 용수의 수요는 이미 현실적인 문제로 대두되고 있음에도 이에 대한 기술적 분석이나 관련 제도가 잘 정비되지 않은 실정이며, 심지어 그 개념 및 용어의 정의조차 모호한 상황이다. '환경개선용수'는 간단하게는 '하천의 수질환경을 개선하고 하천의 기초 생태계를 보호하는 물'을 의미할 수 있다. 그러나 광의로는 효율적인 하천관리와 환경보전에 대한 국민들의 관심이 증가하면서 친수 공간 확대 등의 생활상의 필요까지도 포괄하는 개념이다. 환경개선용수로 인한 편익이란 수량 확보로 인한 수질 정화, 하천생태계 보전, 하천경관 개선, 유지유량 확보, 사회 생활환경 형성 등의 이득을 말한다. 본 연구의 목적은 일반적인 환경재의 가치평가기법을 조사하여 장단점을 분석하고, 이를 바탕으로 환경개선용수에 의한 하천경관개선편익의 계량화 방향을 제시하는 것이다. 특히 수자원의 환경편익 계량화와 관련한 국내 외 연구를 폭넓게 참고하고자 한다. 전통적인 경제학의 영역에서 환경재는 일반적으로 사치재로 분류할 수 있다. 따라서 국민소득수준의 향상에 따라 환경에 대한 사회적 욕구도 증가할 것이며, 이는 곧 환경개선에 의한 편익이 계속 증대될 것임을 의미한다. 수자원사업의 환경개선용수로 인한 편익의 계량화는 타당성분석의 신뢰성 향상으로 사업의 사회적 수용성을 높이는데 도움이 될 것으로 판단된다.

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Estimation of Benefits by Implementing Motor Vehicle Recall System (자동차 리콜제도의 시행에 따른 편익산정)

  • Sung, Nak-Moon;Oh, Jae-Hak;Oh, Ju-Taek
    • Journal of Korean Society of Transportation
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    • v.22 no.3 s.74
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    • pp.59-67
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    • 2004
  • On January 1, 2003, the motor vehicle management system in Korea was transformed from government's vehicle type approval to manufacturer's self-certification. The motor vehicle recall system with self-certification is an essential mechanism to place the liability of the vehicle defects on manufacturers and hence protect consumers from automobile accidents. This study provides a methodology to measure the benefits of motor vehicle recall system in two categories: benefits of reduction in traffic accidents and benefits of severity reduction in traffic accident. Applying the proposed methodology, the benefits of implementing motor vehicle recall system in Korea were estimated. It was estimated that 745 traffic accidents, 12 fatal accidents, and 1473 injury accidents were respectively reduced in 2002 due to implementation of motor vehicle recall system.

Evaluating Proton Accelerator in Korea (양성자가속기시설의 편익분석)

  • Jeong, Kiho;Cho, Jinsam;Kim, Jeeyoung;Kim, Junyeon
    • Environmental and Resource Economics Review
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    • v.15 no.4
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    • pp.741-760
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    • 2006
  • As a part of the 21st Century Frontier Projects, Korea is building a proton linear accelerator complex. Using the discrete choice conjoint analysis method, this study evaluates the complex. Multinomial logit model is employed as an econometric model and Hicks' compensating variation is adopted as a welfare measure. The results show that an average willingness-to-pay (WTP) of a would-be user measured by the compensating variation is estimated by 1.93 million Korean won per hour for the specification of the complex being built.

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Comparing Methods to Select Functional Form in Dichotomous Choice Contingent Valuation Methods (양분선택형 비시장가치평가법에 있어서 함수모형선택을 위한 제 방법론 비교)

  • Lee, Hee-Chan
    • Environmental and Resource Economics Review
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    • v.10 no.1
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    • pp.25-44
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    • 2001
  • 본 논문의 목적은 양분선택질문형 비시장가치평가법을 통한 편익추정에 사용되는 제 함수의 적합성 여부를 검증하기 위해 사용될 수 있는 방법론들을 비교 검토하는 것이다. 여가수렵의 환경적 요인의 변화에 따른 편익추정에 사용된 함수의 적합성을 판단하기 위해 변이계수접근법, 함수설정 오류 테스트, 그리고 비모수접근법 등이 각 함수에 적용되었다. 결과에 따르면, 편익추정에 이용된 세 가지 로짓함수(선형, 로그, 쉐어모형) 모두 적합한 것으로 판정되었다. 주어진 함수형태에 적용된 세 방법론간에 밀접한 일치성을 보였으며 경우에 따라서는 상호보완적이라는 함축성을 보이기도 하였다 이와 같은 결론은 로짓함수로부터 추정된 값들에 Krinsky-Robb 시뮬레이션을 이용하여 구축한 신뢰구간의 함수간 비교를 통해서도 확인되었다. 주어진 환경 시나리오에 대해 각 함수로부터 도출된 평균 추정치의 신뢰구간이 모두 충분히 중복되었기 때문에 편익추정과 관련하여 함수형태간에 유의적 차이가 없음이 입증된 것이다.

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A Study on Refinement of Benefit Evaluation Methods for Preliminary Feasibility Study of Port Construction (항만건설 예비타당성 조사의 편익 산정 개선에 대한 연구)

  • Shin, Seungsik
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.17-38
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    • 2015
  • The purpose of this study is to suggest new methods for evaluating the benefits of a preliminary feasibility study for port construction. For this purpose, this study analyzes the problem of barge loading and unloading systems, and suggests new methods such as using neighboring same kinds of ports first. The study also estimates the benefits for ports that have been evaluated by the existing theory, using the newly suggested methods. The result suggests that there is a possibility to reduce the level of economic feasibility for both general and container-exclusive ports by applying the newly suggested methods.

Simplification of Monte Carlo Techniques for the Estimation of Expected Benefits in Stochastic Ananlysis of Multiple Reservoir Systems (저수지군으로부터 기대편익 산정을 위한 Monte Carlo 기법의 간략화)

  • 이광만;고석구
    • Water for future
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    • v.26 no.2
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    • pp.89-97
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    • 1993
  • For the system benefit optimization by considering risk or reliability from a multiple reservoir system using the Monte Carlo technique, many stochastically generated inflow series have to be used for the system analysis. In this study, the stochastically generated inflow series for the multiple reservoir system operation are preprocessed according to the considered system objectives and operating time periods. Through this procedure, several representative inflow series which have discrete probability levels and operation horizons are selected among the thousands of generated inflows. Then a deterministic optimization technique is applied to the power energy estimation from the Han River Reservoirs System which considers five reservoirs in the study. It took much lower computational requirements then using the original Monte Carlo Technique, even though estimated result was almost similar.

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Benefit analysis model of the national map revision program using replacement cost method (대체비용법을 이용한 수치지형도 갱신사업의 편익분석 모형 연구)

  • Son, Hwamin;Yang, Sungchul;Ga, Chillo;Yu, Kiyun;Huh, Yong
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.31 no.1
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    • pp.79-87
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    • 2013
  • This study proposed a method to analyze the economic benefit of the national map revision program using the replacement cost method. The replacement cost method measures the benefit of a project as the minimum cost to replace functions of the project with those of alternative goods or services in an existing market. Thus, the demands on 1/5,000 topographic map revision in 18 administrative tasks such as city and district management planning were surveyed in three local autonomous entities. Then the cost to alternatively fulfill the demands was estimated with the standard construction estimating system for the field surveying and surveying results in commercial GIS companies for the site investigation. With this cost estimation model, the benefit of the current national map revision program to the local autonomous entities was estimated as 265,960,999 won. And cost benefit ratios according to several revision frequencies from 0.5 to 4 year were also compared to find the optimal frequency.